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DEPARTMENT OF BUSINESS ADMINISTRATION

ANNAMALAI UNIVERSITY

SME REPORT ABOUT KASTHURIBAI COMPANY

NMP READYMADES
Bonafide Record done by

ANUJ KUMAR SINGH MAURY

(Reg.No. 0911010179)
Submitted in partial fulfillment the requirements for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION in the Department of Business
Administration.

Mr. K.GOMATHI SANKAR Dr.N. PANCHANATHAM

Faculty Guide Professor & Head

Lecturer, Department of Department of Business

Business Administration. Administration.

Submitted for the Viva-Voce Examination held on ____________________

INTERNAL EXAMINER EXTERNAL EXAMINER


DECLARATION

I hereby declare that the dissertation entitled “A STUDY ON

SHAKTHI MARKETING RETAIL OUTLET” is of my original

work and it does not form part of any previous dissertations of SME

project of this University or any other University.

Signature of the Candidate

(ANUJ KUMAR SINGH MAURY)


Reg. No. 0911010179

DATE:-
PLACE:-

ACKNOWLEDGEMENT
I am highly indebted to Dr. N. Panchanatham, our distinguished professor and

Head of the Department for his encouragement, to take up this SME project.

I extend my sincere thanks to my Internal Guide Mr.K.GOMATHI

SANKAR, Lecturer, Department of Business Administration, for his kind

patronage and meticulous guidance in carrying out this SME project work

successfully.

I express my he artful thanks to all faculty members and non-teaching staffs

of our department.

I express my thanks to my Parents and my friends for their encouragement

and support throughout the project.

ANUJ KUMAR SINGH MAURY

CONTENTS
CHAPTER TITLE

I. INTRODUCTION

COMPANY PROFILE

II. REVIEW OF LITERATURE

III. RESEARCH METHODOLOGY

IV. ANALYSIS AND INTERPRETATION

V. FINDINGS

VI. SUGGESTIONS

VII. CONCLUSION

BIBLIOGRAPHY

APPENDIX
KASTHURIBAI COMPANY
CHAPTER-1
INTRODUCTION:
Kasthuribai NMP company ready mades is one among the

leading TEXTILE shop in Chidambaram. During my “SME - EXPOSURE

PROJECT”, Manager K.KNNAN was able to interact with valuable view-

Point in our process in marketing as well as in HRM. We are also benefited out of

his report for rendering best services to my esteemed marketing.

KASTHURIBAI company dealers in textiles in Chidambaram. This company

available many item of company. This company of small shop in Chidambaram.

The company of many organizing of the textiles or wears items able in this

company. Kasthuribai Company in 4th floors in organizing textile .this Company is

the first number holding of the Chidambaram .it is big show room in

Chidambaram. This dealer’s textile company is of an exposure of the company.

This company the opening time 9:30 am and closing time 10 pm.

Lunch time 1:30 pm

Tea time 11 am & 5 pm

One person can be take holiday two time in a month, festival time only

Dipawali&pongal

M. D. - V.MUTHU KUMAR
MANAGER- K.KANNAN

CHAPTER-2
ABOUT THE ENTERPRISE:
The shop is textile shop which is selling a quality cloths

and ready-mades. This shop is now of 30 years old. There are 250 workers in the

shop. This shop mainly consists of quality cloths and ready-mades, dhotis, saris,

kids wear, etc…..

MISSION OF THE ENTERPRISE:


The concern aims in improving all the aspects in terms

of selling items in standard for that they improving their shop in a better Sway.

Once the standard has been achieved, they want of extend their places in order to

store enough number of dress materials, fancy items, cosmetics.

VISION OF THE ENTERPRISE:


 The main vision of the concern is to promote the rural area by giving job

opportunities for the youths.

 Higher improvement and development of the shop is the sovereign of the

industry Priority in all kinds of customers is the main focus of the concern

Observation and under gradation to the city standard is the vision of the

industry. To attract more village customers


OBJECTIVES OF THE ENTERPRISE

• Higher improvement & development of the shop is our sovereign objective

• Priority in all kinds of customers is our main focus

• Observation and up gradation to the standard is our motto

• The main motto of our shop is to attract more village customers..

