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Office Circular No: 24 of 2010

The Federation of Universities


Suggested Preparations for Semester II of the MBA Program (Class of 2014)
The suggested preparations for The MBA Program, semester II class of 2014 are detailed below:
1. Semester-II Schedule: Date of Commencement – January 02, 2013
Date Day Activity
Semester-IIRegistration and Reporting day. Regular classes
commence.
Mid-Semester examination starts
Mid-Semester examination ends
Kindly fill in Kindly fill in Mid-Semester examination results declaration
the dates as the day as
per your per your Regular classes end
approved approved
End-Semester Examination starts
calendar. calendar.
End-Semester Examination ends
End-Semester examination results declaration

Semester Break

Note: The Examinations dates are tentative. The actual schedule shall be announced a month
in advance by the Examinations Department.
2. Payment of Fee
The fee schedule for MBA Program (Class of 2014) will be provided by the University.
Campus shall ensure that the students pay the requisite fee on the day of registration.
3. Course Curriculum: Detailed curriculum along with the list of textbooks and reference
books for the MBA Program Semester-II courses is enclosed in Annexure-I.
4. T0 Report
Faculty members allocated with courses are to be advised to submit a plan of conducting
classes, case studies and evaluation, wherever applicable, before the commencement of
the semester. All the schedules should be prepared and submitted to the Campus Head as
per the T0 report format enclosed at Annexure II.
5. Course Handout
Faculty members should prepare course handout as per enclosed Annexure III based on
the circular and session allocation made in the circular. A copy of course handout should
be provided to the student. A copy of this shall also be submitted to the Campus Head.
6. Evaluation
The performance of a student in each course is assessed by the faculty member by means
of continuous evaluation and mid/end semester examinations. Continuous evaluation is
conducted by the faculty member at Campus throughout the semester in the form of class-

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work, assignments, case analysis, etc. Mid/End semester examinations are conducted by
the Examinations Department.
7. Attendance of Students
Attendance of students has to be sent by the Campus Head to the Registrar for pre-mid
and post-mid semesters separately. The report should present the attendance of the
students in all the subjects and the average attendance.
A typical format of attendance report is given at Annexure IV. This report is to be
retained at the campus. A consolidated report as per the format given at Annexure IV-A
is to be sent to the Registrar and the Examination Department for pre-mid semester and
cumulative consolidated report to be submitted for the entire semester before the
commencement of the end semester examinations.
The cases where the attendance is below 75% should be reported as exception in the
Annexure-IV - A. A copy of the Annexure-V should be sent to the Registrar and the
Examination Department to reach them within a week of commencement of the
examinations without fail.
8. Time-Table: Indicative Time-table for the Semester duration of the MBA Program (Class
of 2014) Semester-I is enclosed at Annexure VI.

Campus Head is advised to circulate this to all faculty members for compliance.

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List of Enclosures

Form Reference Description Page

Annexure -I Fee Structure, MBA Program, Class of 2014 1

Detailed curriculum for the MBA Program (Class of 2014)


Annexure-II 2
Semester-II courses

Annexure-III T0 report 30

Annexure-IV Course handout 31

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List of Courses
Course Title Page No.
Marketing Management – II 2
Financial Management – II 4
Operations Management 6
Human Resource Management 11
Macroeconomics & Business Environment 15
Business Research Methods 19
Enterprise – Wide Information Systems 22
Legal Environment of Business 25
Soft Skills Lab – I 28

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Annexure-II
Detailed curriculum

MARKETING MANAGEMENT-II
Program : MBA Semester : II
Class of : 2014 Credits : 2
Course Code : INM 512 Sessions : 22
Objective: This course is designed to familiarize students with the necessary background
about marketing budget, marketing research, product lines and new product
development, branding, pricing, channels of marketing, marketing promotion.
Text Book Author/Publication
Marketing Management FedUni
Reference Books / Magazines Author/Publication
Marketing Management: Analysis, Planning
Implementation and Control, 11e, Philip Kotler / Prentice Hall Of India
(Millennium Edition)
Services Marketing, 3e Christopher P Lovelock / Prentice Hall
Brand Positioning: Strategies for competitive
Subroto Sengupta / Tata McGraw Hill
advantage
S.A Sherlekar/ Himalya publishing House,
Marketing Management
Bombay
William J. Stanton and Charles Futrell / Tata
Fundamentals of Marketing
McGraw Hill, New York
C.B Mamoria & R.L Joshi /Kitab Mahal,
Principles and Practice of Marketing in India
Allahabad

DETAILED CURRICULUM
Marketing Budgets and Costs: Marketing of Ethical Marketing Research, Meaning and
Cost Analysis, Customer Profitability Scope of MKIS , MKIS Components,
Analysis: Steps in Customer Profitability Demand Forecast and Measurement :
Analysis, Financial Situation Analysis, Market Classification, The Concept of
Financial Ratios, Contribution Analysis, Market Demand for Marketing, Market
Budgeting for the Sales Force Department, Potential, Company Demand, Company
Production and Efficiency, Learning Effect Sales Forecast, Sales Quota and Sales
and Experience Curve. Budget, Current Demand Estimation, Future
Marketing Research, MKIS and Demand Demand Estimation
Forecasting: Meaning and Scope of Product and Product Lines: Product
Marketing Research, The Marketing Personality: Nature of the Product, Product
Research Process, Research Instruments, Hierarchy, Product Classification: Durability
Data Collection Techniques, Evaluating and Tangibility, Usage, Product Policy:
Data and Preparing a Research Report, Product Mix, Product Mix Strategies,
Barriers between Marketing Researchers and Managing Product Lines, Product Life
Managerial Decision Maker, The Importance

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Cycle: Introduction, Growth, Maturity, Advertising, Sales Promotion, Publicity,
Decline. Public Relation, Personal Selling, Direct
New Product Development: Challenges in Marketing, Developing a Communication
New Product Development, Organizing the Program: Target Audience Identification,
Product Development Process: Product Determination of Communication
Managers, Product Committees, Product Objectives, Developing Marketing
Departments, Product Venture Teams, Stages Communication Budget, Factors Influencing
of New Product Development: Idea the Designing of Communication Message,
Generation, Idea Screening, in Channel Marketing Communication Mix: Product
Management, Channel Dynamics: Type, Pull-Push Strategy, The Product Life
Horizontal Marketing System, Vertical Cycle, Effectiveness of Advertising,
Marketing System, Multi Channel Marketing Communication Integration and
Marketing System, Channels and Conflicts: Coordination, Future of Marketing
Types of Channel Conflicts, Causes of Communication.
Channel Conflicts, Managing Channel Advertising, Sales Promotion and Public
Conflicts. Relations: Benefits of Advertising,
Logistics and Wholesaling: Objectives of Developing an Advertising Program:
Market Logistics: Delivering Customer Identify the Target Audience, Define the
Service, Reducing Total Distribution Costs, Objectives of Advertising Campaign, Set the
Reducing Cycle Time, Market Logistic Advertising Budget, Developing the
Decisions: Order Processing, Inventory Advertising Message, Selecting the Right
Management, Transportation, Functions of Media, Evaluation of Advertising,
Warehousing, Types of Warehousing, Advertising Agencies, Sales Promotion:
Strategic Issues in Managing Logistics, Purpose of Sales Promotion, Importance of
Growth of Wholesaling, Classification of Sales Promotion, Decisions in Sales
Wholesalers: Merchant Wholesalers, Promotion, Public Relations: Marketing and
Agents and Brokers, Manufacturers’ Sales PR, Major Decisions in PR, Major Tools of
Branch and Offices, Market Decisions, PR, Dealing with Unfavorable PR.
Changing Pattern in Wholesaling. Personal Selling and Sales Force
Retailing: Types of Retailers: Ownership, Management: Nature and Importance of
The Extent of Product Lines Handled, Personal Selling, Types of Salespersons:
Retailing Based on Service vs. Goods Retail Order Takers, Order Getters, Support
Strategy Mix, Non Store Based Retailing, Personnel, Personal Selling Process-
Implication of Merchandising, Franchising: Prospecting and Evaluating, Pre-Approach,
Major Types of Franchising, Advantages and Presentation, Handling Objections, Closing ,
Disadvantages of Franchising, Strategic Follow up, Improving Personal Selling
Issues in Retailing: Location, Store Image Efforts: Professional Training, Negotiations,
Decision, Market Decisions- Product Relationship Marketing, Sales Force
Assortment and Procurement, Service Mix Management: Establishing Sales Objectives,
and Retailing Environment, Global Trends Fixing the Sales Quotas, Designing the Sales
in Retailing, Trends in Retailing in India. Force, Determining the Sales Force Size,
Recruiting and Selecting Sales People,
Communication Mix in Marketing:
Routing and Scheduling, Training Sales
Communication and Promotion Process:
Personnel, Compensation, Evaluating the
Communication Process, Types of
Sales Force, Motivating the Sales Force.
Communication Channels, Promotion Tools:
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Developing and Managing Marketing Development, Engineering, Manufacturing
Department and Organization: Trends in and Operations, Purchasing, Finance,
Business Environment - Reengineering, Strategies for Organization Wide Marketing
Outsourcing, Bench Marking, Orientation, Marketing Implementation,
Collaborating with Suppliers, Customer Evaluation and Control: Annual Plan
Relationships, Mergers, Globalizing, Control, Sales Analysis, Market Share
Downsizing, Focus, Empowering, Analysis, Marketing Expense to Sales
Marketing Organization: Evolution of Analysis, Financial Analysis, Market
Marketing Department, The Designing of Based Score Card Analysis, Profitability
Marketing Organization, Linkages with Control, Efficiency Control, Strategy
Other Departments: Research and Control.

