Professional Documents
Culture Documents
99
Thus The Indian & Eastern Newspaper Society came into being. It was
inaugurated at meeting of the representatives of the following founding publication
on February 27, 1939, at the statesman House, New Delhi , with Mr. Arthur
More : Editor of the Statesman in the chair, with the primary object was of serving
as a Central Body for promoting the common interests of newspapers in India,
Burma and Ceylon.
During 1945, the Society took up the issue of transfer of the proprietarily control of
the Associated Press of India to news papers in India and a subcommittee
was formed to frame concrete proposals . The Committee recommended
that control of API be taken over by a Trust or similar organization.
At the meeting Society held in October 1946. It was decided to form a new
company namely the press Trust of India (PTI) and its first Board of Directors
was elected by the Society. The principal features of the Agreement between
Reuters Limited and PTI included purchase of shares in Reuters setting up an
independent organization by PTI in London for collection and dispatch of Reuter
news etc. Subsequently the press Trust of India was set up as an independent
news agency, primarily at the initiative of the INS.
Divya Bhaskar, Gujarat daily from Dainik Bhaskar stable will hit the stands
with its Amendable edition on 22nd June. Paper would be paper would be
launched with an invitation price of Rs 1.50, to be offered to the reader
under one year guarantee bond scheme against regular cover price of Rs 2.
Have there been any revelation in the research that Dainik Bhaskar was
not anticipating ? Girish Agarwal, Directing, Dainik Bhaskar states,
“There were quite a few of them in fact. For instant, we had not really
expected 70% of the respondents to say that their current paper is average
were the lowest option given ! And a massive 90% of the audience stated
that they felt the need for an unbiased and ethical newspaper. Broadly
speaking these two factors volumes about readers current satisfaction
level”..
It would also launch three supplements and four magazines every week.
All of them color. These include Rasrang (family and general interest
content) on Sunday, Disha Bhaskar on Monday ( Business guidance and
career options) Madhurima on Tuesday(For Women),Kalash on Wednesday
(health, sports religion, and culture) BAL Bhaskar on Thursday (For kids),
Navarang on Friday (for film an d TV buffs) and Lifestyle on Saturday.
It has set itself a circulation target of 4.25 lakh plus copies in Ahmedabad
and near by districts. Competitive-on is skeptical if Divya Bhaskar
would be able to sustain a steady growth rate and make a dent in SEC
A& B as the market is already ‘saturated’. Responds Agarwal,“ All these
number need to be verified after six months by an independent
research company. Naturally, my competitor is not going to say that
Bhaskar will come and take over SEC A. Let the number speak for
them.”
Divya Bhaskar would soon launch five district edition for surrounding district
Anand, Mehsana , Nadiad, Surenndranager and palanpur Patan. Mumbai
has the largest Gujarati population in the country. One wonders if there are
no plans to launch an edition from there as well. Says Agarwal , “Of curse,
launching an edition from Mumbai is part of the plan, but it would not
happen in immediate future.”
In 1950 Mr, Dwarika Prasad Agrawal, a man of vision and enterprise started a
newspaper in Bhopal by the name "DAINIK BHASKAR".
Vision
Bhaskar group has four pillars of virtues and thoughts:
Entrepreneurship
Ambition
Innovation
Professionalism
Bhaskar group concentrate in each step of development and Entrepreneurship.
Bhaskar group believe in team work and to win the race.
T=TOGETHER E=EVERY ONE
A=ARCHIVES M=MORE
Organizational profile:-
Name of the organization :- “Divya Bhaskar”
Head office :-
Bhopal :
Dwarika Sadan”, press complex
M.P.Nagar , Bhopal
Madhaya Pradesh-462 011
Tel -(0755) 2551601
Gujarat Head office:-
Ahmedabad:
280- Near Y.M.C.A club,
Makarbaa: Gandhinagar, Sarkhej
Highway : Ahemdabad - 380 051
Tel - (079) 55309501
Surat :
B-129 A/B Central Road No.12
Near Udhna Udhyog nagar Sangh
Surat -394210, Gujarat
Tel (0261) 5529105
Baroda :
Plot no.805 Near Chhani hall
Plaza Baroda-391 740, Gujarat
Tel - (0265) 2762448
Rajkot :
306, Kber Complex;
Dr. Yagnik Road ; Rajkot
Gujrat
Tel - (0281) 85539911
Web Site :-
www. DainikBhaskar. Com
Advt@dainikbhaskar.com
Bankers
State Bank of India
Axis Bank
Auditor
Advertising: Mr. Rakesh Rathi(CA surat)
Printing and circulation: Mr. Rakesh Jain
Promoters
Mr. Ramesh Chandra
We have the following objectives with us for which we need the strategic
input and implementation expertise of a marketing consulting firm:
The group also feels that we need to sharpen our space selling
strategies. The group feels that we have yet to exploit the potential of
our markets and the dominance of our product in these markets, both
combined can result into opening the revenue stream for us.
