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TIME TO MOVE YOUR BRAND FORWARD
“YOU cAN’T EscApE YOUR BRAND. EIThER YOU MAkE ThE cUsTOMER ExpERIENcE OR IT gETs MADE WIThOUT YOU.”
1. WhAT Is A BRAND? 2. WhAT Is BRANDINg? 3. BRANDINg Vs. MARkETINg, ADVERTIsINg & pUBlIcITY 4. 10 qUAlITIEs OF EVERY sUccEssFUl BRAND 5. WhEN Is IT TIME TO REINVENT YOUR BRAND MEssAgE? 6. MYMUzE BRAND FUNDAMENTAls 7. TIME TO MOVE FORWARD 8. MYMUzE: YOUR BRAND INNOVATION AgENcY 2 20 26 30 33 37 42 43
2 .ThIs Is A pRODUcT.
3 .ThIs Is A lOgO.
ThIs Is A 4 BElIEF IN AcTION .
5 .WhAT Is A BRAND? It’s a belief in a brand’s promise that moves a consumer to action.
WhAT BARAck OBAMA OFFERED 6 ... ThIs Is A pRODUcT.lET’s TRY ThIs AgAIN.
ThIs Is A lOgO. hOW WE IDENTIFY WITh BARAck OBAMA 7 .
ThIs Is A 8 .
BElIEF IN AcTION. 9 .
DO pEOplE BElIEVE IN YOUR BRAND? 10 .
MEssAgE AND cOMMITMENT ThAT MOVEs ThEM TO AcTION. IT’s BElIEVINg IN chANgE AND VOTINg FOR OBAMA. IT’s A BElIEF IN YOUR BRAND’s pROMIsE.A BRAND Is A BElIEF ThAT lIVEs IN ThE MIND OF A cONsUMER. gOT IT? 12 .
ThE BOTTOM lINE Is: IF YOUR BRAND DOEs NOT ExIsT IN ThE MIND OF ThE cONsUMER. YOUR BRAND DOEs NOT ExIsT. .
ThUs ThE VERY MENTION OF YOUR BRAND’s NAME shOUlD TRIggER A 14 . A BRAND Is A pROMIsE.A BRAND Is NOT jUsT AN EYE-cATchINg lOgO OR A NAME ThAT Is FREqUENTlY ADVERTIsED ON TV. MADE WITh ThE cUsTOMER AND BUIlT Up OVER TIME ThROUgh cONsIsTENT cOMMUNIcATION AND DElIVERY OF ThAT pROMIsE TO ThEM.
BOTh EMOTIONAllY AND RATIONAllY. ThE pOWER OF YOUR BRAND lIEs IN ITs ABIlITY TO INFlUENcE cONsUMER BEhAVIOR. YOUR pURpOsE AND ANY NUMBER OF IMAgEs AND AssOcIATIONs. WhIch ThE cONsUMER cAN RElATE TO. BUT YOUR qUAlITY.sERIEs OF ExpEcTATIONs NOT ONlY ABOUT WhAT YOU OR YOUR cOMpANY OFFERs. 15 .
MYMUzE cAN cREATE, NURTURE, MANAgE AND pROMOTE YOUR DEsIRED BRAND IMAgE WhIlE EsTABlIshINg AN ENDURINg pERcEpTION ABOUT YOUR BRAND IN ThE MINDs OF cONsUMERs.
* DElIVER YOUR BRAND MEssAgE clEARlY * FURThER EsTABlIsh YOUR BRAND’s cREDIBIlITY * cONNEcT YOU TO YOUR TARgETED pROspEcTs EMOTIONAllY * MOTIVATE YOUR BUYERs * gENERATE cONsUMER lOYAlTY
WhEN YOU ThINk sTARBUcks WhAT DO YOU ThINk?
19 .cOFFEE. RIghT? ThAT’s ThE pOWER OF BRANDINg.
WhAT Is BRANDINg? 20 .
