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Essays about: "Questionnaire on brand


switching"
Found 4 essays containing the words Questionnaire on brand switching.

1. 1. The Impact of Relationship Marketing Tactics on


Customer Loyalty: Iranian Mobile Operators
University essay from Luleå/Department of Business Administration, Technology and
Social Sciences

Author : Homa Kazemifar; Javaneh Shayesteh; [2015]


Keywords : Relationship marketing; relationshcip marketing tactics; service quality; price
perception; perceived value; brand image; relationship Quality; satisfaction; trust;
customer loyalty; switching cost; mobile operators;

Abstract : High competition, dynamic and complex environment, high consumer


expectations and new innovation in service industry has changed the companies’ view
about consumer concept. Nowadays they know more about customer importance and the
benefits which have been provided by loyal customers to companies. READ MORE

2.
3. 2. How do the predictors of switching intention
influence switching behavior? : A quantitative study of
students’ switching behavior in the retail banking
context.
University essay from Umeå universitet/Företagsekonomi; Umeå
universitet/Företagsekonomi

Author : Fredrik Olsson; Gabriella Gall; [2012]


Keywords : retail banking; consumer behavior; switching behavior; switching intention;
theory of planned behavior;

Abstract : Due to the increased number of niched retail banks in Sweden, the competition
for the customers has become severe. Bank customers in the Swedish bank market tend to
stay with their bank. The challenge of how to manage to attract new customers is a
central part of the retail banks’ management tasks. READ MORE

4. 3. Strategies adopted by local banks to attract new


customers and retain existing customers: a case study
on Handelsbanken in Luleå
University essay from Luleå/Industriell ekonomi och samhällsvetenskap

Author : Mona Hadi Jama; [2010]


Keywords : Marknadsföring; Banker;

Abstract : Handelsbanken (HB) is one of the four largest banks in the Nordic countries
and branch office operations are organized into eleven regional banks, six in Sweden one
each in Norway, Finland, Denmark and two in Britain. HB is known to have a strong
position in the Swedish market. READ MORE

5. 4. The Impact of Customer Relationship Marketing


Tactics On Customer Loyalty Within Swedish Mobile
Telecommunication Industry
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET);
Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

Author : Yuanyuan Jr Feng; Xuan Jr Zhang; [2009]


Keywords : Relationship Marketing; Customer Loyalty; Relationship Quality; Trust;
Satisfaction; Switching Cost; Mobile Telecommunication;

Abstract : Due to the more and more fierce competition in today’s business, many
companies are required to build long-term profitable relationship with customers and to
achieve customer loyalty. Therefore, relationship marketing has become more and more
important since last decade of 20th century, especially in service industry. READ MORE

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