GOALS OF THE ENTERPRISE:


 To set standards in all the dress materials

 To expand the concern in a larger way

 To give customer satisfaction , a well framed service team would going to

organize as soon as possible

 To start new branches in varies place in cudllur district

PROMOTERS OF THE ENTERPRISE


 As we are dealing only with quality dress materials like cloths dhotis, ready-

mades, sudithar, and kids wear offering certain finance to advertise their

product in our shop.

 We are promoting our shop through local cable channels. And keeping

banners at regular intervals.

SCOPE OF THE ENTERPRISE:


 For setting standard they have to compare our concern with a superior

concern.

 For expanding the concern they have to see a large Textile shop

 A well framed service team would going to organize.

 To increase our financial status by getting loan from bank and to buy to

improve our kasthuribai company

POLICIES OF THE ENTERPRISE:


This is a Concern, where they selling the cloths and readymade by offering

discount for the customers. So they are following certain procedures and policies.

They are

 The customer who purchased their cloths in our shop, have been given a

card for that price discount and cash prices


 They are getting signature form 2 persons, one from the customer and

another one from the remitter (i.e.), if the customer couldn’t pay the amount

within time period, the remitter who signed on behalf of him has to pay for

them.

 If the new person is going to buy the cloths basis means, they have to come

with remitter to buy their cloths.

ENTERPRISE STRUCTURE AND DESIGN:


CORE PURPOSE/FEATURES OF THE ENTERPRISE
The main purpose of the enterprise of Kasthuribai Company
is grown of the business. The higher selling of the all
chidambaram.The more than gaining profit and grown his business.

PROCESS OF THE ENTERPRISE:


This is a silk and readymade shop. The process here they follow is that we

purchasing the goods normally from concerned brand head office situated in

Gujarat .To improve our shop by attract the people giving discounts and cash

prices for the customers.

They are selling of cloths and readymade. For the regular customers they offer

discount and if the customer by in bulk there is a system called rate card and give

special prices for the buyers.

BUSINESS STRATEGY FOLLOWED IN THE


ENTERPRISE:
As KASTHUTIBAI READYMADES is well known concern in Chidambaram the

owner Mr.Muthu Kumar they mainly focused in the selling department and also in

marketing-

Department. They have many customers throughout the Tamil Nadu. They follow

customer satisfaction as main motto.

Counter moves of competitors:

The strategy is counter moves of competitors which should be formulating an

over ready-mades and silk saris in Chidambaram.

Mutually reinforcing:

The textile shop mainly focuses on the advertisements and displays at the
time when the customer is an outlet where the cloths is on sale.

TURNOVER OF THE ENTERPRISE:

This is a textile shop, so the cloths are sold according to seasonal one. They are

earning rupees - 10, 00000/month .In which they are constantly giving salaries to

the employees who working in the concern. With that several expenses has been

done to upgrade the concern. Totally the concern is getting rupees -2, 00000/month

as a profit. It may increase or decrease according to the seasons.


OTHER BRANCHES OF THE ENTERPRISES
As this concern started one other leading textile shop, they migrated to ready-

mades and kids wear once after 5-8 years. So now only it reaches steady level in

selling of clothes and ready-mades. So they don’t have any other branches outside

or inside of Chidambaram. But they have a plan that to extend the shop at certain

areas. Or they will expand their concern in their own place where it is situated.

CORPORATE SOCIAL RESPONSIBILITY OF THE


ENTERPRISE
As the textile is leading shop in Chidambaram the shop has several social

responsibilities like issuing free cloths for the poor children’s

They sponsor for education for poor children’s nearby villages in

Chidambaram.
CHAPTER-3
PROJECT OBJECTIVES

Objectives are the concrete statements that describe the

things a project is trying to achieve. A project objective should be

written so that it can be evaluated at the conclusion of a see

whether it was achieved. One technique for writing an objective is

to make sure that it is SMART - Specific, Measurable,

Attainable/Achievable, Realistic, and Time-bound. (Note that an

objective does not have to use the SMART technique to still be

valid.)

An example of an objective statement might be to "upgrade

the helpdesk telephone system by December 31 to achieve

average client wait times of no more than two minutes".

• The objective seems fairly specific in its statement about upgrading the

phone system.

• The objective is measurable in terms of the average client wait times the new

phone system is trying to achieve.


