“A Comparative Study Between PepsiCo & Coca Cola”

Dissertation submitted In Partial fulfillment for the Post Graduate Programme in Business Management By Abhishek Kumar Trivedi Roll No.: GJU09173 Batch 2009-2011 Under the Guidance of Vaishnav Srivastava Customer Executive PepsiCo Holdings India Pvt. Ltd

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B-II/1, MCIE, Delhi-Mathura Road, New Delhi

This is to certify that the summer project report title “A Comparative Study Between Pepsi and Coca Cola” is a bonafide work done by Mr. Abhishek Kumar Trivedi, Roll No.: (GJU09173) of Batch 2009 – 2011, Submitted to NSB School of Business, New Delhi in partial fulfillment of the requirement for the award of Post Graduate Programme In Business Management, and that the report represents independent and original work on the part of the candidate.

Alok Satsangi Relations Cell Corporate



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I am highly indebted to my project mentors, Mr. Vaishnav Srivastav for their continuous support, supervision motivation and guidance throughout the tenure of my project in spite of their hectic schedule who truly remained driving spirit in my project and their experience gave me the light in handling research project and helped me in clarifying the abstruse concepts, requiring knowledge and perception, handling critical situations and in understanding the objective of my work. Prakhar Sir (TDM), Vaishnav Srivastav (CE) and Vivek Sir (ADC) and Akhileshji (RSP) – whose off time discussions with me always encouraged and motivated me for the project; Vaishnav Sir was the one who who trained us about products and services of PepsiCo and taught us how to deal with customer,My friends and colleagues Vishal, Satyam, Raju, Anand and Devendra and more others that surround me, love me and make life fun to reduce stress and tiredness. And lastly, it is only when one writes and realizes the true power of MS word 2007, from grammar checks to replace-alls. It is simple. And the power of Windows XP the OS where MS Office is …. Thank you Mr. Bill Gates and Microsoft Corp!

ABHISHEK KUMAR TRIVEDI Roll No. GJU09173 Batch- July 2009-2011


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The objective of the project is to know the consumers preferences for Soft Drinks, to study the Market Potential of Soft Drinks and the report contains a brief introduction of Soft Drinks. The company Soft Drinks has interests in various sectors and they provide consistent quality products to meet our costumer’s requirement worldwide. This report clearly mentions objective of the study and the research methodology utilized. Both primary data and secondary data. The data collection method used is structured non disguised questionnaire in which the types of questions used are open ended, multiple choice and close ended. The report contains a detailed view of the tasks, which have been undertaken to analyze the market of Soft Drinks. Various sets of questionnaire have been prepared to know the PREFERENCES of consumers about the Soft Drinks. Some of the research areas are Kakdev, Pandav Nagar, Swaroop Nagar, and P.Road & Jawahar Nagar. This project reveals one of the important findings like more and more displays of the window hiring and can be given to the retail outlets as it has been said that “Jitna Dikhega Utna Bikega”. To increase its consumption, more schemes like ‘Seasonal Schemes’ and other schemes can be given to the consumers.

Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" which can be delivered what are the people needs and they are ready to buy at the right time without any

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Table of the CONTENT

delay. It is perfectly true but this also depends on availability of good quality products and excellent taste and services which further attract and add a golden opportunity for huge sales. This also depends on the good planning approach and provide ample opportunity plus sufficient amount of products for sales in the coming next financial year. This survey report introduces study of consumer’s preferences for PEPSI & Coke beverages. It may also provide an opportunity to PEPSI to frame a good future plan to satisfy maximum needs of the customers and established its guiding role in the market of Kanpur regions in particular and throughout the country as a whole. The study report will also provide an opportunity to delineate its market potential business areas, products & services are to be offered by the company to the customers This study report also provides the various factors affecting the services. Marketing Division of PEPSI has to keep in mind various factors specially while preparing a plan for marketing its product or services. Detail description along with analysis of surveyed data is being presented in this report.


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Acknowledgement………………………………………………….…...2 Declaration….……………… ………………………..….……….……3 Preface…………………………………………………………………..4 Table of the content……………………………………………………6 Executive Summary…………………. ..……………………………….7 1. Introduction… ……………………...................................................8 1.1. History of PEPSICO …………………………………………………………….....9 1.2. History of Coca Cola………………………………………………………..………13 1.3. Product of PEPSICO .…….. ………………………………………………………..16 1.4. Product of Coca Cola……………………………………………………………….17 1.5. Coke vs Pepsi Product…………………………………………………………….19 1.6. Product Profile………………………………………………………………….…….26 2. 2. Objective of study………………………………………………………..……..28
3. 3.Compare ………………………………29 3.1.




Channel type.…………………………………………………….. ……………….....31 3.2. Distribution service….………………………………………. ……..…………….32 3.3. Distribution of visi…………………..................................................33 3.4. Product demand……………………………………………………………………….34 Market …………………………………………………………………..36
3.5. 4.

share……….. of Data

Methodology and ………………………………………...40 Using of …………………………..41



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4.2. Statistical tools………………………………………………………………………….42

5. Market Share…………………………………………………………………………….43 5.1 Market Share of Pepsi & Coke………………………………………………….44 5.2 Level OF satisfaction of Pepsi & Coke…………………………………………45 6 SWOT Analysis of Pepsi & Coca Cola…………………………………………47 7 Area Analysis…………………………………………………………………..51 8. Recommendation suggestions…………………………………………..54 Wise and

PepsiCo is the world's premier consumer Products Company focused on convenience food and beverages. We seek to produce healthy financial reward to investors as we provide opportunities for growth and enrichment to our employee.

PepsiCo India and its partners have invested more than U.S. $1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors

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The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers.

