I N B E N Z I N V E R I TA S

Deus ex Machina (god from the machine)

roared into Australia’s cultural consciousness
in 2006, with some neatly customised
motorcycles and a quaint notion that doing
something is more fun than just owning
something. Deus ex Machina is a step bigger
than a brand: it’s a culture. Our openness
and enthusiasm strike a chord with people,
wherever they are… Deus (“day-us”) didn’t
set out only to sell custom parts and hand-
built motorcycles, but to celebrate a culture of
creativity.

The Deus philosophy recalls an era before

the various pursuits of fun – motorcycling,
surfing, skateboarding, whatever – were
marketed into fundamentalist factions. All are
welcomed under the Deus roof, where there’s
simply respect for the honesty and enjoyment
of the machine.

Inclusiveness, authenticity, enthusiasm. It’s

a simple and sincere pitch that has winged
Deus ex Machina across the world. Deus ex
Machina says simply there’s no ‘right way’ to
do individualism, its all the same juice.

Since opening the doors at the Camperdown

Temple of Enthusiasm Deus has spread
its own flavour of internally combustible
postmodernism around the globe.
Hardware
I N T E R N A L LY C O M B U S T E D

Custom motorcycles are at the core of the
Deus philosophy. While focussing on the
design and construction of bespoke custom
motorcycles, Deus also promotes and
celebrates a custom motorcycle culture that
first appeared in Europe and America in the
1940s, a culture of pure enthusiasm born
of the desire to turn the humble motorcycle
into the ultimate expression of applied art.
Workshops are located in Sydney, Bali, LA
and Milan. The diversity of talent within this
global brotherhood has produced a stable
of eclectic and beautiful machines that can
be seen daily on the streets of their home
cities.

The Temple of Enthusiasm in Bali is the
home of design and production for Deus
surfcraft. With a fully contained shaping bay
and glassing room the Temple has hosted a
stellar cast of talented shapers over recent
years including Josh Hall, Chris Garret,
Thomas Bexon, Tyler Warren, Ellis Ericson,
Rich Pavel and Bob McTavish.
Hardware
WAT E R P R O P E L L E D
Each of these craftsman have brought
their own unique skills to the Temple and
left behind a quiver of remarkable boards
from noseriders to displacement hulls to
fat-railed fishes, all wearing the colours of
Deus bespoke art.
Deus surfboards are available for purchase
from all locations and also made to order.
BRANDED GOODS

We ride bikes, so we made some nice

jackets. We surf, so we printed up our own
boardshorts. We travel, so we designed
luggage made to last our trips.

Deus products have provenance in the

pursuits of a Deus enthusiast, no over
design just simple, quality products made to
compliment our lives.
L O C AT I O N S

THE HOUSE OF THE EMPORIUM OF

SIMPLE PLEASURES POSTMODERN ACTIVITIES
AUSTRALIA AMERICA

The House Of Simple pleasures is set in a 1600
square meter renovated factory building in
Camperdown Sydney. Home to a retail space,
motorcycle showroom, workshop facilities and
design studio. Connected to the showroom is the
Deus Cafe, a cavernous restaurant where locals of
the inner west rub elbows at communal tables with
riders gassing up on caffeine before their Saturday
excursions.
The upper floors of the Camperdown shop are
home to the global headquarters of Deus Ex
Machina. It all began on this busy road in Sydney.
Darkened and crispy on the outside. Chewy and
delicious on the inside. Welcome to The Emporium
of Postmodern Activities. Deus Ex Machina’s latest
addition to its global ground fleet of marvel outlets
is proudly located in Venice, CA—one of the most
vibrant hubs of surf, bicycle, and motorcycle culture
on planet Earth.
Featuring in-house custom built motorcycles by
Michael “Woolie” Woolaway, hand-shaped and
hand-glassed surfboards from the Temple of
Enthusiasm in Bali, clothing and artwork designed
at the House of Simple Pleasures in Camperdown,
Sydney, and brewcraft from downtown Los Angeles
coffee disciples, Handsome Coffee Roasters (as
well as an intimate selection of fine apparel and
accessories from Baxter Boots, Baxter of California,
Biltwell Inc., Critical Slide Society, Harold’s Gear,
Makr Carry Goods, Men’s File Magazine, Raen
Optics and Reigning Champ)—the gas station
turned flower shop turned Deus Ex Machina
depository draws from its grand vessel of world
flavors and stands at the ready to astonish and
serve its new citizenry.
 THE TEMPLE OF
D E U S I TA L I A
ENTHUSIASM
MILAN
INDONESIA

For caffeine and gasoline. For burnt rubber and The newest addition to the Deus global fraternity
trimming fins. For fiberglass and blues. For tacos of enthusiasm, Deus Milan will open in early 2013
and tattoos. The Temple is where you end up from with a restaurant, showroom and workshop.
never going home. The Temple is the destination
where the road doesn’t end. This is Bali. This is
the once-quiet village called Canggu. With its
winding rice-paddy back roads and a surf breaks
for every appetite, this is where the Deus Temple of
Enthusiasm takes root. Like some strange new tree.
The Temple must be seen to be understood.

There is beer on tap. There is art on walls. There

are shaping bays and surfboards stacked like sets
out the back. There are photo studios and Thai food
fusion. Cocktails built by hand and paint spilled on
the floor. Everything is fast and smooth and toes
over the noes. Music in your ears and flashbulbs
in your eyes. Hand-carved skateboards and fixed
gear pushies. Surfboards and sushi. Movie nights
and drag races. It doesn’t stop there.

Get here and you’ll understand.