The group also feels that it needs to restructure the sales dept. Of the
organization for further growth in the revenue stream. It needs help of
the HR arm of the consulting firm or as suggested for the identification
of the right people who can help us in realizing the under potential and
group also needs a structured periodic and result oriented training
program for it’s sales force.
2003 Bhaskar group enters Gujarat with launch of its first Gujarati
daily Divya Bhaskar Ahmedabad in June.
Marketing Dept. is just like Blood for any organization. Marketing persons sales
The whole work of press runs due to the advertisements. Advertises are the main
sources of earning. As we know , news papers are provided to readers for the
cost of just RS.2 though the cost of printing a paper is around 7Rs./copy. So the
Marketing Dept. plays very important role for collecting advertisements.
MARKETING POLICIES
Marketing strategy
Newspaper
Solvent Extraction
Textile
Jems and jewellry Export
Salt
Broadband Internet Service
Television Network
Refined oil and Vegetable oil
Classification of Newspaper:
Here, the main product of "Divya Bhaskar" is the newspaper. Daily
Newspaper contains the 16 or 18 pages and different supplements
Page No. DETAIL
1 (Color Page) National News
2 (Color Page) Surat City News
3 (Color Page) Surat City News
4 (B&W Page) Press Notes Classified, Panchang,
Rasifal
5 (Color Page) Surat City Detail
6 (B&W Page) Surat City Detail
7 (B&W Page) Gujarat and Saurastra News
8 (B&W Page) Business Abhivyakti
9 (B&W Page) Business
10 (B&W Page) Gujarat and Saurastra News
11 (B&W Page) Business
12 (Color Page) Desh Videsh
13 (B&W Page) Desh Videsh
14 (Color Page) Ramat Jagat
15 (Color Page) Surat City Detail
16 (B&W Page) Surat City Detail
PRODUCT’S FEATURES
The Product Features are basically maintained due to a very tight competition in the
Product mix
Hear product mix is providing news with supplement which is knowledge
based. The product features are basically maintain product in market due to
very tight competition. Newspaper contain 16 to 18 pages which is relate to
news with advertise. People read news paper than what? So that Divya
Bhaskar provide supplement. Supplements mainly contain various
information, article, glossary etc and all this relate to world and society
1) Market segmentation
The process of disaggregating a market into number of sub
markets/segments is known as market segmentation.
Marketing begins with segmenting a market into different subsets, and then
identify the most appropriate segment or subset to operate in, so that all
marketing efforts focus on that segment.
Divya Bhasker's newspaper product is published only for Surat city that is
called as city Edition.
centers.
Bhagal
Chowk
Varachha
Bombay Market
Athwa Gate
Udhana
Piplod
Bada Ganesh
Rander
Parle-Point
Upcountry Market:
Divya Bhaskar's newspaper product is published only for upcountry market, so that
is called as Dak Edition. Up Country Market is divided in to 12 centers for
newspaper circulation.
1. Religious
2. Bank
3. Astrologer
4. Education and Immigration
5. Electronics
6. Entertainment
7. Fashion
8. Finance
9. Food Product
10. Four Wheelers
11 .Government
12. Health and Medical
13. HR
Appointment
2) Targeting
The main target of Divya Bhaskar is untapped market and who are not [urchasing
their own newspaper.
Marketing being with segmenting a market into different into different subset, and
identify the most appropriate segment or subsets to operate so that all marketing
efforts focus on that segments. This is known as targeting.
For targeting Divya Bhaskar has several options
Single segment concentration
Selective specialization
Product specialization
Market specialization
Full market coverage
M1 M2
P1
P2
P= Product
M=Market
For example: city edition only distributed in Surat city and the DAK (upcountry)
edition distributed in outside Surat city.
DISTRIBUTION CHANNEL:
A marketing channel is a set of interdependent organizations involved in the
process of making a product or service available for use or consumption.
In "Divya Bhaskar" to sell or to circulate the news paper in Surat city
Market is divided in to10 centers.
The aim of channel management is to satisfy the three entities:
Consumer
Channel members
Company
Hawker
In "Divya Bhaskar" , the bundle of newspaper passes through channels
before reaching the final customer The newspapers are distributed to
these centers through its own vehicles. This centers distribution the
newspaper directly to the hawkers who are local newspaper venders
who sit on the bookstalls, or house to house newspaper delivery to the
customer . Here there is no agent appointed to distribute the
newspaper.
Agency
In this upcountry market agents are appointed who supply the
newspaper to hawkers and other rural areas nearly.
Channel levels:
"Divya Bhaskar" uses its Distribution place to distribute their newspaper
1. Level 2. Level
Manufacturer Manufacturer
Hawker Hawker
Customer Agency
Customer
The main customers (Target Customers) for " Divya Bhaskar" are their
advertisers. Advertisements can be defined as Blood for any Print
Media.
