Jessica Felstead Multimedia Project Book 7108995

Branded Retail Interior Concept Space

Interior retai

fashion industry creasingly an int marketing of bra ion items. Th project is design to explore in space concep

tive and inno

using any existin

y has become integral part of the

il space in the

ovative ideas

nterior retail

his final design ned to allow you

anded fash-

ng fashion brand.

pts using crea-


BRICS using any existing h Base it upon a season [the consistent with that choice]

Include: promotion . Inte store window

ers . Banners . Floor and Win Graphics . Wall Mounted Per Point-of-Sale Displays . Cust Units . Integral Signage . 3D displays . video stands . till p

high street fashion brand. e visual theme must be ].

erior Wall Graphics . Postndow Vinyls . Wire Hanging rspex Prints . Light Boxes . tom-made Product Display Freestanding Units . widowpoints .


4x exterior, window display etc 1 x complete BRICS 3D

A3 visual boa

S 1 x walkthrough anima 1 x a multimedia projec 1 x final year exhibitio

ards of BRICS interior,

Sketch-Up Model ation of your BRICS ct book. on display.







The obey brand was started by Shepard Fairey in 1989 and has been assault’ (Vogel, 2007). Fairey placed his designs all over towns in Ame these designs on T-shirts. True to it’s roots as a streetwear brand, the simply placing his art on clothes for friends, however ‘rip-off t-shirts ap Outfitters’ (Fairey, 2007) so he then began to take the brand more ser control over his designs. The Obey brand is now a worldwide phenom project Shepards message in a propaganda style. Music plays a large influences from hip hop and punk and the brand now extends far beyo toys, Cd covers, guitar designs, events and parties (Vogel, 2007). Obe resourceful and independent, reflecting that of its punk influences. Thi the store design, with the brands organic and controversial nature bein

n referred to as a ‘multimedia erica and then began printing ese designs began by Fairey ppeared in stores like Urban riously in order to have full menon, with the brand used to e role in the Obey brand, with ond clothing items, including ey is characterised by being is will need to be reflected in ng appropriately conveyed.

‘The OBEY sticker campaign can be explained as an experim ogy as “the process of letting things manifest themselves.” Pheno thing that is right before their eyes but obscured; things that are so t

The FIRST AIM OF PHENOMENOLOGY is to reawaken a sense of wond late curiosity and bring people to question both the sticker and their rel to seeing advertisements or propaganda for which the product or motiv er provoke thought and possible frustration, nevertheless revitalizing the meaning but exists only to cause people to react, to contemplate and al meaning, the various reactions and interpretations of those who view

Many people who are familiar with the sticker find the image itself rive straightforward visual pleasure without burdening themselves with ER however may be confused by the sticker’s persistent presence a tions. Many stickers have been peeled down by people who were an petty vandalism, which is ironic considering the number of commercial gra

Another phenomenon the sticker has brought to light is the trendy and CONS For those who have been surrounded by the sticker, its familiarity and cultural keepsake, a memento. People have often demanded the sticker merely beca a sense of belonging. The Giant sticker seems mostly to be embraced by tho these people may not know the meaning of the sticker, they enjoy its slightly d of its humorous and absurd presence which seems to somehow be antiestab rejected, the reason behind which, upon examination reflects the psyche of t existence is worthy as long as it causes people to consider the details and m

ment in Phenomenology. Heidegger describes Phenomenolomenology attempts to enable people to see clearly sometaken for granted that they are muted by abstract observation.

der about one’s environment. The OBEY sticker attempts to stimulationship with their surroundings. Because people are not used ve is not obvious, frequent and novel encounters with the sticke viewer’s perception and attention to detail. The sticker has no search for meaning in the sticker. Because OBEY has no actuw it reflect their personality and the nature of their sensibilities.

amusing, recognizing it as nonsensical, and are able to deh an explanation. The PARANOID OR CONSERVATIVE VIEWand condemn it as an underground cult with subversive intennnoyed by them, considering them an eye sore and an act of aphic images everyone in American society is assaulted with daily.