To deliver on this commitment, PepsiCo India will build on the incredibly strong foundation of achievement and scale up its initiatives while focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact.

Coca-Cola is carbonated soft drinks sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines.

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Executive Summary

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Gold Spot is considered as the first branded soft drink established 53 years ago before all empowering Coca Cola entered the country to dominate the scene. It faced no competition and its euphoric imaged built up in the western countries helped it to get ready clientele and glamour. Christopher Columbus as a traveler of world found a lot of new things which was not in the eye of the world community which is now in our history but now if any one does travel to whole part of world to get one thing in some form that is Pepsi. Travel to any corner of the globe you are sure to spot a label splashed in blazing blue, red and white becoming you to some “Sugared water”. This dark

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colored drink WillyMilly has today become nothing but spot of an international anthem with young and old, rich and poor wants for a sip and saying “Yeh Dil Mange More.” Parle Export Pvt. Ltd. is regarded as the first Indian company introducing Limca, a lemon drink complimentary to there well established Gold Spot in 1970 which got moderate success. However, before this, he had also introduced Cola Pepino which was withdrawn in face of tough competition from Coca Cola. When Coca Cola bid farewell in 1977, Indian market was open for various cold drinks several companies came forward publishing the different brands in the market. Parle people introduced their Cola Thumps Up with a mighty bang saying “Happy days are here again” as if happy days went away with Coca Cola.. Pure drinks of Delhi also without losing much time introduced pure drinks were

producing and marketing Coca Cola earlier Campa Cola along with Campa orange and Campa lemon. Modern Bakeries entered in the market with the Double Seven. Moharn makings with Merry Pikup and McDowell with Thrill, Rush and Sprint in Indian market where there was no competition previously. A cut throat competition and heavy advertising was on. Each one was trying their best to become the number one company with ‘A’ class product in the field of soft drink business in India. Now after a long gape the govt. of India has given permission to the Coca Cola to start their business in India. Coca Cola has joined hands with Parle to the

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business on the Indian soil. They are trying best to regain its prestige which it has before.

The much rival of Parle is Pepsi an American concern. It started business the occupied nearly 50% share of soft drinks market in India. Now, Pepsi is going all out to prove that they are the best.


Pepsi is a soft drinks produced and manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machine. The drink was first made in the 1880s by pharmacist Calab Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898. It was first introduced in North Carolina in 1898 by Caleb Bradham who made it at his pharmacy which sold the drink which was known back then as "Brad's Drink", and was later named Pepsi Cola possibly due the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink

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that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War-I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle "Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you," arranged in such a way that the jingle never ends. Pepsi's success under Guth came while the Loft Candy business was

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faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company.

PepsiCo established it's business operations in India in 1989 and has grown to become one of the country’s leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India.

PepsiCo India and its partners have invested more than USD1 billion since the company was established in the country.

PepsiCo India provides direct and indirect employment to 150,000 people including suppliers and distributors.

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Findings on the basis of history:
1. The add campaign has been organized with a lot money being spent on advertising. Brand has been kept alive by effective promotional schemes. 2. Coca Cola in the initial years of its incorporation had spent a lot of money on advertising. Coke is the longest surviving sponsored of The Olympics. To reach at this position advertising and effective event marketing have played a major role for Coca Cola. 3. "To be the world's premier consumer Products Company focused on convenience foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity." 4. PepsiCo is a world leader in convenience foods and beverages, with 2007 revenues of more than $39 billion and more than 185,000 employees across the world. Its world renowned brands are available in nearly 200 countries

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and territories. 5. PepsiCo India and its partners have invested more than U.S.$700 million since the company was established in the country in 1989. In India, PepsiCo provides direct employment to 4,000 people and indirect employment to 60,000 people including suppliers and distributors. 6. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Miranda and Mountain Dew, in addition to low calorie options– Diet Pepsi and 7Up Light; hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, and 100% natural fruit juices and juice based drinks – Tropicana, Tropicana Twister and Slice. Our local brands – Lehar Everess Soda, Dukes Lemonade and Mangola complete our diverse spectrum of brands.

Pepsi's Slice launches 'Aamsutra'

PepsiCo’s popular mango juice drinks brand - Slice - kicked off the 2009 season with its new 'Aamsutra' concept. According to Homi Battiwalla, business head – juice and juice drinks, PepsiCo India, Slice had seen powerful consumer

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momentum post relaunch of 2008.


South India is the leading market for mango drinks in the country. Andhra

Pradesh is the biggest mango market and also the fastest growing market for Slice and other mango drinks in the country. Tamilnadu is among the top three states and Slice is the market-leader in Tamilnadu," he added.

Pepsi has now opted for a new brand ambassador, Katrina Kaif. "The creative thought behind the new communication was to further enhance the Slice experience into dimensions of pleasure, sensuality and indulgence. Last year's commercial was about enumerating the principles of 'Aamsutra' - the art of experiencing pure mango pleasure - with the new Slice. This year, the commercial portrays the next level to bring alive the mango indulgence," stated Hari Krishnan, vice president, JWT - the agency responsible for Slice's campaign.

The company has now opted for a 360o multimedia campaigns involving digital, print, radio, impact outdoors and sampling in core markets.  branded.  The group has built an expansive beverage, snack food and exports PepsiCo’s snack food company, Frito-Lay, is the leader in the

business and to support the operations are the group’s 38 bottling plants in India, of which 15 are company owned and 22 are franchisee owned. In addition to this,

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PepsiCo’s Frito Lay snack division has 3 state of the art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. Our commitment to living by this vision every day is visible in our contribution to our country, consumers, farmers and our people

Performance with Purpose articulates PepsiCo India's belief that its

businesses are intrinsically connected to the communities and world that surrounds it. Performance with Purpose means delivering superior financial performance at the same time as we improve the world.  To deliver on this commitment, PepsiCo India will build on the

incredibly strong foundation of achievement and scale up its initiatives.