The ads published in other newspapers but not in Divya Bhaskar are
called Missing.
The process of ordering means Process of Advertising graphically
defines below.
DETAILS OF COMPETITORS :
In Economics, conditions that are present in Markets where buyers and sellers
interact to establish price and exchange goods and services. Economic
competition is the means whereby the self - interest of buyers and sellers acts to
serve the needs of society as well as those of individual market participants.
Society is served when the maximum number of goods is produced at the lowest
possible prices.
The competitors of” Divya Bhaskar” have been divided in major two departments.
1) MAJOR COMPETITORS: -
These are those competitors who affect the sales and profit of " Divya Bhaskar"
too much extent. Major Competitors are those who are in same line of business
with large and almost equal amount of production. They also share the more and
equal goodwill in the market and do have a very healthy competition.
1) Gujarat Samachar
2) Sandesh
2) MINOR COMPETITORS:-
These are those competitors who are also in the same line of business but do not
cover mass area nor they do the mass production like Major competitors, but on
other hand they affect the sales and profit of “ Divya Bhaskar” to a very minor
extent.
Divya Bhaskar =
7.57
Gujarat Samachar
= 5.43
Sandesh = 3.45
As per survey, Divya Bhaskar is best newspaper than the other competitor because 41
% respondents say that "Divya Bhaskar" is an excellent newspaper while 17%
respondents say that “Gujarat Samachar” is an excellent newspaper.
COMPARISON OF 4PS
Product
The main product of " Divya Bhaskar" is Newspaper. But along with newspaper, to prevent
competition, each competitor has to provide supplements daily.
The details of comparison of Supplements with competitors are as follow.
Price:-
According to "Divya Bhaskar", 55% readers said the price or the newspaper should be
Rs. 2, 40% readers said the should be Rs. 1.50 and 5% said the price should be
Rs. 2.50.
So, price of the newspaper was kept 'according to the wish of the people as revealed
during the survey and is Rs. 2
The price of the Divya Bhaskar newspaper was fixed while competitors’ price of
newspaper daily charged.
Divya
Day Gujarat Sandesh Gujarat
Bhaskar samachar Mitra
Promotion:
Promotion Strategies are concerned with the planning, implementation and control of
persuasive communication with customers.
Gujarat
Activity Divya Bhaskar Sandesh Gujarat mitra
samachar
Advertising
Circulation
increment
Public relation
Personal
selling
Free gifts
hoardings
Surveys
Special day
wishes
Media partner
in event
Advertising
I discuss above that is advertising is most important part of any press industries.
As same in Divya Bhaskar advertising is most important part. Let us see how work
this department.
Add are accepted in good faith and management does not except if liability
done, liability for contents for advertisement, delay omission or errors in
publication forwarding replies etc.
Add material like art work and text only demanded back within 6 week from
the date of release.
Technical material
Screen: b/w & color on SNP – 85 LPI., Only color 100/120 LPI.
Add format EPS or PDF files.
Types of Advertise:
Local Adds: - Local adds are the adds from a city in which the news
paper is being printed,
Corporate Adds: - Corporate adds are the adds of the firms out side the
state in which the press is situated.
Local corporate Adds: - Local corporate ads are the ads of firms within
the state but out side the city in which the press is located.
Tropical Adds:- Tropical Adds are the adds come directly from Bhopal
(Head office - The press has to print those adds any how For that, any local
add can be cancelled or changed or delayed.
Classification of the adds :
Display adds
Pointers
Court notices
Greeting
Entertainment
Public tender
Classifieds
Display classifieds
Sad demises / Death notes
Death notes – classifieds
In house adds
Appointment adds
PROMOTIONAL ACTIVITY
About Events:
Event marketing is a fast growing, high profile industry the world over.
This highly versatile marketing tool of Divya Bhaskar integrates
corporate sponsorship of an event with a whole range of marketing
elements such as advertising, sales promotion, and public relations.
Event based marketing is gaining around because it allows a Divva
Bhasker to break through the advertising clutter and target an audience
through association to a particular event.
Divya Bhaskar's purpose of event-based marketing is to create brand
awareness and also to reinforce the image associated with the brand in
the mind of the target customers.
Sports events:
In the wake of rising competition, many firms are attempting to galvanize
their corporate images through sponsorship of sports events orate images
through sponsorship of sports events.
Divya Bhaskar is now using sports to consolidate the positioning of their
Example:
Children Film Festival
Surprise Cinema
Other events
Divya Bhasker's purpose of event - based marketing is to create brand
awareness and also to reinforce the image associated with the brand in the
mind of the target customers. Some other events are the following:
Example:
Hungama- pizza Eating
Pani-Puri Spardha
Vangi Spardha
Rangoli Spardha
Manendi Spardha
FORECASTING
Forecasting is thinking about future plan. Forecasting is deciding in advance, what
future market opportunities are there to get big market. Forecasting in Divya
Bhaskar is done on many things which are as follows.