SPICUOUSLY CONSUMPTIVE nature of many members of society. l resonance is comforting and owning a sticker provides a souvenir or ause they have seen it everywhere and possessing a sticker provides ose who are (or at least want to seem to be) rebellious. Even though disruptive underground quality and wish to contribute to the furthering blishment/societal convention. Giant stickers are both embraced and the viewer. Whether the reaction be positive or negative, the stickers meanings of their surroundings. In the name of fun and observation’. [Shepard Fairey, 1990]



The Obey website lists the following history of the brand. The history and roots of the brand form much of its character, so it is important to know and understand when designing the store:


Obey is more than just a clothing brand. Shepard Fairy, Obey creator produces a number of prints and fine art designs. These will then often be placed onto clothing items. Here is a selection of obey art that can be used as inspirations and create a greater understanding of the brand. They have a unique style to them and are com-Hanging Sp posed of controversial ideas and graphics, which make a statement to the perceiver.






Architectural design is everywhere you look. I have therefore gathered some inspirational images from my travels in order to provide new ideas. Manchester has a rich history which is shown in its building design as well as a diverse population and varied demographic.

. really like the corrigated iron of this I door and the worn out paint. This against the Manchester red brick has provided traditional inspirations.

. My friend Simon captured these shots to display the key contemporary structures in manchesters city center. Here the wheel and Arndale can be seen,

. Manchester contain progress’ and buildi er I don’t view this as how the city can ch the evolution of the

. loved seeing the old hospiI tal torn down. I love the urban decay captured in this shot.

. love the industrial scenic backI drops found across manchester.

ns many ‘works in ing sites. Howevs a negative, I love hange over night, new and the old.



When at home in London there were new opportunities to capture inspirational designs. I really like industrial architecture and brick work. Alongside this the ‘run down’ nature of the city provided an unexpected charm that caught my attention. The wide variety of buildings in London, showed the diversity of structures that could be created for my retail store. However this helped to provide more focus as to which styles would be most effective for the brand.

Hanging Sp

I . love the ‘worn out’ beauty of this shed. It’s appearance is a contrast as to what would usually be considered ‘attractive’ however this adds to the character of the city.

I think the use o . brick adds boldn ture. This is an would like to recr


London is comprised of vast numbers of . iconic architecture. Items such as Big Ben, Tower Bridge and Buckingham palace. These add beauty to a fast passed city. I. like the original use of a natural material to create and unnatural structure. The building block style adds character to a contemporary design.

of type painted onto ness to the strucn urban look that I reate in my design.


It is important to consider all forms buildings, rather than simply shops. This will help to expand creativity and increase design awareness. Therefore I have gathered some inspirational images of innovative architecture to help broaden design ideas. I will consider new shapes, textures and materials that could add flair to my ideas.


. The interior space is transformed by glass. The entire room is changed, using light and shadows. This minimal room is brought alive by light.

The use of glass allows the division . between inside and outside to be broken down. Bringing nature in and making the outdoors an additional room.

.I love the use the extensive use of glass in this building to open up new possibilities. I like that glass is a decoration in its own right.

Glass has been used in these designs in exciting and new ways. They use the mixture of glass and light to expand the possibilities of interior space. This is something I really like and would like to involve in my BRICKS project.

. The structure and the shape of the windows has been used well to add interest to the design and work well as the Prada shop window.

The use of coloured light opens up . whole new dimensions of effects that could be incorporated and created. Glass opens up new scope for design

I love the new shapes cre. ated by light, that a rectangular block can be transformed and broken up using light patters


.I love the use of glass in all differe capacities in this design. They wo together well and give the buildi a sense of movement and freedo . What could be an intrusive building is opened up through the use of glass. Glass . The building ‘appears to move and breath with its surroundings’

. lo I not This adds . I Like the stacked glass effect used in this building and the use of coloured lights. It fits in well with the movement and brightness of the city .

ent ork ing om.

. he use of glass tunnels to connect T buildings works really well and give a modern and contemporary finish. I like the use of a white framework.

ove that the use of glass is limited to square shapes. s curve stands out and s excitement to the design..


