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the push of various programs by both the USPTA and PTR organizations. Establishing and communicating our strategies and initiatives to support the ongoing growth of frequent playing consumers is paramount to help us emerge as a healthier and economically stronger industry in the years ahead. . As each of us work to adapt our own business or organization to weather the current economic storm. .org Michele Krause Cardio Tennis email@example.com Brian O’Donnell Grassroots Programs Brian@tennisindustry. . . In fact. But we must go beyond these areas and build on our strong industry network Together if we are going to continue the momentum for our sport—and strengthen our industry.TennisIndustry. O CONTENTS TIA Support Team TIA Support Staff Matt Allen IT/Databases matt@tennisindustry. but we must also consider more directly the health of our industry from a business and economic standpoint. the TIA must also evaluate how we can adjust our 26 Your Online focus to have a stronger industry impact while maximizing our resources. 30 Support We will continue to evaluate our focus areas while actively discussing and communiYour Industry cating our strategies.com 843-686-3036 x221 941-457-7880 843-686-3036 x223 843-686-3036 x203 561-427-0647 Lindsey Priegel Membership lindsey@tennisindustry. Jon Muir ur sport has experienced strong growth from a participation standpoint over the past five years. Surveys firstname.lastname@example.org . the Sporting Goods Manufacturers Association (SGMA) just released the results of its national survey for all sports participation.org Charlie Ruddy TennisConnect email@example.com million) along with total participation reaching nearly 27 million—the highest it has been in 15 years. with 9% growth in 2008 alone.org Crissie Hale Accounting Services crissie@tennisindustry. reflects a 7% growth in frequent players (to 5. While the TIA continues to be the central source of market data and research for our industry. the TIA has developed business tools for facilities and retailers and has also Industry News established strong online information resources that everyone can access to support local 21 Moving Ahead programs. In addi20 Share the tion.org Peter Francesconi Communications peter@tennisindustry. We have also provided some key talking points to support how tennis is positioned given the current challenging economic conditions. which shows that tennis is once again the fastest growing traditional sport in America (from 2000 to 2008). This growing participation base certainly strengthens the foundation of our sport. But given the current conditions. there is an opportunity now to elevate tennis further and more clearly define the go-forward goals for our sport. Increase Your Profits . more importantly. Within this Industry Resources special TIA/RSI section. you will find updates on the initiatives. including the USTA’s Community Tennis division. the TIA has also been instrumental in developing and executing several initiatives that continue to support the growth of participation and retention in tennis. No other sports industry has pulled together like 32 Trade Association we have to improve our participation base. It is imperative that we continue to align our strategies and initia31 The Benefits tives and improve our communication with everyone in the industry to support these of TIA Membership combined efforts and common goals. Grow the Game . . On the back cover of this section is a simple visual summary that represents the key 24 Making Your Numbers focus areas for the TIA. and all the “stakeholders” for our sport working together on a range of programs.org Josh Myers Customer Service josh@tennisindustry. This is great news and it validates the ongoing efforts of so many throughout this industry over the past years.Let’s Keep This Sport Moving Forward! From the TIA President. Our separate TIA/USTA annual participation survey confirms this study and. with all of us working even more closely together. and now we must work even more closely in for Our Sport order to emerge from this economy stronger as a sport and an industry. on the marketplace and 28 Weather the Storm on how you can get more involved. . www.org 843-686-3036 x227 843-686-3036 x228 843-686-3036 x224 336-430-7985 18 RACQUET SPORTS INDUSTRY May 2009 Join the TIA .org Keith Storey Sports Mktg.
and sponsor offers (page 28). Miller Sports Group Years at Company: 8 Years in Biz: 23 and Tourn. • Through technology. Intl. Sony Ericsson WTA Tour Years at Company: 3 Years in Tennis Biz: 30 Meet the TIA Board of Directors ness systems for facilities and retailers via Tennis Connect. Years at Company: 12 Years in Biz: 16 Kevin Callanan Vice President. Tennis Welcome Centers continue to introduce new players to tennis the right way—through instruction. and a platform for enhanced communications (page 27).TennisIndustry. • Businesses have been saving money with free marketing tools and services. Jolyn de Boer Bright Spots for Our Sport n March. . Kurt Kamperman TIA Executive Committee Chief Executive. the GrowingTennis System has provided consumer searches. VP Tennis Industry Relations. representing all sectors of this industry. tennis returned to Madison Square Garden and the USTA launched Tennis Night in America. Management Group Years at Company: 18 Years in Biz: 20 John Graham Managing Director. Mgr.. Years at Company: 10 Years in Tennis Biz: 25 Jon Muir Don Galliers Managing Director. generating nearly 600 articles. USTA Years at Company: 6 Years in Biz: 34 John Welborn Dir. • Industry-wide initiatives have been successful. we are in unprecedented times for businesses that are forced to deal with a weakened economy and changing consumer marketplace. Racquet Stringers Assn. we have a committed Board of Directors and strong partnership with the USTA.Americas ATP World Tour Years at Company: 2 Years in Biz: 2 Dave Haggerty TIA Executive Committee CEO. online enrollment. bringing together expertise and relationships that benefit the whole sport. teaching groups and allied organizations who are dedicated to building a healthy roadmap for the future. Relations . online busi- I Our mission … to promote the growth and economic vitality of tennis Together the TIA Board of Directors represent an average of 21 years of experience in the industry. Stacey Allaster President. Mgr. . Sealmaster Industries Years at Company: 10 Years in Biz: 21 TIA President/Exec Com. racquet and ball sales. . USPTA Years at Company: 27 Years in Biz: 39 Mark L. Prince Americas Years at Company: 1 Years in Biz: 30 Tim McCool Managing Director Babolat USA Years at Company: 1 Years in Biz: 28 David Bone Executive Director. however. TIA research is a valuable asset to guide our industry and measure vital benchmarks (see page 24). Tourn. There are many more measures we are focused on advancing. Grow the Game . the news that tennis participation had skyrocketed was picked up by media outlets worldwide. But many Brights Spots Do Exist: • Participation may actually increase in a down economy. Dir. Stenning CEO. . Community Tennis. Director. Int’l.From the Executive Director. U. Development. Jeff