• You can assume that the objective is achievable and realistic by this project

team.

• The objective is time-bound and should be completed by December 31.

Objectives should make reference to the deliverables of the project. In the example

above, the objective refers to the upgrade of the telephone system. If you can't get a

sense for the deliverables that are needed to fulfill the objective, the objective may

be written at too high a level. On the other hand, if an objective describes the

characteristics of the deliverables, it's probably written at too low a level. If the

statements describe the features and functions, for instance, they are requirements,

not object.
DATA COLLECTION

Data collection is a term used to describe a process of preparing and

collecting data - for example as part of a process improvement or similar project.

The purpose of data collection is to obtain information to keep on record, to make

decisions about important issues, to pass information on to others. Primarily,

data is collected to provide information regarding a specific topic.

Data collection usually takes place early on in an improvement project, and is often

formalized through a data collection plan which often contains the following

activity.

1. Pre collection activity – Agree goals, target data, definitions,

methods

2. Collection – data collection

3. Present Findings – usually involves some form of sorting

analysis and/or presentation.


CHAPTER-4
HR DEPARTMENT:

The Human Resources Management (HRM) function includes a variety of

activities, and key among them is deciding what staffing needs you have and

whether to use independent contractors or hire employees to fill these needs,

recruiting and training the best employees, ensuring they are high performers,

dealing with performance issues, and ensuring your personnel e.g., career

development, training, organization development, etc.

There is a long-standing argument about where HR-related functions should be

organized into large organizations, e.g., "should HR be in the Organization

Development department or the other way around?"

The HRM function and HRD profession have undergone tremendous change over

the past 20-30 years. Many years ago, large organizations looked to the "Personnel

Department," mostly to manage the paperwork around hiring and paying people.

More recently, organizations consider


TRAININIG AND DEVELOPMENT:

Training and Development is a subsystem of an organization. It ensures that

randomness is reduced and learning or behavioral change takes place in structured

format.

TRADITIONAL AND MODERN APPROACH OF TRAINING AND

DEVLOPMENT;-

Traditional Approach – Most of the organizations before never used to believe in

training. They were holding the traditional view that managers are born and not

made Organizations used to believe more in executive pinching. But now the

scenario seems to be changing.

RECRUITMENT CELL:

According to my point of view, recruitment is the process of searching the

candidates for employment and stimulating them to apply for jobs in the

organization”. Recruitment is the activity that links the employers and the job

seekers. A few definitions of recruitment are:


 It is the process to discover sources of manpower to meet the requirement of

staffing schedule and to employ effective


RECRUITMENT NEEDS ARE OF THREE TYPES

• PLANNED

i.e. the needs arising from changes in organization and retirement policy.

.Recruitment Process

1.Contingency:

a] Temporary Lease

Contract

2] Core:

a] Internal and External Sources

3] Identification of Target Population

a]All qualified Applicants

b] Segmentation of Applicant cants Population

4] Notification Of Targeted Population

5] Screening, Interviews, checking of references, etc.

6] Other

Selection
Selection means choosing a few from those who apply, It is picking up of
applicants or candidates with requisite qualifications and qualities to fill jobs

in the organization.

Selection Process include


Initial screening interview

2) Application blank or application form

3) Written examination & other selection tests

4) Comprehensive interview

5) Medical examination

6) Checking the references

7) Final employment decision

WELFARE AND AMENITIES:

1. a contented state of being happy and healthy and prosperous; "the town was

finally on the upbeat after our recent troubles"

Welfare state:
Concept of government in which the state plays a key role in protecting and

promoting the economic and social well-being of its citizens. It is based on the

principles of equality of opportunity, equitable distribution of wealth, and public

responsibility for those who lack the minimal provisions for a good life. The term
may be applied to a variety of forms of economic and social organization. were

based on welfare-state principles. Scandinavian countries provide state aid for the

individual in almost all phases of life.

Welfare Reform: Meaning and Effects

According to me , I briefly summarize what “welfare” and “welfare reform” mean

as political issues in the United States and what the effects of reform have been in

recent years. I concentrate mainly on the Personal Responsibility and Work

Opportunity Reconciliation Act (PRWORA) of 1996, the last and most radical

reform to date. I attempt to avoid saying anything controversial, that is anything

that well-informed experts would not agree on, whatever their politics.