. This loft cube experiments with shape in its own right, creating an apartment as a single unit, however it will also adapt the shape of the building it is placed on

It was interesting to in shapes can be experime is not limited by the sco and it is necessary to of the box’! The materi shapes also adds intere es the boundaries of w norm’. The interior will decisions regarding the to be considered when shape for the BRICKS and dimensions all play of shape and can

.I love that even a standard cube shape has been adapted to have curved edges. This adds attention to detail and a softness to the finish.


.The design of the serpentine gallery pavilion in London uses aluminium and glass in dynamic ways. The complex design and challenge uniformity.


nvestigate how external ented with. Architecture ope of potential shapes o literally ‘think outside ials used to create new est to designs and pushwhat is considered ‘the also be transformed by exterior. This will need designing the external S project. High, levels, y a part in the creation be experimented with.

.This building is dramatic and bold and has resulted in a complete master piece. The curves, levels and dimensions are breathtaking.

.Internally the use of shape gives light to the room and produces an interior that is bright and exciting.

. The inventiveness of this shape is shown by the use of a standard rectangle being broken out of using glass. It gives the impression of a floating form.

This design is not restricted by conention and demonstrates the freeom available for my design. I love he innovation behind the finish, . This design makes use of a ‘stepped, undulating roof’. This gives it a distinctive finish. Its use of angles alongside curves works well.

. The canopy over th slants forward exp shape further. This pr with a broad view of

. I love the positioning of this building and that despite its unnatural shape the design still sits well in its surroundings. I like how the vertical lines fit in the curve structure.

he main entrance perimenting with rovides the interior f the surroundings

.The shape of this design allows the apartment to have a 180 degree view of the surroundings. This gives it outer aesthetics and internal practicality.

.Th pa an ple I. loved discovering designs that made use of natural materials and slotted in perfectly with their surroundings. The use of the natural enhances the buildings beauty.

.This building use if wooden slats highlights a Japanese style. The slats also allow light to naturally pass throughout the building giving an open feel.

he design of the serpentine gallery avilion in London uses aluminium nd glass in dynamic ways. The comex design and challenge uniformity.

. The use of rectangular volumes works well in this design . The use of natural materials prevents the museum becoming too intrusive while remaining a powerful design.

.The design is minimal and has a modern appearance, however its worn natural finish provides an interesting contrast.


Store Structures


y Visits

The Whitworth art gallery is based in Manchester. ‘The Whitworth is home to some of the UK’s finest collections of art and design including modern and historic fine art, prints, textiles and a rare collection of wallpapers’ ( When entering the gallery I noticed that its design could be adapted into the layout of a store. Therefore I investigate the way the instillations had been put together and considered how this could be adapted to that of a retail store. I like the minimal/clean finish of the gallery and the adaptability of the internal structures.

Whitworth Layout

I like the use of wide open spaces and . simplistic internal features. The obey brand is focused on clothing as an art form so this design would tie in well.

I . really like the use of video to add life to the stillness of the gallery space. The moving images add depth to the space and create interest.

I like the use of ‘light up’ cabinets to . display the art work. Alongside this art being presented in ‘indents’ in the wall keep the perfect square of the room.

I . love the movable tables to display art in and I love how they could be adaptable for the display of clothing. The open spaces add impact to designs.

I went to visit the ‘Walls are Talking’ exhibition at the Witworth Gallery. I felt that it was very relevant to this project - considering its links with interior decoration. I really enjoyed the boundaries that the wallpapers pushed and how even child like wallpaper had deeper running themes of identity, sex and controversy. The exhibition included artists such as Andy Warhol, Sarah Lucas and Damien Hirst. More information about the exhibition can be seen here.

Whitworth Exhibition

I thought it was important to not only look at retail space for inspiration but rather the design community as a whole. Therefore I went to the design museum, the space was exhibiting: The British Insurance Design of the Year, Urban Africa and Sustainable Features. These were bold and exciting exhibitions, full of diversity, innovation and aesthetic perfections.

The design Museum

One of the design awards went to ‘The Cafe of equivalents$’. The designers said they were, ‘playing around with the concoction, fabrication of value in the global capitalist financial system, we engaged city workers with some simple truth derivatives during their lunch break, equating their salaried/bonus income with the cost of lunch for a worker in the producing countries ie Mozambique, Brazil, Indonesia, Bangladesh’ []. I loved the message portrayed by the art and the important subject matter. I was also really inspired by the use of prints on newspaper. I think this effect works well.