EAch BRANDINg EFFORT shOUlD hElp DEFINE. BRANDINg ENsUREs ThAT ThE BRAND IMAgE YOU WANT Is ThE BRAND IMAgE YOU hAVE. IMAgE OR pROMIsE IN ThE MINDs OF cONsUMERs. pOsITION. . IN ThE cONsUMER’s MIND.BRANDINg Is ThE pROcEss OF BUIlDINg AND pOsITIONINg A BRAND’s MEssAgE. pERcEpTION Is REAlITY. AND sTRENgThEN YOUR BRAND IMAgE IN ThE cONsUMER’s MIND.
ExAMplE: 22 .A pOpUlAR BRANDINg sTRATEgY UsED BY sOME OF TODAY’s MOsT sUccEssFUl BRANDs Is ThE pROcEss OF OWNINg A WORD OR phRAsE IN ThE MINDs OF cONsUMERs.
cOFFEE pIzzA lUxURY When your brand begins to own a word or phrase in the consumer’s mind. need or add value to the consumer’s life. 23 . The word or phrase that you want to own must meet a want. You do this by consistently promoting and integrating your brand’s message at every point of public contact. you will begin to dominate your competition.
chAllENgEs TO cURRENT BRANDINg MODEls cURRENT MODEls MEssAgINg sTATIc pROMIsINg lOOk AND FEEl FANTAsY ADVERTIsINg AUDIENcE cONsIsTENcY IMAgE pAssIVE 24 MYMUzE INNOVATION INVOlVEMENT DYNAMIc DElIVERINg ExpERIENcE AUThENTIcITY cUlTURE cOMMUNITY cOhERENcE cURRENcY INTERAcTIVE .
defining.one you do not want to be without. and building your brand’s image. . MYMUzE: WE ARE YOUR BRANDINg pARTNERs. As the battle for customers intensifies day by day.strong branding is invaluable. Branding is the foundational piece of your communication -. researching. it's important to spend time consistently investing.
MARkETINg and ADVERTIsINg are the tools to expand what branding establishes in the mind. advertising or public relations firms and let them deal with the issues of brand building and sustainability. While their involvement can be. significant and beneficial. 27 . Many c-level executives simply think the answer is to turn branding problems over to their marketing. pUBlIcITY gROWs ThAT BRAND MEssAgE MARkETINg pROMOTEs ThAT BRAND MEssAgE ADVERTIsINg MAINTAINs ThAT BRAND MEssAgE pUBlIcITY. This can be a lethal mistake.BRANDINg Is ThE pROcEss OF BUIlDINg AND pOsITIONINg YOUR MEssAgE IN ThE MINDs OF cONsUMERs. and should be. developing a great branding strategy first is paramount to moving your brand in the right direction. Using any of these tools without establishing a strong branding message is just a waste of money.
BRANDINg Is INcREAsINglY cRITIcAl FOR BUsINEssEs IN TODAY’s cOMpETITION. IF YOU cAN’T BUIlD A gREAT BRAND MEssAgE IN ThE MINDs OF cONsUMERs. IT Is A cOMMON MIsTAkE FROM sOME cOMpANIEs TO INTERpRET BRANDINg WITh WEB DEsIgN. MARkETINg. WEB DEsIgNs. BUT sTIll cANNOT DIFFERENTIATE BETWEEN BRANDINg AND MARkETINg. MANY BRANDINg cOMpANIEs AlsO clAIM TO BE DIFFERENT. AND pUBlIc RElATIONs IN ThE WORlD WON’T hElp YOU AchIEVE YOUR OBjEcTIVE. ThAT OlD ExpREssION “NOThINg hAppENs UNTIl sOMEBODY sElls sOMEThINg” Is BEINg REplAcED BY TODAY’s slOgAN.” 28 . BRANDINg “pRE-sElls” YOUR BRAND. ThE BEsT AND ThE BIggEsT. “NOThINg hAppENs UNTIl sOMEBODY BRANDs sOMEThINg. sAlEs pROMOTION. FANcY pAckAgINg. pRODUcT OR sERVIcE TO ThE cONsUMER IN ThE MIND FIRsT. ThEN All ThE ADVERTIsINg. lOgO DEsIgN AND MEDIA ADVERTIsINg.