WELFARES
Controversy about “welfare” in American politics has revolved almost entirely

around the family aid program formerly called Aid to Families with Dependent

Children. AFDC, first established by the Social Security Act of 1935, was

renamed Temporary Assistance for Needy Families (TANF) by PRWORA and

substantially recast, as explained below. TANF, like AFDC, uses both federal and

state funding to provide means-tested aid to needy, mostly single-parent families.


FINANCE DEPARTMENT:
Finance is the science of funds management. The general areas of finance are

business finance, personal finance, and public finance. Finance includes saving

money and often includes lending money. The field of finance deals with the

concepts of time, money and risk and how they are interrelated. It also deals with

how money is spent and budgeted.

Finance works most basically through individuals and business organizations

depositing money. The bank then lends the money out to other individuals or

corporations for consumption or investment in a bank, and charges interest on the

Loans have become increasingly packaged for resale, meaning that an investor

buys the loan (debt) from a bank or directly from a corporation. Bonds are debt

instruments sold to investors.


The main techniques and sectors of the financial industry
An entity whose income exceeds their expenditure can lend or invest the excess

income. On the other hand, an entity whose income is less than its expenditure can

raise capital by borrowing or selling equity claims, decreasing its expenses, or

increasing its income.

Finance is one of the most important aspects of business management. Without

proper financial planning a new enterprise is unlikely to be successful. Managing

money (a liquid asset) is essential to ensure a secure future, both for the individual

and an organization.

Personal finance
Questions in personal finance revolve around

• How much money will be needed by an individual (or by a family), and

when?

• Where will this money come from, and how?

• How can people protect themselves against unforeseen personal events, as

well as those in the external economy?

• How can family assets best be transferred across generations (bequests and

inheritance)
Finance Corporate
Managerial or corporate finance is the task of providing the funds for a

corporation's activities. For small business, this is referred to as SME finance

(Small and Medium Enterprises). It generally involves balancing risk and

profitability, while attempting to maximize an entity's wealth and the value of its

stock.

• Identify relevant objectives and constraints: institution or individual goals,

time horizon, risk aversion and tax considerations;

• Identify the appropriate strategy: active v. passive – hedging strategy

• Measure the portfolio performance

Capital
Capital, in the financial sense, is the money that gives the business the power to buy goods to be

used in the production of other goods or the offering of a service.

The desirability of budgeting


Budget is a document which documents the plan of the business. This may include the objective

of business, targets set, and results in financial terms, e.g., the target set for sale, resulting cost,

growth, and required investment to achieve the planned sales, and financing source for the

investment. Also budget may be long term or short term. Long term budgets have a time horizon

of 5–10 years giving a vision to the company; short term is an annual budget which is drawn to

control and operate in that particular year.


Capital budget
This concern proposed fixed asset requirements and how these expenditures will be

financed. Capital budgets are often adjusted annually and should be part of a

longer-term Capital Improvements Plan.

Cash budget
Working capital requirements of a business should be monitored at all times to

ensure that there are sufficient funds available to meet short-term expenses.

The cash budget is basically a detailed plan that shows all expected sources and

uses of cash. The cash budget has the following six main sections:

1. Beginning Cash Balance - contains the last period's closing cash balance.

2. Cash collections - includes all expected cash receipts (all sources of cash for

the period considered, mainly sales)

3. Cash disbursements - lists all planned cash outflows for the period,

excluding interest payments on short-term loans, which appear in the

financing section. All expenses that do not affect cash flow are excluded

from this list (e.g. depreciation, amortization, etc)

4. Cash excess or deficiency - a function of the cash needs and cash available.

Cash needs are determined by the total cash disbursements plus the
minimum cash balance required by company policy. If total cash available is

less than cash needs, a deficiency exists.

5. Financing - discloses the planned borrowings and repayments, including

interest.

6. Finding Cash balance - simply reveals the planned ending cash balance.
Management of current assets
CREDIT POLICY

Credit gives the consumer the opportunity to buy, purchase or acquire goods and

services, and pay for them at a later date. The has its advantages and follos:

Advantages of credit trade


• Usually results in more customers than cash trade.

• Can charge more for goods to cover the risk of bad debt.

• Gain goodwill and loyalty of customers.