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Brand Facts
PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats that deliver enjoyment, nutrition, convenience as well as affordability Beverages PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Nimbooz, Miranda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.

PepsiCo’s food division, Frito-Lay, is the leader in the branded salty snack market

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and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips; Cheetos extruded snacks, Uncle Chips and traditional snacks under the Kurkure and Lehar brands. The company’s high fiber breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chips and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets.

Quick Facts
     PepsiCo established it's business operations in India in 1989 Invested more than USD 1 Billion since inception Well known and loved global brands that delight and nourish consumers It provides direct and indirect employment to 150,000 people in India It has more than 36 bottling plants including 13 Company & 23 Franchise owned ones  3 State-of-the-art food plants in Punjab, Maharashtra and West Bengal

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Our Mission and Vision
Our Mission "To be the world's premier consumer Products Company focused on convenience food and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity."

Our Vision "To build India’s leading total beverage company, delighting consumers by best meeting their everyday beverage needs, and stakeholders, by delivering performance with purpose, through our talented people."

Tomorrow better than Today

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The first Coca-Cola recipe was invented in a drugstore in Columbus, Geogia by John Pemnerton, originally as a coca wine called Pemnerton’s frensh Wine Cola in 1885. He may have been inspired by the formidable success of Vin Mariani, a European coca wine. In 1886, when Atlanta and Fulton Country passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Cola. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United state at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and importance. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. By 1888, three versions of Coca-Cola—sold by three separate businesses— were on the market. As a Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca-Cola in 1888. The same year, while suffering

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from an ongoing addiction to morphine], Pemberton sold the rights a second time to four more businessmen: J.C.Mayfield, A.O. Murphy, and C.O. Mullahy and E.H. Blood worth. Meanwhile, Pemberton's alcoholic selling his own version of the products. John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Coke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive right to the formula from John Pemberton, Margaret Dozier and Woolflk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well. In 1892 Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA. In 1935, it was certified Kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients. Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall advertisement was painted in the same year as well in Cartersville,

son Charley Pemnerton began

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Georgia. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. As a Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling company. The loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers. Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach. New Coke On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi, but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to the old formula under the name Coca-Cola Classic on July 10, 1985.

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21st century On February 7, 2005, the Coca-Cola Company announced that in the second quarter of 2005 they planned to launch a Diet Coke product sweetened with the artificial sweetener sucralose ("Splenda"), the same sweetener currently used in Pepsi One. On March 21, 2005, it announced another diet product, "Coca-Cola Zero", sweetened partly with a blend of aspartame and aciculae potassium. Recently Coca-Cola has begun to sell a new "healthy soda": Diet Coke with vitamins B6, B12, Magnesium, Niacin, and Zinc, marketed as "Diet Coke Plus." In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola." The word "Classic" was truncated because "New Coke" was no longer in production, eliminating the need to differentiate between the two. The formula remained unchanged.

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Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
• • •

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best

they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that

anticipate and satisfy people's desires and needs.

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Partners: Nurture a winning network of customers and suppliers, together

we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and

support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of

our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

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Product Category: Carbonated Soft Drinks Brand Name: PEPSI-COLA AND COCA-COLA Type: Bottle and Cans Size: 200ml, 300ml, 500ml, 1ltr, 2ltr Information: Ingredients Information Nutrition Information Ingredients Information: carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid, natural flavors

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Flavour Cola

Ingredients Pack Cola Flavour 200Ml. carbonated sugar water 300Ml. 500Ml. 1 Litre 1.5 Litre

Product Coke, Thumsup

Company Coca-Coal

Pepsi Fanta

Pepsi Coca-Cola


2 Litre Orange Flavour + 200Ml. Carbonated Water+ 300Ml. Sugar 500Ml. 1 Litre 1.5 Litre

Miranda Maaza

Pepsi Coca-Cola

Fruit Juice

Mango Treated

2 Litre Pulp+ 250 ML water+

Cloudy Lemon

sugar Lemon Flavour + 200Ml. Carbonated Water+ 300Ml. Sugar 500Ml. 1 Litre 1.5 Litre

Slice Limca

Pepsi Coca-Cola

Miranda Lemon


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Clear Lemon


2 Litre Flavour+ 200Ml.



Carbonated Water + 300Ml. Sugar 500Ml. 1 Litre 1.5 Litre 2 Litre 7’Up Dew Pepsi

Coke v/s Pepsi Product

As seen above both the companies Coke and Pepsi have a number of

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products. Many of these products are innovations but there are also many products which are brought out just as a competitive product for the other companies. Some of these products that are brought in the market by both the companies to compete against each other are as follows.



The main dark cola drink of Pepsi version of dark cola the company which started the rivalry which is the major primary between these companies. competitor to Coke.

Sprite is a clear, lemon-lime 7 Up is a brand of a lemonflavored, non-caffeinated soft drink, lime flavored soft drink. produced by the Coca-Cola Company.

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Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds. The Minute Maid Company is now owned by Coca-Cola, and is the world's largest marketer of fruit juices and drinks. It is headquartered in Houston, Texas.

Tropicana Products is an American company based in Bradenton, Florida, USA, which is one of the world's largest producers and marketers of orange juice. It has been owned by PepsiCo, Inc. since 1998.