.Typography works well to en a design. The layout of the in this memorial has delica pact. I like the embossed

. The use of bold print against this detailed back drop creates dramatic impact. Alongside this the use of art to create a message is powerful and moving. This is an effect I would like to recreate.

nhance e type ate imeffect.

.I love how individual elements in their own right can be used to create a new object. I like the detail on the books and how they form the rainbow structure.

. This unique structure created by............ Adds contemporary beauty to a natural form. I love the use of typography in this innovative capacity and the freedom it provides.

. I love the use of bold primary colours to create graphic art work. I particularly like the impact created by the controversial image of George Bush.

. I love this external instillation outside the design museum. I like the stand alone block structure and the use of glass to add transparency to the piece. I like how the exteral becomes the internal and visa-versa. Combining the London landscape with the piece of art itself. It is bold yet simple.

. The use of coloured glass is a way to maintain the streamline of transparency within the unit however to add interest to the unit. The juxtaposition of the square external structure with the cervical internal features works well . The space is contemporary yet has ‘60’s’ feel.

I decided to also visit the Corner House in manchester. This is said to be ‘Manchester’s international centre for contemporary visual arts and film’. The exhibition I viewed was Contemporary Art Iraq, this had ‘works across a wide range of media by 19 Iraqi-based artists for Contemporary Art Iraq’ and gave a ‘snapshot of the current Iraq art scene.’

Corner House

I liked the use of unexpected items to cre. ate a controversial piece of furniture. This would be too harsh a piece for my store, however presents the way everyday items can have deeper connotations.

.I liked the use of computer keyboard buttons for this piece. I like the contrast created between the contemporary technology and its new location.

Store Ins



The external architecture of a store provides a vast scope of possibilities. This coupled with window displays, signage and lighting allows for creativity and imagination to be displayed . I have gathered eye catching images of external stores to provide inspirations for my store design. The outside of the store my represent the brand, attract the shopper and present the store in a way that is reflective of products. This can be hard to achieve however the following stores have managed to gain a balance between practicality and creativity.






The internal store presents yet again more possibilities for displaying items and guiding the customer around the store. There are many ways that the interior can be adapted and manipulated into a thriving retail space. I have therefore gathered images of stores that provide new ideas and a different take on how floor space can be adapted. These can then be learnt from and adapted to suit the obey brand.



Cluttered Ecclectic Minimal



Simplicity Block








3d Type

Light vs Dark


Innovative Cealings

x Walls

Wall Pannels

Wall Inserts

Creative S



Fixtu an Fitti

ures nd ings





Store Layout

‘Store layout is the way merchandise is laid out for inspection and accessed by consumers’ [Newman and Cullen, 2002]. This is a really important consideration when designing my store since it impacts not just how the store looks but also how customers make their way round the shop. There are a variety of layouts that stores use, these include: ‘the grid’, ‘free flow’, ‘boutique’, ‘loop’ and ‘spine’ layouts [Newman and Cullen, 2002]. Each has advantages and disadvantages, dependent on product, store size and consumer.






Ob Mo

bey odel

Loft Cube

When looking at architecture I fell in love with the loft cube. This perfectly fits the obey brand due to its moveable structure. I love that it can be down on any surface, picked up and moved! The shape of the building is modern and minimal and I really like how the cubes can be joined together to form a new structure. The space is flexible and dynamic and can be landed on any location. This would work well on top of a skyscraper to give an urban backdrop to the store. I like that the use of glass to make the exteral-interal, the back drop of the store being the city itself.







The concept

It is important that the store resembles the brand. Therefore the use of a loft cube is ideal. The obey brand was formed around a graffiti, propaganda campaign. Therefore the idea that a store is places directly in the city, in an abstract location and has the ability to move and change fits perfectly. I like the idea of having more than one space joined together and creating not just a store but somewhere to also display art- not to loose the essence of the heart of the brand.