• People can buy goods and pay for them at a later date.

• Farmers can buy seeds and implements, and pay for them only after the

harvest.

• Stimulates agricultural and industrial production and commerce.

• Can be used as a promotional tool.

• Increase the sales.

• Modest rates to be filled.

Disadvantages of credit trade


• Risk of bad debt.

• High administration expenses.

• People can buy more than they can afford.

• More working capital needed.


• Risk of Bankruptcy.

• May lose peace of mind.

Forms of credit
• Suppliers credit:

• Credit on ordinary open account

• Installment sales

• Bills of exchange

• Credit cards

• Contractor's credit

• Factoring of debtors

• Cash credit

• Cpf credits

• Exchange of product

-Factors which influence credit conditions


• Nature of the business's activities

• Financial position

• Product durability

• Length of production process

• Competition and competitors' credit conditions


• Country's economic position

• Conditions at financial institutions

• Discount for early payment

• Debtor's type of business and financial position

Credit collection
Overdue accounts

• Attach a notice of overdue account to statement.

• Send a letter asking for settlement of debt.

• Send a second or third letter if first is ineffectual.

• Threaten legal action.

Effective credit control

• Increases sales

• Reduces bad debts

• Increases profits

• Builds customer loyalty

• Builds confidence of financial industry

• Increase company capitalization

• Increase the customer relationship


Sources of information on creditworthiness

• Business references

• Bank references

• Credit agencies

• Chambers of commerce

• Employers

• Credit application forms

Duties of the credit department

• Legal action

• Taking necessary steps to ensure settlement of account

• Knowing the credit policy and procedures for credit control

• Setting credit limits

• Ensuring that statements of account are sent out

• Ensuring that thorough checks are carried out on credit customers

• Keeping records of all amounts owing

• Ensuring that debts are settled promptly

• Timely reporting to the upper level of management for better management.


Stock
Purpose of stock control

• Ensures that enough stock is on hand to satisfy demand.

• Protects and monitors theft.

• Safeguards against having to stockpile.

• Allows for control over selling and cost price.

This refers to the purchase of stock at the right time, at the right price and in the

right quantities.

There are several advantages to the stockpiling; the following are some of the

examples:

• Losses due to price fluctuations and stock loss kept to a minimum

• Ensures that goods reach customers timorously; better service

• Saves space and storage cost

• Investment of working capital kept to minimum

• No loss in production due to delays

There are several disadvantages to the stockpiling; the following are some of the

examples:
• Obsolescence

• Danger of fire and theft

• Initial working capital investment is very large

• Losses due to price fluctuation

This refers to the number of times per year that the average level of stock is sold. It

may be worked out by dividing the cost price of goods sold by the cost price of the

average stock level.

Determining optimum stock levels

• Maximum stock level refers to the maximum stock level that may be

maintained to ensure cost effectiveness.

• Minimum stock level refers to the point below which the stock level may

not go.

• Standard order refers to the amount of stock generally ordered.

• Order level refers to the stock level which calls for an order to be made.
STOCKS
Cash
Reasons for keeping cash

• Cash is usually referred to as the "king" in finance, as it is the most liquid

asset.

The transaction motive refers to the money kept available to pay expenses.

The precautionary motive refers to the money kept aside for unforeseen expenses.

The speculative motive refers to the money kept aside to take advantage of

suddenly arising opportunities.

Advantages of sufficient cash

• Current liabilities may be catered for meeting the current obligations of the

company

• Cash discounts are given for cash payments.

• Production is kept moving

• Surplus cash may be invested on a short-term basis.

• The business is able to pay its accounts in a timely manner, allowing for

easily-obtained credit.
CLIENT:
DISTRIBUTION NETWORK:

Entire chain of distribution intermediaries from the supplier to the consumer. A

strong and efficient distribution network is one of the most important assets a

manufacturer can have, and is the biggest deterrent that faces the new competitors.

PRICING:

In ordinary usage, price is the quantity of payment or compensation for something.

People may say about a criminal that he has 'paid the price to society' to imply that

he has paid a penalty or compensation. They may say that somebody has 'paid for

his folly' to imply that he suffered the consequences of his actions.

Relative and nominal price

The difference between nominal price and relative or real price (as exchange ratio)

is often made. Nominal price is the price quoted in money while relative or real

price is the exchange ratio between real goods regardless of money. The distinction

is made to make sense of inflation.