Williams Ilana Kloss CEO/Commissioner World Team Tennis Years at Company: 24 Years in Biz: 24 TIA Executive Committee Group Publisher. TTC Open The Tennis Channel Years at Company: 3 Years in Biz: 12 Join the TIA . Tim Heckler CEO. insurance. including free listings on consumer sites plus discounts on credit-card processing. Racquet Sports. Lee Tennis Products Years at Company: 31 Years in Biz: 36 Years at Company: 22 Years in Biz: 37 David Egdes Sr. This positive news. and QuickStart Tennis is rapidly being adopted to get kids 10 & under into the game and help build future players (page 20). . and although the last five years have seen growth in tennis participation. Gen. Int’l.. Racquet Sports Wilson Sporting Goods Co. countered the conditions on Main Street. DecoTurf Years at Company: 6 Years in Biz: 6 Kai Nitsche Gen. Tennis Hall of Fame Years at Company: 28 Years in Biz: 28 Years at Company: 15 Years in Biz: 15 Rick Devereux Tennis Liaison. Embree TIA Executive Committee President. Cardio Tennis has added new players and revenue for facilities. Thank you for your continuing support of these efforts to grow tennis. Int’l. PTR Years at Company: 23 Years in Biz: 27 Tom Cove President and CEO Sporting Goods Manufacturers Assn. www. Health & Racquet Sports Assn. At the TIA..org May 2009 RACQUET SPORTS INDUSTRY 19 . especially frequent play.. John R. . HEAD/Penn Racquet Sports Years at Company: 10 Years in Biz: 36 Dan Santorum CEO and Exec. of Bus.S. Increase Your Profits . Dunlop Sports Group Years at Company: 11 Years in Biz: 13 Linda Clark VP.
innovators and contributors. which will be in New York City on Sunday. which is up 3% over 2007. During this same time. providing more places to play.5% in 2009. to sign up for industry initiatives and more. 3) At the TIA Board Meeting held during the US Open. The Tennis Health Index shows that tennis participation increased 10.Share the Industry News Tennis continues to be the fastest growing traditional sport! Participation is up 43% since 2000. equipment sales data. In 2008 alone. Nearly 6 million new players tried tennis for the first time in 2008. www. ball and string companies through an assessment on product sales. we have a solid delivery system of tennis teaching professionals.org.com for all types of information. Attendance at pro tournaments continues to grow. we’re reaching more consumers through grassroots initiatives.org/HOF/.62 million. according to the Sporting Goods Manufacturers Association. pilot programs designed to attract new players were held in four U. and this has led to an increase in both recreational and league play. including participation growth. which is a 7% increase over 2007 and the highest level in 15 years. Continuing players grew to 15. where leadership of the TIA began to campaign for a unified industry-wide effort to build tennis participation. The Tennis Industry Hall of Fame was created last year. up 9% over 2007. more than 300 people attended the Forum. Plus. The final inductees will be honored at a special reception in New York City. 1993 1994 (Sept. Total participation is nearly 27 million players. . programs to learn in and partners to play with. Tennis play occasions surpassed 600 million in 2008 for the first time ever. Why Is Tennis Participation Growing? TIA Tennis Forum Set For Aug. one hour of tennis will burn more calories than virtually any other traditional sport. Nominations are made in four categories: inventors. Tennis is being offered to more and more kids through school programs and other curriculum. Ball shipments are up 16% since 2003. You’ll hear all the latest news about the state of the tennis industry. The US Open is the highest attended annual sporting event in the world. . In fact." with its two-fold focus: (1) increase tennis participation by introducing new players to tennis through free tennis lessons and Play Tennis America and (2) change the way tennis is perceived. which is held during the USTA Tennis Teachers Conference.org . new players could successfully be brought into our sport.TennisIndustry. which is up 33% from 2003. 6 million former players. Increase Your Profits . Funding for these activities came from major racquet. Anyone is welcome to submit nominations by going to http://tennisindustry. 1993 (February) The First Tennis Industry Association Forum was held at the Super Show. In addition. 1974 Formerly the American Tennis Industry Federation. active lifestyle with great social benefits. Market Update 2008 The tennis industry has developed a strong infrastructure. Player Participation Racquet shipments increased 88% in the youth market since 2003 and 30% in the adult market. cities. a 7% increase over 2007 and up 23% since 2003. founders. particularly with kids and young adults. The pilot programs showed that by offering non-players a free tennis lesson followed by the USTA's ongoing introductory program called Play Tennis America (renamed USA Tennis 1-2-3 in 1998). . TIA received contributions from the USTA. through an image campaign.8% in 2008 and an estimated 15. It’s relatively inexpensive to play—all you need is a racquet and a can of balls.13 million. . the most ever. The new QuickStart Tennis play format is bringing kids 10 and under into the game using equipment. just before the start of the US Open during the USTA Tennis Teachers Conference. . just before the start of the US Open. The research indicated the need to change the way youth perceives our sport. from the 1960s to the present. We’ve developed the “GrowingTennis System. and much more. 1974 1994 (Spring and Summer) Working together with the USTA. court dimensions and scoring scaled to their age and size. more than 1. Last year.600 facilities were added to the system. and the first two inductees were Dennis Van der Meer and Howard Head. particularly with youth.S. Aug. 20 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . according to the USTA/TIA Tennis Participation Study. Register today at TennisIndustry. 1994 1995 (Summer) The TIA Image Campaign kicked off in four communities. the TIA was an affiliated organization with the Sporting Goods Manufacturers Association. . the latest grassroots tennis initiatives. It promotes a healthy. as well as television coverage. Grow the Game . Research shows that tennis participation may not be as affected by the down economy. 30 Mark your calendars for the third annual Tennis Industry Association Tennis Forum. Stay tuned for more information on speakers at this year’s Forum. 1995 1995 (Spring) The TIA's Free Lesson Blitz program began in 25 cities. representatives from most of the major tennis companies and organizations pledged to launch the "Initiative to Grow the Game. With unified industry support. Nominate for the Tennis Industry Hall of Fame The Tennis Industry Hall of Fame recognizes those individuals who have made a significant impact to the sport. Frequent players (those playing at least 21 times a year) increased to 5. research was conducted to poll attitudes about tennis. SGMA and other tennis companies and organizations.” Providers can visit growingtennis. came back to the game in 2008—up 7% from a year earlier. 30.