29 .MYMUzE cAN EFFEcTIVElY DElIVER YOUR BRAND MEssAgE TO ThE WORlD. MYMUzE Is YOUR BRANDINg AgENcY.
10 qUAlITIEs OF EVERY sUccEssFUl BRAND: 30 .
REcOgNIzABlE cONsIsTENT VIsUAllY IMpAcTFUl DEpENDABlE TRUsTWORThY cOMFORTABlE qUAlITY RElIABlE VAlUABlE FOcUsED 31 .
myMUzE can move your brand forward. What is superior about the value we offer our customers? 5. Where is our brand going? These simple questions can help you narrow your focus and dominate your brand’s category or field. Mercedes and other great brands get those 10 qualities? They knew the answers to these questions and kept them top of mind: 1. 32 . starbucks. You can dominate your category. What differentiates our products and services from our chief competitors? 4. you become extremely powerful. What is our brand’s purpose? 3. What business is our brand in? 2. The ultimate objective of any branding strategy is to dominate a category.how did google. coca-cola. It all starts with branding. Microsoft has over 90 percent of the worldwide market for desktop computer operating systems for a reason--they focused in on software and dominated the category. When you dominate a category.
WhEN Is IT TIME TO REINVENT YOUR BRAND MEssAgE? 33 .
BRAND REpOsITIONINg DEcIsIONs ARE OFTEN TRIggERED WhEN A sIgNIFIcANT MARkET shIFT OccURs. MAkINg IT cRITIcAl FOR A cOMpANY TO REVIEW ThE lONg-TERM pOTENTIAl OF ThE cURRENT BRAND MEssAgE. EcONOMIc OR TEchNIcAl TRENDs cAUsE BRANDs TO lOsE AppEAl. 34 . chANgINg sOcIAl. OFTEN.
cOMpANY. pRODUcT OR sERVIcE A NEW pOsITION IN cUsTOMERs’ MINDs IN AN ATTEMpT TO chANgE A pRODUcT OR cOMpANY’s MARkET pOTENTIAl.REINVENTINg OR REpOsITIONINg A BRAND INVOlVEs BRAND sTRATEgIEs DEsIgNED TO gIVE AN ExIsTINg pERsON. 35 .
sometimes radical transformation is needed (for example. Either way. steady brand migration process might be more effective. Even in times of relative market stability. a riveting promise and a fresh approach. enabling a brand to reemerge with a new presence. over time. an effective rebranding effort can reaffirm the loyalty of existing customers while helping to attract new ones. brand evolution is essential in order for brands to flourish rather than just survive. if the market for your brand is shrinking permanently). MYMUzE: WE ARE YOUR BRAND ENERgIzERs 36 . Other times a slow.
MYMUzE BRANDINg FUNDAMENTAls 37 .
MANAgEMENT (WhY?) .EsTABlIsh AND pROMOTE A UNIqUE. DIsTINcTIVE BRAND MEssAgE. YOU AlsO cOMMUNIcATE ITs hERITAgE AND ITs ORIgIN. hAVE A DEscRIpTIVE WORD OR phRAsE ThAT TElls ThE cUsTOMER WhERE TO plAcE YOUR BRAND IN ThEIR MIND’s EYE. MEMORABlE.” WhEN YOU IDENTIFY YOUR BRAND. hAVE AN IcONIc sYMBOl OR IMAgE ThAT VIVIDlY DIsplAYs YOUR BRAND’s IDENTITY. DEVElOp gREAT BRAND pROgRAMs AND pARTNER WITh MYMUzE FOR BRAND hAVE A BRAND TAg lINE ThAT ExpREssEs YOUR BRAND’s FUNcTIONAl AND EMOTIONAl BENEFITs TO cUsTOMERs. EsTABlIsh A gREAT BRAND sTRATEgY. TYpIcAllY ThE BUsINEss FOUNDER’s VAlUEs AND BUsINEss pRINcIplEs. hAVE A “BRAND sTORY.