Schedule of Sessions
Topics Sessions
PRE –MID SEM
Marketing Budgets and Costs 1
Marketing Research, MKIS and Demand
2
Forecasting
Product and Product Lines 2
New Product Development 1
Branding and Packaging 1
Pricing and Marketing 2
Channels of Marketing 2
POST–MID SEM
Logistics and Wholesaling 2
Retailing 2
Communication Mix in Marketing 2
Advertising, Sales Promotion and Public
2
Relations
Personal Selling and Sales Force
2
Management
Developing and Managing Marketing
1
Department And Organization
Total 22

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FINANCIAL MANAGEMENT – II
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM 522 Sessions : 33
Objective: To provide an understanding of dividend decisions, capital structure and
working capital management.
Text Book Author/Publication
Financial Management FedUni
Reference Books Author/Publication
Eugene F Brigham & Louis C. Gapenski/
Financial Management: Theory & Practice
The Dryden Press
Brealey and Myers/ Irwin Mc Graw Hill, 6 th
Principles of Corporate Finance
Edition
Financial Management and Policy , 12e James C Van Horne/ Prentice–Hall, India
Ross, Westerfield and Jordan/ McGraw Hill
Essentials of Corporate Finance
Publishing 2003,4th Edition
Financial Management: Theory and Practice,
Dr.Prasanna Chandra / Tata McGraw–Hill
6e
Financial Management , 8e I M Pandey /Tata McGraw–Hill
Corporate Financial Management: An
Dr.A Besant C Raj / Tata McGraw–Hill
introduction
Financial Management, 6th Edition Ravi M. Kishore/ Taxmann’s

DETAILED CURRICULUM

Leverage: The concept of leverage- Liabilities- Objectives of Working Capital


Measuring of leverage-Operating Leverage, (Conservative vs. Aggressive policies),
Financial Leverage and Total Leverage Static vs. Dynamic View of Working
Capital Structure Theories: Meaning of Capital–Factors Affecting the Composition
capital structure- Factors affecting the of Working Capital –Inter dependence
capital structure-Theories of capital among Components of Working Capital–
structure-Net Income Approach–Net Operating Cycle Approach to Working
Operating Income Approach–Traditional Capital –Criteria for Evaluation of Working
Approach – Modigliani–Miller Model Capital Management–Important Working
(MM), Miller Model– Criticisms of MM – Capital Ratios
Agency Cost Inventory Management: Introduction –
Dividend Policy: Traditional Position– Role of Inventory in Working Capital–The
Walter Model–Gordon Model – Miller– Purpose of Inventories–Types of Inventory-
Modigliani Position and Rational Costs associated with Inventory–Inventory
Expectations Model Management Techniques–Inventory
Planning and other Inventory Management
Working Capital Management:
Techniques –Pricing of Inventories-
Introduction to Working Capital-
Inventory and Finance Manager
Components of Current Assets and Current

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Receivables Management: Purpose of Cash Management –Factors for Efficient
Receivables – Cost of Maintaining Cash Management –Internal Treasury
Receivables – The Impact of Credit Policy Controls
Variables (Credit Standard, Credit Period, Financing Current Assets: Behavior of
Cash Discount, And Collection Program), Current Assets and Pattern of Financing–
Credit Evaluation – The Process of Credit Accruals – Trade Credit–Provisions–Short–
Evaluation –Decision-Tree Approach- Term Bank Finance–Public Deposits for
Monitoring of Receivables financing current assets- Commercial Paper
Cash Management: Difference between and Factoring–Regulation of Bank Credit:
Profits and Cash–Need for and Objectives of Reports of various committees.

Schedule of Sessions

Topics Sessions
PRE–MID SEM
Leverage 3
Capital Structure Theories 5
Dividend Policy 4
Working Capital Management 4
POST–MID SEM
Inventory Management 5
Receivables Management 4
Cash Management 5
Financing Current Assets 3
Total 33

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OPERATIONS MANAGEMENT
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM 532 Sessions : 33
Objective: The objective of the course is to introduce the concepts, models, tools and
techniques, to manage operations in manufacturing and service organizations.
Textbook Author/Publication
Operations Management FedUni
Reference Book Author/Publication
Operations Management Gaither & Frazer
Production Operations Management: Richard B. Chase, Nicholas. J.Acquilano & F
Manufacturing & Services Robert Jacobs / Tata McGraw Hill
Operations Management: Customer Focused
Richard Schonberger & Edward M.Knod
Principles
Roberta S. Russell &Bernard W. Taylor
Operations Management
4thEdition
Production & Operations Management K. Aswathappa &K. Sridhara Bhatt
Modern Production &Operations
S. Buffa and Rakesh K. Sarin
Management
The Essence of Total Quality Management John Bank
Everette E. Adam and Ronald J Ebert
Production and Operations Management
/Prentice Hall of India, NewDelhi,5th Edition
Lee J Krajweski and Larry P.Ritzman/ Person
Operations Management
Education Delhi 6th edition
Operations Management Russel & Taylor, 4th Edition