” says TIA President Jon Muir. cardio workout. “This program does a really good job of bridging the gap between beginning occasional players and a frequently playing member. teaching pro groups. Tennis facilities meeting certain basic requirements can become TWCs and receive free marketing and promotional support to attract new players. Taught by a teaching professional. free picnics.800 family memberships and has been honored by the USTA. which led to the USTA’s USA Tennis Plan for Growth. our use of technology keeps things streamlined and scalable. and being a Tennis Welcome Center is a great tool to get more of them. This comprehensive five-year plan to build the player base included an additional investment from the USTA between 1998-2002. About half of all TWCs are located in public parks. launched to tie industry initiatives together and provide a single stop for facilities and providers to use technology to reach consumers about their programs and events. “As a trade organization.com. If they join. . It drew more than 2. On average. Along with key support from its partners. These facilities provide well-rounded programs to new and current players of all ages and abilities. Tennis Welcome Centers 1997 1998-2002 The TIA partnered with the USTA on the USA Tennis Plan for Growth.” says Lipscomb. more public and private facilities sign on to become a Tennis Welcome Center.” says Tennis Director Hunter Lipscomb. manufacturers. NRPA. . excellence in park and rec management and more. and cool-down phases. companies and organizations within this business to pull together and continue to support key industry initiatives. “The program provides a clear pathway to active membership. and retaining them in the game. who started his two-year term in January and who is serving on the USTA board of directors as a presidential appointee and Executive Committee member. . And also in keeping with a true TWC. www.” Important in moving this industry forward is the TIA’s longstanding focus on technology. Grow the Game . tournament directors. A key component was the USA Tennis Pathway.500 people in 2008. developed to provide new tennis players with local opportunities to Try-Learn-Play and Compete. the TIA is able to implement programs and initiatives that have an impact throughout the tennis business. then a few weeks later. have led the charge in growing the sport and are the centerpiece for programs and initiatives to increase tennis participation. and much more. find a Tennis Welcome Center location and learn how to “play tennis fast. . Ill.S. 2003 (Fall) The TIA. Every fall. which includes free lessons and clinics.com. . “The first function of the Welcome Center Staff is to meet and greet. thanks to the willingness of people.S.” Homewood-Flossmoor’s biggest event is the 10-day TennisFest. fun. “Persons entering the facility immediately encounter a Welcome Center. “For many years. and TIA for tennis programming. With backing by the USTA. Increase Your Profits .” The more than 2. Timberhill hosts an Open House with free evening classes and activities for non-members. which includes court time. “Through all of the programs and the Growing Tennis System. industry initiatives are generating more interest in the sport. the TIA has been the group that brings all of us together for the good of the game.” says Manager Sylvia Gothard. Participants consistently elevate their heart rates into their aerobic training zone.500 Tennis Welcome Centers throughout the U. the TIA embarked on a focused mission to provide online services including GrowingTennis. the TIA belongs to everybody in this business. Ore. Cardio Tennis was launched as a new. where people can enter their ZIP codes. The driving force behind many of these cooperative initiatives is the Tennis Industry Association. multifaceted effort to grow this sport is stronger than ever. as well as into our more advanced adult classes. Corvallis. USTA and industry partners. bringing more people into tennis. The TIA also introduced TennisConnect to provide an online business tool for facilities and retailers.” Key industry initiatives include: T Homewood-Flossmoor Racquet & Fitness Club. and 82 percent of all TWCs report increased revenue from lessons. 1997 (September) The TIA's Initiative to Grow the Game served as a catalyst for the USTA to focus more on increasing tennis participation.Thanks to the united efforts of the TIA. tennis continues to move forward— for the benefit of all. a 53-event non-sanctioned tournament. Homewood.. Timberhill offers a month-long adult refresher course. and every month. they get a discounted initiation fee. Moving Ahead Together Growing the Game Tennis Welcome Center Success Stories he tennis industry’s unified. group activity. as opposed to a front desk. retailers.org May 2009 RACQUET SPORTS INDUSTRY 21 . The facility has more than 3. “New players are the life-blood of any club. They are friendly and send off a very positive vibe. to help drive growth in all areas of this sport. USTA and industry leaders joined in a groundbreaking campaign to increase tennis participation through an image campaign and the website tenniswelcomecenter. there’s a “Meet the Members” event for those new members.” 2003 2004 (Fall) With obesity on the rise in the U. 1998 2003 (Fall) Recognizing the increasing demand for technology. Timberhill Tennis Club. each Tennis Welcome Center gains 39 new players and retains 34 players. Cardio Tennis includes warm-up. media and others. featuring drills to give players of all abilities an ultimate high-energy workout that beats going to the gym.TennisIndustry. 2004 Join the TIA . says TIA Executive Director Jolyn de Boer. .