1) Increase Price: ~
1. How much revenue can be earned due to increase in
Advertising rates.
2. How many customer we will lose due to Increase Advertising
rates.
2) Season :-
In coming season which segment can give more revenue? For e.g. at the
time of result, Schools, Colleges, Tuition classes etc. give more revenue.
3} Circulation:-
Increase in circulation of news paper can attract more advertisers.
4) Gifts:-
If in any month, more valuable gift can be distributed, it can be forecast
that in that month, circulation can be increased.
5) Customer Satisfaction :-
If Advertisers are satisfied, they are definitely willing to give more
Advertisements.
Types of Forecasting
2) Seasons:-
3) Monthly Forecasting:-
Sales plan
The sales plan of "Divya Bhaskar" is based on the segments of their Market. As
"Divya Bhaskar" has divided its customers into different segments to capture the whole
market, then only it is possible to have control on the whole market and none
advertiser can be left none inquired. The Sales plan of " Divya Bhaskar" so
Based on these segments.
Its Segment
Related Marketer
Follow Up
Report
New advertiser
Its Segment
Follow Up
Report
Pricing Policy
The profit earned by any company depends upon the price of the price of the
product manufactured by that company. "Divya Bhaskar" as the manufacture of
the newspaper has a very united role to play in declaring
The policies adopted by the "Divya Bhaskar" are with regards to prices are
The profit earned by any company depends upon the price of the product /
products of that particular company.
There are two basic methods for pricing goods. One is to make the product,
calculate the cost of making it, and add a percentage make-up (the profit) to arrive
at the price. the other is to make a judgment as to the price a product can be sold
for in a market, and then to develop and make the product according to
specification the cost of which will give an acceptable profit when the product is
sold in the market. When formulating its policy, a company takes a view on how
REPORTING
1. Production Department-
4. Editorial Department:-
a) Report of News Head Mines if sent from Surat.
5. Billing Department :-
a) Report of Daily Bill Generation.
7. Recovery Department:-
a) Report of Daily Payment Recovered
b) Report of Dues of " Divya Bhaskar"
Organization structure
DAINIK BHASKAR which basically one of the product as news paper of the
BHASKAR GROUP, also conducted the human resource management very well
and in effective manner. In Gujarat it launches its paper in merely gives the
name as DIVYA BHASKAR, which gets open its offices in Ahmedabad,Surat,
Baroda, Bhavnagar, Rajkot and many where.
DIVYA BHASKAR manages its office and organizations efficiently with human
resources management system. Divya bhaskar conducts the formula human
resources management system, which terms as the hierarchical managing and
querying system. There are different heads for each department and they
-control their department and its employees with human resources
management system.
1) SECURITY :-
2) TIMES OFFICE :-
Time office basically controls and conduct attendances, leave records, weakly
leaves, official tours of the employees and other staff members. It also
manages the medical leaves, paid leaves and casul leaves. With these all
leaves it also maintains the total number of days works out for the
organization in total working days..
3) ADMINISTRATION :-
4) PERSONNEL :-
General detail of all employees are been taken by the HR department and
there After any problem regarding health , accommodation , and social
problem are been managed by the manager of HR.
5) RECEPTION :-
Every organizations has the reception to welcome the guest and to solve
there query regarding t he officials of the company. DIVYA BHASKAR has
receptionists at the entry of the company to solve the query and to receive
6) LIBRARY :-
7) RECORD ROOM :-
For keeping record of the old paper and magazines and purifies, there is record
room in DIVYA BHASKAR.So by keeping the record of the old paper, which
can be used in future for any query. It stores about one month old records.
There are several stages of the HRP processes which tell us that how Divya
Bhaskar works on the basis of HRP process.
PROCESS OF HRP:-
The following are the steps undertaken by the “ Divya bhaskar “ for their
future requirement of employees.
Control & HR HR
Evaluation Implementation Programming
(A) OBJECTIVES OF HR
(C) HR SUPPLY:-
After analysis of personal need, next logical steps to find out the no of people
from the available sources. The availability of employees may be within or
outside an organization. If vacancy arises in the organization and fulfilled by
an existing
worker who having a qualified skilled and within well experience, company recruit
within an organizations only.. But vacant designation is not matched with the
existing
employees, company should go for an outside recruitment..
D) HR PROGRAMMING:-
Divya Bhaskar has well managed way of sales and production of newspapers and
other stuffs. With balanced demand and supply of personal. The vacancy is filled
up by the right candidate at right time. Therefore HR programming is of great
importance in HRP, which is utilizing at its best level.
F) IMPLEMENTATION :-
The next logical step at “DIVYA BHASKAR” is to hire the right number of people of
the right type to fill the jobs. Hiring involves two broad groups of activities.
