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Mr. Jeffrey L.

Samson January 17, 2018


Aloha Poke Shop Page 2

Your use of "Aloha" and "Aloha Poke" in promoting, marketing and selling your food,
products and services is a direct infringement of Aloha Poke's registered and valuable ALOHA
POKE® and ALOHA POKE CO® trademarks.

You can understand how your use of "Aloha" and "Aloha Poke" is confusingly the same
as Aloha Poke's ALOHA POKE® trademark. Consumers familiar with Aloha Poke and its food,
products and services will likely be confused, and mistakenly believe that your food, products
and services are associated with, authorized by, or somehow related to Aloha Poke.

Due to the similarity of the marks, the similarity of the goods and services, and a
likelihood of confusion in the marketplace, your use of "Aloha" and "Aloha Poke" must cease
immediately. While we do not seek to interfere with your business or your practice of selling
poke cuisine, Aloha Poke cannot let these uses continue without harming its valuable trademark
rights in and goodwill associated with its Registered Trademarks.

Aloha Poke would prefer to settle this matter amicably and without court intervention.
We therefore request that you immediately stop all use of "Aloha" and "Aloha Poke" in
association with selling your food, products and services, and destroy all packaging, marketing
materials, advertising, photographs, Internet usage, and all other materials and things that bear
the designation of "Aloha" or "Aloha Poke." This demand includes removal of "Aloha" and
"Aloha Poke" from any company name, domain name, Facebook page or other social media site,
or other source identifier.

We would appreciate receiving by February 7, 2018, written confirmation that you have
complied with all of our demands identified herein and have otherwise stopped all usage of the
infringing designations. In the meantime, if you or your attorney wishes to discuss this matter,
please contact me at the above listed telephone number or e-mail address of
bmichalek@olsonip.com.

We look forward to your response and to an amicable resolution of this matter.

Brian . ic alek
Olson~ Gepuritis, Ltd.
20 N. Wacker Dr., Fl. 36
Chicago, IL 60606
312-580-1180

Enclosure
cc: Matthew T. Dattilo, Esq.
ALOHA POKE
Reg. No. 5,031,423 Aloha Poke LLC (ILLINOIS LIMITED LIABILITY COMPANY)
13 1 North Clinton St. Suite 19
Registered Aug. 30, 2016 Chicago, IL 60661

CLASS 43: Catering services; Restaurant services; Take-out restaurant services


I nt. Cl .: 43
FIRST USE 2-2-2016; IN COMMERCE 3-8-2016
Service Mark
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY
Principal Register PARTICULAR FONT STYLE, SIZE OR COLOR

No claim is made to the exclusive right to use the following apart from the mark as shown:
"POKE"

SER. NO. 86-882,003, FILED 01-2I-2016


HOWARD SMIGA, EXAMINING ATIORNEY

Director of the United States


Patent and Trademark Office
Reg. No. 5,123,102 Aloha Poke LLC (ILLINOIS LIMITED LIABILITY COMPANY)
131 North Clinton St. Suite 19
Registered Jan. 17, 2017 Chicago, NY 60661

CLASS 43: Catering services; Restaurant services; Take-out restaurant services


Int. Cl.: 43
FIRST USE 2-2-2016; IN COMMERCE 3-8-2016
Service Mark
The mark consists of a circle surrounding the stylized text "ALOHA" which is on top of the
Principal Register smaller text "POKE CO".

No claim is made to the exclusive right to use the following apart from the mark as shown:
"POKE CO."

SER. NO. 87-049,441, FILED 05-25-2016


LESLEE ANN FRIEDMAN, EXAMINING ATTORNEY

Director of the United States


Patent and Trademark Office