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OUR

SERVICES
2017-18

TREND BOOK SERVICE

TAILOR-MADE
TREND BOOK SERVICE

CONSULTING

FASHION SHOWS
ANALYSIS

ACTUASTYL
PROMOS T YL is the f irst Trend A genc y created in 19 6 6 in Paris

“ We are present in more than 20 countries and our success is based on


50 years of creation and an excellent knowledge of Fashion and Design
worldwide.

WHAT WE DO
« analyze, synthesize, predict, orientate. »

OUR GOAL
« assist you to improve your creations. »

05
Our Our
history expertise

1966 WHO ARE WE ?


Foundation of PROMOSTYL, the first design agency to PROMOSTYL is the leading international agency for
create collections for manufacturers and brands. identifying emerging trends, advise companies on branding
A new trade is born: Identifying tomorrow’s key styles as well as fashion and design consulting.
and creating them
Our success is based on 50 years of creation and an
excellent knowledge of Fashion and Design.
1970
Invention of the «Trend Book» concept and publication of
the first children’s wear trend book

OUR INTERNATIONAL NET WORK


1970 - 1980 With offices in 4 major strategic areas alongside a wide
Launch of trend books by market and product : Colors, network of international agents and designers, in 30
Basic, Women’s... countries. PROMOSTYL is present all over the world.
International growth, two subsidiaries are founded in New
We carry out a permanent global monitoring and have
York and Tokyo, a network of agents is recruited in Europe
and South America acquired a perfect knowledge of the different markets and
their specificities.

1980
Creation of the Influences Trend Book : the design agency
becomes a full-fledged trend forecasting agency.
OUR TEAM OF EXPERTS
Creation of the Sports Trend Book Our teams of marketing experts, sociologists, designers or
architects are distinguished through their expertise and
diversity, which gives them a perfect knowledge of fashion
1987 trends on a global scale.
Creation of the first fabric library : an essential sourcing For each project, we select our best-suited team to meet
tool that continues to nourish our trend insight your specific needs.

1990 - 2000 OUR MISSION


Ecostyle, the first trend books addressing sustainability We are accompanying you and helping you improve your
for the fashion industry. Identification of new consumer productions by anticipating society’s evolutions, your
groups: Bobos (bourgeois bohemians), Baby Boomers...
consumer’s changes of behaviour and the impact in terms
Creation of Lingerie, Youth, Denim Trend Books. of fashion and design.

We link our marketing studies to fashion and design


2000 - 2010 trends in order to guide our customers in staying ahead of
their own customers’ demands.
Development of the Chinese market
Creation of short-term trend products and capsule
collections

OUR CLIENTS
2012
The diversity of our customers in terms of size, sector and
Launch of a blog and digital client services
market is a fundamental contributor to our knowledge.

Since 1966, this has enabled us to respond to a wide


2016 variety of challenges and made our methodology
Launch of the digital updating service ACTUASTYL for the operational.
following sectors : Women, Men, Kids, Lingerie. We share these successes with our customers and
they are the guarantee of our services’ quality.

06 07
Our services

1 TREND BOOK SERVICE


Our trend books, completed with a digital updating
service.

Go to page 10

2 TAILOR-MADE TREND BOOK SERVICE


The translation of our general forecasts adapted to suit
your brand’s identity.

Go to page 16

3 CONSULTING
A complete range of tailor-made services to assist you at
every stage of your development.

Go to page 18

4 FASHION SHOWS ANALYSIS


Our complete Fashion Weeks analysis reports.

Go to page 20

5 ACTUAST YL
An online updating service featuring product forecasts
and summaries of the latest industry news.

Go to page 22

08 09
TREND BOOK
Trend Book

SERVICE
service


1 800€ per season and per sector Our Trend Books are strategic tools to anticipate marketing design
and textile trends.

The purchase of a Trend Book comes with a subcription to competitors.



They will allow you to always keep a strategic lead on your

our online updating service to keep you ahead of the latest


developments in the market.

A TREND BOOK A DIGITAL UPDATE

ACTUASTYL is an online platform that provides follow-ups and complementary info to the current
season’s trends. These updates are a support to medium and short-term creations.

AND FLASH NEWS

Our trend books have taken into consideration the following priorities :
• Marketing definition of our 4 themes
• Histogram of season’s colours for your sector
• A pragmatic presentation of the 4 themes, which comes with 3 stories each, including :
1) The inspirations,
2) Season’s key silhouettes and their description
3) Key products
4) Prints and accessories
• Presentation of the season’s 5 must-have products for your sector
• Enhancement of our partnerships with textile suppliers Twice a month, PROMOSTYL selects three major news related to your sector and present them to
Our trend books are pragmatic, and bring real added value to the creation of long-term collections you through a synthetic newsletter.
These Flash News are developed on the following sectors : Woman, Man, Kids, Lingerie.
You will therefore receive these news flashes twice a month, by e-mail, so you can stay up-to-date
with your sector’s latest developments.

10 ( See page 14 ) ( See page 23 ) 11


TREND BOOK
Trend Book

SERVICE
service
1 800€ per season and per sector


2 fundamental trend books
These trend books are the starting point for all sectors : Textile,

Women, Men, Lingerie, Design
addressing all types of industries

INFLUENCES & DESIGN COLOURS

• Our teams of experts analyze the evolution of the main societal movements as well as consumer’s behavior, • Our colourist experts create 4 colour ranges corresponding to our 4 seasonal axes. These ranges are then
before retranscribing them in terms of design evolution. reworked and illustrated for various sectors.