1) Recruitment
2) Selection
RECRUITMENT
“It is the process of searching for and obtaining application for job among whom
the right people can be selected.”
It is the process of finding and attracting capable applicants for employment . the
Process begins when new recruit are sought and ends when their applicants are
Submitted. The result is pools of applicants from new employees are selected.
Recruitment is the first step that a company tries to interact with its employees
which Makes the employees more familiar with the culture and tradition of the
company .Individual come to know the working processes of company and they
can decide Whether they wish to work for it or not.
“It is the process of searching for and obtaining application for job among whom
the right people can be selected.”
A) PRE- RECRUITMENT:-
B) RECRUITMENT PLANNING:-
“Divya Bhaskar “ has decided a job specification & job specification & job
description for each position in the organizations. Different qualification &
experience is required for each job. If any vacancy generates among one of the
four department, than it should be fulfilled with regard to job specification
& job description, which is being formulated by organization.
(C) SEARCHING:-
(2) Selling
(D) SCREENING:-
Evaluation and control is necessary to carry out recruitment process at low cost
“Divya Bhaskar” control its cost by way of
1. Previous Applicant
Recruiting previous applicant is an inexpensive way of recruitment. Instead of
going for advertisement in a newspaper for new vacancies, Fairdeal group
carried out previous applicant, who had applied for a job with specific
knowledge. Sometimes skilled & qualified candidates apply in the past are not
being appointed, because of few vacancies available in the firm So in future, if
company goes for expansion or if there is any vacancy ,than first preference is
given to previous applicant.
2. Personal contact:-
In a bigger organization it has been found that there is a process of hiring
employees on a persona! Contact. Same Djvya Bhaskar is applying; first
preference is given for the employees who come on basis of personal contact,
which helps to know the efficiency and skills of individual much better.
Generally at higher post these fundamentals are used to select the employees
at Management and knowledge level these types of process are helpful in
DIVYA BHASKAR.
3. Direct recruitment:-
It is the process of recruiting and selecting the employees’ indirect basis without
any such reference and interviews.
Employees’ relative and friend are also given priority if they are well known ledged
and efficient in specific task.
1. Advertisement
Most easier and highly used recruitment and s electing process is through
advertisement in newspaper and magazines A letter has been sent to an
advertising agency name “ Discrete Advertising” , where all the details like
when to released advertise, on which page, newspaper name and designation
for which post advertisement is given.
2) Special recruitments:-
Many times employee working for other organization also 'been recruited at higher
salary for their high efficiency and high skills. These are the special 6 type
The role of selection in DIVYA A BHASKAR is mainly influence the two thing
much:-
1) Work performance, depends on individual. Effective selection, therefore,
assumes greater relevance.
2) Cost incurred, in recruiting and hiring personnel speaks volumes about the
role of selection.
In DIVYA BHASKAR the HR department and its head under take both processes
for employees, with concerning to different departments. In DIVYA BHASKAR there
are number of employees have been selected after recruitment for the job of
different tasks at different post.
DIVY A SHASKAR has different process and steps for selecting are as follows. In
details. During probation period an applicant performance is satisfactory Selection
is the process of picking individual out of the pool of job applicants with requisite
qualification and competence to fill jobs in the organization.
Enable applicants are called at the convenient place for an interview, where
company gives a form to filled up for the "personal bio data" and this form is used
at a time of preliminary interview and also kept for the office use. The specimen of
personal bio-data is given below. Selection procedures of “Divya Bhaskar" are as
follow.
# Interview helps to build the companies image among the applicants. The
purpose of preliminary interview is to eliminate unqualified applicants. The people,
who are selected for interview', are interviewed by particular head of Department.
For e.g. if interview is conducted for the post of Finance Assistant Manager than
the entire question related to post is being asked by head Of finance department.
Following are the question, which C.A. /Assistant manager of 'finance asked during
interview.
After the process of recruitments and selection, finally the candidate has
been selected and Interview assessment sheet, have been filled up by the
candidate
1) Personal history form for enrolling the details CD employee.
2) Joining report form, when the candidate has join the 'company
3) Vehicle requisition form if the candidate is having his personal vehicle
4) Proposal form for insurance in group personal accident Policy
5) Employees state insurance corporation form,for insurance of the
employes.
PERFORMANCE APPRAISAL
Performance appraisal determines who shall receive merit increases, counsels
employees on their improvement, training needs promotability & identifies those
who should be transferred. Moreover it improves employee job performance,
encourages employees to express their views or to seek clarification on job duties,
broadness their outlook. Capacity & potential, promotes a more effective utilization of
manpower & improves placement, facilities selection, reward & promotion of the
best-qualified employees, prevent grievances & increase the analytical of
supervisors.
The main functions of "Divya Bhaskar" for purpose of performance appraisal are:
1. To provide an adequate feedback to each individual for his performance.
2. It help's in improving on changing behavior towards Some more effective
working habits.