IF ThEY ARE UNABlE TO cONNEcT. A cOMpETITOR’s BRAND. BRAND EsTEEM Is TIED TO BRAND lOYAlTY. MYMUzE cAN EsTABlIsh BRAND EsTEEM. MYMUzE cAN cREATE AND pROMOTE YOUR BRAND IDENTITY sO ThAT IT WIll BE pERcEIVED As MEANINgFUl AND WIll cOMMUNIcATE YOUR pOINT OF DIFFERENcE. 3. 39 . cONsUMERs WIll FEEl gOOD ABOUT UsINg YOUR BRAND Vs. MYMUzE: WE ARE YOUR BRANDINg pARTNERs. 4. cUsTOMERs NEED TO UNDERsTAND AND BElIEVE IN hOW YOUR BRAND Is DIFFERENT FROM ITs cOMpETITORs.BEcAUsE: 1. 2. ThEY WIll gIVE Up ON YOUR BRAND. MYMUzE cAN DIFFERENTIATE YOUR BRAND FROM EVERYONE ElsE IN ThE MARkET. MYMUzE cAN DElIVER YOUR BRAND MEssAgE IN A WAY ThAT pEOplE UNDERsTAND.
sTEVE jOBs. lEADER . ApplE INNOVATOR 41 .INNOVATION DIsTINgUIshEs BETWEEN A AND A FOllOWER.
IT’s TIME TO DIscOVER ThE pOssIBIlITIEs TIME TO MOVE YOUR BRAND FORWARD 42 .
Our job is to move brands forward by perfecting their promise to the world. manage. Universal Music. and relevant to customer wants. We have worked with mega-brands such as Nelson Mandela. NAscAR’s Dale Earnhardt.. plAN. Target. We uniquely develop what people will positively believe about your brand. Your brand is not a logo. Memorex. DEll.What are we: A BRAND BUIlDINg cOMpANY We are an integrated brand consulting and design agency. and cultural trends not only when you first establish your brand but also on a regular basis as your brand ages. sony Music. What we do: ThINk. We don’t want you to make decisions based on what we think. Apple. We work collectively to provide an innovative approach in the development and execution of consumer driven brand building strategies. We develop and deliver unique brand images across every consumer touch point while establishing an enduring perception about our clients in the minds of consumers. We partner with powerful brands to discover and manage their possibilities. and Yahoo! just to name a few. sports Illustrated. That means you need to tune in to market conditions. leaders in brand innovation. Our team is immensely qualified to manage the essence of your brand and translate it into profits. subway. We use a combination of research. it is an experience. refine or translate your brand message to the world. needs. We partner with you to create. consumer preferences. Disney. since 1998 our company has provided creative brand consultancy to high profile people and companies. cREATE. hBO. AND DElIVER To win in today’s market. Fox. Inc. market and financial analysis and statistics to define the opportunities of innovation. product or just a word. 43 . myMUzE is composed of a team of seasoned brand architects and design industry professionals with diverse experience. and interests. We’ll show you what really drives demand and how your brand can minimize risk. current. This will give you the confidence to make the right “value creating” decisions. Time Warner. color. your brand must keep a slot in the consumer’s mind. we want you to make sound decisions on what you know. Your brand needs to begin and remain credible. competitive. Nike.
That’s being reactive. We discover. We get creative 5. Being proactive means “creating or controlling a situation by causing something to happen rather than responding to it after it has happened”.OUR pROcEss how we do it jUsT OFFER sOlUTIONs Most agencies offer solutions. We don’t. We conduct market research & analysis 3. We partner with brands to create outcomes and fulfill goals through innovation. We are not a solution based agency. We do not manage problems. We increase your brand value and market share 44 . A solution is defined as the process of solving a problem or dealing with a current situation. We communicate and involve your audience 9. we create results. We are all about proactive innovation. We manage the executables 7. We think possibilities 4. We are a proactive agency. We develop a plan of action 6. We engage and retain your audience to create brand loyalty 10. myMUzE is in the business of brand proactivity. analyze and assess your branding needs 2. What we don’t do 1. We keep accountability 8. not solutions.