Colour chart - 40 colours on both paper and fabric

Range of detachable fabrics and card swatches for your creative workshops

Promostyl projects the evolution of consumption according to


TECHNOLOGY CULTURE the following segmentation :

• TECHNOLOGIC AL
• ECOLOGIC AL
• C U LT U R A L
• C O U N T E R C U LT U R A L
COUNTER ECOLOGY
CULTURE

• These axis are then broken down into 12 stories that describe their impact on architecture, design, fashion, soft
and rigid materials.
• These ranges are then shown in context to show their impact on materials, style, cosmetics, technology and
interior decoration.

sTOrY STO RY STORY


— A — A — A

3 sections are developed :


01 07 06 05 02 19 15 14 16 11 29 25 28 21 23 26

s e D i Me n TAT i O n MA R ITIME M OON F L I GHT sTOrY STORY


— A — A
01 07 06 05 02 19 15 14 16 11

Sédiments Nautique Dans la lune


堆積 ノーティカル 月旅行

dra Pé s secs
NUA NCE S É TA NCHE S
WATE RTIGHT TONE S
DE NIM CONNE CTÉ
s e D i M e n TAT i O n MARITIME
防水カラー
dry draP i n G SMART DE NIM
ドライなドレープ スマートなデニム Sédiments Nautique
堆積 ノーティカル
14 11 15 19

05 01 07 06 28 29 26 23 28
N UA N CES ÉTA N CHES
W ATERTI G HT TO N ES
dra P és s ecs
防水カラー
dry dra P i n G
ドライなドレープ

• Fashion
14 11 15 19

05 01 07 06

BICOLORE S MA RINS
e m Pr e i n t e s MA RINE TWO-TONE S
t rac e s ONIRONAUTE
マリン調のツートーン
痕跡 ONE IRONAUT
夢の探求者

15 11 16 19
07 02 06 05 01
B I CO LO RES M A RI N S
COLOR BLOCKS 25 28 21 22 26 NÉ O-COSMONAUTE S
B r u n s Pè l e r i n s e m Prei n tes M A RI N E TWO -TO N ES
COLOR BLOCKING NE O-ASTRONAUT traces
Pi lGr i m Br own s マリン調のツートーン
カラーブロック 新世代の宇宙飛行士 痕跡
Camaïeux de neutres et beiges intemporels, précis A tonal array of timeless, meticulous and rigorous 時代を感じさせない繊細かつ厳格な、ニュートラルカラーと 巡礼者のブラウン Trio de basiques nautiques associés à deux neutres Basic nautical trio combined with two neutrals in ベーシックなノーティカルカラー 3色に、ニュートラルカラ Camaïeux crépusculaires éclairés de lueurs pâles. A dusky monochrome lit up by pale glimmers. Clo- 薄暗いモノクロ調を照らす、ぼんやりとした淡い光。空想に

au millimètre. Empreintes préhistoriques et textures neutrals and beiges. Prehistorical traces and dry ベージュ。先史を彷彿させる痕跡とドライなテクスチャー。 travaillés en monochromes ou bicolores. Bâches monochromatic or two-tonal harmonies. From wa- ー 2色を組み合わせて、モノクロ調または調和のとれたツー Vestiaire pour Pierrot cosmique, onironaute et cos- thing for a moonstruck Pierrot, dream-explorer or ふけるピエロや夢の探求者、地下を探索する者らが着用する

sèches, toges et drapés anciens se déclinent sur un textures, antique togas and draping are both rough 素朴さと洗練さを兼ね備えた、アンティーク調のトーガやド étanches et coupe-vent imperméables, fonctionnels tertight tarps to waterproof windbreakers, functional トーンに仕上げる。防水布やウォータプルーフ仕様のウイン monaute underground, denim connecté correcteur underground astronaut, smart posture-correcting de- ような洋服、姿勢矯正機能を備えたスマートなデニム、Wi-Fi
15 11 16 19
mode à la fois brut et raffiné. and refined. レープ。 et faciles à vivre. and easy wear pieces. ドブレーカー、機能的で着やすいアイテムなど。 de postures, baskets Wi-Fi et accessoires high-tech. nims, Wi-Fi sneakers and high-tech accessories. 付きスニーカー、ハイテクアクセサリーなど。

• Beauty
28 21 23 29 26 07 02 06 05 01
05 07 06 05 14 19 15 16
B ru n s P èl eri n s CO LO R B LO CKS
PROMOSTYL | PAG E 4 6 PROMOSTYL | PAG E 47 PROMOSTYL | PAG E 6 4 PROMOSTYL | PAG E 6 5 Pi lG ri m B row n s CO LO R B LO CK I N G
PromostYL | Pag e 2 8 PromostYL | Pag e 2 9

Camaïeux de neutres et beiges intemporels, précis A tonal array of timeless, meticulous and rigorous 巡礼者のブラウン カラーブロック
時代を感じさせない繊細かつ厳格な、ニュートラルカラーと Trio de basiques nautiques associés à deux neutres Basic nautical trio combined with two neutrals in ベーシックなノーティカルカラー 3色に、ニュートラルカラ
au millimètre. Empreintes préhistoriques et textures neutrals and beiges. Prehistorical traces and dry ベージュ。先史を彷彿させる痕跡とドライなテクスチャー。 travaillés en monochromes ou bicolores. Bâches monochromatic or two-tonal harmonies. From wa- ー 2色を組み合わせて、モノクロ調または調和のとれたツー
sèches, toges et drapés anciens se déclinent sur un textures, antique togas and draping are both rough 素朴さと洗練さを兼ね備えた、アンティーク調のトーガやド étanches et coupe-vent imperméables, fonctionnels tertight tarps to waterproof windbreakers, functional トーンに仕上げる。防水布やウォータプルーフ仕様のウイン
mode à la fois brut et raffiné. and refined. レープ。 et faciles à vivre. and easy wear pieces. ドブレーカー、機能的で着やすいアイテムなど。
05 07 06 05 14 19 15 16