DETAILED CURRICULUM
Operations Management – An Overview: and Development, Developing an
Operations Management Decisions: Operations Strategy. Financial and
Historical Evolution of Operations Economic Analysis in Operations: Pay Back
Management: Scientific Management, Method, Net Present Value (NPV) Method.
Moving Assembly Line, Hawthorne Studies,
Allocating Resources to Strategic
Operations Research, Computers and
Alternatives: Allocation Decisions in
Advanced Operations Technology.
Operations Strategy: Components of
Operations Strategy: Operations Strategy Constrained Optimization Models, Merits
as a Competitive Weapon: Shorter Product and Demerits of Constrained Optimization
Life Cycle, Production Flexibility, Low-cost Models. The transportation problem in
Process, Convenience and Location, Product Linear Programming: Developing an Initial
Variety and Facility Size, Quality - Elements Feasible Solution (Both Balanced and
of Operations Strategy – Designing the Unbalanced problems).
Production System, Finished Goods
Design of Production Processes:
Inventory Policy, Product/Service Design
Introduction, Process Planning and Design,
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Major Factors Affecting Process Design Computer Models - CRAFT, Load Distance
Decisions: Nature of Demand, Degree of Model - Developing a Product Layout: Line
Vertical Integration, Flexibility, Degree of Balancing -Model Line Balancing -
Automation, Quality Level and Degree of Developing a Cellular Manufacturing
Customer Contact - Types of Process Layout – Japanese Approaches and Trends
Designs: Product Focused, Process Focused, in Manufacturing Layouts - Service Facility
Group Technology - Process Planning Aids: Layouts.
Assembly Charts, Process Charts, Selecting Work Measurement: Introduction- Uses of
the Type of Process Design - Variety and Setting Work Standards – Work
Volume. Measurement Techniques: Time Study,
Facility Location and Layout: Standard Data, Predetermined Motion Time
Introduction, Importance of Location - Study, Work Sampling, Historical Analysis,
Factors Affecting The Location Decisions: Employee Self Timing.
Market Proximity, Integration with other Aggregate Planning and Capacity
parts of the Organization, Availability of
Planning: Introduction, Overview of
Labor and Skills, Site Cost, Availability of
Planning Activities: Business Planning,
Amenities, Availability of Transportation
Operations Planning - The Aggregate
Facilities, Availability of Inputs,,
Planning Process: Concept of Aggregation,
Availability of Services, Suitability of Land
and Climate, Regional Regulations, Room Aggregate Planning Goals, Forecasts of
for Expansion, Safety Requirements, Aggregate Demand, Inter- Relationships
Political, Cultural and Economic Situations, among Decisions, Strategies for Developing
Regional Taxes, Special Grants and Aggregate Plans, Pure Planning Strategies,
Import/Export Barriers – General Steps in Aggregate Planning Techniques: Graphical
Location Selection & Location Decision Model for Aggregate Output Planning,
Process: Define the Location Objectives and Optimal Models for Aggregate Planning,
Associated Constraints, Identify the Relevant Computer Search Models, - Master
Decision Criteria, Relate the Objectives to the Production Schedule: Master Production
Criteria Using Appropriate Models, Do Field Scheduling, Master Schedule Formation,
Research to get Relevant Data and Use the Implementing Aggregate Plans and Master
Models to Evaluate the Alternative Locations,
Schedules, Unplanned Events, Behavioral
Select the Location that Best Satisfies the
Considerations, Capacity Planning:
Criteria - Location Evaluation Methods:
Measuring Capacity, Determining Capacity
Cost-Profit-Volume or Break Even Analysis,
Requirements, Economies of Scale,
Point Rating Method, The Transportation
Method of Linear Programming, Center of Planning Service Capacity.
Gravity Method of Plant Location, Analytic Fundamentals of Inventory Control: -
Delphi Method – Locating Service Introduction, Purpose of Inventories:
Facilities- Facility Layout Criteria for a Smooth Production, Better Service to
Good Layout - Basic Layout Formats: Customers, Protection Against Business
Process Layout, Product Layout, Group Uncertainties, Take Advantage of Quantity
Technology Layout, Fixed Position Layout, Discounts - Inventory Costs - Purchase
Hybrid Layout - Developing a Process
Costs, Carrying Costs, Ordering Costs,
Layout: Graphic and Schematic Analysis,
Stock-out Costs - Inventory Systems - Fixed
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Order Quantity System, Fixed Order Period Enterprise Resource Planning:
System, Economic Order Quantity Model - Introduction, Evolution of ERP, Business
Reorder Point, Optimal Order Quantity. Process Reengineering, BPR and IT-
Inventory Classification Models- ABC Business Modeling for ERP: Integrated Data
Classification, VED Classification, FSND Model – ERP Implementation: ERP
Implementation Methodology,
Classification.
Implementation of ERP Packages,
Materials Management: Introduction, Guidelines for ERP Implementation,. ERP
Necessity of Materials Management, and Competitive Advantage – Price,
Functions of Materials Management: Delivery, Reliability and Speed, Quality
Production Control, Inventory Control, Product Range.
Materials Handling, Materials Management
Supply Chain Management:, Introduction,
Technology – Robots, Automated Storage
Business Drivers in Supply Chain
and Retrieval Systems. Materials
performance: Inventory, Transportation,
Management Techniques: JIT Purchasing,
Facilities, Information - Principles of Supply
Kanban Systems- ABC Classification
Chain Management: Segment Customers
Systems.
based on Service Needs, Customize the
Materials Requirement Planning: Logistics Network, Plan based on Market
Introduction, Fundamentals of Materials Demand, Enhance ability to meet Customer
Requirement Planning: Objectives of MRP: Requirements, Improve relationships with
Components of an MRP System: MRP the Suppliers, have a Supply Chain wide
System Inputs, MRP System Information Technology Strategy, Devise a complete
Processing, MRP System Outputs, Supply Chain Performance Measure - Forces
Advantages and Disadvantages of MRP Shaping Supply Chain Management:
System – Advantages, Disadvantages. Consumer demand, Globalization,
Problems in Implementing MRP Systems: Competition, Information and
Inadequate Employee Training and Communication, Government Regulation,
Involvement, Use of Inaccurate and obsolete Environment - Supply Chain Management
data, Inappropriate Product Environment - Framework: The Seven SCM Components,
Manufacturing Resource Planning (MRP II). The Six SCM Enablers: Customer focus in
Operations Scheduling: Introduction, Supply Chain Management: Demand
Purpose of Scheduling, Scheduling Methods: Chains: A focus on end users, Broad trends
Forward Scheduling, Backward Scheduling, & misconceptions, Creating the demand
Scheduling Activities: Routing, Loading, chains of the future – Electronic Supply
Dispatching, Scheduling by type of Chain Management: ESCM Advantages,
operations: Job Operations, Repetitive ESCM Implementation, Issues relating to
Operations, Labor-intensive Operations, ESCM.
Service Operations,. Scheduling Personnel Just-In-Time (JIT) Manufacturing
in Service Operations: Scheduling System: Introduction, The Concept of the
Consecutive Days Off, Scheduling Daily JIT System: People Involvement, Total
work Times, Scheduling Hourly work Quality Control, Advantages of JIT Systems
Times. Scheduling Techniques: Gantt - Characteristics of JIT Systems. Uniform
Charts, Johnson’s Job Sequencing Rules, Workstation Loads, Small Lot Sizes, Closer
Queuing Analysis, Critical Ratio Method. Supplier Ties. Maintaining High Quality,
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Quick and Economic Setups, Flexible of Maintenance – Preventive Maintenance -
Facilities and Multi Skilled Workforce, Predictive Maintenance – Remedial
Preventive Maintenance, Continuous Maintenance - Economies of Maintenance.
Improvement. Evaluation of Preventive Maintenance
Productivity and Quality Management: Policies, Maintenance Planning: Bathtub
Introduction, Productivity: Productivity Curve, Contract Maintenance. Modern
Defined, Components of Productivity, Approaches to Preventive Maintenance,
Factors Affecting Productivity, Measuring Recent trends in Maintenance.
Productivity, Productivity and Quality. The Project Management: Necessity of Project
Strategic Role of Quality: Role of Inspection Management – Networking Modeling:
in Quality Control, The Cost of Quality: Networking Conventions, Advantages of
Cost of prevention, Cost of Network Modeling, Networking Technology.
detection/appraisal, Cost of failure - Project Planning Methods: Critical Path
Statistical Concepts in Quality Control: Method (CPM), Program Evaluation &
Control Charts: Control charts for variables, Retention Technique (PERT), Project
Control charts for attributes; Acceptance Crashing.
Plans, Computers in Quality Control, Trends in Operations – Technology:
Concept of TQM. TQM Principles. Introduction, Automation: Advantages,
Facilities and Maintenance Management: Disadvantages of Automation, Overview of
Introduction, Facilities Management: Nature Manufacturing Activities: Automation in
of Facilities Management, Functions of Design and Engineering Support, Computer
Facilities Managers, Outsourcing the Aided Design - Automation in controlling
Facilities Management Function, Facilities Processing Equipment:, Flexible
Management in India, Facilities Manufacturing System, Computer Integrated
Management and Maintenance. Necessity of Manufacturing (CIM) - Artificial
Maintenance Management: Impact of Poor Intelligence: Expert Systems, Robotics,
Maintenance, Areas of Maintenance, Types Electronic Data Interchange.