Diet Coke or Diet Coca-Cola is Diet Pepsi is a low-calorie a sugar-free soft drink produced and carbonated cola. It was introduced in distributed by The Coca-Cola 1964 as a variant of Pepsi-Cola with Company. It was introduced in the no sugar. United States in July 1982.

Aquafina is Kinley is a brand bottled water of still or carbonated water owned by non-carbonated produced by PepsiCo. The Coca-Cola Company.

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Aquarius is a mineral sports All Sport was a sports drink. It drink manufactured by The Coca- is produced by PepsiCo. Cola Company. It was first introduced in 1983.

Fanta is a soft drink brand Mirinda is a brand of soft owned by The Coca-Cola Company. drink. Mirinda is owned by PepsiCo. It is produced and distributed by The Coca-Cola Company's bottlers.

Pepsi Blue is a soft drink made Sprite Ice was the first flavor extension for The Coca-Cola by PepsiCo and launched in mid2002. Company's Sprite brand soft drink.

Limca is a lemon and lime flavoured carbonated soft drink made Teem was a lemon-limein India by Coca-cola. flavored soft drink produced by The Pepsi-Cola Company.

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Coca-Cola Blak is a coffeePepsi Cappuccino is a flavoured soft drink introduced by cappuccino-flavored carbonated soft Coca-Cola in 2006. drink produced by Pepsico.

Cola Flavors
Cola is a most popular flavor in any group of age. This is the most saleable flavor in the world. Both PEPSICO & COCA COLA has its own cola flavor. PEPSICO has a cola flavor named PEPSI and cola flavor of COCACOLA are THUMPS UP & COKE. PEPSI COLA is a cash cow brand for the company in terms of sales revenue. PEPSI has two competitive brands in the cola flavor.


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Coca Cola

This segment of flavor is very likely in the children and aged person. PEPSICO has three brands in this segment with comparison to the two brands of COCACOLA. The Pepsi’s brands are MOUNTAIN DEW, MIRINDA LEMON and 7UP whether the COCACOLA has its SPRIT & LIMCA in this segment.

MIRINDA LEMON is considered to be lemon in taste, comes Under the category of cloudy lemon because of its color which is Similar to that of clouds. It has to yield good revenue.

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MOUNTAIN DEW is sweet lemon soft drinks in India and in a few Countries. It is mostly demands by the children.

7UP is lemon-lime soft drink. Sale of 7UP is third largest Carbonated soft drink brands in the U.S. most consumers prefer7UP as a favorite brand than any other non-cola.

Coca Cola


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This is another type of flavor in the soft drink industry. The taste is like orange. In this segment PEPSI has a brand named MIRINDA whether COCACOLA has its FANTA in orange. This flavor is mostly preferred by children and women.


Coca Cola

Mango Flavor
In this category’s of flavor is like a Mango. This flavor is now becoming more popular in India. In Mango flavor PEPSI has a well known name SLICE whether COCA COLA has a MAZAA in this segment.

Coca Cola

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Coca-Cola is the original cola, while there isn't a huge difference in taste; Pepsi mirrored their cola after Coke's, being just different enough in taste to not actually be the same drink.

Pepsi tastes sweeter than Coca-Cola, This is the reason why many prefer Pepsi over Coca-Cola in a blind test but prefer Coke when drinking an entire can.

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Coca-Cola has more carbonation than Pepsi depending on what region you are in. It was said that depending on where each one was made the amount of carbonation in them will be different therefore proving that neither Coca-Cola nor Pepsi have more carbonation than one another.

Brand War
Both drinks are no longer seen as a beverage but mainly as a brand. Both companies commit heavily to sponsoring outdoor music festivals and even charitable projects in third world countries. Coca-Cola also is an official sponsor of the FIFA World Cup.

Marketing Approach
Both Coca-Cola and Pepsi try to market as part of a life-style. Coca-Cola uses phrases such as "Coke side of life" in their website, http://www.coca-cola.com/, while Pepsi uses phrases such as "Hot stuff" in their website,

http://www.pepsi.com/, to promote the idea that Pepsi is "in sync" with the cool side of life. Pepsi tries to reach out to the younger generation by appealing to pop culture. If you visit their website you will be greeted with flashy pages containing

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pop music, cars, and fashion. Coca-Cola's website also has links for music and sports, two arenas in which soda-pop is often consumed; however, Coca-Cola's is less flashy and uses a classical appeal, most likely because of Coca-Cola's long history as the standard for cola beverages

Comparative Financial Analysis Between PepsiCo and Coca-Cola
Coca Cola and PepsiCo have been competing in the soft drink sector for over a century-which of these two companies is the strongest, from a financial perspective?

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Coca-Cola Financial Stock Price for 2003 to 2008

Financial Comparison between Coca-Cola and PepsiCo for Years 2003 to 2008

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Coca-Cola= Red



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2002 2003 2004 2005 2006 2007 2008 2009

44% 42% 48% 51% 58% 55% 57% 49%

46% 58% 52% 49% 42% 45% 43% 51%

Total market share of PepsiCo Total market share of Coca-Cola Mean value of pci

=503 =497

=sum of PepsiCo/ number of year =sum of PepsiCo= =number of year =503/10 =50.3 503 10

Mean value of cci

= sum of coke/ number of year = num of coke=497 = number of year=10 =497/10 =49.7

Correlation coefficient

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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Production of PepsiCo (in cr.) 100 102 104 107 105 112 103 99 96 95