Initial sketches


I wanted to work out how my ideas could function, I needed the design to be architecturally accurate, therefore all walls needed to be accurate thickness, doors correct heights and glass securely placed. I worked out these figures, by hand, to scale , before designing.

The site

The location of the store was vital. This is due to the nature of the brand along with the design of the store. Since the external forms the internal, the location of the store forms the interior design. Location must be selected carefully. Therefore I decided to select somewhere in the heart of Manchester, but in the Northern Quarter which is renowned for street life, individuals and an eclectic lifestyle. The store would be then placed ontop of a prominent building, only accessible from the internal lift and only found if known about.

Interior views



Cube 1 Ideas

I began to sketch ideas about how I would like to design the first cube, I took inspirations from art instillations and decided to begin by working out how I would place a film in the space.

Film Instillation

. The concept behind the first cube was to create not just a retail experience but a creative space to encourage freedom, movement and thought. I wanted to keep the artistic roots of the brand in place and continue the idea of temporary space. Therefore I decided to instal an space where film could be played. The projection walls are movable, the film is changeable. This would give the ability to create a new space dependent on season and mood, never letting the space become stale.







0.75m 0.4m

. Create Screens
Using the tape measure and rectangular I created the rest of the rectangle and put them drawing tool I created the base of the screen in front of the door so customers had to enter.

Create Screens

Create Screens

These screens made with the push/pull tool, leav- I filled these screens with a grey to match the rest ing enough space for customers to walk through of the interior, I looked at different internal colours

Create Screens

Adding Projectors

I used the 3d warehouse to find a pro- I then used the scale tool to place jector, I then edited it to suit my store. them in the correct spot on the screens.

Adding Projector

. Adding Projectors
Following this I used the move tool and alt, To give impact I exported an Obey image that I to replicate them and then rotated them. and create in Photoshop to greet the customer .

Adding Images

Adding Film

I found the Solaris film and took a screen Using the import tool, I placed the image within shot of the image to place in the scene. the screen to show its location in the store.

Adding Film

. Adding Doors
I found a garage style door I liked in the 3D I placed the door on the surface of the warehouse, I imported it into the scene. store, however it was the wrong proportions.

Fitting Doors

Adjusting Door

I used the scale tool to make the door fit in I used the move tool with the alt key to replicate the the correct parameters in the store entrance. doors, I then rotated them to face the right way.

Replicating Doors


Often the walls showed through the doors, I Each walk way then had a door in the corsued the move tool to correctly place them. rect position facing the right direction.

Adding Images

The Film

The film selected can be changed dependent on product offering and season. It will be a way to add movement to a minimal store. It will also provide a juxtaposition against the external Manchester backdrop. The film selected is Solaris [1972], by Tarkovsky. This is a ‘drama of grief and particle recovery’ a science fiction film of critical acclaim. It suits the store due to the complex questions it asks about humanity and the notion of existence. These are themes raised by the Obey phenomenology concept.

Cube 2 Ideas
. The second cube needed to be the main retail space I wanted this to be minimal and masculine. I wanted to use somber colours, continuing the art gallery theme to allow the clothing display itself. I liked the uses of greys, black and whites. I didn’t think that there was a need to over complicate the space-beauty is often found in simplicity! However it was very important to make simple strategic decisions. I wanted to play with the shelving, allowing light to come through the glass walls in different shapes and angles. I also wanted to form an interesting structure that could be seen from the outside, using the display space. There wasn’t any need for signage, or imagery, the clothes present themselves.

I started to sketch my ideas out, looking at shelving shapes and how this would appear from various angles. I also wanted to replicate similar display cases that I had seen in my research.

. Building Shelves
I began building the shelves using the rectangle I then used the push pull tool to lift the shelves drawing tool, using the tape measure for accuracy up to the correct height within the store.

Creating Shelves

Square of curved shelves?

I experimented with having square or curved I followed the same method for the till point edges, I thought curved had more fluidity. using curves and lines to create the shape.

Till Point

Till point and displays

I then used the push pull tool to cre- I then followed shelving plans and using the ate the till point and the display boxes. drawing tool and push/pull left storage space!