PromostYL | Pag e 2 8 PromostYL | Pag e 2 9 PROMOSTYL | PAG E 4 6 PROMOSTYL | PAG E 47

BeAu —
TY
07 06 05 08 09
BEAU —
TY
16 14 20 13 12 15
BEAU —
TY
29 25 28 23 26
• Interior decoration
B e Au — B E AU —
OrienTAL p OwDers V E G G I E - B E AU TY M AGN E T I C TY
07 06 05 08 09
TY
16 14 20 13 12 15

The projections are intended to the creative teams when


Poudres d’Orient
オリエンタル調のパウダー
Veggie-beauty
ベジービューティ
Magnétique
魅力的
O r i e n TA L p Ow De rs VEGGI E-BEAUTY
GE L BLE U Poudres d’Orient Veggie-beauty
EAUX F LO RA L ES ベジービューティ
BLUE GE L オリエンタル調のパウダー
F LOW ER W ATERS
ブルーのジェル
フラワーウォーター
a r Gil e s r o s es
cl ay P in Ks
ピンククレイ
25 26 30 28 E AUX F LORA L E S
12 14 20 13
F LOWE R WAT E RS

choosing their colour variations.


フラワーウォーター
arGiles roses
08 07 09 06
cl ay P i n Ks
ピンククレイ
12 14 20 13

08 07 09 06

d é Gradé s at in é M ULTI CO V ÉGA N


s at in y st umP in G V EGA N M ULTI CO LO R MASQUE S
ふんわりとしたサテン調の輝き ヴィーガンマルチカラー MASKS
マスク

d é G ra dé s at i n é M U LT I CO VÉ GA N
07 06 08 09 s at i n y st u m P i n G VE GA N M U LT I COLOR
16 20 13 15 14 16
ふんわりとしたサテン調の輝き ヴィーガンマルチカラー
26 29 25 23

t e r r e de r o uss e ur L ES F RUI TÉS GRIS TE CTITE


e art h y r uss e ts F RUI TY TE KTITE GRAY
Une palette de poudres fines et satinés naturels A palette of fine powders and natural satiny sheen 繊細なパウダーとナチュラルなサテン調の輝きを用いて、夜 アーシーなラセット Un multico pimpant et multi-vitaminé pour une A perky and multi-vitamin multicolor for a healthy 元気で溌剌としたビタミンカラーを用いて、内側から輝くよ フルーティ Une beauté pâle, lumineuse et minérale. Masques A pale, luminous and mineral beauty mood. Magne- 明るく青白い光を放つ、無機質な美。フェイスや手、髪を浄 テクタイトグレー 07 06 08 09 16 20 13 15 14 16
envahissent les paupières d’aurore. Argiles roses et coat the lids in a dawn-like glow. Pink clays and beauty 明けの太陽の輝きをまぶたにまとわせる。ピンククレイとビ beauté en pleine santé, intérieure comme extérieure. and glowing beauty, on the inside and outside. Plant- うな健康的な美を生み出す。植物由来のチョーク型スティッ matifiants et magnétiques purifient le visage, les tic and matte-effect masks purify the face, hands and 化し、マットに整える魅力的なマスク。唇やまぶたを保湿す
rituels de beauté s’inspirent d’un orient rêvé ou venu rituals are inspired by the Orient, either imaginary or ューティリチュアルには、太古の昔をイメージしたオリエン Craies végétales, baume repulpant, eaux florales et based chalk sticks, replenishing balm, floral and fruit- ク、活力を高めるバーム、花やフルーツをベースにした飲料 mains et les cheveux. Gel de soin, bleu hydratant pour hair. Cosmetic gels and moisturizing blues for lips or るブルーのジェル。グレイヘアを昇華させる直感的なバー
t e r r e de r o uss e u r LES FRUITÉS
des temps immémoriaux. steeped in immemorial times. タルな雰囲気を取り入れる。 fruitées à boire ou à brumiser. based waters to drink or vaporize. 水やミストなど。 les lèvres ou paupières. Baume intuitif pour sublimer lids. Intuitive balms sublime gray hair. ム。
e a rt h y r uss e ts F R U I TY
08 05 07 14 15 20 13 les cheveux gris. 26 23 29
Une palette de poudres fines et satinés naturels A palette of fine powders and natural satiny sheen 繊細なパウダーとナチュラルなサテン調の輝きを用いて、夜 アーシーなラセット Un multico pimpant et multi-vitaminé pour une A perky and multi-vitamin multicolor for a healthy 元気で溌剌としたビタミンカラーを用いて、内側から輝くよ フルーティ
envahissent les paupières d’aurore. Argiles roses et coat the lids in a dawn-like glow. Pink clays and beauty 明けの太陽の輝きをまぶたにまとわせる。ピンククレイとビ beauté en pleine santé, intérieure comme extérieure. and glowing beauty, on the inside and outside. Plant- うな健康的な美を生み出す。植物由来のチョーク型スティッ
PromostYL | Pag e 3 2 PromostYL | Pag e 3 3 PROMOSTYL | PAG E 5 0 PROMOSTYL | P A G E 51 PROMOSTYL | PAG E 6 8 PROMOSTYL | PAG E 6 9
rituels de beauté s’inspirent d’un orient rêvé ou venu rituals are inspired by the Orient, either imaginary or ューティリチュアルには、太古の昔をイメージしたオリエン Craies végétales, baume repulpant, eaux florales et based chalk sticks, replenishing balm, floral and fruit- ク、活力を高めるバーム、花やフルーツをベースにした飲料
des temps immémoriaux. steeped in immemorial times. タルな雰囲気を取り入れる。 fruitées à boire ou à brumiser. based waters to drink or vaporize. 水やミストなど。
08 05 07 14 15 20 13