Market share of PepsiCo 43% 47% 44% 42% 48% 51% 58% 55% 57% 58%

Production of Coca-cola (in cr.) 115 112 113 111 112 112 119 126 123 121

Market share of Coca –cola 57% 53% 46% 58% 52% 49% 42% 45% 43% 42%

PepsiCo beats Coca-Cola in market value
By Chris Mercer, 13-Dec-2005 PepsiCo's successful diversity and faster action on health has taken it ahead of Coca-Cola in the market for the first time in 112 years, but don't be fooled into thinking Coca-Cola is dead wood. PepsiCo's sharper eye for consumer health trends and its move out of soft drinks to target these put it ahead of its arch-rival in market value. It is now Coca-Cola that must do the chasing. The switch had been

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anticipated. PepsiCo has spent the last few years moving out of sugary, fizzy soft drinks and into snacks, including healthy ranges, through the Quaker and Frito-Lay brands. Only a fifth of Pepsi's sales now come from soft drinks, and the group's sales growth was twice that of Coca-Cola in 2004. Pepsi's shares hit record highs this year and have been trading consistently above its rival's. Yet, what hurts for Coke is that PepsiCo has also won on core, soft drinks turf - more quickly satisfying consumer demand for healthier drinks like juice and water. The Tropicana juice range and Gatorade sports drink managed to establish themselves first, the former now so big it is not always immediately connected to PepsiCo in consumers' minds.

PepsiCo is still ahead of Coke on market share for non-carbonated drinks.
Coca-Cola, however, is not a foe to take lightly and new chief executive Neville Isdell looks to have regained some momentum. The group caught on to healthy drinks trends later, but has had the bit between its teeth for the last year, and has started to turn the tide with successful extensions to its Minute Maid juice and PowerAde sports drink. Isdell announced a new advertising slogan at a rallying conference last week: "Welcome to the Coke side of life." He said the group would spend an extra $400m (€336m) on marketing over the next two years. New products are also waiting in the

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wings, including Powerade with less calories, more flavour extensions and moves into coffee. The group has clearance to launch a cholesterol-lowering juice containing plant sterols in the UK as well. The news went down well with analysts, and Coca-Cola's recent third quarter results beat their expectations. "We are looking forward. Several innovations have taken place, and more will be taking place in the next few months," said Steve Leroy, Coca-Cola Europe spokesperson, to

www.BeverageDaily.com after the firm announced it would launch its somewhat controversial coffee cola drink, Blak, in France this January.

Research methodology is a way to systematically solve the research problems. It may be understood as a science of studying how research is done scientifically. We study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only need to know how to develop certain indices or

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tests, how to calculate the mean, the mode, the median, standard deviation and chi – square, how to apply the particular research techniques, are relevant and which are not and what would they mean and indicate and why? Researchers also need to understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems and others will not.

1. What type of research design was used? Exploratory Research Design

2.Why was this type of design used? Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies. The Internet allows for research methods that are more interactive in nature: E.g., RSS feeds efficiently supply researchers with up-to-date information; major search engine search results may be sent by email to researchers

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by services such as Google Alerts; comprehensive search results are tracked over lengthy periods of time by services such as Google Trends; and Web sites may be created to attract worldwide feedback on any subject.

The results of exploratory research are not usually useful for decisionmaking by themselves, but they can provide significant insight into a given situation. Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, it cannot tell us "how often" or "how many. “Exploratory research is not typically generalizable to the population

What data collection methods were used? 1. Primary Data 2. Secondary Data 3. Survey

Primary Data Collection Methods:
In primary data collection, you collect the data yourself using methods such as interviews and questionnaires. The key point here is that the data you collect is unique to you and your research and, until you publish, no one else has access to it. There are many methods of collecting primary data and the main methods include: 1. Questionnaires

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2. Interviews 3. Focus group interviews

Secondary Data Collection Methods:
All methods of data collection can supply quantitative data (numbers, statistics or financial) or qualitative data (usually words or text). Quantitative data may often be presented in tabular or graphical form. Secondary data is data that has already been collected by someone else for a different purpose to yours.

Surveys are used to collect quantitative information about items in a population. Surveys of human populations and institutions are common in political polling and government, health, social science and marketing research. A survey may focus on opinions or factual information depending on its purpose, and many surveys involve administering questions to individuals. When the questions are administered by a researcher, the survey is called a structured interview or a researcher-administered survey. When the questions are administered by the respondent, the survey is referred to as a questionnaire or a self-administered survey.

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What Data Collection Devices were Used? In primary data: 1. Questionnaire (Mixed) 2. Close ended 3. Personal Interview

In Secondary Data: 1. Search Engines 2. Wikipedia & Encyclopedia 3. Google www.pepsiindia.com www.cokeindia.com

I am using primary data for data processing and analysis. I have surveyed in many areas of Kanpur. Like Swaroop Nagar, Kakadev, Dadanagar, Gumti, Kalyanpur etc. for finding market share of PepsiCo and coca-cola, supply system, hierarchy level, span of control, maintain quality and quantity, market demand,

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feedback etc.

I am using some statistical tool and techniques for data processing and analyzing like mean, correlation, regression, time series, index number, sampling and sampling distribution, estimation, hypothesis testing and other testing etc, on collected primary data and market share of PepsiCo and Coca-Cola.


Market share of PepsiCo and Coca-Cola in Kanpur. PepsiCo Coca-cola 52% 48%

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Market Share in Kanpur

Coca Cola 48%

Pepsico 52%

Pepsico Coca Cola

I have survey of around 600 outlets in kanpur. I found that level of satisfaction of customer and need of customer. Which services they wants , which product they like, which schemes they preferred , those who are not interested in PepsiCo and or coca cola, Pepsi monopoly market and coke monopoly market, whose who are ready to sell the soft drinks but they do not get it, those who are satisfied customer etc.

