Professional Documents
Culture Documents
Submitted by; Team Brauhaus Schmitz - Bradley R. Barlow, Tiffany Boyce, Camille C. Britton,
Salt Lake City Community College, Communications 1010-41, July 30, 2018
“The arc of the moral universe is long, but it bends toward justice.” - Martin Luther King Jr.
Table of Contents
I.Executive Summary………………………………………………………………....Pg.3
II. Project Description………….…………………………………………………….Pg.4
III. Methods…………………………………………………………………………..Pg.5-6
Part I:Define the problem…………………………………………………...Pg.5
Part II:Analysis of the Problem……..………………………………………Pg.5
Characteristics……………………………………………………………………….Pg.5-6
Stakeholders………………………………………………………………………....Pg.6
History……………………………………………………………………………….Pg.6-9
Policies and Politics…………………………………………………………………Pg.9-10
Resources…………………………………………………………………………….Pg.10-11
Part II:Criteria……………………………………………………………....Pg.11
Part IV:Brainstorming Possible Solution …………………………………Pg.11-12
Part V: Solution Choices…………………………………………………....Pg.12
Part VI:............................................................................................................Pg.12
Criteria Chart……………………………………………………………………….Pg.13
Possible Barriers To Final Solution………………………………………………..Pg.14-16
Possible Negative Consequences of Our Final Solution………………………….Pg.15
Implement Final Solution 15-16
Task Flow chart 17-18
Conclusion……………………………………………………………………………….Pg.18
Appendix ………………………………………………………………………………...Pg.19-20
Executive Summary…………………………………………………………………....Pg.20-22
Citations ………………………………………………………………………………...Pg.22
Executive Summary
Team Brauhaus Schmitz has been assigned the task of analyzing and creating a solution for a
common problem in our world today known as “poor customer service due to language barriers.”
In addition to this we’ve noted how those in management positions can struggle with this issue
and sometimes get frustrated with their employees leading to conflicts that are being described as
“Bad boss nightmares.” Our overall goal is to have a happier interaction with our clients, and to
create a smoother flow, even when the customer does not speak English fluently.
Our first step to creating a solution was to make a list of positive criteria that would be
expected of an adequate solution. Based on a quality rating system we started to select all the
best attributes that would make up our solution. We decided our solution would include the
the company. Secondly, we wanted to have documents advertising classes and voluntary course
work for our current employees to entice them to sign up for the program. This also includes an
acknowledgement sheet/disciplinary action report for employees with a warning status, as well
as certification paperwork and manuals. Third, with these training manuals we will
teach problem solving solutions, and other processes that promote patience and sensitivity.
Lastly, our trainings will include a two-minute meditation yoga sequence that is easy to follow
and memorize. This way the training may be implemented within the workplace.
With our solution detailed we can now implement these trainings freely for employees to
sign up and take these classes. We have also implemented a warning, or problematic employee
training to be for employees to take when they have less than satisfactory customer service. This
will help our company more fluid and diverse working with our international communities.
Project Description
The language barrier problem is especially applicable to people in this Country due to the
breadth of cultural diversity, which has the potential to create a hotbed of communication
breakdowns. What’s more is when regarding customer service issues, most of the time customers
are calling in due to frustration with a product or service. Understanding these are the
circumstances we need to work around fueled the team to take on this project.
With our task set before us, the 5 team members gathered together multiple times in
arranged meetings. The purpose of the meetings was to create a solution for the problem of
language barriers in customer service. The meeting tasks consisted of planning our problem
solving strategy, conducting research based on a series of factors pertaining to the problem,
brainstorming solutions, analyzing the problem, solutions, and implementation of final solution,
and finally, creating training content and itemized solutions that could be used when approaching
language barriers.