PromostYL | Pag e 3 2 PromostYL | Pag e 3 3 PROMOSTYL | PAG E 5 0 PROMOSTYL | P A G E 51

HO— HO— HO—


Me ME ME HO — HO —
01 06 04 08 09 10 17 12 16 11 19 15 29 28 25 24 23 26

Me ME
01 06 04 08 09 10 17 12 16 11 19 15

OriGins C A M PS I T E COS M O- LOU N GE C A M PSI T E


OriG ins
Origines Camping Cosmo-lounge
オリジン キャンピング コスモラウンジ
Origines Camping
オリジン キャンピング
HALO MÉ DITATIF
ME DITATIVE HALO
瞑想的な光の輪
s olai r e s VIFS C AMPE ME NT
s olar C AMPSITE BRIGHTS
s o laire s VIFS CAMPEMENT
太陽 明るい雰囲気のキャンピング
s o lar CAMPSITE BRIGHTS
23 25 28 26
太陽 明るい雰囲気のキャンピング

04 09 10 08 16 17 15 14 19

04 09 10 08 16 17 15 14 19

OUTDOOR & URBAIN


Pesanteur et Grâce O U TDO O R & U RBAIN
OUTDOOR & URBAN Pesanteur et Grâce
BulKy an d Grace Ful O U TDO O R & U RBAN
アウトドア&アーバン SATE LLITE B ulKy an d Grac eFul
重厚かつ優雅 アウトドア&アーバン
SATE LLITE 重厚かつ優雅
衛星

15 16 12 14 17
06 01 05 10 08 15 16 12 14 17
06 01 05 10 08
PALE TTE COMPOSTÉ E
PAL ETTE CO MPO STÉE
tram és COMPOSTE D PALE TTE 28 23 29 26 MÉ TÉ ORITE
tramé s CO MPO STED PAL ETTE
textur es コンポストカラー ME TE ORITE
te xture s コンポストカラー
Crescendo solaire pour matériaux et artisanat bruts A crescendo of solar shades for rough and precious くし状の掛け布、毛を逆立てたラグ、ブロック状のテーブ 素朴な質感 Palette basique pour un univers inspiré du camping, A basic palette sets the camping mood and crosses 屋外・屋内の垣根を超えて、ベーシックなカラーパレットに Camaïeux sidéral et minéral pour une maison cos- A mineral and deep space monochrome for cosmic in- 宇宙のインテリアを思わせる、無機質でディープなモノクロ 隕石
Crescendo solaire pour matériaux et artisanat bruts A crescendo of solar shades for rough and precious くし状の掛け布、毛を逆立てたラグ、ブロック状のテーブ 素朴な質感 Palette basique pour un univers inspiré du camping, A basic palette sets the camping mood and crosses 屋外・屋内の垣根を超えて、ベーシックなカラーパレットに
et précieux. Tenture peignée, tapis ébouriffé, tables materials and crafts. Combed drapes, disheveled rugs, ル、花瓶、バスケットなど、祖先たちの所作やスキルを参考 qui croise librement intérieur et extérieur. Kit urbain over easily from outside to inside. Urban and outdoor よりキャンプの雰囲気を演出する。アーバン&アウトドアキ mique. Halos satellites, planètes et météorites teriors. Satellite halos, planets and meteorites evoke 調の空間。衛星を囲む光の輪、惑星、隕石などをモチーフに et précieux. Tenture peignée, tapis ébouriffé, tables materials and crafts. Combed drapes, disheveled rugs, ル、花瓶、バスケットなど、祖先たちの所作やスキルを参考 qui croise librement intérieur et extérieur. Kit urbain over easily from outside to inside. Urban and outdoor よりキャンプの雰囲気を演出する。アーバン&アウトドアキ
blocs, vases et paniers, le travail du fil, de la terre et du block tables, vases and baskets, ancestral gestures にしながら、糸や土、ガラスを変身させる。 et outdoor, thermos classique, lanterne chic et torche kits, classic thermos bottles, chic lanterns and rugged ット、クラシカルな保温ボトル、シックなランタン、頑丈な prennent des allures de lampes, et révèlent douce- lamps and softly bring to light a space conducive to したランプの光が空間を満たし、宇宙への夢や瞑想へといざ blocs, vases et paniers, le travail du fil, de la terre et du block tables, vases and baskets, ancestral gestures にしながら、糸や土、ガラスを変身させる。 et outdoor, thermos classique, lanterne chic et torche kits, classic thermos bottles, chic lanterns and rugged ット、クラシカルな保温ボトル、シックなランタン、頑丈な
verre se fait selon des gestes et savoir-faire ancestraux. and skills guide the transformation of thread, earth tout terrain, jardinière et compost maison. flashlights, planters and home composters. 17 11 14 12 16 ment un espace propice à la méditation et rêverie meditation and outer space reverie. なう。 17 11 14 12 16
懐中電灯、プランター、ホームコンポスターなど。 verre se fait selon des gestes et savoir-faire ancestraux. and skills guide the transformation of thread, earth tout terrain, jardinière et compost maison. flashlights, planters and home composters. 懐中電灯、プランター、ホームコンポスターなど。
and glass. 04 08 01 09 06 spatiale. 29 24 23 25 and glass. 04 08 01 09 06