Inputting shelving

. Adding Doors
I input colours, dark grey for detailing, light grey for I had to create jumpers, jeans and vests I did this shelves and metal for the floor, this kept it minimal. in sketch up using drawing and push /pull tool

Creating Clothing

Inserting Clothing

I then placed the clothes on the shelves using the I found trainers in the 3d warehouse, I placed these move tool. I recoloured each item to give diversity. on shelves and changed the colours and designs

Adding trainers

Display Cases

I added detailing and colour to the display units, I found strip lights in the 3d warehouse and placed using pre draw dimension and the push/pull tool. these on the ceiling, I filled the rest of the shelves.

Adding Lights


In order to achieve accuracy in sketch up, I hand sketched my ideas, and then created them in Illustrator with correct, workable dimensions. This then meant when building my model I could enter exact figures to create the shelving space.

Shelf 1
Door height

Shelf 2
Door height
0.35m 0.1m



0.8m 0.1m 0.1m 0.15m 0.1m


0.1m 0.28m 0.1m 0.28m



Door height
0.35m 0.1m 0.45m 0.45m 0.1m 0.35m

Door height
0.1m 0.35m



0.35m 0.1m 0.45m 0.45m


0.9m Till point

Shelf 3
1m 1m


Shelf 4


Door height

Door height

Shelf 3

Shelf 4

0.28m 0.28m



Shelf 5

Shelf 6

. Creating Shelves
I used the predrawn dimensions, with the tape I used the line tool to create squares within the measure tool to create the outline of the shelves. perimeters of the guides, this gave accuracy.

Creating Shelves

Tape Measure

I ensured that the tape measure drew guides on I continued using the Illustrator guides to the correct surface to give correct dimensions create all shelving units to the correct sizes.

Finishing Shelves


This finally left me with each self outline cre- I then used the push/pull tool to remove the whole ated and in place, I was happy with results. shelf, so that it can be seen through the glass.

Adding Depth

. Display Cases
I used the square tool to create the base, I made these each 1m high to be waist height I gave it curved edges to replicate walls. in order to display clothing and accessories

Adding Depth

Inserting Shelves

I used the same method as the wall shelves for I copied handles from a bookshelf from the 3d display cases, copying Illustrator dimensions. warehouse and placed them on the display case.

Adding Components

Colour and Texture

I made the whole display dark grey to I placed watches, belts and wallets within the dismatch, then added a glass top and sides. play case and edited colours to create realism.

Adding Components



I wanted to add type to the walls, this would maintain simplicity while adding interest to the design. I wanted to continue the text round the store so that each block appeared abstract, throwing the reader off. I decided to use a description of the brand, by Shepard Fairy as the content, this summed up the store concept.

‘The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as “the process of letting things manifest themselves.” Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation. The FIRST AIM OF PHENOMENOLOGY is to reawaken a sense of wonder about one’s environment. The OBEY sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings.’

. Experimenting with Text
I experimented with different depths and I decided to use Helvetica due to its clean styles of text, I did not like this narrow font. contemporary nature,this fits the store.

Selecting Type

Adjusting Size

I ensured that 3 lines of type could fit on the I used the move tool to place the type on the walls, shelf and used the scale tool to adjust sizing. this was time consuming and hard to do accurately

Placing Type

Looping Type

To loop the text I had to replicate a large stream This left walls with the message running around of the text then delete the unnecessary parts. the whole store. I was happy with results.

Final Walls


Ideas Cube 3
The third cube needed to be a more practical space. I wanted to place the fitting rooms within the last cube, therefore customers needed to be able to change in privacy, see themselves in items and staff needed to collect belongings. I therefore sketched some ideas of how this could work. I wanted the area to still look like an abstract, minimal piece of work. I decided to design it in four ‘pods’ with curved edges, copying the style of the external building, this would create fluidity in the design. I also wanted to continue the text from the second cube into the third space, this would keep a good flow through the store. I decided I would use doors the slid upwards, allowing more movement around the space. The ‘pod’ design also allowed for the glass exterior walls to continue, while allowing customers to have privacy.

. I also used illustrator space, this allowed for

to create the dimensions for the creation of a workable,

the fitting room accurate space.