The price of an item is also called the price point, especially where it refers to

stores that set a limited number of price points. For example, Dollar General is a
general store or "five and dime" store that sets price points only at even amounts,

such as exactly one, two, three, five, or ten dollars (among others

Product marketing
• Product positioning and outbound messaging

• Promoting the product externally with press, customers, and partners

• Bringing new products to market

• Monitoring the competition

• more detail on Product marketing

• As our concern is one of the leading home appliances shop. We are dealing

only quality branded items. We r purchasing in a small quantity, hence, it is

a retailer shop.

TEXTILE STOCKS IN NMP COMPANY


GROUND FLOOR:

Sarees, silk sarees, poonum sarees, cotton sarees,

UNDER GROUND
Pant bits, shirt bits, dhothies, bed sheets, pillow, hand kerchief, vest and breafs

Exclusively for gents

FIRST FLOOR:
Kids wear, both boys and girls
SECOND FLOOR:
Cosmetics like body spray, speics, ladies cloths

THIRD FLOOR:
Suitidar materials, fancy items like lip sticks, ear rings, bangles etc…

PACKAGING:

Packaging refers to the container or wrapper that holds a product or group of

products. Most commercial packaging serves two basic functions: protecting the

product from damage during shipping, and promoting the product to the ultimate

consumer.

Today, good package design is regarded as an essential part of successful business

practice. Since many potential customers first notice a new product after it has

arrived on the shelves of a store, it is vital that the packaging provide consumers

with the information they need and motivate them to make a purchase

Package Design

Consumer packaging serves to contain and communicate. A product's "packaging

mix" is the result of several requirements that determine how a package

accomplishes those two basic functions. Robert D. His rich identified eight major

package requirements that dictate the mix. A package must: protect the product, be

adaptable to production-line speeds, promote or sell the item, increase the product's
density, help the consumer use the product, provide reusable value to the user,

satisfy legal requirements, and keep packaging-related expenses low. Two classes

of package design criteria are functional requirements and sales requirements.

FUNCTIONAL REQUIREMENTS. Package design must meet five groups of

functional criteria: in-home, in store (or warehouse), production, distribution and

safety, and legal. In-home requirements usually dictate that packaging be

convenient to use and store, remind users when and what to repurchase, reinforce

consumers' expectations of the product, and tell them how to safely and effectively

use the product. In addition, increasing numbers of consumers expect packaging to

be recyclable and environmentally sensitive.

Production demands, the third group of functional criteria influencing packaging, are

primarily based on cost. A designer may create a fantastic package that would

perform excellently in the marketplace, but if the company cannot find a way to

produce the package cost-effectively, the design is useless.

PRODUCT LABELING. The label is the text printed on a product package or, in the

case of items like clothing, attached to the product itself. Legally, labels include all

written, printed, or graphic material on the containers of products that are involved

in interstate commerce or held for sale. The main body of legislation governing
packaging and labeling is the Fair Packaging and Labeling Act of 1966. For

example, mandatory copy required by the act must be in boldface type. Also, if the

company is not listed in the telephone book, the manufacturers or importer's street

address must be displayed.

SALES REQUIREMENTS. In additional to functional requirements, product

packaging must be designed in a way that will appeal to buyers. The four principal

merchandising requirement areas are: apparent size, attention drawing power,

impression of quality, and brand-name readability.

Readability is the fourth basic sales requirement for successful package design.

This element is of paramount importance for products like breakfast cereal that are

shelved next to several competing brands and products.

SERVICES:
As I already mentioned that the concern is also selling of clothes and

ready-mades of better quality .so there will be no that much services are needed. If

customers feel something dissatisfy means, once they registered in our concern, we

are keen toward the services within a time span of 15 days.


PROCUREMENT:

Procurement can be defined as the purchase of merchandise or services at the

optimum possible total cost in the correct amount and quality. These good and

services are also purchased at the correct time and location for the express gain or

use of government, company, business, or individuals by signing a contract.

Thus, procurement is a process that is carried out by almost every company and

individual for its own personal gain or for profits, which involves buying of

commodities by choosing the appropriate bidder.

