Overview:

Topic: GHPCO Campaign

Audience: GHPCO Board Members

Instructional Objectives:

Psychomotor Objective:
1.Board Members will express their own opinion what membership campaign techniques they think
works best
2.Board Members will express their own opinion of how to reach out to potential members

Cognitive Objective:
1.Board Members will be able to identify at least 5 non-members of GHPCO are
2. Board Members will be able to identify who the current members of GHPCO are

Behavioral Objective:
1.Board members should be able to illustrate campaigning through phone calls or email blast
2.Board members should be able to demonstrate proper techniques on how to market GHPCO to
potential members

Introductory/focus statement:

• We currently have 406 active profiles including 119 Affiliates/Individual Members, 25 Palliative
Members and 93 Providing Members.
• What can we do get more organizations to be apart of GHPCO

Outline of content: (notes for instructor)

Current Members 2018/2019

• Attached is the document listed 2018/2019 Membership. This is a list of all current members, non
renewed members and non members.
• We currently have 406 active profiles including 119 Affiliates/Individual Members, 25 Palliative
Members and 93 Providing Members.
During the month of June we have focused on updating the website. As of June 18th 2018 we can
confirm that the website provider members and contacts are fully updated with the data below.
- Members
- Contacts
- Numbers
- Addresses
Current Membership
• When searching current membership you will see line1-107 are new or renewed members
• Line 108-237 are organizations who have not renewed
(We have been in touch with homestead and they are currently processing their renewal)
Non-Members
Non-Members is the second tab on the excel sheet.
• These are organizations from the Map2Care website
• Per Melanie Simon, Division Chief HFRD. Map2Care is not up to date and DCH is currently
updating the resource
• These are the organizations that could benefit from a focused campaign
Suggested Action items to optimize new membership
- Look at locations of the organizations and invite them to existing networking meeting near them.
(Savannah -6/29 and North Georgia-7/10)
- Or plan networking events closer to where they are located and invite them to come.
- Bring in new organizations by offering a 15% off deal when signing up within a certain time
period (July 1–August 1)
- Offering 10% off deal when signing up for first workshop.
- Emailing/ contacting Organizations and planning a meeting or call to tell them the benefits of
joining GHPCO.
- Sending welcome letters to new members/ care packages to thank them for becoming GHPCO
members.
Suggested action items to optimize renewal memberships.
- Look at locations of the organizations and invite them to existing networking meeting near them.
(Savannah -6/29 and North Georgia-7/10 )
- Or plan networking events closer to where they are located and invite them to come.
- Design an email blast campaign to members who have not renewed
- Offer one free registration to future educational event in 2018
Excluding the 2019 annual conference
Suggested Action Items for Membership Committee
• Committee review both list of non-renewal and non members and identify potential/personal
contacts of palliative and provider memberships
• Reach out and connect with contacts to solicit membership
• GHPCO Executive Director will focus on affiliate and individual members

Instructional Activities:

1.Short PowerPoint (Cognitive objectives) [15-20 minutes]

*PowerPoint attached
a. Current Members 2018/2019
b. Current Members
c. Non- Members
d. Suggested action items for new members
e. Suggested action items for non members
f. Suggested action items for membership committee

2. Something to think about (Psychomotor Objectives) [10 minutes]

a. Supplies: note cards/ notebook paper
b. Answer prompt questions given by instructor
c. What are some suggestions you would give to the campaign to allow a better response rate and new
membership?
d. Read all suggestions out loud and discuss
 4. Role Play (Behavioral objectives)[5-8 minutes]
Supplies: PowerPoint
- Turn to your partner 1 will be the GHPCO representative 2 will be the Potential Member
- 1: Market GHPCO in a way that the non-member will want to become a member
- 2: Ask questions as if you are interested in what GHPCO has to offer your organization