0.85m door 1.2m 0.75m mirror mirror

1.2m mirror

0.75m door

door door 0.75m 2m shelves 0.4m


0.4m 2m rail in shelves

. After visiting the wallpaper exhibition as part of my research I wanted to experiment with placing wallpaper within the fitting rooms. I though that it was important to include some of the brand prints within the store and felt that within the fitting room was the best place to do it. With the minimal on the outside and then the offensive in the internal. This would create excitement, I looked at repeated prints in Photoshop, but in the end decided on single images, to add simple impact.

. Selecting Image
There are many images on the obey site, I want- I selected this challenging image ed to select one that was provocative and bold and placed it into photoshop to edit.

Importing to Photoshop

Creating Repeats

I then used the alt key and selected the im- I selected the second image and used age and dragged it to replicate the picture. the transform tool to flip it’s angle.

Creating repeats

Creating Repeats

Once this was done I placed them next to I also flipped the image upside down. I wasn’t each other to start building up a repeat print happy with the results I didn’t think it worked well.

Creating Repeats

. Inserting Pods
I began with the third clear space, I started to I used the pre decided dimensions to create use the tape measure to lay out the space. the base of the pods using the rectangle tool

Creating Pods

Creating Pods

I used the push/pull tool to create pods that had I wanted practical hanging space, I depth, These were 2m high so provide privacy. used the line tool to create the base.

Hanging Space

Hanging Space

I used the push pull tool to give the base I removed the hanging space with the push/pull height, I then measured out the shelf space . tool, I then put in a rail from the 3d warehouse.

Hanging Space

Creating Pods

I used the offset tool to give an inner edge to the pod. I used doors from the 3d warehouse for the changI then removed the center with the push/pull tool. ing rooms. These differed from the main doors.

Adding Doors

Adjusting Dimensions

I used the scaling tool to then place the doors I placed the obey images on the back of the within the right place in the fitting rooms. pods to add impact and branding to the store.

Adding Images

Inserting Mirrors

I used a mirror from the 3D warehouse and I added a brick effect to the back of the cube, this edited it to be placed within the fitting room. gave privacy to the store and external interest.

Inputting Walls

Product Selection

I wanted to place realistic garments within the store. The brand sells predominately male clothing so these were the products I selected. I wanted all items to be folded in the wall shelving space and to be neat and simple. I did not want to display with ‘messy rails’ and I wanted to be able to see the clothes from the outside of the store through the glass to add exterior detailing, that altered with the flow of customers.



I wanted to create an animation made up of two parts, the interior along with the exterior. Since this retail space wasn’t simply an interior project it was important to show both and how they function together. I wanted to design the animation in a fun way that involved movement. I placed many items on layers, in order to be able to take them in and out to build a story of my store. I wanted the animation to be a journey, showing its creation along with how it can easily be removed. This would allow the viewer to not simply get an experience of the store but help them to understand the underlying concepts.

I wanted the how it could

model to be easily

appear, one piece at a time, to show be placed on top of an urban space.

I flashed up images of shoppers to make the animation slightly ‘tongue in cheek’ while still showing it in practical use. I then showed the stores removal from the site, underlying the temporary nature of the piece.


It was hard to select music for the store, due to the nature of the customer and how that ties in with the minimalist feel of the shop. I simply wanted to add a backdrop, rather than create a new mood to the shop. I decided to select two tracks, one to display the exterior and one for the interior. Both tracks were by Brian Eno. He produces music that is ambient and experimental, ideal for the store and the brand. I wanted an exterior sound that was grad and bold and then a more light hearted feel for the inside, therefore I selected ‘Spirits Drifting’ and ‘Over Fire Island’.

Final Design

I have selected some images to display the final design. I was very happy with the final piece, both the exterior and the interior, I think that it represents the obey brand, while remaining simplistic and temporary, as the concept required.


I wanted to experiment with creating photo realistic images within sketchup. I therefore downloaded programs such as Vray and IDX Renditioner in order to play with rendering textures, transparencies and images. I then used my favourite shot and placed it with the site, using the photomapping tool in sketchup.

Sign up to vote on this title
UsefulNot useful