Your brand no longer has to have a source of inspiration. with myMUzE we believe your brand can be the inspiration. 45 . Inspiration is defined as the process of being influenced to do something creative.who are we: WhAT DOEs MYMUzE MEAN? In ancient times the word muse was defined as a source of inspiration. Muse = Inspiration = the birth of myMUzE We put a “my” in front of our version of muse (myMUzE) to imply that you own your inspiration.
02 DIGITAL BRAND MANAGEMENT » with the growth of social media. 46 . 13 BRAND RELATIONS » to the public. we bridge the gap between your brand’s promise and your brand’s delivery. we create online digital identities using a wide array of social tools.01 BRAND RESEARCH & ANALYTICS » we improve brand performance by fusing integrating market research. cultivating your personality on the internet. 08 BRAND STRATEGY » we develop measurable plans to strengthen. create and sustain growth for your brand. 07 AgENcY DIscIplINEs & sERVIcEs: OUR pROAcTIVE TOOls BRAND IDENTITY » we create and manage the marks that visually represent your brand. market and ﬁnancial statistics into a single insightful report to inﬂuence good branding decisions. 14 BRAND ADVERTISING » we conceptualize and execute how your brand message will be presented and maintained to the world.
sustain and translate your brand's message to its targeted audiences in the most eﬀective manner. 11 BRAND RETAIL ENVIRONMENTS » we develop creative ways your brand can occupy a physical space that will be engaging and encouraging to shoppers.03 BRAND ENGAGEMENT » we create messages that encourage consumers to experience your brand. 05 BRAND MESSAGES » we develop the single idea which details the brand’s ultimate reason for existing. 12 CORPORATE BRANDING » we capture your company’s vision and bring it to life visually. 16 SONIC BRANDING » we develop audio branding that can be used to reinforce your brand identity. 09 BRAND NAMING » we create names that can grow. 18 BRAND MANAGEMENT » we manage the presentation of your brand identity and brand message across your entire organization and through all media and communication outlets. with experts in branding and design. . 04 BRAND CREATION » we craft a brand's asset into a clear concept and message that is easily recognized and remembered. 06 BRAND DEVELOPMENT » we create an entire presence that speaks volumes about your brand and its unique capabilities. we create a shopping experience that will be meaningful to your customers. strategies and tactics to integrate the brand message where your customer spends their time. it’s the process of ﬁnding an unfulﬁlled want or need in the consumer’s mind and addressing it with a distinctively diﬀerent and ideally suited oﬀering. 15 BRAND INTEGRATION » this involves the development of speciﬁc objectives. 10 BRAND POSITIONING » we discover how your brand’s unique message will best stand out in a competitive market. 17 BRAND PROGRAM EXECUTION » we establish and execute creative initiatives that generate brand awareness.
As a brand owner. and creative execution. keeping your brand’s promise consistently will attract loyal buyers who will return to buy again and again. 48 . A successful brand needs to speak to its audience in a compelling and consistent way. We will ensure your brand continuously delivers benefits that meet and exceed customer expectation. myMUzE will put measurable key performance indicators in place to drive consumer loyalty and build brand value. service or products. a unique proposition. create customer-driven designs and help you make life more enjoyable for your customers. In partnership with you. the benefit to you is that forecasting cashflow becomes easier with repeat customers. and you can plan and manage with greater confidence the development of your business. We will ensure that your brand is relevant to your defined audiences through rigorous segmentation. We will monitor the quality of your brand. Your brand is a business asset.IN cONclUsION: IT TAkEs A TEAM A successful brand must offer a relevant choice to its target audience. tailored messaging.
