r

:

Morebusy executives missing planes dodging ane and taxisin orden save to timeandmgney.

Garol llaunt notes usage neal-time that of confenencing technologies thenise those ison as with
more do andlesstimeto do it in.opt fonmeeting to each othen fromthein ownoffices,

A U D I O ,W E B A N D v i d e o - c o n f e r e n c i n g I Pricesoverall have fallen 16Yo ayear. will all allow you to meet anyone, Web-conferencing the new kid on is anywhere at anytime - but which is the block and growing in usage. Most the best? Let's look at market trends and take advantage of the wisdom of others. Audio-conferencing is still the favoured tool for meetings and its use c o n t i n u e st o r i s e . B i l l a b l e m i n u t e s i n the South Pacific region have almost doubled in the pasttwo years.Pricesin Australia have not dropped greatly, but if the USA is an indicator (as it usually is) then we're in for massive price drops in the next two years, The following trends have emerged in the USA, according to TeleSpan Publishing ompany; C I T h e p r i c eh a s f a l l e na s l o w a s h a l f a cent per minute in some instances. I Freeconference.com id l4million d minutes of "free" calls in August growing aI 30Yo month. a I The averagepricefor fully automated serviceshas fallen 10o/o 30% each to y e a r s i n c e2 0 0 1 . services report 40Yo 100% increases to in usage,however this is from a small

preferred communication tool for e d u c a t i o nt,r a i n i n ga n d j o b i n t e r v i e w s . Any application that is enhanced by s e e i n gt h e o t h e r p e r s o n l i v e w i l l c o n -

t i n u e t o f i n d v i d e o - c o n f e r e n c i n gh e t user base, Those who need to share most effective tool, images and are migrating to webS o m e u s e r s s u b s t i t u t e da u d i o a n d c o n f e r e n c i n g i n c l u d e r e s e a r c h e r s , web for video for 26% of calls in the f i n a n c i a l h o u s e s a n d a d v e r t i s i n g first half of 2003. agencies.The training sector is slowly Video-conferencing in a state of is catching on to the capabilities of web-conferencingand we'll see it introducedto enhance e-learningprog r a m s i n a b i g w a y i n t h e c o m i n gy e a r . Video-conferencinghas had some bad pressthis year being referredto as "one of the most promising, ndtherea flux with the migration to lP rather t h a n I S D N ,w h i c h h a s b e e n t h e p l a t form of choice for over 10 years. This migration has caused operational problems unseen since the widespreadadoptionof the technology in Australia in the early'90s. However,

fore most disappointing,technologies w h e n u s e r s m i g r a t e t h e i r v i d e o of the future" (SMH 25103103lr c o n f e r e n c i n go l B t h e i r u s a g ei s g o i n g t However, those organisations that know how to use it effectively have substitutedmany of their national and i n t e r n a t i o n a lm e e t i n g s w i t h t h e o n l y technology that is almost as good as b e i n gt h e r e . Video-conferencing remains the u p . T h i s p r o b a b l yh a s m u c h t o d o w i t h p r i c e ,a s a n l P n e t w o r kc a n d e l i v e rh i g h quality images at a fraction of the cost o f u s i n g c o m m e r c i a lI S D N p r o v i d e r s . Currently, about 10% of international voice is over lB according to Teleg e o g r a p h yw h i l e T e l e S p a nn o t e s t h a t
YIIR B00t( 2003

UIBTUAI. TBAUEI.

less than 10Yoof video traffic is lP. Clearly, we have a long way to go before we have widespread usage of l P w i t h t h e f o l l o w i n gf i g u r e sp r o v i d i n g some context: I V i r t u a l l ya l l v i d e o e n d p o i n t s r e d u a l a I S D Na n d l P . I O n e o f t h e f a s t e s ts e l l i n g P o l y c o m s p e a k e r p h o n eis t h e V o l Pm o d e l , s I lP video transmission is growing 2 5 % s e q u e n t i a l l y( s m a l l n u m b e r s ) w h i l e I S D Ni s f l a t o r d o w n 1 1 % . 135% of group systems sold in the USA are lP. (Source: Wanhouse Resea ) i rch