3. It provides data to manager, with which they judge future job assignment and
compensation.
Communication Skill
A communication skill show how the person is effectively communicates with his
senior or colleague or junior. For e.g. how staff person at surat office,
communicates with the plant members, whether they are receiving a daily
production stock & department finished goods at the end of the day?
Transparency
Obedience
Obedience shows how the employees obey his superior order. for e.g. if any
worker is on leave, than his colleague will accept his responsibility by obeying the
order of his superior.
WELFARE ACTIVITIES
Welfare means the efforts that make life worm living for workmen. So welfare is
comprehensive term including various sources, facilities & amenities provided to
employees for their betterment available to employee under legal provision &
Collective bargaining. These welfare activities are essential part of employee
welfare & that of social welfare.
1) Medical Facility
“Divya Bhaskar” provides various medical facilities to the employees. First Aid
center is there inside premises Medical facility is only provided to the worker who
in production department and first Aid is provided to each and every employees.
2) Canteen Facility
“ Divya Bhaskar” having a good canteen facility at plant & at head office. At the
production plant the company offers three times tea to every worker including
master, supervisor as well as executive, while lunch & dinner are offered only to
master, supervisor & executives.
3) Rest Room
It is only provided to the workers in production areas for taking rest after
completion of the production process.
4) Loan Facilities
Company provides loan facility at 0% interest to executive employees for the
selected purpose. The payment is made on installment basis whose amount is
fixed by the company. The placed form is to be filled up by executive while taking
loan.
Training and Development employees are the life long assets of an organization.
Training consists of planned programs undertaken to improve employee
knowledge, skills, attitudes and social behavior so that the performance of the
organization improves considerably.
Where as Development is a process utilizing a planned and systematic procedure
by which managerial personnel acquires conceptual and theoretical knowledge
for enhancing general administrative abilities.
For growth and development for the employees and the firm “Divya Bhaskar” has
its own style of training program which is practiced in “Divya Bhaskar” has no
particular fixed training period rather there is a probations period.
If company adopts a new management policy then top level person will only
analyses development programme for the junior manager. No outside person is
recruit for development programmer.
Types of training
2) Induction Training :
PROMOTION
Promotion is line of future advancement way accepting new duties & responsibility
or by increase in the basic salary. So promotions are usually given to put the
workers in a position, where they will be of greater value to the company & may
increase in their personal satisfaction. To create among employee a feeling of
content with their present condition & encourage them to succeed in the company,
the company builds up moral loyalty & a sense of belonging. On the employee
when its brought home to them that they would be promoted if they deserve it.
Promotions in " Divya Bhaskar" are not just on higher post basis , but also
monetary basis –like some one who is performance excellent in this assigned
tasked.
Every press has its own promotion policy. "Divya BhaSkar'' takes merit /
performance in to consideration at the time of giving promotion, but sometimes
length of service, education, training courses completed, previous work history,
etc. are factor which are given weight while giving a promotion.
Types of Promotion
Promotion may be of multi chain promotion, up or out promotion & dry
promotion.”Divya Bhaskar” gives multi chain promotion to their employees, in
DEMOTION
INCREMENT POLICY
"Divya Bhaskar" has policy give an increment on the starting of financial year i.e.
15th June. Because performance is evaluated at the end of financial year, in the
month of 31st May the basis of their performance & performancereport, increments
is given to employee. Increment given to the Department wise. Some % increase
in the employee's salary.
Wages is the remuneration paid for the service of labour in production, periodically
to an employee or worker. Wages usually refer to the to the hourly rate paid to
such group as production & maintenance employees.
Salary normally refers to the weekly or monthly rates paid to clerical,
administration & professional employees.
An objective of wage & salary administration is to establish & maintain in equitable
wages & salary structure. Wages & salary administration try to established &
implement a sound policies & practices of employee compensation.
In "Divya Bhaskar" calculation of wages and salary is done by the finance and
account department. In "Divya Bhaskar" per month total salary is 14, 50,000.
Wage & salary structure at plant and registered office is different for probation &
permanent employee. At the time of probation a stipend @ Rs 2500 per month is
paid to employee. Other benefits like Providend Fund, Bonus, and Gratuity etc. will
unavailable to an employee during this period. After becoming permanent
employee, he posses right to get all these benefits. Again basic salary and wages
of employees are as per are their post but allowances allowed to them are equal.
The specimen for daily wage and monthly salary paid at plant are attached behind
Type of wage
Output Rate System:
In "Divya Bhaskar" workers are working on machine are paid as per output rate
system. in output rate system along with production and quality of product is
Allowances
Allowance is an amount paid in addition to wages or salary over a period of time
including holiday pay, bonus, social security, benefits etc. “Divya Bhaskar” allows
various types of following allowances for the comfort of their employees.