Methods
Our team met in class periods to have meetings to discuss plans, what we think would be
the best process to come up with a solutions to over the issue of our topic. We created a team
contract, Tiffany was assigned as the leader, Daniel was then assigned as the note taker, Luis
agreed to be the editor, Cami is the house taker, and Brad is the analyzer. We also assigned
relational roles. Cami is the listener, Luis took on the role of the tension reliever, Tiffany is going
to keep it all together, Bran is going to sensor the group and Daniel said he would be the
harmonizer. We did have struggles with doing research and having all classmates meet up. We
came up with a structured regiment of research anomalies to come up with better formulated
solutions. We then gave a ranking to all of the solutions and chose the highest scoring option.
America is a culturally diverse place with over 250 languages spoken nationwide, this
gives a common issue with citizens, immigrants, and visitors struggling with English, as its not
their primary language. This can cause poor customer service due to these language barriers, as it
can be a very frustrating issue and cause stress on employees as well as their bosses and
companies. Our group agreed that our key problem is “How can we implement and help
After we researched, and talked about our issue we implemented how characteristics,
stakeholders would be affected by this, as well as a history, politics and policies that have built
Characteristics
Good customer service means efficiently helping customers and ensuring customer
satisfaction. Customer service is the attention and care a business provides to a customer before,
during, and after a transaction. Employees and employers need to be friendly, respectful, and
established guideline to minimize frustration and quickly solve issues. Immigrants make up such
a large portion of clientele, large companies can’t afford to overlook their needs. Companies
unwilling to work through language barriers lose out on a significant amount of business.
Stakeholders
This issue influences all groups of people in the workforce, including the employees,
managers, even the customers. The employees would be affected the most by this problem.
Our day and age, more than any other time, carries with it the hallmark of world wide
connectivity due to the advent of the internet. Regarding customer service, the incorporated e
commerce industries (Amazon, Google, and Ebay to name a few giants), are most affected by
Although all are on different sides of customer service and business, they share the common goal
of conducting business transactions. -I.E. the customer wants to buy products or services, the
employee’s of the company want to facilitate business transactions, via customer service, in
order to receive pay, and finally, the management teams/owners want to empower their
employees to provide good customer service in order to gain profits for the company. If language
barriers inhibit quality customer service then all could be effected; Customers won’t make
History
In the past fifty years great strides have been taken to break communication barriers in
America, especially in the customer service realm. Everything from various forms of
sensitivity/patience training, to free ESL classes. However, prior to this time there was very little,
if anything, being done to improve communication amongst populations who speak different
languages. In some severe cases people have been abused, or even killed due to language
barriers. Something to note is the means in which we try to communicate across the barriers of
One such example of trying to solve for severe miscommunication can be seen in the
spanish conquest of the South American Nations. It’s been rumored that the most successful
early attempts to speak to the indigenous peoples of South America by the Spanish were done
through nonverbal facial cues, physical pantomiming, and the use of translators. A few accounts
from that time describe the situation as tense and dangerous. “One of the Indians advanced into
the river near the prow of the boat, and delivered a long speech…the Admiral…saw the face of
the Indian whom he had taken with him, and who understands the language, change color, turn
yellow as wax, and tremble mightily while saying by signs that the Admiral should leave the river
because they sought to kill him.” -de las Casas. - “forms and moments of miscommunication
were more than equaled by more or less successful readings of the statements and intentions of
the foreigners” (Restall, p. 98). Another means used to solve miscommunication came with the
establishment of primary languages. As mentioned in the Politics and Policies section of this
paper there are language laws in place for certain areas, or fields of work, where a primary
language is known to dominate the landscape. An example of this is nautical trade in the Indian
Ocean and the use of Arabic as a central language during the renaissance period. Due to the
prevalence of arabic speaking traders the use of Arabic in trade became the norm, and people
who were eager to take advantage of goods being sold knew beforehand that knowing arabic
would be paramount in successful trading. Fast forward to the 21st Century where specific
procedures tools and guidelines are practiced in various businesses where customer service and
communication are essential to success. These steps are utilized by just about every customer
the essential parts, while removing information that is not necessary is what’s
desired.