Your employees will be engaged in evolving your brand. Employees’ behavior must be aligned with your brand’s message and managed and rewarded as such. Your brand will remain fresh and exciting through constant evolution. We will ensure that your brand’s pricing captures the customer’s perception of value by striving for a premium cost. linking pricing to intangible benefits. The promise made will be the promise delivered.WE ARE YOUR TEAM We will ensure that your brand is 1) differentiated from your competitors. We will work with you to ensure that your brand is understood by all employees and acts as the central organizing principle. We will manage your brand as a long-term asset. 2) credible in the consistency of your promise and 3) positioning is creative and strategic. internally and externally. and communicating exclusivity. 49 . Our job is to distinguish your brand from its competitors and deliver an experience that leaves your customers satisfied and likely to look for your brand again and again.
myMUzE matches its mission with corresponding actions that benefit our clients. Our practice is to develop brand strategies that allow companies to capitalize on their unique market presence. Our ideas are born out of powerful research-driven insight.OUR pROMIsE: We believe in the power of ideas to deliver innovative brand results. both big and small. We promise to create captivating ideas that make your promise consistent and true to the brand’s image and identity. We believe our purpose is to help clients build lasting brands that command consumer loyalty. We believe that the establishment of a unique image is the key to building a great brand. resulting in unparalleled outcomes. 50 . With guiding actions. we’ll deliver on that brand promise. Our mission is clear: To create and build brands in value with excellence and stability. while ensuring that their brand’s promise is increasingly represented.
OUR WORk 51 .
The project was created to further convey the message of Nelson Mandela as a catalyst for hope. BRAND IDENTITY. he has never answered racism with racism. BRAND ENgAgEMENT. Despite terrible provocation.NElsON MANDElA * Reference from www. to all who are opposed to oppression and deprivation. The project harnessed the power to not only educate the world about his purpose. his life has been an inspiration.* myMUzE was engaged to create brand programs to positively bring awareness to the brand. BRAND cREATION Nelson Mandela has never wavered in his devotion to democracy. but also to enrich people’s lives.org sERVIcEs FOR NElsON MANDElA FOUNDATION: BRAND sTRATEgY. to all who are oppressed and deprived. We focused on engaging the public with meaningful positioning of a project called “global lessons”.nelsonmandela. equality and learning. in south Africa and throughout the world. 52 .
competing in the NAscAR racing league. and developing and creating creative brand management tools that would engage new and existing consumers to interact with the brand. North carolina. (DEI). DIgITAl BRAND MANAgEMENT. auto racing and the promotion of the Dale Earnhardt legacy both nationally and internationally. and set it apart from the competition. Today his legacy lives on through his company Dale Earnhardt.* * Reference from www. as NAscAR grew in popularity during the 1980s and 1990s.DAlE EARNhARDT. 53 . Inc. DEI was founded in 1980 by Dale and Teresa Earnhardt. Our work ranged from strategic brand consultancy to brand identity. Earnhardt became one of America’s most popular athletes before he passed in 2001. Inc has several business entities focused on philanthropy. Dale Earnhardt. DEI is headquartered in Mooresville. BRAND ENgAgEMENT Dale Earnhardt was a legend of American auto racing. nicknamed “The Intimidator” for his competitive instincts and hard-driving style. Our focus was to clearly differentiate the value of DEI in the market place. BRAND DEVElOpMENT. the brand’s profile was maintained on an ongoing basis and at the same time constantly reinforced. Earnhardt had 76 career wins and won the Winston cup championship seven times. In this way. INcORpORATED sERVIcEs FOR DAlE EARNhARDT INcORpORATED: BRAND sTRATEgY.com myMUzE was challenged to create a brand strategy that could build and maintain the brand’s value during the country’s economic crisis. We developed brand programs that were technically brilliant and had emotionally charged content that was based on the core values of the company.daleearnhardtinc.