# HRA Allowance
# Conveyer Allowance
# Educational Allowance
# Medical Allowance
# Gas & Elect. Allowance
Bonus
Bonus is an extra payment to the workers beyond the normal wage. In the other
words bonus is employee earnings besides salary.
In the "Divya Bhaskar" bonus of 8.33% of the salary are paid to employee.
Considering need of employee bonus are paid before festival.
Providend Fund
In "Divya Bhaskar" employees are allowed Providend fund membership from the
date of becoming permanent employee & 10% of basic salary will be deducted
from his salary as Providend fund. Again same amount is contributed by the
company as per Providend fund rules.
SWOT analysis
Strengths
High quality product, low pries
Service provided by press is good
High production capacity
Wide area coverage from Ahmadabad to Bombay
High qualified human resource in all departments
Strong reputation in market
Strong financial condition of group because Different business of Bhaskar
group
Effective use of finance
I.e. company use money of circulated newspaper for the new unit
development for place in all India.
Weakness
Conflict between employees
More priority is given to missing
Its budget is on monthly basis
Opportunity
To Increase customer focus
To cover global market
Effective use of finance I.e. Company use money of circulated newspaper
for the new unit development for place in all India.
To get more contract for production
Threats
Production department
Production process
In every manufacture business production department play crucial role in that unit.
Means in Divya Bhaskar production department is work fast and give out put
quickly as possible.Production process start from page making it is also start from
marketing department where advertise put in the page than that page goes to
editorial department where news are pute on the page and then work start of
production department.
Let us see process of one news paper from blank page to one news paper
1. work of marketing department (add scheduling)
In marketing department one executive get add that add put in computer
after 5 o’clock one marketing person put that add in one page. After putting
all add in all pages than that page going to in editorial department.
In brief
The job of an add scheduler is to make an arrangement of advertisement of
advertiser as per information given by the customer or firm or organization.
The advertisement scheduler receives advertisements from agency or direct
customer.
Moreover add scheduler also find that a particular add publish in a news
paper or supplement. If customer wants his add should printed between
news that time arrangement being according to the customer need. And
identify number given to all add which through ad identify and also given the
caption through add identify.
Identify number which given to a particular add that call sap number. When
after period of sometime advertise want to give same add that time sap
number useful and as proof sap number is useful.
From the news of reporter and photographs of photographer and add from
marketing department, contains of pages are decided, but it is not decided
what should be placed and where, all contains are send to page making
department by editorial department.
In page making department special software is installed for designing
pages, this software has seven vertical lines which divide page into eight
column of newspaper. Quark express is that software. Quark express make
it very easy for page maker to arrange all contains of newspaper
automatically. The page maker set all the pages and final output is
generated.
The front page and the sport page of Divya Bhaskar are made at
Ahmadabad, The state head office. Some space on the sport page is left
for local and up country news. The pages from Ahmadabad sent through
internet.
3. Outputting
Outputting shows all picture of news paper of particular day for outputting
Divya Bhaskar use software Quark express. This software arranges the
news in such manner that news related to particular incident is automatically
arrange on the pages.
For example
I f there is any news of death it means “SHRADHANGLY” or “BESANU” this
type of news mostly printed on last page. Software arranges this news
directly on last page.
4. Image setter
Out putting give complete page for image setting. Page comes through
compute in image setter room, where one software is MAC
(MECHANTOSE) software.
5. Lacer print
The total black pages which come through out putting, are not send to MAK
for separating color because that page has only one color-black. But these
black pages are sending to lacer print machines. Here the image of that
page copied on butter paper. And these butter papers are send to plate
making.
6. Pasting
The positive of different color and butter papers, came from image setter
room are fixed on transparent plastic sheet with the help of a “pasting table”
has a lamp under its glass. When it starts that time pointers (marks) of
plastic sheet and positive can be matched easily. These plastic sheets are
stocked reverse. If we reverse this sheet than we will able to read, what is
printed on those positives or butter papers.
7. Plate making
After doing pasting, the plastic sheet send to exposure machine name
“MAMORY” this machine equipped with altar violet lights consumes 6000
volts electricity. Aluminum plates are fitted in memory machines than with
the help of altar violet lights, what is printed on positives are printed on
plates. We can easily read what is printed on aluminum plates. Than plates
are washed in wash room. And then plates are inserted in gumming
machine, which insert layer of gum on the plates. Because of gumming
there is no fear of scratch or spots mark on the plate. Almost 85 plates
consumed daily because 4 plates of 4 colors are made for each page.
GUMMING MACHINE
PRINTING:-
Printing is the core process of any print media. The machines used for
printing machines are listed below.
News Lie -45
Color man
Geo man
Eco man
Gross
Orient
Among all these machines,
Color man
Geo man
Eco man
News lie -45
Are the latest machines
Divya Bhaskar use machine which listed under
1) News line -45,
2) Orient super.