. “They create a lot of energy on the court and that is a magnet for participants. It really starts with the passion of the instructor.S. The focus is on getting a great workout. the team consists of 30 well-respected teaching pros in the U..TennisIndustry.” says Schueller. a top-notch Cardio Tennis Speakers Team. which are part of the USTA section staff. Calif. pro shop sales. grossed $138. Check out GrowingTennis.000 on CT in 2008. which was one of the first facilities in the U. who have been so supportive from the very beginning of my coaching career. and the club hosts several Cardio Tennis extravaganzas throughout the year. parks and schools. when Tracy Austin took up the call and started her tour of tennis hotspots in the U. working with TIA Cardio Tennis Manager Michele Krause (above). . and more. .700 facilities nationwide (and interest internationally has exploded). . with age-appropriate equipment. Cardio Tennis sites (which must also be TWCs) are listed on national consumer tennis websites for free. and that number continues to grow each month. healthy and active a Cardio Tennis workout is. This exciting new play format for learning tennis—designed to bring kids into the game by utilizing specialized equipment. court bookings and memberships) due to Cardio Tennis. Today. Grow the Game . even for someone who has never played tennis. After seeing such great results. travels the country conducting workshops and more.. 2007 (Fall) To encourage kids to begin playing tennis at a younger age. The Team Behind Cardio Tennis The National Cardio Tennis Speakers Team was formed at the inception of the Cardio Tennis program in 2005 to help educate the industry and serve as official national trainers. “I felt like I was giving back to the members of the club. travel the country and visit thousands of tennis clubs. and have fun doing it. 2007 2007 Better Your Business Workshops (now called TWC Business and Technology Workshops) are developed and offered in key markets. helping local tennis providers with programming and ideas to boost participation. ages 8 and under and ages 10 and under. In 2009 CT4Kids will be introduced into the marketplace.com and click on “workshops” for our Industry Calendar. www. Increase Your Profits . In addition. 2008 22 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . 2006 2006 Cardio Tennis received a major marketing push in the U. In just four years. 2007 The “36/60” project is developed. Head Tennis Pro Butch Staples says at least part of that success is due to running advanced and 90-minute classes vs. QuickStart Tennis was developed. with the aim to help facilities and retailers boost their business by using key technology resources offered by the TIA and other partner groups.” The national network of TSRs. shorter court dimensions and modified scoring. showing consumers how fun.” Cardio Tennis Dana Point. “Our pros believe in Cardio Tennis and love it. facilities.. 60 minutes. It’s a fun way to get in shape and lose weight. 2007 (August) The first TIA Tennis Forum at the USTA Tennis Teachers Conference in New York City was held during the US Open.Growing the Game Cardio Tennis Success Stories Midtown Tennis Club. she decided to become certified so she could teach Cardio Tennis at her own club. Cardio Tennis features group drills to give players of all abilities a high-energy workout that helps anyone—whether a veteran player or beginner—get in shape and stay in shape. which include ads they can run in their local area featuring fitness guru and Cardio Tennis spokesmodel Denise Austin. surveys show that facilities are increasing revenues (for lessons.org . Growing Tennis presentations. About 200 people participate in 20 CT classes every week at Midtown.S. . Christine Schueller lost more than 40 pounds by playing Cardio Tennis three times a week. as they do in many other sports. The CT Speakers Team consists of: Katrina Adams Eric Alexson Lance Anderson Jorge Andrew S. filling all 18 courts for an hour and a half of CT. 2007 The new Tennis Health Index compiles data from a number of key surveys and studies that together give an accurate measure on an annual basis of the state of tennis in the U. but players also improve their tennis skills in the process. which is a monthly indicator of playing trends. to offer Cardio Tennis when the program was created by the TIA in 2004. including the Court Activity Monitor.S. Official sites also have access to free drills and marketing and advertising materials.S. which includes Cardio Tennis and Tennis Welcome Center workshops and events. “It is also such an amazing feeling to have people get excited about the way they are hitting the ball and moving faster on the court as a result of taking Cardio Tennis!" Cardio Tennis is adding new players to tennis by demonstrating the exercise and fitness benefits of the sport. Ardenfriend Rosie Baries Jorge Capestany Ken DeHart Lee DeYoung Carmen Garcia Glenn Gerbino Jason Gilbert Feisal Hassan Luke Jensen Whitney Kraft Viola Madej Greg Moran Chris Ojakian David Oom Bill Osterhold Ajay Pant Greg Patton David Robinson Troy Robinson David Schwartz Heather Silvia Michelle Skelley Butch Staples Mike Woody Sophie Woorons-Johnston 2006 The Tennis Service Representative program is launched providing a “sales force for tennis. And importantly.” says Staples. Chicago Midtown. . CT participants consistently elevate their heart rates and can burn more calories than in singles or doubles tennis. Cardio Tennis is now offered at more than 1. and it later becomes the QuickStart Tennis format for bringing kids into the game on smaller courts (36 and 60 feet long). all tailored to age and size—is divided into two levels.S. led by TIA Cardio Tennis Manager Michele Krause.