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The main objective of the study of PepsiCo and Coca-Cola is to find the market share , identification gap between sales and distribution, satisfaction level of customer, services provided by the company , span of control through hierarchy level, distribution channel, how company covered the market, stock supply by the

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company, increasing market share, sustain and maintain quality, product and services. Statement of research objectives start when problems are identified. There are some problems being identified such as brand awareness, quality awareness, factors influence the choice of customer, brand advertisements and more.

Pepsi Type Manufacturer Country of origin Cola PepsiCo. United States

1898 (as Brad's Drink) Introduced June 16, 1903 (as PepsiCola) 1961 (as Pepsi) Related The Coca-Cola Company Coca-Cola,Dr Pepper products 7 Up Irn Bru Public (NYSE: KO) Cola Turka Type Dow Jones Industrial Average Big Cola Component Website http://pepsi.com/
Industry Beverage 1892 Atlanta, Georgia, U.S. Worldwide Muhtar Kent (Chairman and CEO) Coca-Cola Products Carbonated Soft Drinks Water Founded Headquarters Area served Key people

During my Summer

Other Non-alcoholic beverages Revenue

▲ US$31.0 Billion ▲ US$5.82 Billion ▲ US$48.7 Billion

Operating income ▲ US$8.23 Billion Net income Total assets Total equity Employees Website

▲ US$24.8 NSB School of Business, New Delhi Billion
92,800 (July 2010) Official Website

Training, I covered some selected route according to advice of Vaishnav Sir (C.E), those areas are Dada Nagar, Jawahar Nagar, P.Road, Darshanpur, Swaroop Nagar, Kakadev, Lajpat nagar. There I used questionnaire for taking a short interview of shopkeeper and collect relevant data for my project. It was comparative analysis between Pepsi & Coke product. During short type of interview I used to collect information like shop name, owner name, visi capacity, customer need, tag number of visi, selling of Pepsi & Coca Cola product. Apart from all this I did sales promotion and advertisement to aware customer and retailer about new scheme, benefits of Plano gram/ (POG), Promotion of new Mountain Dew Display pack.

Benefits of POG
1. Increasing Sale if Range Show. 2. Easy to give order. 3. Saving of time & electric 4. Increase capacity of fridge. 5. That is more in stock, whose sale is high.

Area Covered
(A) S.R.Enterprises (Agency Route)

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(1) Darshan Purwa (2) P.Road (3) Dada Nagar (4) Jawahar Nagar

(B) Warehouse Company Route (Lal Bungalow)

(1) Swaroop Nagar (2) Kakadev (3) Lajpat nagar

During Survey I went to around 600 shops, there are three types of shop those are grocery shop, eatery shop, and convenience shop.

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(A) Grocery (B) Eatery (C) Convenience

315 250 70

Channel Type 350 300 250 No. of Shops 200 150 100 50 0 Eatry Grocery Convenienc

Distribution of Visi (Freeze)
   Visi of Pepsi-50 Visi of coke-40 Own freeze-10

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Availibilty of Visi

Own freeze10%

Visi of coke40%

Visi of Pepsi 50%

Visi of Pepsi Visi of cokeOwn freeze-


Channel of Distribution of Pepsi & Coke India Limited

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To make its products available at the right places at the right time in the market, the sales department of the company pays major attention on controlling the channels of distribution. Single type of markets channel is maintained by the company right from its pioneering stage. The nature of the channel is as follows:-




Different Outlet Owners

At first the soft drinks supplied to the distributors directly. Retailers or owners of any outlet can not take the delivery from company. They have to take the products from their respective or nearest distributor.

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There are about 50 distributors and innumerable number of retail outlets operating with the company in its entire market areas which contains total Bihar. In all the important places of entire territory this company has its distributors. These distributors selected on the basis of assurance given by them regarding the minimum sales which they have to maintain annually. The selection is also done on the basis of the financial position and reputation of distributor in the market. As for example in appointing a distributor first engaged in soft drink business second priority is given to those people who are in cigarette selling business. Depending upon the market, each distributor in the initial stage has to deposit some security money. The retailers are selected by the distributor fixed criteria for the selection or appointment or retailers from the side of the distributor. Any one like Panwala,

Cigarettewala or any other shopkeeper can have the stall for the sale of soft
drinks and they are called retailers or outlet owners. They have to give assurance to the concerning distributor for better sale and at the time of taking delivery they have to deposit the security i.e. the charges if the empty bottles with specified retailers purchasing price. The charges if the empty bottles with specified retailers purchasing price. The distributor at first has to seek the permission of sales department for the number of cases of soft drinks required by them. After getting the proper authority from sales department paying the requisite amount either cash or demand draft.

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In the distribution services I find, the shop keeper how get the Pepsi and coke. Like direct supply by the company, by the wholesaler, by the distributor, by the presale order.

Channel 1. Manufacturer………………………………………..…Consumer

Channel 2. Manufacturer……………Retailer……………………Consumer

Channel 3. Manufacturer…….Wholesaler……….Retailer……Consumer


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1. Pepsi has a broader product line and 1. Supply is weak in Agency area. outstanding reputation. 2. 60% market share covered in India. 3. 2. No one is responsible for scheme. 3. Communication gap between

Merger of Quaker Oats produced Distributor and retailers. 4. Leakage and damage problem in

synergy across the board. 4.

Record revenues and increasing agency is very high. 5. Distributor does not work proper in of capital constraints peak season. 6. Stock shortage problem in high demand season. 7. Supply of Nimbooz and Lehar Soda is

market share. 5. Lack

(availability of large free cash flow). 6. Great brands, strong distribution, innovative capabilities 7. Number one maker of snacks, such as corn chips and potato chips

weak. 8. Not Good sales Promotion.

