The DNA of a Recommendation

Recommendation = The Currency of “The Recommendation Economy”

Direction
• • •
Points, Links, Drives Automat-able Payoff for brand

D

N
• • •
Monday, 4 October 2010

Naming

Conveys values Builds up the subject Payoff for brand and referrer

Association
• • •
Builds referrers reputation Drives Recommendation Economy Payoff for the referrer

A

JamesPoulter.co.uk

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