000 sites across the country are using QST to bring the sport to youngsters. stories. billboard says. where everything is kid-friendly: Two carpeted 18by 36-foot courts. QuickStart Tennis Growing the Game QuickStart Tennis Success Stories Dropshots Tennis. and NRPA. pants. and Entertaining. and the USTA Schools Program. play more quickly.” 2008 (Fall) The official Tennis Industry News website was created as a one-stop search for tennis industry news and information. play increased in a QuickStart Tennis nized play for 30.TennisIndustry. used the TIA’s 50/50 Co-Op Program to help make radio or TV advertising.500 are available for a 50/50 match for each participating facility. Since its inception. (tennisoncampus. smaller racquets. including the USTA. TIA also expanded its partnership with Racquet Sports Industry magazine to include a new RSS feed for company press releases and news. tennis program was really in decline.com/nocut or GrowingTennis. The format was introduced in March 2008 by the USTA. 2008 (August) To recognize those individuals who have had a significant impact on our sport. and tips for all the GrowingTennis initiatives. Coordination and agility.” more than 500 college campuses In 2008. you can register them for free at GrowingTennis. such as the lifestyle. expenses such as newspaper. USPTA. from high school to their late 20s. working with the #1 leading research partner. Mass. nearly 90 tennis-specific research documents are issued annually. the No-Cut program has nearly doubled each year. PTR. . have contributed to the new QST format. The TIA expanded its insurance offerings with TIA TennisInsure. retail market and census shipments. . so facilities and pros can generate more revenue. designed to facilitate in delivering news. “Our business is up 20% right now in a down economy and I can attribute that to ZipZone Tennis. etc. where they’ll appear on national consumer websites. (USTA. Wayland. the 25-year-old. particularly for teaching professionals. . Sports Marketing Surveys. Centennial. TennisConnect signed up its 100. Co-op advertising/promo-tional dollars between $250 and $2. nearly 1. Now. health benefits. To date. . kids start having fun right away. Developed by the USTA to promote the expansion of recreational tennis on college campuses. Join the TIA . For teaching pros and facilities. Harrisonville. Teams compete either through intramural tournaments and leagues or in a more structured sport club environment. Nelsen follows a simplified and unique way of teaching tennis to these youngsters—his ACE method: Active skill building. But importantly. Grow the Game . to provide research about tennis participation. This was the first time since 1999 that participation topped 25 million players. the city’s director of tennis. Other Key Initiatives The Longfellow Club.The QuickStart Tennis play format is a great way to introduce kids 10 and under into tennis. QST is also being incorporated into USTA Junior Team Tennis. and a tennis media and manufacturer search. and in less than a year. (GrowingTenopportunity to advertise to showcase tennis. Colo.com) No-Cut High School Tennis: This USTA program encourages and recognizes high school coaches who make a commitment to their schools by not cutting any student who tries out for the team. . the TIA created the Tennis Industry Hall of Fame to nominate inventors.com. sanctioned tournaments. Tennis is scaled to shorter courts. John Raker. low-pressure or foam balls. The kids’ program at Longfellow is called ZipZone Tennis and follows the Quickstart Tennis format. industry newsletters.com) 2008 (Spring) James Blake joined Maria Sharapova on promotional materials for Tennis Welcome Centers and Cardio Tennis.000 participrogram by 97% and an adult beginner lesson program grew by more than 60%.” says co-director of tennis Phil Parrish. innovators and contributors from the 1960s to the present.000 user. www.000 people in the tennis industry and includes monthly features such as Cardio Tennis Player of the Month and Tennis Welcome Center of the Month. Va. and research to the court construction segment of the industry. Funds must be 50/50 Co-Op Program Success Story used for marketing/advertising Harrisonburg City Tennis Program. quick links to industry partners. nis. Careers in Tennis strategies include informing young adults with a passion for tennis. dealer trends. TIA. . founders. and modified scoring—all tailored to the age and size of kids. QST gets more kids on court at one time. Consumers can find the latest newsfeeds from RSI magazine featuring TIA member news plus an official tennis industry calendar.800 coaches have a no-cut philosophy.com) Now. helping others. Many organizations and manufacturers. TIA and ASBA expanded their partnership to bring more benefits. smaller racquets and softer and easier to hit balls. Increase Your Profits . opened Dropshots Tennis. At the USTA Tennis Teacher’s Conference in New York City. who recently won Entrepreneur of the Year in Centennial. TIA features from past RSI issues. and financial opportunities. “We have about 200 kids every week participate in our summer camps and we had more than 300 new kids start playing tennis this year on the ZipZone courts. are on teams. Dennis Van der Meer and Howard Head were inducted into the inaugural class. inserts or coupons. of opportunities within the tennis industry and promoting the positive aspects of working in tennis. “But the 50/50 program gave us the advertising. tennis has emerged as one of the top Tennis On Campus: Currently participatory sports in the Park & Rec Department. In February 2008. allowing thousands of students who may have otherwise dropped the sport to play for their school. tennis consumer study. and winning teams advance to a national tournament every spring. 2009 Every year. nearly 1. “Our city of fliers. The newsletter is sent to more than 13. each USTA section has a Tennis on Campus Championship. printing tennis bloom in his community.” he direct mail campaigns. When you start offering QST-format programs.org May 2009 RACQUET SPORTS INDUSTRY 23 . the TIA has increased its commitment to providing market research and. The program has four 60-foot courts and eight 36-foot courts. Matt Nelsen decided to take his love for tennis and combine it with his ability to work with young kids and open a tennis facility exclusively for children 10 and under. Growing Tennis 50/50 Co-Op Program: Receive matching funds for your advertising and promotion so you can attract new or former junior and adult players into the game. participation in the city’s junior tennis clinics across the country provide orgagrew by nearly 37%. services. and want to stay with the game. GrowingTennis newsletters and archives. 2008 (June) The monthly GrowingTennis Newsletter debuted. lower nets. 2009 (Winter) A new industry-wide initiative was created to attract more young talent into tennis industry positions and to create more financially lucrative and stable job opportunities.