The capacity of orient machines in one hour is 30000 IPH (copies). In orient
super, we have 4I- which can print 4 pages color at a time & in 3c. We can
print 2 pages color &in mono we can print only black & total of pages are 20.
4HI+DU+MOO+FUF+4HI+DU+3C+ DU+3C+DU
Process of printing:-
All the plates of all pages come from plate making department. Then these
plates are folded on plate folding machines. Then these plates are fitted into
printing machines. The webs are fitted into machines and ink is feed. Then
as soon as power button of printing machine is turn on, the machines
automatically begin to feed paper. So all the rollers of printing machines
begin to roll.
The blankets are already fitted. The blanket gets impression from plates.
This impression is reverse on blanket and one time read it. Blanket gets ink
with the help of roller and then print on paper.
In this way, the total printing process is doe in "Divya Bhaskar". The
machine men continuously observe the copies and try to improve the
printing quality cautiously.
Circulation:-
The printed copies continuously come from printing machines. With the help
of conveyer belt these copies are sent to starker machines where bundles of
150 copies or 200 copies are bound with plastics stripes. It is previously
decided by circulation department how many bundle gives to hawkers. And
for the agencies of Up-Countries the trucks or tempos or jeeps are used as
transportation. Copies of city Edition are also supplied in the same way but
some hawkers reach directly to Divya Bhaskar to collect their copies by
cash.
1] Nearness to market: -
“Divya Bhaskar “basic core product is News paper will be start from early
morning 5 o’clock. So they have to make an arrangement for hawkers and
agency person. In the early stage Divya Bhaskar has decided to take a
place in Surat city. But because of limited space, they have selected
Udhana and find that, distribution will be easily. Nearness market is
important from the point of view control over the market.
2] Product:-
Newspaper is such a product that, it is sales in the morning only. Even a
same day newspaper will not be sold either in the afternoon or evening. No
doubt the sales been made but it is of 5% of the early morning sales.
Because people are of habit to read a newspaper in the early morning, to
know for the news like politics, sports, share, etc.
4] Transport facilities:-
The plant location which they have selected is 5 km far away from surat
railway station, while Udhana railway station is located at a distant of
1km.Divya Bhaskar has good market controls at Vapi, navsari, Valsad, and
bharuch through transport facility.
5] Power facility:-
Divya Bhaskar has selected Udhana, which is also known as Udhana
Udhyog Sangh, which is well industrial develop area well all the amenities.
Power is necessary for the process of production and for transporting
finished goods and raw material. When power shortage take place that time
Divya Bhaskar have generator and use it. When electricity supply stops that
time generator automatically start so that shortage of power not affect to
production process.
Moreover in Divya Bhaskar other work like editorial and papermaking is also a part
of production and it is done on a computer only.
Sending
Sales order Work order
work order
to Plant
Production
Schedule
Error!
Bookmark
not defined
Material Preparation
and sending Job Allocation
Requirement
Planning indent to
Mkt. Dept
Purchase
2] The purpose of making production schedule is to meet the demand for the
product by the customer. At plat, production manager prepares production
schedule to produce qualities as per order placed by marketing department.
If material is unavailable, manager prepares indent and send to marketing
department. The another responsibility of production manager is to decide
which operation is to be performed on different machine at different time.
1] Conveyer belt: -
Conveyer belt is used for traveling of good from one place to another. When
the goods is bulky or in so much quantity, conveyer belt seems very
convenient. It saves time as well as manpower. The wheels on conveyer
belt and the belt attached with them allow product to travel easily.
2] Reel shaft: -
4] Ink container: -
Ink is used to print or write something. As “Divya Bhaskar “is a press which
prints a lot of newspapers every day and consumes almost 500kgs.ink daily,
it is very difficult to keep this much ink properly. These are the asked type
cottiers, which can move drums of ink easily and we can also easily move
them.
7] Rewinding machine: -
Rewinding machine is using to rewind the roles. It is to possible that the web
used in printing machine finish every day. After printing, some layer of web
remains unused. And sometimes it is too possible to use them the next day.
In "Divya Bhaskar", these unused webs are collected and set to rewinding
machine. Here all the webs are rewinded and one full web is made, so that
they get best from their waste.
Inventory control
ERL method
" Divya bhaskar " kept stoke of various spare parts of machinery
required by various department as per its maintenance schedule. Moreover,
they keep less stoke of spare parts available in local market, while unavailable
spare parts are imported from outside by bringing quotation of various
companies. The company keeps stock of these types of spares parts by
ordering in large quantity to save ordering cost and to get befit of cash discount .
Including this group also have stock of stationary items like computer pages,
files, invoice ,bill book, stationary, etc.
Any break down occurs in a machines than required spar parts are
replaced immediately if it is available in store department. Store manager has
to inform the authorized person of that department for the replacements of
spare parts to get approval letter from him, which is kept as record in store
department. Fallowing are the specimen of record kept in store department.
TIME KEEPING:-