8. Strong distribution of channel. 9. Big market share gap between Pepsi 9. Good Advertisement. and coke.

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OPPORTUNITY 1. Food division should expand internationally. 2. Noncarbonated drinks are the fastest-growing part of the industry. 3. There are increasing trend toward healthy foods. 4. Focus on most important customer trend - "Convenience". 5. Nimbooz is a good competitor for Limca. 6. Official sponsorship for Chatter’s and Guest House. 7. Expand the market in Agency. 8. Attractive scheme can increase the sell. 9. Increase number of distributors. 10. Increase number of visi of Pepsi and create Pepsi monopoly. 11. Number of Malls is in Kanpur like rave3, Rave Moti, SouthX.


THREAT Pepsi is blamed for pesticide residues in their products in one of their most promising emerging market e.g. in India.






Cadbury Schweppes, Coca-Cola, and Kraft foods (because of

broader product line) which are well-run and financially sound competitors. 3 Size of company will demand a varied marketing program; Social, cultural, economic, political and governmental constrains. 4 Over 50 percent of the company's sales come from Frito-Lay; this is a threat if the market takes a downturn

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STRENGTH 1. Big brand name in India 2. Outstanding reputation. 3. Broader Product line. 4. Span of Control hierarchy. 5. Good Scheme. 6. Increasing Market share. 7. 45% market covered in India and 60% market in abroad. 8. Strong distribution of channel.
9. Good Advertisement.

WEAKNESS 1. Supply is weak in area. 2. Scheme is a big issue. 3. Communication gap between

Distributor and Retailers. 4. Purification problem. 5. Distributor does not work

properly in season. 6. Stock shortage problem in season. 7. Supply of limica is not good. 8. Advertisement.
9. Big market share gap b/w PepsiCo

& Coke in international market.

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OPPRTUNITY 1. Limca is a good option for Pepsi. 2. Official sponsorship for catter’s & guest house. 3. Expend the market in all area. 4. Attractive scheme. 5. Number of malls is Rave3 Rave Moti & SouthX. 6. Increase number of Distributor. 7. Increase number of Visi and create coke monopoly market. . in Kanpur like

THREAT 1. Strong Competitor (PepsiCo) 2. Nimbooz 3. Wholesaler 4. Consistent in test. 5. Change demand. 6. Dependence partners 7. Sluggish growth of Carbonated water. on bottling


PepsiCo is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending

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machines. PepsiCo is working with one head quarter and nine Distributor and wholesaler. PepsiCo is working with more than one lakh people those are joint directly and indirectly with the company. There are 9 distributors and 65 route agents always connect with the company and joint each and every corner of Kanpur with the company. Every year more than ten lakh people take the test of PepsiCo.

Hierarchy of Pepsi and Coke
Unit Manager (U.M)

Marketing Develop Manager (M.D.M)

Territory Development manger (T.D.M)

Account Development Coordinator (A.D.C)

Customer Executive (C.E)

Pepsi Sales Representative (P.S.R)

Kanpur is a big city and it is the heart of U.P. In Kanpur there are more than twenty five thousand soft drink outlets. PepsiCo cover all the outlets through

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their distribution channel for supply.. In PepsiCo all the management works done by Lal Bungalow office and all the Kanpur Market is divide into direct & indirect route. Direct route means supply through main distribution office of PepsiCo & Indirect route means supply through Distribution channel.

Lal Bungalow (Main Distribution office)

Indirect route (Distributor)





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Area wise Analysis

 GOOD MARKET SHARE OF PEPSI  Over all market share of Pepsi is 52%  Overall Market share Of Coca Cola is 48%  All the market captured by Distributor  Wholesaler change low price as compare to Distributor that’s why demand is high of Pepsi

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 Distributor & CE problem in Pepsi & Coke  60%visi of Pepsi & 40% visi of Coke in more 700 outlet  low supply by Distributor of Pepsi  Duplicity of Pepsi  Large Market and demand is high  Supply is the major problem  Scheme Issue  Route agent is not working properly  65% shopkeeper is facing scheme problem  Demand is high of Pepsi, Mountain Dew, 7up, Thums up, Sprite, Lehar Soda  Service issue and replacement problem in these area  The main problem in these areas is that number of Pepsi Visi is low.

 Over all market share of Pepsi is 61% and Coke share is 39%.  60% is Retailers is satisfied with Pepsi services and 45% Retailers satisfy with Coke services.  15% Pepsi monopoly and 8% Coke monopoly market.  All the market is covered by Distributor of Coke and Direct supply from Pepsi Warehouse.

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 Demand of Pepsi is high.  Good reputation of Pepsi in this market.  Supply is too good and fast in this market.  C.E is required for good communication.  Good service of Pepsi.  Retailer’s satisfaction is high.  No scheme issue.

Suggestions And Recommendations
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On the basis of above study following suggestions can be given: 1. Perform a detail demand survey at regular interval to know about the unique needs and requirements of the customer. 2. The company should make hindrance free arrangement for its customers/retailers to make any feedback or suggestions as and when they feel. 3. The company should focus to bring some more flavors and variety of schemes rather then bring second and repeat same old one. It is always better to be first than being better. The Company must be aware of and keep at least the latest

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knowledge of its primary competitors in market and try to make a perfect anticipated efforts to meet the same 4. The company should also use time to time some more and new attractive system of word of mouth advertisement to keep alive the general awareness in the whole market as a whole. 5. The company should be always in a position to receive continuous feedback and suggestions from its customers/ consumers as well as from 6. The market and try to solve it without any delay to establish its own good credibility. 7. The visibility of any product plays an important role in making the customer, aware about it and is vital for the growth and development of any product. 8. for their advertisement they can also introduce a brand ambassador, because most of the consumers remember advertisement because of their brand ambassador. 9. A strong watch should be kept on distributors also, because in some cases they are found to be cheating the retailers and affecting the goodwill of the BRAND.