f rom

the

realm

of

enthusiastic

teenagersto become a legitimate and u s e f u lb u s i n e s s o o l . t At a recentTeleConnections Industry F o r u m p r e s e n t a t i o nf r o m H u t c h i s o n about their'3' network,there was much discussionabout the ability to connect someoneon a mobile video phone with their colleagueson a 'regular' videoconferencesystem. lt is currently possible to connectone mobile personto one video conference system (point-topoint) with work being done to enable the connection numeroussitesin one of c a l l ( m u l t i - p o i n t ) .O n c e t h i s c a n b e

The die hasbeencast!We'llall be using audio-, web- and video-conferencing from our desktop in the not too distant f u t u r e .T h e t o o l o f c h o i c ew i l l d e p e n d on our objective, but with all three t o o l s a v a i l a b l ef r o m o n e d e v i c e , t h e usage patterns will be interesting to note. More interesting will be the d i m e n s i o n s f t h a t t o o l . I p r e d i c th a n d o held,wireless,with an entirelydifferent interfacethan that we have known to date. But remember, most participants i n c o n f e r e n c ec a l l s a r e r e a d i n g t h e i r

Future Trends
The recent launch of 3G in Australia has seen the introduction of the latest i n v i d e o - c o n f e r e n c i n g ,i d e o p h o n e s . v We don't yet know the impact this will h a v e o n b u s i n e s s p r a c t i c e s .I n t h e USA, 4million mobile phones were sold with cameras in 2002 and it is f o r e c a s tt h a t 6 5 m i l l i o nw i l l b e s o l d i n

emails or writing memos and don't achieved simply and cost-effectively, w a n t t o b e o n c a m e r a d u r i n g m e e t the video-phonewill indeed become a i n g s . P e r h a p s e n e e dt o s p e n d m o r e w usefulbusiness tool. Microsoft has recently acquired one of the well established web-conferencing providers, Placeware,and is attemptput conferencing into its Enterpriseportfolio.A recentinvitation ing to from the software giant stated: "With t i m e w o r k i n g o n o u r t e c h n i q u er a t h e r than the technology!

Microsoft's Live Communications 2 0 0 3 . l n J a p a n , 1 7 . 6 m i l l i o nD o C o M o Serverand Windows Messenger, every p h o n e s a n d 1 0 . 9 m i l l i o n V o d a f o n e Windows XP desktop now has built in Japan phones have cameras. With voice, web, and video-conferencing s u c h w i d e s p r e a do w n e r s h i p ,i t w o n t readyto be used for real-timepersonal be long beforethe video phone moves " communications.

Justifying video-conferencing be challenging a varican fon ety of neasons: Companisons are made to business travel which offers face-to-face contact, fonmal and infonmal oppontunities, and in many cases, glamour and ego satisfactionfrom the travel experience itself. I Audio-confenencing typicallya lowen-costaltennative. is I Limited usage of video-conferencing equipment makes expenencemore rare. I Lack of available usage informationhinders analysis. I Lackof accuratemeetingcost informatjon hindens analysis. I Many benefits from travel avoidance ane soft benefits. I Lack of specific ownership of the video-conferencing justification task within the enterpnise makes the pnoblem and the newandsobtuse. I Budget appnoversare not necessarilyvideo users. I The purchase nequines significant[but declining]investment.

One of the majon roles of video-conferencing that of a is substitute for business tnavel. The act of converting a business travel meeting to a video-confenence affords all participants both hard and soft benefits.These benefitsinclude: I Cost savings [avoided flights, hotel, can service, daily mealsJ. I Time savings [avoidedflight time, waiting time, prepanationand down timel. I lmproved qualityof family life and sometimes personal health. I Gaining ad-hoc access to contacts since a video call can be made with almost no advancenotice. I Keeping staff in position where they are likely to be more effective. I Gainingthe image of cost effectivenessand efficiency. ,,rhe Business ForvideocorieE!!{),?"; source: case

BUStitISS lnAUH. M0|UTHtY