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Schedule of Sessions
Topics Sessions
PRE-MID SEM
Operations Management – An Overview 1
Operations Strategy 2
Allocating Resources to Strategic Alternatives 1
Design of Production Processes 2
Facility Location and Layout 3
Work Measurement 1
Aggregate Planning 2
Fundamentals of Inventory Control 2
Materials Management 2
POST-MID SEM
Materials Requirement Planning 2
Operations Scheduling 3
Enterprise Resource Planning 2
Supply Chain Management 2
Just-In-Time (JIT) Manufacturing System 1
Productivity and Quality Management 2
Facilities and Maintenance Management 2
Project Management 2
Trends in Operations – Technology 1
Total 33

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HUMAN RESOURCE MANAGEMENT
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM542 Sessions : 33
Objective: To help students understand, appreciate and analyze work force at the managerial
and non-managerial levels. The course also facilitates learning of various concepts, new trends,
and skills required for planning, managing, and development of human resources for
organizational effectiveness.
Text Book Author/Publication
Human Resource Management FedUni
Reference Books / Magazines Author/Publication
Human Resource Management John M. Ivancevich / TataMcGraw Hill
Personnel Management C.B Mammoria / Himalaya Publishing House
Essentials of HRM and IR P.Subba Rao/ Himalaya Publishing House

DETAILED CURRICULUM
Overview of Human Resource Responsibility, Human Resource
Management Management as a Staff Function, The Role
Introduction to HRM: Definition and of Human Resource Department in an
Concept of Human Resource Management - Organization - Human Resource
History of Human Resource Management: Management and other Organizational
Scientific Management Approach, Human Functions: Products and Human Resources,
Production and Human Resources,
Relations Approach, Human Resources
Marketing and Human Resources,
Approach - Functions of Human Resource
Management Techniques and Human
Management: Managerial Functions,
Resources, Organizational Structure and
Operative Functions - Emerging Role of
Human Resources.
Human Resource Management: Value of
Human Resources - Role of HR Executives: Employment of Human Resources
The Service Provider, The Executive, The Human Resource Planning: Definition of
Facilitator, The Consultant, The Auditor - Human Resource Planning Objectives of
Challenges to HR Professionals: Worker Human Resource Planning: Human
Productivity, Quality Improvement, The Resource Planning at Different Levels - The
Changing Attitude of Workforce, The Impact Process of Human Resource Planning:
of the Government, Quality of Work Life, Assessing Current Human Resources and
Technology and Training - Strategic Human Making an Inventory, Forecasting, Matching
Resource Management. the Inventory with Future Requirements -
Organizational Structure and HRM: Managing the Forecasted Demand/Surplus:
Organizational Structure and Human Managing Future Demand, Managing Future
Resource Management - Formal and Surplus, Dealing with Surplus Manpower -
Informal Organizations: Formal Growing Importance of Human Resource
Organization, Informal Organization - Tall Planning: Current Trends.
and Flat Organizational Structures -- Job Analysis and Design: Concept of Job
Responsibility, Authority and Accountability Analysis - Process of Job Analysis:
- Line and Staff Functions: Line and Staff Information Gathering, Job Specification,
Relationship, Line-Staff Conflict, Human Competency Determination, Developing a
Resource Management as a Line Job Description, Developing a Job
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Specification - Job Analysis Methods: Management Development of Human
Observation Method, Individual Interview Resources
Method, Group Interview Method, Managing Careers: Concept of Career -
Questionnaire Method, Technical Career Anchors: Autonomy, Security,
Conference Method, Diary Method, Technical, General Management,
Functional Job Analysis, Position Analysis Entrepreneurial Creativity, Service, Pure
Questionnaire, Critical Incident Technique, Challenge, Lifestyle - Elements of a Career
Job Analysis Information: Job Description: Planning Programme: Individual Assessment
Drafting and Maintaining Job Description - and Need Analysis: Organizational
Job Specification - Uses of Job Analysis: Assessment and Opportunity Analysis: Need
Employment, Organization Audit, Training Opportunity Alignment, Career Counseling -
and Development, Performance Appraisal, The Benefits of Career Planning to an
Promotion and Transfer, Preventing Organization: Ensures Availability of
Dissatisfaction. Compensation Management, Resources for Future, Enhances
Health and Safety, Induction, Industrial Organizational Ability to Attract and Retain
Relations, Career Planning, Succession Talent, Ensures Growth Opportunity for All,
Planning - Issues in Job Analysis, Concept Handles Employee Frustration - The
Benefits of Career Planning to an Individual
of Job Design: Different Approaches to Job
- Issues in Career Planning: Dual Family
Design - Modem Management Techniques:
Careers, Low Ceiling Careers, Declining
Job Rotation, Job Enlargement, Job
Opportunities, Career Stages, Restructuring,
Enrichment, Some More Modem
Career Plateaus, Work Family Issues, Career
Management Techniques.
Development Cycle: Exploration Stage,
Recruitment: Concept of Recruitment - Establishment Stage, Maintenance Stage,
Factors Affecting Recruitment: Disengagement Stage - Career Objectives
Organizational Factors, Environmental and the Career Path: Promotion, Transfer -
Factors - Recruitment Policy - Sources of Model for Planned Self-Development: Self
Recruitment: Internal Search, External Assessment, Opportunity Analysis, Decision
Sources - Need for Flexible and Proactive Making, Leverage Network, Venture,
Recruitment Policy - Evaluation of Continuous Assessment ¬Succession
Recruitment Program. Planning: Continuity, Long-term
perspective, Organizational Need
Selection: Concept of Selection - The
Perspective, Turnover Management,
Selection Process - Selection Method
Emphasis on Results.
Standards: Reliability, Validity,
Generalizability, Utility, Legality Management and Development of Human
¬Application Forms: Evaluation of Resources
Application Forms, Ethical Issues in Performance Appraisal: Concept of
Application Form Design - Selection Tests: Performance Appraisal, Objectives of
Intelligence Tests, Aptitude Tests, Performance Appraisal - The Appraisal
Achievement Tests, Situational Tests, Process - The Appraisers: Self Appraisal,
Interest Tests, Personality Tests, Polygraph Supervisors, Peers, Customers, Clients,
Tests, Graphology - Interviews: Preliminary Subordinates - Performance Appraisal
Interview, Selection Interview, Decision Methods: Management by Objectives,
Making Interview - The Interview Process: Graphic Rating Method, Work Standards
Preparation, Setting, Conduct of Interview, Approach, Essay Appraisal, Critical Incident
Method, Forced Choice Rating Method,
Choosing an Interview, Evaluation,
Point Allocation Method, Ranking Method,
Reference Checks, Medical Examinations -
Checklist, Behaviorally Anchored Rating
Placement.
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Scale, 360 Degree Performance Appraisal, Modem Concepts in Employee Benefit
Team Appraisals, Balanced Scorecards - The Schemes.
Appraisal Interview: Challenges of Employee Relations
Appraisal Interview, Pitfalls in Performance
Grievance Handling: Concept of Grievance
Appraisal, Uses of Performance Appraisal,
- Causes of Grievance- Need for a Grievance
Ethics of Performance Appraisal.
Redressal Procedure - Effective Grievance
Employee Training and Management Redressal- Steps in a Grievance Redressal
Development: Definition and Purpose of Procedure - Grievance Redressal Procedure
Training: Improving Employee in Unionized Organizations - Legislative
Performance, Updating Employee Skills, Aspects of the Grievance Redressal
Avoiding Managerial Obsolescence, Procedure in India -Conflict Resolution.
Preparing for Promotion and Managerial
Succession, Retaining and Motivating Disciplinary Action: Definition and
Employees, Creating an Efficient and Concept of Discipline - Aims and Objectives
Effective Organization - Assessing Training of Discipline - Forms and Types of
Needs - Areas of Training: Importance of Discipline - Acts of Indiscipline or
Learning - Employee Training Methods: On- Misconduct - Principles of Maintaining
the-Job Training, Off-the-Job Training, - Discipline: McGregor's Red Hot Stove Rule
Evaluation of the Training Program - - Disciplinary Procedure - Approaches to
Training and Development - Concept of Discipline: Incorrect Discipline -Preventive
Management Development: Objectives of Discipline, Positive Discipline – Types of
Management Development, Process of Disciplinary Actions: Verbal Warning,
Management Development - Management Written Warning, Suspension, Demotion,
Development Methods: On-the-Job Pay cut, Dismissal - Code of Discipline in
Development Methods, Off-the-Job Indian Industry: Industrial Employment
Development Methods, Evaluating a Standing Orders Act, 1946.
Management Development Program.
Employee Relations Collective
Compensation Management: Definition Bargaining: Definition and Concept of
and Objectives of Job Evaluation: Principles Industrial Relations –Different Roles in
of Job Evaluation - Process of Job Industrial Relations: Employees, Trade
Evaluation-Techniques of Job Evaluation:
Unions, The Management, The Government
Non-Quantitative Techniques, Quantitative
- Objectives of Industrial Relations -
Methods- Advantages of Job Evaluation -
Industrial Disputes Prevention Machinery -
Limitations of Job Evaluation - Concept of
Concept of Collective Bargaining - Features
Wage and Salary Administration: Principles
Governing Compensation Administration, of Collective Bargaining: Groups in Activity,
Purpose of Wage and Salary Administration, Levels in Activity , Flexibility, Win-Win
Concepts of Different Wages - Basic Wage Situation, An Art and a Science - Objectives
Plans - Variable Compensation - Executive of Collective Bargaining - The Collective
Compensation - Wage Differentials - Bargaining Process: Preparation for
National Wage Policy - Concept of Rewards Negotiation, Negotiation, Contract
- Types of Incentive Plans: Short-Term Administration - Concept of Workers'
Plans, Long-Term Plans - Non Monetary Participation in Management - Purpose of
Incentives - Guidelines for Effective Workers' Participation - Workers'
Incentive Plans - Employee Benefits - Participation in Management : Works
Objectives of Employee Benefits - History Committees , Joint Management councils.
and Evolution of Benefits Programs: Some