PromostYL | Pag e 3 4 PromostYL | Pag e 3 5 PROMOSTYL | PAG E 5 2 PROMOSTYL | PAG E 5 3 PROMOSTYL | PAG E 7 0 PROMOSTYL | PAG E 71 PromostYL | Pag e 3 4 PromostYL | Pag e 3 5 PROMOSTYL | PAG E 5 2 PROMOSTYL | PAG E 5 3

12 13
TREND BOOK
Trend Book

SERVICE
service
1 800€ per season and per sector


7 trend books for textile & clothing

They anticipate each textile sector’s developments.
Published 18 months in advance.
addressing fashion professionals

Principle of the organization of each trend book

1 PRESENTATION OF COLOUR THEMES AND RANGE


TEXTILE & CLOTHING
TREND BOOKS
COULEURS AUTOMNE/HIVER 18-19 - AUTUMN/WINTER 18-19 COLORS
REFERENCES : PANTONE - CNCS
EDITORIAL
• Each book comes in a binder (30 x 30cm) with about 110
SOMMAIRE / CONTENTS
FRON T

01
Compost // Compost
Pant : 19-1118 TPX
CNCS: 024-25-07
D R EAM

11
A spho dè le / / A spho de l
Pant : 15-3214 TPX
CNCS: 144-65-17
pages presenting the trends of the future season in the form
of drawings, illustrations and fabric samples.
Brique // Brick Ve nus / / Ve nus
02 Pant : 18-1140 TPX 12 Pant : 15-1512 TPX
CNCS: 024-35-17 CNCS: 016-65-12

Rouge container // Container re d Ve r t livide / / P a llid g re e n


03 Pant : 18-1449 TPX 13 Pant : 15-4707 TPX
CNCS: 013-35-21 CNCS: 080-65-07

Bleu chalutier // Docker blue F a ntô m e / / G ho st


04 Pant : 19-4324 TPX 14 Pant : No equivalent
CNCS: 109-30-05 CNCS: 080-85-00

P ho spho re sc e nc e / /
Kaki Army // Army khaki

• Our applications are pragmatic and easy to interpret.


P ho spho re sc e nc e
05 Pant :18-6011 TPX 15 Pant : No equivalent
CNCS: 072-35-07
CNCS: 048-90-05

Pierre sèche // Dry stone A ur a fluo / / N e o n a ur a


06 Pant : 18-0601 TPX 16 Pant : 13-0535 TPX
CNCS: 048-50-00 CNCS: 054-85-17
ACTIVISM アクティビズム
Torchis // Daub S é pia / / S e pia
07 Pant : 16-1108 TPX 17 Pant :18-1017 TPX
CNCS: 036-60-10 CNCS: 027-40-05 FRONT ou Agir au profil du bien-être collectif et planétaire … フロントでは、公共の利益という視点に立ち、地球規模の行動を促す。
DREAM ou Agir en convoquant la puissance de l’inconscient ドリームでは、潜在意識や直感の力を借りる。 01 02
Antirouille // Anti-rust Om bre / / S ha do w
et de l’intuition … プレイでは、遊びやゲームを通じ、創造性や想像力を解き放つ。
08 Pant : No equivalent 18 Pant : 19-0712 TPX
オフでは、消費社会の過度な物質主義から距離を置いてみる。

• 4 OBJECTIVES :
CNCS: No equivalent PLAY ou Agir en libérant la fantaisie et le jeu …
CNCS: 034-30-01
OFF ou Agir en se déconnectant de la démesure matérialiste et
F R ONT DR E AM
Adhésif // Adhesive C o r ne ille / / C ro w
09 Pant : 16-3930 TPX 19 Pant : 19-3924 TPX du trop consumériste. ― ―
CNCS: 125-60-13 CNCS: 131-25-02
Page 12 Page 36
Jaune trafic // Traffic yellow N uit no ire / / P itc h da r k
10 Pant : 16-1149 TPX 20 Pant : 19-4007 TPX
CNCS: 026-60-27 CNCS: DARK BLACK

P L AY O FF 行动主义 ACTIVISM
ACT IV ISM
Framboise // Raspberry C a no pé e / / C a no py
21 Pant : 18-1741 TPX 31 Pant : 18-0420 TPX
前沿呼吁我们带着集体利益的思维采取行动,以行星尺度为标 准…… FRONT urges us to act with a view to the collective good, on a planetary
CNCS: 160-35-29 CNCS: 060-40-10
03 04

1. Themes and colour presentation


梦境帮助我们通过利用潜意识、直觉的力量而采取行动…… scale…
Gros rose // Fat pink C uir c ir é / / Wa x e d le a the r 玩乐通过玩笑& 游戏来释放我们的创造力、梦 幻感…… DREAM helps us act by harnessing the power of the subconscious
22 Pant : 16-1617 TPX 32 Pant : 17-1128 TPX
CNCS: 003-65-20 CNCS: 032-50-14 脱离通过鼓励我们远离消费社会的极度物质主义而行动。 mind, intuition... PL AY OF F
PLAY liberates our creativity, sense of fantasy through fun & games...
Nankin // Nankeen R uisse a u / / S tre a m ― ―
23 Pant : 12-0729 TPX 33 Pant : 13-4303 TPX OFF acts by inviting us to unplug from excessive materialism of
CNCS: 040-90-17 CNCS: 050-90-00 consumer-fueled society.
Page 60 Page 84