(NSGA) 4. Grow the Game . . The CoDB Reports are an essential reference tool for businesses. T Court Activity Monitor The aim of the CAM is to develop a national facility audit to supplement participation data by monitoring key facility operational data. and your profits. so they can better direct their own businesses. it’s more important than ever to stay informed about what is happening in this industry. consumer reports.” Recent studies have been Consumer Reports – evaluating what the end users think and conducted in conjunction with how they behave. Audit Chart Deck – graphical trend reports from the Retail Audit.org . league play. Participation Study—mail outlets. expendi- 24 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . for Retailers.com. give an operational analysis to see how accurate measure on an annual your business compares to basis for the state of tennis in the others. Increase Your Profits . Participation Study—online intelligence. Elements of the THI include: 1. profiles of recreational performance. Partnering with Sports Marsurveys each year. retailers and which is composed of different court contractors. which use this data to benchmark key operating areas. etc. . Participation Study—phone Tennis Marketplace Report – provides an executive summary (USTA/TIA) of all TIA research and market 2.TennisIndustry. Cost of Doing Business Reports – for facilities. Our maries of TIA research (the reports include: amount and type of research Tennis Participation – who’s available varies with memberplaying and where they’re ship level and type of business). Retail Audit – tracking what’s being sold at pro/specialty retail. the TIA has monitored national participa Retailer Health Index – index summarizing pro/specialty retail tion rates. www. All levels of keting Surveys. such as total number of courts. Go to GrowingTennis. For more than 20 years. research package that focuses on The TIA produces more than every aspect of the Tennis Market80 tennis-specific reports and place. together. Cost of Doing Business Reports There are three CoDB Reports that address specific areas of the tennis industry: for Facilities. . Facility Survey programs. players and the “state of the game. with research available from the TIA. what’s being shipped at wholeHere’s a quick overview of sale. . specialty retail audits. total hours booked. Tennis Player Survey pant satisfaction with new 7. Ball Shipments Grassroot Studies – assessments of the effectiveness of 5. The end result is a “courts booked” or “games played” figure that is a monthly indicator of playing trends.S. Facilities enter key data monthly at GrowingTennis. Participating facilities receive a comparison with regional trends. including revenue expectations. and increase/decrease in play. we produce 88 TIA membership include either reports annually and have tennis overviews or executive summarket data going back to 1976. The TIA can also run customized Census Reports – monitor research for any business. the USTA and expanded to include a Tennis Health Index. . playing. (USA Sports Participation Partnership) Distribution Study – establishing the universe of tennis retail 3. These reports provide operational analysis so you can see how your business compares to others of similar size and scope. court construction companies and manufacturers and offers a comprehensive research package that focuses on every aspect of the Tennis Marketplace. ing the supplier/retailer interface. . new players. retailers. Court Activity Monitor grassroots programs and partici6. Boost your business. and for Court Contractors. some of the research available to Dealer Trend Reports – evaluatTIA members. And it’s easy to do that with research provided by the Research Overview TIA—and it can make a huge difThe Tennis Industry Association has ference for you and your busiput together a comprehensive ness. and retailer satisfaction and census reports.com to become a part of the Court Activity Monitor. Tennis Participation/ Tennis Health Index The Tennis Marketplace This year-end report provides an executive summary of all TIA research and market intelligence and include an overview from tennis participation studies. U.Making Your Numbers Your Research Source he Tennis Industry Association is the research source for facilities. providing elements that. In today’s challenging economy.