13
Schedule of Sessions
Topics Sessions
PRE-MID SEM
Introduction to HRM 3
Organizational Structure and HRM 2
Human Resource Planning 3
Job Analysis and Design 3
Recruitment 2
Selection 3
POST-MID SEM
Managing Careers 3
Performance Appraisal 2
Employee Training and Management
3
Development
Compensation Management 3
Grievance Handling 2
Disciplinary Action 2
Employee Relations, Collective
2
Bargaining
Total 33

14
MACROECONOMICS & BUSINESS ENVIRONMENT
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM552 Sessions : 33
Objective: The course aims at providing an explanation on how macro economic concepts and
theories are useful in decision making. The course also provides an appreciation and application
of various macroeconomic theories, in different situations and how the environmental changers
effect the business.
Textbook Author/Publication
Macroeconomics FedUni
Global Business Environment FedUni
Reference Books Author/Publication
Macroeconomics Rudiger Dornbusch / TMH
Lectures on Macroeconomics Blanchard and Fischer / Prentice – Hall India
Indian Economy Problems of Development
and Planning, 19eManagerial A N Agarwal / Wiley Eastern Limited
Economics
Edward Shapiro, Harcourt Brace Jovanovich
Macroeconomic Analysis
Inc New York
Francis Cherunilam, 4th Edition 2005/
Business Environment and Policy
Himalaya Publishing House

DETAILED CURRICULUM
An Introduction to Economics Analysis: National Income, Other measures of
Introduction, Positive and Normative National Output, Difficulties in Measuring
Economics, Interdependence of National Income, The uses of National
Macroeconomics and Microeconomics, Income Statistics.
Economic Analysis and Typical Managerial Income Determination Model including
Decisions, Economists, Finance manager Money and Interest: The goods Market and
and Functional Areas of Management, the IS curve, Derivation of IS curve, Assets
Production Possibility Curve. Markets and the LM Curve, Adjustment
Macroeconomics Analysis: An Over towards Equilibrium, Monetary and Fiscal
View:. Development of Macroeconomics: Policies, Crowding Out.
Schools of Thought, The Goals of Money Supply and Banking System:
Macroeconomic policy, Basic Concepts, The Introduction, Money Supply –Components,
model Building. The Measures of Monetary Aggregates,
Measurement of Macroeconomic Creation of Money and Banking System,
Aggregates: Introduction, the Concept of Determinant of Money Supply, The
the National Product, Relationship among Behavior of Public, Commercial Bank
Eight Variants of National Product Behavior, Reserve Bank Influence, Other
Aggregates, Real vs. Nominal GNP, Price Factors, Equilibrium in Money Markets,
Indices, Index Numbers of Production, Change in Equilibrium.
Money and Credit, The Measurement of
15
Aggregate Supply, Price Level and in Urban Areas, Implementation of
Employment: Macroeconomic Employment Programs, Disguised
Equilibrium in the Classical Model: Unemployment, Disguised Unemployment
Introduction, The Classical Aggregate and Concealed Savings, Practical
Supply Model- The Production Function, Difficulties in the Implementation of this
The Demand For Labor Function, The Program.
supply of Labor Function, The Keynesian Price Stability: Inflation, Measuring
Aggregate Supply Model, The Classical Inflation, Economic Impacts of Inflation,
Analysis of Income Determination, Inflation in AD-AS Framework, Demand-
Equilibrium in the Classical Model, Changes Pull Inflation, Cost-Push Inflation, Philips
in Money Supply. Curve, The Problem of Inflation in India.
Aggregate Supply, Price Level and The Open Economy and Balance of
Employment: Macroeconomic Payments: India’s Balance of Payments:
Equilibrium in the Keynesian Model: Introduction, The Open Economy, The
Introduction , Keynesian view of the Great issues involved in International Trade,
Depression, The Keynesian Model, Classical Reasons for International Trade, Theory of
Versus Keynesian Analysis of Income Absolute Advantage, Principle of
Determination, The General Theory as Comparative Advantage, Equilibrium Price
Monetary Theory, Post Keynesian Ratio, Gains from Trade, Multi Product,
Developments in the Analysis of Income and Multiple Countries Scenario, Protectionism,
Employment, An Expanded Model, A Linear Effect of Trade and Protectionism on
Version of The Hicks- Hanson model, The Domestic Supply and Demand, Economic
Aggregate Supply Function, The Real Costs of Tariff, Exchange Rates. The
Balance Effect, Theories of Consumer Balance of Payments, Components of
Behavior, Theory of Investment, Investment Balance of Payments, Current account,
in Human Capital, Technological Progress, Capital Account, Monetary Movements,
Technological and Structural Balance in the BoP statement, Trade
Unemployment. Balance, Current Account Balance, Capital
Post-Keynesian Macroeconomics- Account Balances, The Balance of Payments
Monetarism, Rational Expectations and Always Balance, Implications of Current
Supply-Side Economics: Introduction, Account Surplus/ Deficit in the Balance of
Monetarism, Monetary Policy Vs. Fiscal Payments of a Country, Concept of
Policy, The Money Supply and Interest Rate, Sterilization. Conflicts in Achievement of
Rational Expectations School, Supply-side Internal and External Balances, India’s
Economic Analysis, What is Supply-side Balance of Payments, International Financial
Economics, Market Freedom, Cost Institutions- IMF, IBRD, IDA, IFC, ADB,
Reduction, Incentives. BIS.
Economic Fluctuations and Modern Macroeconomics: Fiscal Policy,
Unemployment: Introduction, Fluctuations Budget Deficits and the Government
in the Economic Growth, Business Cycles, Debt: Introduction, The Fiscal Instruments,
Theories of Business Cycles, Business Tax Policy and Structure, Principles of
Cycles: Indicator Forecasting. Employment Taxation, Horizontal Vertical Equity, Choice
Fluctuations, The concept of Full of the Base, Requirements of Good Tax
employment, Nature and Trends in Structure, The Problem of Tax Incidence,
Unemployment in India, Estimates of Tax Rate Structure, Fiscal Policy and
Unemployment in India, Estimates of Efficiency Issues, High ICOR, Fiscal Policy
Unemployment during 80’s, Unemployment and Stabilization, Automatic Stabilizers,
16
Fiscal Policy and Economic Growth, networks – Tax environment – Impact of
Government Revenue, Government globalization on business.
Expenditure. Economic Environment: Classification of
Budget Deficit, Basic Definitions, High Economies: Classification based on
Fiscal Deficit Implications, Measure for ownership of the means of production;
Cash Management, Public Debt, classification based on levels of economics
Measurement of Public Debt in India, development economic indicators; GDP and
External Debt, Public Debt: Problems and GNP; income distribution; inflation and
Issues. index numbers; interest rates;
Modern Macroeconomics: Monetary unemployment; foreign exchange reserves;
Policy and Interest Rate Structure: foreign exchange reserves – economic
Monetary Policy and Interest Rate Structure: integration: Levels of economic integration.
Relevance of Monetary Policy, Salient Political Environment: Types of political
Features of Monetary Policy, Tools of
systems - political risks: foreign politics;
Monetary Policy, Short-term impact of
domestic politics; international politics;
Monetary Policy, Impact of Monetary policy
nature of political risk – factors that
on Aggregate Demand, Effectiveness of the
contribute to political risk; social unrest;
Monetary Policy to increase AD,
attitude on nationals; policies of the host
Expansionary Monetary Policy and
government analysis of political risk –
Recessionary GDP gap, Using the Monetary
Policy to Prevent the Economy from management of political risk: techniques.
Overheating, Monetary Targeting, Money Social Environment: Society: Social class;
Multiplier, Lags in the Monetary Policy. characteristics of social class; group –
Monetary Policy in a Developing Economy, family: functions of family; family life cycle
Link between Fiscal and Monetary Policy, – demographic issues: population growth
Major Changes in Interest Rates. and changing age structure – global
An Overview of the Global Business environment policy and management issues:
Environment: Understanding globalization Issues concerning the environment;
– The Global business environment and its managing the environment.
components – social environment: Social Global Technological Environment:
structure and international business; Cultural
An overview of Technology: Definition of
environment – Religion and international
business; Values and attitudes and technology – the choice of technologies to
international business; Customs and develop – technology development:
Manners and international business; interconnections among technology
Language; Education; Political environment developers: geographical features of
– Economic environment; The changing technology networks; technology transfer –
nature of international business; Changing impact of information technology on
world output and world trade; Changes in organizations: characteristics of new
Foreign Direct Investment (FDI); Growth in technologies; IT and its strategic values; IT
the stock and flow of FDI; Changes in the does matter.
sources of FDI; Changes in Recipients of
Influence of the Internet on Business:
FDI – Legal Environment: Tariff; Subsidies;
Non-Tariff Barriers; Regulatory bodies – Description of internet and internet tools –
Technological environment: Adoption of Vague market signals – benefiting from
technology in companies; Global production internet channel – internet, infomediaries,
innomediaries – industry structure in the age
17
of the internet: Portals; market makers; and performance – No first mover
product/service providers; industry structure advantages.
Schedule of Sessions