We created brand programs that positioned their brand online and honed in on their communications to achieve new levels of clarity. Focusing on Nike’s “commitment” to innovation. apparel and equipment that is unrivaled in the world. Our goal in partnering with Nike was to elevate the message of innovative thinking. BRAND ENgAgEMENT. They and the people they hired evolved and grew a company that became Nike from a Us-based footwear distributor to a global marketer of athletic footwear. we aligned the brand with business partnerships that ensured that brand value was being created through proper brand positioning with young. We developed an approach to brand engagement that focused on turning Nike’s message into involvement.Bill Bowerman and his University of Oregon runner phil knight. 54 . BRAND REsEARch & ANAlYTIcs It all started with a handshake between two visionary Oregonians .NIkE sERVIcEs FOR NIkE: DIgITAl BRAND MANAgEMENT. diverse. and emotional impact for their target customers. well-educated consumers . inspiration.
music videos.YAhOO! MUsIc sERVIcEs FOR YAhOO! MUsIc: BRAND INTEgRATION. artist information. including internet radio. 55 . DIgITAl BRAND MANAgEMENT. We were asked to develop a digital brand strategy that would provide the brand with a unique. BRAND ENgAgEMENT Yahoo! Music is the provider of a variety of music services. and original programming. news. clearly defined and visible position in the entertainment industry. Our brand integrations and online design recommendations allowed the company to expand its impact to young consumers and the online community.
secured licensed content. sI has a good share of the market.cnn. myMUzE carried the creative and administrative load. branded this effort with Nike and Dell. including over 18 million men. We also cross We developed a branding program to involve the younger generation for sI On campus. but young sports consumers felt left out of the objectives that sI was establishing. * Reference from sportsillustrated. so sI created sports Illustrated On campus. We created a digital platform and offered a downloadable digital music compilation inspired by the sporting world culture. It has over 3 million subscribers and is read by 23 million adults each week.000 unique users in four months. 19% of the adult males in the United states. It was the first magazine with circulation over one million to win the National Magazine Award for general Excellence twice. DIgITAl BRAND MANAgEMENT. The web site traffic exceeded 32.* sERVIcEs FOR spORTs IllUsTRATED: BRAND INTEgRATION.com 56 . BRAND ENgAgEMENT The program was designed to develop awareness and readership of this magazine by college students. and constructed a dedicated web site to support the downloads.spORTs IllUsTRATED sports Illustrated (sI) is an American sports magazine owned by media conglomerate Time Warner.
sERVIcEs FOR MAx sIEgEl: BRAND IDENTITY. We wanted to have a clear and distinctive brand that would stand out from all the rest. As one of the most influential executives in the entertainment and sports industries. myMuze ensured that siegel’s brand identity and online digital brand was distinguished from his competitors and delivered a great experience. BRAND DEVElOpMENT.. siegel is the former president of global Operations at Dale Earnhardt Inc. 57 . * Reference from maxsiegel.* siegel now leads NAscAR’s Drive for Diversity program in addition to returning to an Indianapolis law firm to specialize in sports and entertainment. one of the top motor sports franchise in NAscAR. BRAND sTRATEgY Max l. DIgITAl BRAND MANAgEMENT.com MAx sIEgEl We worked with Max to establish his personal brand’s differentiating factor from other powerful executives in his field. siegel made history as the highest-ranking African American executive in NAscAR.
A Vertical Stacked Logo B Horizontal Stacked Logo C Symbol NElsON MANDElA IDENTITY sIMONE sMAlls pR IDENTITY 58 .
cYTExONE IDENTITY ROckIN’ ThE VOTE IDENTITY 59 .
60 DAlE EARNhARDT INcORpORATED .
EMI MUsIc pUBlIshINg 61 .
62 cREFlO DOllAR MINIsTRIEs .
MYMUzE ROckIN’ ThE VOTE 63 .
64 ThE lOcMAN FUND .
ThIs Is MY WAlk 65 .
OUR BRAND RElATIONshIps 66 .
com lET’s ExplORE ThE pOssIBIlITIEs .cONTAcT Us myMUzE Incorporated 244 Madison Avenue suite 103 New York. NY 10016 p: 646-417-8115 x703 E: innovation@mymuzeinc.