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Prof. Edison D.

Cruz
University of the Philippines
Technology Management Center
 Entrepreneurship is first and foremost a
mindset. It is the art of finding creative
profitable solutions to problems.

 Who Is the Entrepreneur?


◦ Entrepreneur is a person who habitually creates and
innovates to build something of recognized value
around perceived opportunities.
 'Entrepreneur' – can be an individual
entrepreneur, but also an entrepreneurial
team or even entrepreneurial organization

 'A person' – emphasizes a personality rather


than a system

 'Habitually' – just cannot stop being an


entrepreneur

 'creates' – starts from scratch and brings into


being something that was not there before
 'innovates' – able to overcome obstacles that would
stop most people; turns problems and risks into
opportunities; delivers - sees ideas through to final
application

 'Builds something' – describes the output of the


creation and innovation process

 'Of recognized value' – encompasses economic,


commercial, social, or aesthetic value

 'Perceived opportunities' – spotting the opportunity to


exploit an idea that may or may not be original to the
entrepreneur; seeing something other miss or only
see in retrospect1
Protecting Intellectual
Invention & Innovation Opportunity Property Assets
Connection Recognition
Discovery
Idea + Customer Need = Patents
Invention Trademarks
Application
Business Concept
Copyrights
Trade Secrets

Critical
Decision
Point
Patent?

Developing
The Product Development
Business Second Critical
Business Prototyping
Decision Point Development Technology Feasibility
Business Plan Build, License, or Feasibility Analysis Alpha Testing
Sell?

Launching the Business


 This course is about “Technology
Entrepreneurship,” which is a style of
business leadership that involves identifying
high-potential, technology-intensive
commercial opportunities, gathering
resources such as talent and capital, and
managing rapid growth and significant risks
using principled decision-making skills.
 Technology ventures exploit break-
through advancements in science and
engineering to develop better products
and services for customers. The leaders
of technology ventures demonstrate
focus, passion, and an unrelenting will to
succeed.
 This course is about “Technology
Entrepreneurship,” which is a style of
business leadership that involves
identifying high-potential, technology-
intensive commercial opportunities,
gathering resources such as talent and
capital, and managing rapid growth and
significant risks using principled
decision-making skills.
 "Entrepreneurship is a management and
leadership style that involves pursuing
opportunity without regard to the
resources currently controlled.
Entrepreneurs identify opportunity,
assemble required resources, implement
a practical action plan, and harvest the
rewards in a timely, flexible way”.
 "Entrepreneurship is a management and
leadership style that involves pursuing
opportunity without regard to the
resources currently controlled.
Entrepreneurs identify opportunity,
assemble required resources, implement
a practical action plan, and harvest the
rewards in a timely, flexible way”.
 Social entrepreneurs are individuals with
innovative solutions to society’s most
pressing social problems. They are
ambitious and persistent, tackling major
social issues and offering new ideas for
wide-scale change.
 Rather than leaving societal needs to the
government or business sectors, social
entrepreneurs find what is not working
and solve the problem by changing the
system, spreading the solution, and
persuading entire societies to take new
leaps.
 Sessions 1: Overview of The Course
 Sessions 2-4: Lectures, Discussions and
Videos
 Sessions 5-7: First Group Report
presentations (Critique of Articles)
 Sessions 8-10: Second Group Report
Presentations (Interview of Tech Start Up
Entrepreneur and Biography of an
Established Entrepreneur; with
corresponding analysis)
 Sessions 11-13: Third Group Report
Presentations (Business Models)
 Sessions 14-16: Fourth Group Report
Presentations (Business Plans)
 Attendance and Recitation (15%)
 Group Report: Critical Review of Related
Studies (15%)
 Group Report: Insights from Established
Businessmen and Start Ups (15%
 Group Report: Two Business Concepts (15 %)
 Group Project: Business Plan (25 %)
◦ Industry Study and Marketing Plan
◦ Organization and Production Plan
◦ Comprehensive Business Plan Presentation (with
Financial Analysis)
 Individual Reaction Papers (Youtube
Videos uploaded by Stanford University)
 Idea Evaluation (Due Nov. 28)
 Founders Discuss Success Factors (Due Dec.15)
 Do You Have What It Takes to Be an
Entrepreneur? (Due Jan.16)
 No Final Exam