Topic Sessions

PRE-MID SEM

An Introduction to Economics Analysis 2

Macroeconomics Analysis: An Over View 2

Measurement of Macroeconomic Aggregates 2

Income Determination Model including Money and Interest 2

Money Supply and Banking System 2

Aggregate Supply, Price Level and Employment:


2
Macroeconomic Equilibrium in the Classical Model

Aggregate Supply, Price Level and Employment:


2
Macroeconomic Equilibrium in the Keynesian Model

Post-Keynesian Macroeconomics-Monetarism, Rational


2
Expectations and Supply-Side Economics

POST-MID SEM

Economic Fluctuations and Unemployment 2

Price Stability 2

The Open Economy and Balance of Payments


2
: India’s Balance of Payments

Modern Macroeconomics: Fiscal Policy, Budget Deficits


3
and the Government Debt

Modern Macroeconomics: Monetary Policy and Interest


2
Rate Structure

An Overview of the Global Business Environment 1

Economic Environment 1

Political Environment 1

Social Environment: 1

Global Technological Environment: An overview of


2
Technology; Influence of the Internet on Business

Total 33

18
BUSINESS RESEARCH METHODS
Program : MBA Semester : II
Class of : 2014 Credits : 2
Course Code : INM562 Sessions : 22
Objective: To enable students to conceive and execute business research by giving
theoretical inputs on research methodology and its applications.
Textbook Author/Publication
Business Research Methods FedUni
Reference Books Author/Publication
Business Research Methods, 7e William G Zikmund/ Thomson South-
Western, Singapore 2003
Business Research Methods Donald R Cooper and Ramela S. Schindler/
Tata McGraw Hill Publishing Company Ltd,
New Delhi, (2000)
Marketing Research G C Beri/ Tata McGraw Hill, New Delhi,
2000
Research Methodology K R Sharma / National Publishing House,
New Delhi, 2002
Statistics for Management Richard I Levin and David S Rubin / PHI

DETAILED CURRICULUM
Introduction to Business Research: Collection, Evaluating the Data. Analysis,
Scope of Business Research - Basic Preparing and Presenting the Research
Research and Applied Research - Role of Report
Business Research in Decision-Making: Business Research Design and
Problem/ Opportunity Identification, Implementation: The Meaning of Business
Problem/ Opportunity Prioritization and Research Design - Need For Research
Selection, Problem/opportunity Resolution,
Design - Characteristics of a Good Research
Implementing the Course of Action –
Design - Research Design Concepts:
Factors Affecting Business Research: Time
Dependent and Independent variables,
Constraint, Availability of Resources, Nature
Extraneous variable, Control, Confounded
of Information Sought, Benefits versus Cost
relationship, Research hypothesis,
- Globalization and Business Research -
Business Research and the Internet: Primary Experimental and non experimental
Research, Secondary Research hypothesis testing research, Experimental
and control groups, Treatments, Experiment,
Business Research Process: Steps in the
Experimental units - Classification of
Research Process- Identifying and defining
Research Designs: Exploratory Studies,
the Problem/Opportunity- Exploratory
Descriptive Studies, Causal Studies -
research, preparing the statement of research
Choosing a Research Design - Benefits of
objectives, developing the hypotheses.
Research Designs
Planning the Research Design, Selecting the
Research Method - Surveys, Experiments, Experimentation: Experimental Validity:
Secondary data studies, Observation, Internal Validity, External Validity -
techniques, Analyzing research designs, Experimental Environment: Laboratory
Selecting the Sampling Procedure, Data Environment, Field Environment - Types of
19
Experimental Designs: Pre-Experimental Attitude Scales: Single Item Scales,
Designs, True Experimental Designs, Quasi- Itemized category scales, Rank - order
experimental Designs scales, Q-sort scales, Comparative scales,
Questionnaire Design: Preliminary Paired comparison scales, Constant sum
Decisions: Required Information, Target scales, Pictorial scales, Continuous scales,
Respondents, Interviewing Technique - Multi- Item Scales, Semantic differential
Question Content - The Utility of Data, scales, Stapel scales, Likert scales,
Effectiveness in Producing Data, The Thurstone scales, Profile analysis.
Participant's Ability to Answer Accurately, Considerations In Selecting A Scale:
The Respondent's Willingness to Answer Balanced Versus Unbalanced Scales,
Accurately, Effect of External Events - Number of Categories, Odd or Even Number
Response Format-Open-Ended Questions, of Scale Categories, Forced Versus Unforced
Close-ended Questions - Question Wording: Choice
Shared Vocabulary, Unsupported Survey Research: Nature of Surveys -
Assumptions, Frame of Reference, Biased Classifying Survey Research Methods –
Wording, Adequate Alternatives, Double- Questionnaire Design, Cross-Sectional and
barreled Questions, Generalizations and Longitudinal Studies - Survey Methods -
Estimates - Questionnaire Sequence: Lead- Personal Interviews: Door-to-door
in Questions, Qualifying Questions, Warm- Interviewing, Executive Interviewing, Mall
up Questions, Specific Questions, Intercept Surveys, Disadvantages of
Demographic Questions - Questionnaire Personal Interviews - Telephonic Interviews:
Pretesting, Revision and Final Draft. Central Location Telephone Interviews
Measurement Concepts in Business (CLTI), Computer-Assisted Telephone
Research: Identifying and Deciding on the Interviewing (CATI), Completely
Variables to be Measured - Development of Automated Telephone Surveys (CATS) -
Measurement Scales Types of Measurement Self Administered Interviews - Mail Surveys
Scales: Nominal Scale, Ordinal Scale, Data Preparation: Data Coding, Data
Interval Scale, Ratio Scale - Criteria For Cleaning, Data Mining
Good Measurement: Reliability, Test-retest
reliability, Equivalent form reliability, Multivariate Analysis: Introduction –
Internal consistency, Validity, Face validity, Nature and Techniques of Multivariate
Content validity, Criterion-related validity, Analysis – Analysis of dependence –
Construct validity, Sensitivity, Multiple Regression and Discriminant
Generalizability, Relevance analysis –Interdependence Techniques–
Factor analysis and Cluster Analysis
Attitude Measurement: Components of
Attitude: Components of Attitude-Cognitive Business Research Reports: Types of
Component, Affective Component, Research Reports: Short Reports, Long
Behavioral Component - Relationship Reports - Components of Research Reports:
Between Attitudes and Behavior; Changing Prefatory information, Introduction,
Attitudes, Altering Existing Beliefs about a Methodology, Findings, Conclusions and
Product, Changing Attitudes by Changing Recommendations, Appendices,
the Importance of Beliefs, Adding New Bibliography - Written Presentation:
Beliefs, Association Between Measurement Prewriting Concerns, Writing the Draft,
of Beliefs And Situation - Attitude Scales: Presentation of the Research Report - Oral
Definition of Scale and Scaling, Types of Presentations: initial Planning, Preparation,
Making the Presentation.