and brand image among frequent players. These reports enable participating companies to track market changes and For the latest determine their own market share..S. Audit Chart Decks are providers and congenerated from the Retail sumers to gain Audit. percent of gross revenue spent on rent. including USA Today. . The trend surpant satisfaction. June and Associates. is to assess the tracking dealers’ attieffectiveness of tudes toward their suppligrassroots proers and telling what grams and particidealers really are thinking. The Census Reports research and consist of confidential quarterly data provided updates on this by all manu.S. and within days. through more than 2. strings. www. The announcement of this key research generated widespread interest among the media. these quarterly reports (monthly reports for racquets) monitor racquets. salaries. TheSportsNetwork and Yahoo! Source: Sporting Goods Manufacturers Association tures. along Retailer Health Index with ratings of suppliers in Last year. insurance. Research for Manufacturers Specialty Store Retail Audit: Compiled from monthly reports from more than 75 representative retail outlets. the TIA has market. increasing 43% since 2000—far ahead of its nearest rivals. Increase Your Profits .TennisIndustry. Dealers who contribute to the audit receive a monthly Grassroots price-check report and a Surveys quarterly summary of For the last 20 the pro/specialty tennis years. Our goal pro/specialty dealers. Census Reports: The quarterly Census Reports conducted on racquets. Grow the Game . veys also include a Dealer Confidence Index. footwear and strings through the pro/specialty channel and tell what is selling at the brand and model levels. featured tennis as “The Fastest Growing Sport in America. Also. visit facturers on TennisInduswholesale tryNews. . balls and apparel evaluate buying and playing habits. . balls. .and late-season Consumer Reports on racquets.org 25 . reaching an estimated total audience of more than 230 million.information. including in numerous business. . face-to-face and online interviews with avid players across the country. The database can also be used to produce custom studies for manufacturers. Tennis Consumer Reports: Early. market. and only one of four sports to show an increase in participation in that time span.com. including the consumer industry experience comconfidence index. and business ratios such as revenue per court.000 in-depth. Dealers who al monitor to track performance respond to the survey in the pro/specialty retail marreceive a summary of the ket using several different indiresults to see how their cators. which are graphiinformation on the cal trend reports. strings and racquetball define the total size of the U. we added a bi-annuvarious areas.Tennis Growth Generates Media Hits Tennis continues to be the fastest growing traditional participation sport. shipments (dollars and units). compiled by an independent third-party accounting firm. Distribution Study: This report gathers retailer information from manufacturers to produce an indepth analysis of the size of the pro/specialty tennis racquet and footwear market by region. AOL Money News. pares to the marketplace. and the Wall Street Journal ran a piece titled “Is Tennis Hip Again?” More than 250 media outlets. . May 2009 RACQUET SPORTS INDUSTRY Join the TIA . impleDealer Trend Surveys: mentation and These biannual reports awareness of evaluate manufacturers’ grow-the-game performance among activities. utilities. footwear.” Other media outlets giving play to the story included Forbes.org. etc. consumer and tennis trade media. success. brand strength. quarterly surveyed facilities. more than 550 stories ran in the media in the U. The Reuters news service developed a story that ran worldwide.
Consumer queries on GrowingTennis. 26 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . Cardio Tennis or QuickStart Tennis “postcard” in the GrowingTennis System so that visitors and players can register for programs. Increase Your Profits .org and TennisConnect. Customers can register at any time of day or night. Also.com website. places to play.. which will allow customers to register at any time of day or night. Tennis. which not only serves as a central location for many programs and initiatives that the TIA and USTA use to boost tennis participation in the U.000 in 2007 to a whopping 2. facilities.000 in 2008.com has a complete schedule of workshops. increasing the convenience for you and your staff.com Online Enrollment GrowingTennis.com and more). With online program enrollment. TennisChannel. and there are nearly 150.” For retailers. If you’re not part of this system. All you have to do is log in at www. but also for consumers looking to play tennis or take lessons or clinics. and there’s information about co-op funding to help you market your programs. you need to join the thousands of providers who are enjoying the explosive growth that this system can deliver.” says TIA Executive Director Jolyn de Boer. . Information Technology specialists and consultants inside and outside the TIA help make it easy to sign up for and participate in key programs that not only help your business.com—as they search for programs. “Our websites. a link can be placed on your home page and on your Tennis Welcome Center. the TIA has recognized a changing consumer marketplace that demands 24-7 access to information and services. The TIA and USTA also offer additional options for payment collection and online court reservations.org . online court bookings with facilities using TennisConnect surpassed 1 million in 2008. A GrowingTennis Explosion! Last year saw unprecedented growth in utilization of the GrowingTennis System by tennis facilities. “When it comes to using technology to promote the game. GrowingTennis.050. the Tennis Industry Association has emphasized technology in connecting all areas of this business. Since 2006.S. 365 days a year.com or call the TIA for details. but help boost tennis play across the country. Visit GrowingTennis. these websites are the places to find out about and participate in what’s going on in the industry. participate in the Court Activity Monitor. Grow the Game . . or many years. and also for consumers.The TIA’s focus on technology is connecting you to your customers.TennisIndustry. Online enrollment means increased convenience not just for your staff. . . particularly through GrowingTennis. It’s customer service at its best. which then appear on popular consumer sites such as USTA. GrowingTennis. update your listing whenever you want.com.com. is the GrowingTennis. Each month. You can also get your facility listed for free in a national database (so that you will appear on key consumer websites such as USTA. TennisIndustry.com is the gateway to online enrollment for your tennis programs. www.growingtennis.S.com grew from 443. . Through the “GrowingTennis” System. And you can find out about online enrollment options for your tennis programs. and partners—have exploded. but also as a source of key information for the industry.com. and much more. TennisChannel. Tennis. media and more.000 registered players at TennisConnect sites. manufacturers. address this need. more than 2 million consumers use the GrowingTennis System to search for events. Total page views at GrowingTennis. F Your Online Industry Resources Technological Advance One of the main resources for the tennis industry in the U. you can register for many of the programs you’ve read about here.com Also. .com. organizations.com.org.com and many more. This system from the TIA allows tennis providers to promote their programs for free. there has been an 1800% increase in tennis facilities using the system to post their programs for consumers to find.