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1. PEPSI, the choice of youth is not providing the first choice of young

generation. Youth want something strong in cold drinks & thus prefers strong taste. Pepsi should come out with some extra strong taste to catch up maximum young generation & to become exactly Generation Next drink. 2. The distribution Channel should be focused on General Stores because most of the people purchase soft drinks from general stores. 3. The company should update the people about pesticides time to time because most of the people still afraid of pesticides. 4. Most of the elders in the family take soft drinks but not pepsi they

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considered more orange and less strong taste company should come up with new taste keeping elders in its mind to increase sale and market share. 5. People are confused about the role of Pepsi in health company should clear the soft drink role whether it is beneficial for health or not. 6 .Pepsi co should improved its advertisement quality, it should be realistic not imaginary. 7. People get updated by T.V. Pepsi co should increase the updating by publicity as well as by Hoardings 8. Consistency (Pepsi blue, nimbooz, coke diet) 9 .Increase number of distributors 10. Interchange staff in the market 12. Number of visi 13. Services of visi 14. Demand effectiveness improper 16. Retailer depend on supplier 17. Create monopoly market with the help of visi 18. Schemes attract to retailer (my can)

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1. Some of the respondents refused to fill the questionnaires. 2. The responses may vary as some people did not want to come up with real answers.

3. The people were busy in their own work so they might not have given actual responses..

4. Limitation of time.

5. the survey is conducted only in few areas of Kanpur, hence the results may

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vary in other parts of the cities.

6. Small sample size. And like any other research the limitation of personal bias of respondents limits the scope of the study. 7. The findings are based on the survey conducted in the month of MAY and JUN; the results may vary in other months.

APPENDIX 1. Questionnaire

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Bibliography Photographs


A number of statements are given below describing the Marketing climate of an organization. Please give your assessment of the Marketing climate in your organization by rating your organization on each your statement using them 5-point statements. A rating of 5 indicates that the statements is almost always true with your organization; A ratings of 4 indicates that the statements is mostly true; a ratings of 3 indicates that the statements is sometimes true; a ratings of 2 indicates that the statements is rarely true and a rating of 1 indicates that the statements is not all true about your organization. Give your assessment by encircling the appropriate number.

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Monthly sales (in Rs.) (a) Less than 5000 (c) 10,000 to 15,000 (b) Between 5000 to 10,000 (d) Above 15,000


Number of carets sold per month of soft drinks. (a) 0 - 50 carets (c) 100 to 150 carets (b) 50 to 100 carets (d) 150 to 200 carets


Which type of outlet? (a) General Store (c) Betel Shop (b) Grocery (d) Sweet Shop


Which brands of soft drinks are available in the outlet? (a) Pepsi Cola (c) Mirinda (L) (e) Slice (b) Mirinda (O) (d) 7’Up (f) Mountain Dew


When a customer comes to your shop which brand of soft drinks does he/she demands? (Rank them) (a) Pepsi (c) Others (b) Coca Cola

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Do you know about all flavors pack (size) and respective wholesale price Pepsi soft drinks. (a) Yes (b) No


Which company’s soft drink is demanded most? (a) 0 - 50 carets (c) 100 to 150 carets (b) 50 to 100 carets (d) 150 to 200 carets


What is the position delivery of Pepsi products? (a) Very Good (c) Bad (b) Good (d) Worse


What is the frequency of the visit of Pepsi executive? (a) Daily (c) Weekly (b) Alternate Day (d) Fortnightly


Which factors affect the sale most? (a) Advertisement (c) Presence (e) Price (b) Scheme (d) Taste (f) Others


Which company Visi-Cooler do you have? (a) Pepsi (b) Coca Cola

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(c) Both

(d) Own


What is the position of maintenance work of refrigerator done by Pepsi Company? (a) Highly satisfactory (c) Less satisfactory (b) satisfactory (d) Not satisfactory


Have you been provided with sign board/display rack by Coke Company? (a) Yes (b) No


Have you any type of dissatisfaction regarding the product. It yes then why?

…………………………………………………………………………………… …………………………………………………………………………………… ….


Please give any suggestion for improvement regarding distribution, brand, bottling etc. ………….………………………………………………………………… ………….…………………………………………………………………


What is your opinion about Pepsi products? …………………………………………………………………………… ………….…………………………………………………………………

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What is your opinion about Pepsi products? ……………………………………………………………………………………

…………………………………………………………………………………………… ……………

(1) When you got employment in the organization? _________________________________________ (2) Does your organization provide training facilities? (a) Yes (3) (b) No

Have you attended any training programme (a) Yes (b) No


Before fixing the training programme, does your organization consult with your trade union? (a) Yes (b) No


Do you have any complain/grievances with the training programme? (a) Yes (b) No

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Does your organization use to send you outside for training? (a) Yes (b) No


Would you like to suggest some improvement in the training progarmme? (a) Yes (b) No

Date …………………….. Place ………………………

Surveyed by …………………..

Appendix - II Bibliography
 Kotler Philip, “Marketing Management”, Pearson Education.  Beri G.C, “Marketing Research”, Third Edition.  Cooper Donald R. & Shindler Pamela S, “Business Research Methods”  Tata McGraw-Hill Edition Eighth.  Schiff man Leon G. & Kaunk Leslie Lazar, “Consumer Behavior”  Magazines and journals  4 p’s  Economic Times  SEARCH ENGINE :www.google.co.in


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www.pepsicoindia.com www.cocacola.com www.cocacolaindia.com


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