20
Schedule of Sessions

Topic Session
PRE-MID SEM
Introduction to Business Research Research 1
Business Research Process 1
Business Research Design and Implementation 2
Experimentation 1
Questionnaire Design 3
Measurement Concepts in Business Research 1

Attitude Measurement: Components of Attitude 2

POST-MID SEM
Survey Research 3
Multivariate Analysis 6
Business Research Reports 2
Total 22

21
ENTERPRISE – WIDE INFORMATION SYSTEMS
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM572 Sessions : 33
Objective: To help students acquire basic understanding of a few enterprise-wide
business processes and their integration through IT enabled application. Also to help
design and develop MIS and thereby to leverage these business processes for
competitive advantage.
Text Book Author/Publication
nd
Information Technology & Systems – 2
FedUni
edition
PC Lab FedUni
Reference Books / Magazines Author/Publication
Information Systems Today, 2e Leonard Jessup, Joseph Valacich, PHI
ERP Strategy Vinod Kumar Garg, Bharat Vakharia, Jaico
Brand, Monk and Wagner – Thomson
Concepts in Enterprise Resource Planning
Learning
Enterprise Resource Planning – Concepts Vinod Kumar Garg and N K Venkitakrishnan,
and Practice PHI
The CRM Handbook Jill Dyche
Supply Chain Management Chorpra and Meindl
Detailed Curriculum
Foundations of Information Systems: Network Topologies-Network Infrastructure-
Defining information – Classification of Network Architectures and Protocols. (ITS -
information – Presentation of information – Pg No 203-220)
Benefits of information – Qualify of
information – Basics of information systems Telecommunication Networks: The
– Use of information systems in business – Telecommunication system –
Limitation of information systems – Telecommunications in Business – Scope of
Information system design. (ITS – Pg no: Telecommunication Networks –
43 to 65) Telecommunication Network Components –
Operating Systems: Managing System Telecommunications Equipment for WAN –
Resources – Operating System as a User Network Convergence ( ITS - Pg NO 221 to
Interface – Types of Operating Systems 236)
( ITS – PG No – 27- 42)
Management Information Systems:
Enterprise Collaboration Systems: Information Systems for Business operations
Internet, Intranet, Extranet, Enterprise
– Transaction processing systems –
Collaboration Systems and Groupware,
Functional information systems –
types of Groupware (ITS Pg No 95 -107)
Management information systems –
Computer Networks: Basics of compute Decision support systems – Executive
Networks, Classification of Networks, Peer- information systems – Online analytical
to –Peer and Client/Server Networks-
22
processing – Information Systems for Future of the E- Supply Chain(ITS Pg no:
strategic advantage (ITS – Pg no: 111 to 345 to 368)
144) Enterprise Resource Planning: Evolution
of ERP - ERP An overview – Rationale for
MIS – Planning and design: MIS planning ERP – Architecture planning –
– MIS design – Systems approach to Implementing ERP – Effect of ERP on the
problem solving – Make or buy decision. company – Overview of ERP modules –
(ITS – Pg no: 237 to 256) Selecting an ERP vendor - – ERP
MIS – Implementation, evaluation and Implementation -– Operational advantages
maintenance: Organizational change and in ERP – ERP implementation problems -
MIS implementation – Planning the MIS ERP integration with supply chain planning
implementation – MIS implementation - ERP investments in the US – ERP market
process – Evaluation of the MIS in Indian Scenario - Emerging trend in ERP
implementation – Challenges in MIS – Future of ERP application.(ITS Pg No 369
implementation – MIS control and - 394)
maintenance. (ITS – Pg no 257 to 274)
CRM and E Business: Defining CRM –
Information Resource Management and Functions of CRM – The E - CRM
IT Governance: Managing Information architecture – E-CRM infrastructure
Resources and Technology, Information requirements – CRM for E-customers –
Technology and Organization needs, Challenges E- CRM projects (ITS – Pg no:
Information Security and Controls, Ethical
395 to 406)
and Social Dimensions of Information
Technology, Disaster Recovery and Business Program Design and Programming
Continuity Planning, IT Governance. ( ITS Languages: Program Development Life
Pg NO 275- 296) Cycle- Program Design tools – Generations
Global IT Management: Information of Programming Languages – Language
Technology in Global Business: Global Translators and Programming Languages –
Management Information Systems; Object Oriented Programming – An
Challenges in Global Information Overview ( ITS -Pg No 145 – 168)
Technology Management (ITS Pg No: 297 – Project Management: Understanding the
314) projects, Understanding the project
MIS in Specialized Areas: MIS in management, Phases of Project
Government Organizations; MIS in Non- Management, Planning the Project,
profit organizations; NIS in Managing Scheduling, Controlling the Project, Closing
Corporate Performance; MIS in Managing the Project (PCL Pg No 257 – 264)
Projects; MIS in Online Marketplaces Project Management Using MS – Project:
Basics of E Business and enterprise Getting Started with MS Project 2003 –
Integration, : Evolution of E Business- Assigning Resources and Cost to Task –
Organization culture for E- Business – E- Fine tuning Processes – Formatting,
business Models Enterprise Application Printing, Finalizing and Publishing your
Integration: (ITS – Pg no: 331 to 345) Plans – Managing and Tracking beyond One
Supply Chain Management and E- Project and Application (PCL Pg No 265 –
Business: Supply Chain Management an 310)
Overview- E-Supply Chain- Managing PCL – PC Lab
Relationships in the E-Supply Chain –
Issues in E-Supply Chain Management – ITS – Information Technology & Systems

23
Schedule of Sessions

Topic Sessions

PRE – MID SEM

Foundations of Information Systems 2

Operating Systems 2

Enterprise Collaboration Systems 2

Computer Networks 1

Telecommunication Networks 1

Management Information Systems 4

MIS – Planning and design 2

MIS – Implementation, Evaluation and 2


Maintenance

Information Resource Management and IT 1


Governance

POST – MID SEM

Global IT Management 1

MIS in Specialized Areas 1

Basics of E Business and Enterprise Application 1


Integration

Supply Chain Management and E- Business 1

Enterprise Resource Planning 3

CRM and E Business 1

Program Design and Programming Languages 2

Project Management 2

Project Management Using MS – Project 4

Total 33

24
LEGAL ENVIRONMENT OF BUSINESS
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM582 Sessions : 33
Objective: To familiarize the students with the legal environment in which the business
entities operate and provide basic appreciation of relevant legal provisions and their
impact on business decisions and operations.
Textbook/Workbook Author/Publication

Legal Environment of Business FedUni


Reference Book Author/Publication
Mercantile law For C.A Foundation P.C Tulsian [TMH]
Student’s Guide to Mercantile Law A.K.Majumdar [Taxman]
Elements of Mercantile Law N.D.Kapoor [S Chand]
Company Law & Secretarial Practice N.D.Kapoor [S Chand]
nd
Labour and Industrial Laws, 2 e, 2007 PL Malik [Eastern Book Company]
Mercantile Law, Latest edition Avtar Singh [Eastern Book Company]
Mercantile Law, Latest edition SS Gulshan [Excel Books]
Intellectual Property Law, Latest edition P. Narayan [Eastern Book Company]
Law of Transfer of Property, Latest edition V.P. Sarathi [Eastern Book Company]
Law of Arbitration, Latest edition Avtar Singh [Eastern Book Company]
Income Tax Act, 1961, Latest edition VK Singhania [Taxmann]
Law of Insurance, 1st e, 2008 Avatar Singh [Eastern Book Company]
Environmental Law, 3rd e, 2008 S.C. Shastri [Eastern Book Company]
SARFAESI Act, 2002, Latest edition Bare Act
Competition Act, 2002, Latest edition Bare Act