2. Stories array
Jaune d’or // Yellow Ve r m e il / / S ilve r g ilt
24 Pant : 14-0951 TPX 34 Pant : No equivalent
CNCS: 039-75-37 CNCS: 040-70-02

Pâte abricot // Apricot paste B le u te m pê te / / S to r m blue


25 Pant : 16-1332 TPX 35 Pant : 17-4123 TPX
CNCS: 024-65-16 CNCS: 112-55-12

Zinzolin // Zinzolin Jo lie br ise / / B re e z y


26 Pant : No equivalent 36 Pant : 14-4110 TPX

3. Proposal of the season’s 5 must-have items


CNCS: 131-30-19 CNCS: 121-75-09

Cobalt // Cobalt B o is d’é r a ble / / Ma ple w o o d


27 Pant : No equivalent 37 Pant : 14-1209 TPX
CNCS: 119-45-28 CNCS: 038-75-09

Emeraude toc // Cheap emeral d C é r ulé um / / C e r ule a n


28 Pant : 17-5335 TPX 38 Pant :16-4529 TPX
CNCS: 090-55-20 CNCS: 106-60-20

4. Our textile suppliers contact details WOMEN CASUAL


Souris // Mouse G a le t / / P e bble
29 Pant : 15-4307 TPX 39 Pant : 16-1406 TPX
CNCS: 120-55-02 CNCS: 037-70-01

Plomb // Lead Olive / / Olive


30 Pant : 18-3912 TPX 40 Pant : 19-0618 TPX
CNCS: 128-40-00 CNCS: 040-30-07

03

Colour range Colour histogram The 4 themes Presentation of a theme

2 HOW A STORY WORKS

RISE I 01 INTIMATES RISE I 01 I N T I M AT E S


FOCUS PRODUCTS FOCUS PRINTS FOCUS DETAILS

IRIDESCENT SHINE

BIAS DETAILING BEAUTIFUL CLEAVAGE FEMININE MESH

PURE LINES LINGERIE MEN


GRAPHIC LOOK PROMOSTYL DESIGN

COTEX
ART: 8869/E53
85%PA 15%EA

NOYON DENTELLE Brassière forme triangle / Plastron quadrillage FLEUR OF ENGLAND


Soutien gorge-top et short en tulle
ART: 177534/101011
Soutien gorge-top effet cage Soutien gorge-top bretelles croisées Culotte haute en dentelle , tulle et biais appliqués irisé / Style minimal
85%PA 5%EA 10%PES
mix de résille et dentelle devant et laçage Triangle-style longline bra Iridescent tulle bra top and shorts
String bikini coordonné Jeu de transparence et de bandes Grid pattern front Minimal style PROMOSTYL DESIGN PROMOSTYL DESIGN

Cage-effect bra top croisées sur le bas Lace and tulle high waist briefs with appliqué bias binding
mix of mesh and lace Bra top with crossed straps at the UNDONE
front and lacing
Matching bikini thong OYSHO

See-through detailing and crossed


bands on the bottoms

MULTIPLE LINKS

PROMOSTYL DESIGN

FOCUS ON THE BACK

VICTORIA’S SECRET
VICTORIA’S SECRET
FLEUR OF ENGLAND

NOYON DENTELLE
ART: 621596/137375
PA/EA
PROMOSTYL DESIGN PROMOSTYL DESIGN

PIZVAL Imprimés d’inspiration cosmique et lunaire


ART: FXR/328/150
100%PA Cosmic and lunar inspired prints
AGENT PROVOCATEUR AGENT PROVOCATEUR FOR LOVE & LEMONS ETAM FROUFROU FASHIONISTA MARIE YAT LINGERIE PLEASURE STATE FLEUR OF ENGLAND PROMOSTYL DESIGN

PROMOSTYL | PA G E 6 2 PROMOSTYL | PA G E 6 3 PROMOSTYL | PA G E 6 4 PROMOSTYL | PA G E 6 5

Inspiration Key Silhouette Key products Prints Details focus

KIDS YOUTH
3 SEASON’S MUST-HAVE PRODUCTS 4 TEXTILE SUPPLIERS
F AB R I C MANU F AC T U R E R S
BUSINESS LISTING BUSINESS LISTING

ANBIEVOLUTION FIERATEX LINOPERSEMPRE SUNWELL CO


☎ (351) 252851358 ☎ (30) 2341075500 ☎ (31) 0243489000 ☎ (81) 66 244 1321
 comercial2@landrade.pt  sales@fieratex.gr  info@linopersempre.nl  ko-yamamoto@sunwell-group.com

LIOU LONG TAI TEXTILE


ANNA KA BAZAAR FIVEOL LIOU LONG TAI TEXTILE FACTORY SYMPATEX
FACTORY
☎ (33) 184061924 ☎ (39) 332404024 ☎ (886) 227715653 ☎ (49)89940058222
 service-clients@annakabazaar.com  info@fiveol.com  llt588@ms23.hinet.net  michael.kamm@sympatex.com

BOLOGNINI FORDIANI RICCARDO BOLOGNINI MONTEOLIVETO TEKBOY


☎ (39) 574652224 ☎ (39) 057424703 ☎ (39) 0577707611 ☎ (90) 02126528133
 commerciale@bolognini.info  info@fordiani.it FPP  222@monteoliveto.net  info@tekboy.com.tr
COTONNADES
BOSSA DENIM FPP COTONNADES NESATEX TESSITURA ROSSI
☎ (90) 3223552000 ☎ (33) 0329341515 ☎ (39) (059) 685448 ☎ (39) 059696666
 denimpd@bossa.com.tr  contact@fppcotonnades.com  info@nesatex.it  info@tessiturarossi.it