Procurement is the need to satisfy the customers.ths is also

show a effect in the business, suppose the customer ask silk sarees, but we are not

offering those now. Then the employees who working in the organization canvas

the customer first, that when compare to poonum and silk sarees will be efficient

and branded too if they are not satisfied by our work then the managing director

asks the concerned people to come after 2 days..Within those days, v will purchase

form local marketer who is currently selling the products. from them we are

purchasing and we selling to the people only for the sake of


CUSTOMER SATISFACTION.

PROMOTION:

Generally, promotion is communicating with the public in an attempt to influence

them toward buying your products and/or services.

How does promotion differ from advertising? Promotion is the broader, all

inclusive term. Advertising is just one specific action you could take to promote

your product or service. Promotion, as a general term, includes all the ways

available to make a product and/or service known to and purchased by customers

and clients.

.PHYSICAL DISTRIBUTION:

On the demand side of the organization, products and services need to be

‘communicated’ or moved to the customer. In the case of manufacturing

operations, this involves the physical transportation of the goods from the

manufacturing operation to the customer. In the case of high customer contact

service, the service is created in the presence of the customer. Here we limit

ourselves to manufacturing operations that need to distribute their physical

products to customers (and implicitly to those transportation operations, such as

trucking companies, whose primary concern is physical distribution).


CHAPTER-5
PROBLEMS ANALYSED IN EACH DEPARTMENT:

 The problems I found out when am doing my SME project is that, they are

not interested in spending much money in promoting the concern. the

marketing strategy of the concern is not up to the level .when I asked why

they couldn’t promote their shop. The answer they told is that the shop is

traditional one, so no need of promotion is needed.

 Lack of place. Only limited area is available to have a lot of materials are to

be dumped.

SUGGESTION FOR THE PROBLEMS:

 The problem I found out is they lack in promoting their concern. If they

really want to perform in higher level, they need to improve their marketing

strategies by advertising their concern.

 They told that they needed to expand their area of location. This may

overcome only for certain years. Just to get a larger area anywhere in

Chidambaram and they have to extend their business by doing in newer

place.

LIMITATIONS FOUND IN THE ENTERPRISE


The materials are dumped into a small place. So there are not enough places to

view properly about the product or to promote their product when the customers

needed those things.

CUSTOMER FEEDBACK ABOUT THE ENTERPRISE:

As one of the shops is

traditional shop and typically they are offering only quality goods , so customers

feel that if they going to buy a product , they are more satisfied by our products .

More over we are offering products in installment basis so the peoples who buying

here , repeatedly coming here and they giving new customers for us.

EMPLOYEES FEEDBACK ABOUT THE ENTERPRISE:

As the shop consist of 250

employees , including managing director, the feedback has taken from 150 persons

who currently working in our organization.

They feel the salary are satisfied according to their needs , as the shop giving

enough incentives.

The 50 peoples who working in the concern are working for more than 15 year .

Other 25 persons are newly appointed they are of 6 months.

PRODUCT THAT GIVE MAXIMUM PROFIT TO THE ENTERPISE:


As we already discussed, this is a textile

shop, the products are selling according to the seasons, and the constantly moving

products are silk sects

SOCIETAL VIEW OF THE ENTERPRISE:

GROWTH OPPORTUNITIES OF THE ENTERPRISE:

• The figure constantly shows that the improvement of the concern for every

10 years

• As the concern started with having a low investment, with selling only

cycles and after to that it gradually increase their sales every 10 year.


FUTURE PLANS OF THE ENTERPRISE:

 To extend the industry and to improve our textile into a big shop in

Chidambaram

 To give more job opportunities for the youths and poor people in

nearby village of Chidambaram

 To start several branches with the help of workers and to make

employers as a one of the partners.


CONCLUSION:
The above study gave an opportunity to understand many aspects about

business ethics. A review of literature in the broad area was helpful to understand

the Small Medium Enterprises.

There is a difference between large scale and small scale industries. The

study states that what is the level of small scale industries.

The small scale industries that happened to constitute the sample of

respondent were in different age groups, caste, education and it makes the study

more efficient and understand the ethical behavior of businessmen.


RIGHT SIDE-S.SIRSABANATHAN (CUSTOMER CARE MANAGER)

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PRODUCT SERVICE PHOTO:
REFERENCE-

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