DETAILED CURRICULUM
Introduction to Legal Environment: Non-Corporate Business Entities: Sole
Philosophy of Law – Classification of Law – Proprietorship – One Person Company
Torts – National Law and International Law (OPC) – Hindu Undivided Family (HUF)
– Justice Delivery System in India Business Units – Partnership Firms – The
Partnership Act, 1932 – Limited Liability
Business Contracts: Legal Elements of Partnerships (LLP) – Cooperative Societies
Contracts – Remedies for Breach of – Non-Profit Companies – Non-
Contract – Contracts of Agency – Contracts Governmental Organizations (NGO) –
of Guarantee – Contracts of Indemnity – Insolvency Law and Implications
Letter of Credit Contracts – Employment Law Relating to Corporate Business
Contracts – Special Rights in Contracts – Entities: Salient Features of a Company –
Documentation of Commercial Contracts Corporate Veil and Limitations – Types of
Companies – Incorporation of a Company –

25
Doctrine of Ultra Vires – Doctrine of Indoor Regulation – Market Regulation by
Management – Raising of Capital from Companies Act, 1956–Securities Control and
Public – Share Capital – Dividend Payment Regulation Act, 1956 – An Overview -
– Transfer and Transmission – Company Regulatory Role of SEBI – Role of Stock
Management – Company Meetings – Exchanges - Regulation of Stock Exchanges
Reconstruction and Amalgamation – – Trading of Securities – Listing of
Changing Legal Entity on Mergers and Securities – Regulation of Depositories
Acquisitions – Winding Up and Dissolution Business Transactions and Cyber law:
Property Law for Business: Classification Legal Framework for IT related Transactions
of Property – Contract of Sale - Movable – Click-Wrap Agreements – Authentication
Property – Borrowing against Property as of Electronic Records – Attribution of
Security – Hire Purchase of Property – Electronic Records – Legal Status for
Lease of Property –
Electronic Records – Cyber Offences and
Exchange/Gift/Assignment of Property –
Penalties
Intellectual Property Rights (IPR)
Business and Tax Laws: Classification of Competition and Consumer Protection:
Taxes – Income Tax – Wealth Tax – Central Consumer Protection Law in India –
Excise – Sales Tax – Customs Duty – Value Competition Law in India – Restrictive and
Added Tax (VAT) – Service Tax – Fringe Unfair Trade Practices – Product Liability –
Benefit Tax Public Interest Litigation in India – Class
Financial Services – Legal and Regulatory Action Suits in the US
Environment: Banking Law and
Regulation–Banking Regulation Act, 1949 – Environment Protection and Business
Reserve Bank of India Act, 1934 – Obligations: Environmental Pollution –
Negotiable Instruments Act, 1881 – Environmental Law
Securitization and Reconstruction of Alternative Dispute Resolution (ADR):
Financial Assets and Enforcement of
Efficacy of ADR – Mediation–Arbitration–
Security Interest (SARFAESI) Act, 2002 –
Insurance Law and Regulation – Essential Litigation: A Comparative Note –
Elements of Insurance Contracts – Legal Arbitration – Conciliation – Mediation –
Principles of Insurance – Standard Clauses Negotiation – Arbitration and Conciliation
in Insurance Policies – Regulation of Law in India.
Insurance Business – Securities Law and

26
Schedule of Sessions
Topic Sessions
PRE-MID SEM
Introduction to Legal Environment 2
Business Contracts 7
Non-Corporate Business Entities 2
Law Relating to Corporate Business Entities 6
POST-MID SEM
Property Law for Business 5
Business and Tax Laws 2
Financial Services-Legal and 5
Regulatory Environment
Business Transactions and Cyber Law 1
Competition and Consumer Protection 1
Environment Protection and 1
Business Obligations
Alternative Dispute Resolution Mechanisms (ADR) 1
Total 33

27
Soft Skills Lab – I
Class of : 2014 Year : I
Course Code : SS592 Semester : II
Credits : 3 Sessions : 33
Objective: To strengthen the foundation skills for Internship Program (IP) and to orient the
students for IP.
Text Book Author/Publication
Soft skills lab-I Institution Material
Reference Source Author/publication
Business Vocabulary in Use Bill Mascull – Cambridge University Press

Detailed Curriculum
Verbal and Non-Verbal Communication e) Selling Skills: Prospecting, presenting,
Skills: Introduction; Listening to customers, negotiating, objection handling and
team members and managers; listening to closing.
electronic media; communication with
customers, team members and managers,
referencing for verbal communication.
CV, GD and PI: Introduction; SOP; career
objective; educational qualification; projects
and assignments; skill set; achievements and
interests; Introduction to GD; foundation
skills in GD; Introduction to PI; foundation
skills in PI.
Executive Skills:
a) Interpersonal skills: Definition;
understanding, analysis and response to
the needs, requirements and capabilities
of people at different levels.
b) Goal Setting Skills: Introduction;
relevance of SWOT on goal setting;
setting career goal; action plan and
measures to achieve career goal;
corporate role models; three to five
years career roadmap; competitive work
environment and realization of goals;
anticipating challenges and utilizing
opportunities.
c) Time Management Skills: Planning,
Scheduling, Prioritizing; multitasking.
d) Corporate Etiquette: Customer
interaction etiquette; office etiquette;
meeting etiquette; telephone etiquette;
presentation etiquette.

28
Schedule of Sessions
Topics Sessions
Pre-Mid
Verbal and non-verbal 8
communication skills
CV, SOP, GD & PI 6
Executive Skills:
a) Interpersonal skills 2
Post Mid
Interpersonal skills (cont’d) 1
b) Goal setting and 5
implementation skills
c) Time management skills 3
d) Corporate etiquette 3
e) Selling skills 5
Total 33
Note: Apart from the courseware that will be sent
from University, business periodicals and
publications are additional reference material for
the Lab.
Annexure- III

Campus Date - -

Program(s) MBA Class of 2014


Semester II Section

To Report

Faculty Name
Course Code Course Title

December January February March


Months
M E
I N
4 Weeks 4 Weeks D 2 Weeks 5 Weeks D
Activity
S S
Sessions E E
M M
E E
Cases S S
(In Numbers) T T
E E
R R
Evaluation
(In %)

Note: All Partial weeks between months assumed to belong to preceding month for the purpose
of this report

Faculty Academic Coordinator Campus Head


Date: Date: Date:
Annexure-IV
Course Handout

Campus Date - -

Program(s) MBA Class of 2014


Semester II Section

Faculty Name
Course Code Course Title

Evaluation
Cases
Week Date Session Topics
Description
Component Weightage

6
Evaluation
Cases
Week Date Session Topics
Description
Component Weightage

Assignment–I (A1) 15%

MID SEMESTER EXAMINATIONS

10

11

12

13

14
Evaluation
Cases
Week Date Session Topics
Description
Component Weightage

15

Assignment-II (A2) 15%

Grand Total 30%

END SEMESTER EXAMINATIONS

Faculty consultation day: _____________Consultation time from: _________to: ____________

Faculty Member Academic Coordinator Campus Head


Date: Date: Date:
Budgeted Sessions for the Semester-II

Per Week Total


Course Pre- End-
Course Title Pre- End- Mandatory
Code Mid Sem
Mid Sem Sessions

INM512 Marketing Management-II 2 2 11 11 22

INM522 Financial Management – II 3 3 16 17 33


INM532 Operations Management 3 3 16 17 33
INM542 Human Resource Management 3 3 16 17 33
Macroeconomics & Business
INM552 3 3 16 17 33
Environment
INM562 Business Research Methods 2 2 11 11 22
INM57 Enterprise – Wide Information
3 3 17 16 33
2 Systems
INM582 Legal Environment of Business 3 3 17 16 33
SS592 Soft Skills Lab – I 3 3 16 17 33
Total 25 25 136 139 275