2. Ask Questions; It’s imperative that you know whether or not you’re message is
understood. Do this by asking questions and judging the answer your receive.
3. Utilize the communication medium that best fits the problem; In the modern age
communication mediums in customer service can range from email, phone calls,
4. Use Translators and others to help; If all efforts fall short of breaking language
barriers it’s always helpful to utilize a translator who’s fluent in the language of
the person you’re speaking to. Automated software such as Google translate may
also come in handy, just know that translators are usually a rare commodity and
5. Be positive, patient, and be prepared to go above and beyond. It's no easy task
trying to navigate a new language. Your attitude is the cornerstone to success and
will set the tone. Be understanding, compassionate, patient, and always try your
best!
Policies that are used to gain and hold power in a government or to influence a
government job.
Government sets a standard English level exam before coming into applying or accepting a
government job. Also gain workers that are bilingual to help the variety of languages.
from an employee’s form 1-9, employment eligibility Verification, to record available to the U.S.
Department of Homeland Security and the social security Administration to confirm employment
eligibility. Very similar to a background check except they check your Legal Status in this
country. Almost every company in the U.S does E-verify to make sure workers are not using
illegal documentation. Country such as U.S. has a vary cultural diversity, as well citizens from
all around the world it is very beneficial for companies to try to gather as many U.S citizens that
are most likely related to English. In order to become an U.S citizen you must pass the
naturalization test. At your interview you are required to answer questions about your
background. You also have to take English proficiency exams and Civics test unless you qualify
for an exemptions or waiver. It is very beneficial for the government because they are very
detailed on who they hire as for each specific job.To make sure each worker meets whichever
criteria.
By performing E-Verify workers are most likely to speak English, likely breaking down
bilingual barriers. Also it’s most like they are very familiar with the culture and the way of
Resources
Overcoming a language barrier in the workplace is a major function that could ultimately
be a disaster. One of the easiest ways to over overcome this, for example if one were to work
with customers in person at a hotel for example, one could have the google translate app. This is
free and allows one to speak, type or even draw symbols (as chinese) this would help the two
parties communicate back and forth and there would be no stress involved. Some examples of
resources to overcome this issue are as follows. Translate all relevant documents, this makes it
understandable for all parties. Providing language classes, this gives not only a new language,
but a new culture to employees to have them more culturally diverse. Using an interpreter is
another way to get over a language barrier, having this resource is wonderful to be able to bridge
this gap. Repeating these methods is great repetition to help the content of trainings to stick with
an individual, this also ties into having an employee demonstrate their knowledge. Lastly, using
simpler words and fewer syllables is a great way to help a message stick.
These tools can and will help companies have their employees be effective at overcoming
these difficult challenges, this can help relieve stress and create a more stable work environment.
This also helps customers have a more rewarding and pleasant experience when they have a
difficult time with English, when it’s not primarily their second language. This reflects on the
companies and gives better feedback to other potential customers to stabilize their customer
It was important to set criteria for our solutions to help us gage their effectiveness. Our
A. General Goal
Our goal was to implement a solution that would increase sensitivity, problem-solving,
and patience in communication in the workplace when dealing with language barriers.
B. Criteria
1. Training Programs
2. Reduces Termination /Termination Anxiety
3. Utilizes Interpreter
5. Inexpensive
6. Happy Customers/Staff/Management
A. Description on our solution. This section is for some solutions we came up with. The
purpose of this process is to come up with as many solutions as possible. Some of our choices
are based on personal experience, others are due to online researched, but after some evaluation
In step five we have multiple solutions and went over a ranking system. We took our top
five solutions and implemented a ranking system of 0-5 and them implemented that into our
solution. This helped us filter out pricy and unnecessary steps for our training program.