BUGIS GAMATEKS NT MAJOCCHI TAVEX


☎ (33) 325711888 ☎ (90) 2582115650 ☎ (39) 0316268211 ☎ (34) 943765940
 bugis@bugis.fr  m.cetin@gamateks.com.tr  commerciale@majocchi.it  commercial@tavex.com

CAMILLETTE CRÉATION GB TEXTILE NUOVA TESSIL BRENTA TESSITURA RUDONI LUIGI


TESSITURA
 caillette.creation@gmail.com ☎ (82) 232726789 ☎ (39) 0342201687 ☎ (39) 0331897788
 gbtex@gbtex.co.kr
RUDONI LUIGI  info@nuovatessilbrenta.it
CERRUS TESSILE POLOPIQUE
☎ (39) 0321728058 GRANDE TEX PB2C MODASTYLE ☎ (351)1253480100
 info@cerrustessile.it ☎ (886) 227511828 ☎ (33) 0477231431  smacedo@polopique.pt
 erin@grandetex.com.tw  modastyle.pb2c@wanadoo.fr
HANGZHOU XLAOSHAN
CORONET TINTEX
PHOENIX INDUSTRY
☎ (39) 2458781 HANGZHOU XLAOSHAN PHOENIX PRINTLAND ☎ (351) 251708200
 info@coronetspa.it INDUSTRY ☎ (33) 474623063  admin@tintextextiles.com
☎ (886) 57183521961  printland@printland.fr
COTEX  phsail@163.com TISS ET TEINT
☎ (351) 227537330 SCHOELLER ☎ (32) 69765500
 export@cotex.pt HENITEX ☎ (41) 817860800  welcome@tiss-et-teint.be
☎ (33) 0477237723  info@schoeller-textiles.com
DEVEAUX  catherine.rollet@benitex.fr TRAPUNTATURA BELPUNTO
☎ (33) 474896968 SHAOXING BAKI TEXTLIE CO ☎ (39) 0423469871
 com@deveaux.com JACKYTEX ☎ (86) 057589972477  info@belpunto.it
☎ (39) 055970171  bq@beiqitex.com
DONGKEUK TEXTILE CO  info@jackytex.it
SHINJINTEX VELYSAM
☎ (82) 533531110 SHINJINTEX GENESIS ☎ (33) 327859655
GENESIS

SPORTSWEAR
 dongkeuk@dongkeuk.com LANERIE GROSBER ☎ (82) 27136919  vdeg@wanadoo.fr
☎ (39) 016321713  webmaster@shinjinter.com
EFFEBIEMME  info@grosber.it TROUILLET
☎ (39) 030657406 SHOWA CO ☎ (33) 385261323
 info@effebiemmesrl.it LEATHERTEX ☎ (81) 864728181  commercial@trouillet-cie.com
☎ (39) 057442301  takasugi@showatex.co.jp
ERICTEX :  info@leathertex.it WANJUN TEXTILE
WANJUN TEXTILE
☎ (886) 227319199 SIM JERSEY ☎ (86) 57581163216
 service@erictex.com.tw LEMAR ☎ (39) 0574720807  sjw790727@163.com
☎ (351) 253539740  info@simjersey.it
EUROMAGLIA  lemar@lemar.pt WELLEN INTERNATIONAL TEXTILE
☎ (39) 0574798631 SOLIS ☎ (852) 1830668
 eurmag@tin.it LIBERTY ☎ (90) 2242610440  connie.wong@wellen.com.hk
☎ (44) 2075739435  helena@solistex.com
EVEREST TEXTILE CO  customerservices@liberty.co.uk
☎ (886) 65782561 SPRINTEX
 sales@everest.com.tw ☎ (33) 474022740
 Katy.Pechoux@sprintex.com

14 15
Tailor-made Trend Book
service
4 200 € per season


In addition to Trend Books and online updates for your sector, our Tailor-Made Trend

This tailor-made Trend Book service offers you an adaptation of our
expertise to your company’s specific needs.
Book Service offers you an external look on the work you have done internally along

TREND BOOK SERVICE


with our recommendations to ensure your future collections are optimized.

TAILOR-MADE
After studying your activities, we will propose 3 developments :

1 COLOUR RANGE 2 COLLECTION PLAN 3 MUST-HAVE OUR REPORT COMES


IN 3 PARTS

1. Analysis of your colour


range.
2. Checking the balance of
your collection: quality
of the styles, number of
colour variations ...
RECOMMANDATION
3. Proposal of relevant
must-have items and
strong points for your
brand.

• We analyze your colour range. • We analyze the balance of your • In harmony with your brand’s identity,
collection plan as a whole and give you our we provide you with the season must-haves
• We make recommendations on the
recommendations : quantity and quality of and we select 3 strong items or trends not
relevance and the harmonies of your colour
the styles, number of colour parts. to be missed for your next collection.
range in line with your identity and your
target. • These many axes of studies lead us to
give you our identification of your future
best sellers.

16 17
Consulting
Upon quotation

From brand positioning based on market research to the implementation of


PROMOSTYL offers you a range of 6 customized services to
collections, from communication to the offline and online stores.

accompany you during your strategic reflections and your product’s
For each mission, PROMOSTYL dedicates a team that accompanies you throughout developments.
the service punctuated by intermediate validation steps.