Criteria Chart
Solutions are ranked based on a point represented by number 0-5; 0 meaning not meeting
Figure 1
C. Final Solution
Establish training sessions teaching sensitivity, problem-solving, and patience. As well as
scheduled team meetings, to vent and communicate frustrations identifying ways to improve our
This solution overcomes all of our other choices because: it would be the most effective
and cost efficient. The solution may seem as an expensive cost to have a trainer come in,
however, this would end up being the most cost effective as it helps retain employees and have a
lower turnover rate. As this keeps our current employees, this helps our overall customer service
levels as more experienced employees stay longer and implement the trainings, creating better
Barrier 1: Some employees won’t participate, due to “they just don’t see the point.”
Solution: Our solutions include incentives for quality participation. Employees can be given
“company cash” and can buy things from the “market” such as gift cards, candy bars, pens,
snacks, etc. This can also include contest for larger prizes, such as TV’s gaming systems. Etc
Solution: To keep the trainings cost effective, we plan on having these trainings only twice a
month, and have them targeted at employees who are in disciplinary action, or schedule tactically
employees or promote existing bilingual workers in the company. The barrier can also be solved
expensive, yet ineffective solution that would put strain on finances. Having a third party train on
a bi weekly basis would be a hit to the budget. This could also have negative feedback as some
employees might see this as a waste of time and not put effort into improving their bilingual
skills or patience.
First we’ll offer incentives to bilingual employees, they would receive higher pay than
single language employees. This would help bring in more bilinguals to have in the workplace to
relieve the stress of language barriers. Secondly, a larger implementation of our solution, is to
have trainings for patience as well as having some bilingual classes for current employees.
Employees who are on disciplinary action for poor customer service would receive mandatory
patience trainings to be able to help their skills and customer service tactics. This also includes
ways to meditate and take a calming moment to calm down. Employees who are not on a
disciplinary action would have the option to take these courses, so they may have the opportunity
to practice their skills before getting written up for poor customer service. Lastly, we will offer
reimbursement for language classes for employees to roll in, so they may be able to become
bilingual on their own, or the company can buy learning software for the employee to take
Conclusion
and the customer service world will forever be subject to these problems. So until we can come
together, as a planet, and create a universal language we all agree to use we’ll need to try our
best to use what methods we’ve discussed. Know that your ability to be patient and have a
positive attitude is of the foremost importance, be willing to budget for the use of bilingual
training.
Appendix
Case # and Description: Case Study #16: Customer Service (Bad Boss) Nightmare
· Brad Barlow
· Tiffany Boyce
· Cami Britton
· Luis Vargas
· Daniel Li
Executive Summary
Team Brauhaus Schmitz has been assigned the task of analyzing and creating a solution
for a common problem in our world today known as “poor customer service due to a language
barrier.” In addition to this we’ve noted how those in management positions can struggle with
this issue and sometimes get frustrated with their employees leading to conflicts that are being
described as “Bad boss nightmares.” Our overall goal is to have a happier interaction with our
clients, and to create a smoother flow, even when the customer does not speak English fluently.
Our first step to creating a solution was to make a list of positive criteria that would be
expected of an adequate solution. Based on a quality rating system we started to select all the
We decided our solution would include the following; Implementation of incentives for
bilingual employees to attract bilingual speakers to the company. Secondly, we wanted to have
documents advertising classes and voluntary course work for our current employees to entice
them to sign up for the program. This also includes an acknowledgement sheet/disciplinary
action report for employees with a warning status, as well as certification paperwork and
manuals. Third, with these training manuals we will teach problem solving solutions, and other
processes that promote patience and sensitivity. Lastly, our trainings will include a two-minute
meditation yoga sequence that is easy to follow and memorize. This way the training may be
With our solution detailed we can now implement these trainings freely for employees to
sign up and take these classes. We have also implemented a warning, or problematic employee
training to be for employees to take when they have less than satisfactory customer service. This
will help our company more fluid and diverse working with our international communities
More pay
More opportunities
Simplified trainings
More respect
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