MARKET INTELLIGENCE BRANDING CREATION


• Analyze your market to • Position your brand in a • Defining the season’s
understand its evolutions market environment themes to renew your
and the competition that collections
• Building the narration,
surrounds you.
the brand’s storytelling. • Structuring your
• Define existing and product range
• Constructing the
emerging consumer
narration, the storytelling • Creating exclusive
groups and understand
of the brand. products
their expectations.

• Define new opportunities

CONSULTING
for your products.

4 COMMUNICATION 5 RETAIL/SPACE 6 WORKSHOP


• Building your identity • Developping the brand’s • PROMOSTYL
or seasonal advertising image by designing your accompanies your
campaign sales areas : teams through creative
workshops to implement
• Organizing the - Physical (stores, corners &
our recommendations
implementation of these pop-up stores)
campaigns (photographs • Specific workshops are
- Virtual (website & e-shop)
& film) for various media also set up to develop
(brochures, in-store • Create a consumer your team’s knowledge
advertising) experience and skills

• Building your visual • Enhance your products


identity (Logos, brand by integrating a
book & packaging) merchandising strategy

18 19
Fashion Shows analysis
400 € per season and per sector

Twice a year, for the men and women’s sectors, PROMOSTYL scrutinizes and analyzes

A comprehensive analysis of the main fashion shows around the

the most impacting fashion weeks (New York, London, Milan, Paris) and delivers a world with the resulting trends.
comprehensive report, entitled « VISION » .

DETAILED REPORTS ON THE FASHION SHOWS

WOMENSWEAR MENSWEAR

Our expert designers of the sector make a thourough study of the fashion shows and extract the key At the end of these 4 fashion weeks, our teams gather up and identify the major emerging trends in
features that are bound to impact the upcoming seasons. No longer than 3 days after the end of the terms of key shapes, materials, colours and details. You will then receive a global study composed of
fashion week, you will receive a report of approx. 20 pages containing : forty pages containing :

FASHION SHOWS
A SYNTHESIS PER CITY OUR FINAL SYNTHESIS OF THE 4 FASHION WEEKS

ANALYSIS
• The 6 essential products of the women’s or men’s wardrobe • The season’s 12 essential products
• The 2 key fabrics • The 4 key fabrics
• The 2 key colours • The 4 key prints
• The 2 key prints • The 4 key accessories
• The 4 key details
• The 4 key colours

20 21 21
Actuastyl
ACTUASTYL informs you about the latest news in your sector and


Online updating service for a continuous flow of information about your sector. “
offers you predictions according to a calendar of events.

SYNTHESIS & INSIGHTS


PRODUCTS FORECASTS
SYNTHESIS
MUST-HAVE PRODUCTS
KEY TRENDS SEASON’S COLLABORATIONS
EVENT’S MOOD BOARD EVENT’S MUST-HAVE GARMENTS

CLASSIC WOMAN
EMERGING BRANDS FASHION WEEKS

GALLERY
6 royalty free boards

1. Key Trends : Presentation of the analysed 7 • Our online updates service comes as a free
EVENT’S MOOD BOARD EVENT’S MUST-HAVE GARMENTS

FASHION WOMAN
highlights of the season’s collections complement to the trend book for the corresponding
2. Season’s collaborations : Presenting the main season.
collaborations of the season
• It can be consulted online after assigning an access
3. Emerging brands : Our selection of 7 emerging code and available for the Women, Men, Kids and
brands of the season Lingerie sectors.
4. Fashion shows synthesis : Analysis of the 4 • It is also available independently, upon
main Fashion Weeks : New York, London, Milan, subscription.
Paris

INSIGHTS

TRADE SHOWS
Women sector : Men sector :
• Who’s Next - Paris • Pitti Uomo - Florence
• CIFF - Copenhagen • Premium - Berlin
• Momad - Madrid • Tranoï - Paris GALLERY
• Pure - London • Jacket Required - London
• WWD Magic - Las Vegas • White Man - Milan 6 royalty free boards
• White - Milan • NY’s Men - New York
• Coterie - New-York SECTORS
• Tranoï - Paris
AVAILABLE

ACTUASTYL
Kids sector : Lingerie sector :
• Playtime - New York • Interfilière - Paris
Selection of 10 brands not to be missed during • CIFF - Copenhagen • Moda UK - Birmingham
• Kid Show - Paris • Curve - New York
your next trade show visits. • Kleine Fabrik - Amsterdam • Mode City - Paris
• Children’s Club - New York • Miami Swim Week - Miami
• Pitti Bimbo - Florence • Exposed - Paris

22 23
Actuastyl Subscription


Comes free of charge for the purchase of a Trend Book, for the corresponding season “
ACTUASTYL is available online according to a
Also available solely upon subscription. specific calendar of events.

WOMAN SECTOR MAN - LINGERIE - KIDS SECTOR


24 themes a year 12 themes a year, for each sector
The selected themes are known to trigger clothing purchase The selected themes are known to trigger clothing purchase

EVENT’S MOOD BOARD Bimonthly Issues EVENT’S MOOD BOARD Monthly Issues

MAN
WOMAN • Casual

• Casual • Travel

• Event • Event

• City life KIDS


• Travel • Holidays

EVENT’S MUST HAVE GARMENT • Romance EVENT’S MUST HAVE GARMENT • Ceremony

• Business • Week-end

LINGERIE
• Swimwear
These events are • Activewear
adapted to the
seasons. • Intimate

These events are


adapted to the
seasons.

ACTUASTYL
The technical sheets are copyright free The technical sheets are copyright free

24 25
Find us

OUR OFFICES

FR ANCE
PARIS
Head Office
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Tel : +33 (0)1 49 23 76 00

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contact@promostyl.com

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