org is the information source for the industry. . . TIA features from past RSI issues. and a tennis media and manufacturer search.” TennisIndustryNews. create reports and more. 144 kids were registered online—almost half of the registrations took place after normal business hours. . GrowingTennis newsletters and archives.org or access online tennis forums.org The interactive TIA website TennisIndustry. Racquet Demo Center: Easily keep track of your demo racquets and even make demo racquets available for reservation online right from your website. Players receive email confirmations when they book a court and your facility receives notification when a reservation is made. industry newsletters. .org TennisConnect Pro version adds: TennisConnect Retailer adds: Tennis Connect • • • • • • • • • • • May 2009 RACQUET SPORTS INDUSTRY 27 . parents can sign their kids up for QuickStart Tennis at any time of the day or night. Visit TennisIndustryNews. Macon. Through the TIA’s partnership with Sports Marketing Surveys USA. court contractors. You’ll find the latest newsfeeds from Racquet Sports Industry magazine featuring TIA member news. Join the TIA .TennisIndustry. to fit any tennis business.com or contact Lindsey@tennisindustry. Tennis Connect Retailer Onlin e Components Online Catalog String Center Demo Racquet Center Court Scheduler Multi-Administrator Contact Manager Group Email E-Calendar Online Player Matching Website Builder TIA Membership Marketplace Research Affinity Benefits Merchant Card Services Optiona l Features TennisCollect Web Design Custom Navigation • • • • • • • • • • • • • • • • Tennis Connect Pro • • • • • • • • • • • • • Unlimited Group E-mail/Contact Manager: Your player database is stored on a secure server. links to industry resources and much more. quick links to industry partners. Increase Your Profits .org for industry updates. plus an official tennis industry calendar. details on programs. www. E-Calendar: The easy-to-use online form automatically updates your website to make it easy to promote events and programs. Grow the Game . and no more monthly web-hosting fees. and you can generate emails from any computer connected to the internet. then submit a shopping list request to you. visit TennisConnect. Your customers can browse the complete manufacturer inventory.TennisIndustry. Online Catalog: Showcase the brands you promote with an online catalog that is updated daily to include new products and styles. “Parents can register their kids when it’s convenient for them.TennisIndustry. TennisConnect.org and click on “Membership.org is your one stop search for industry news and information. In Macon. Manage distribution lists. The website also includes detailed searches of retailers. facilities. For more information. Online Player Matching: Find-a-game provides you with an online database of player profiles. The site contains research on trends in tennis. The TennisConnect version offers: TennisConnect Court Scheduler/Multi-Administrator Capabilities: Provides online court reservations (chose one or more courts) for 24/7 access by your authorized players. and automatic re-stringing reminder notices.org TennisIndustryNews. String Center: This workflow-based approach automates the restringing process (from racquet check-in to pick-up) and provides thorough tracking and documentation. .org or 843686-3036 x227. Sign up for free training webinars at TennisConnect.org is a powerful online business product that gives you the latest tools and technologies to help you manage and grow your business. Ga. & testimonials. Your players control their privacy settings and can search on their own. current TIA members can access key information that can help their businesses. including receipts. There are three versions of TennisConnect. TennisConnect.org TennisConnect Success Story Macon Tennis Program. media and organizations. tutorials. tennis manager and head pro for the city. .” Within 10 days of fliers being distributed at local elementary schools. members types. just visit www. If you’re not a TIA member. manufacturers. “With this program. the shop is always open!” says Carl Hodge. overdue alerts. thanks to a special online enrollment program run through TennisConnect. Website Builder: Upgrade or build a new website with our userfriendly content management tools and templates.
and much more. a company one of their business and devoted to helping educate merbrand-building tools: chants so they can make better deciBrand Slam. . your business needs to operate at peak efficiency. shipping fees. and other discounts for all TIA members through the Active. Additional discounts may apply when processing shipments online. (which handles editing for TIA Merchant Card Services The TIA TennisInsure program is designed to meet the insurance needs of your tennis facility or retail tennis business. . Members also can receive a free subscription to In-Tenn online magazine and can receive a half-price discount for Bob Larson’s Daily Tennis News. For full details of the program. You can enroll online. . a “promotisYou can save hundreds. 25 cents per transaction—one of the Marketing & most competitive Branding rates in the country. And. Increase Your Profits . tournaments or special events through a local or regional PR campaign. event tickets (including with TicketMaster) and much more. up to 20% on FedEx Ground and up to 70% on FedEx Freight. educational artiAce Publishing Group cles and more at capitalq. merchant and communications template. wants to help sands. the financial manager for Lobster Sports. and to finding quality tion worksheet. Through your membership in the TIA. or developing print or web content. league. and the Tennis Industry Association has benefits to help any type of business in this industry save money and boost profits. Adrenaline. payment solutions.23 percent. of dollars a year. car rental. putting together stories. tennis bags and more. www. Travel Discounts Receive a free one-year subscription to Racquet Sports Industry magazine. Upon renewal. 28 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . TIA members receive a 50% discount. and there are no minimum shipping requirements. TennisInsure was able to broaden our coverage and took the time to ensure that there was a clear understanding on our part while saving us thousands of dollars. .com. Insurance Discounts Publication & Media Discounts TennisInsure Success Story Lobster Sports “TennisInsure has truly been a lifesaver!” says Melissa Bush. TennisInsure saved us about $13. as a bonus. you can access the ness with a free copy of experts at CapitalQ. you can enjoy discounts with some of the country’s premier shipping companies. plus Communications.000 over the cost of our premiums for the prior policy period. Weather the Storm N ow. auto. you can reduce your costs and expenses—and boost your profits—with TIA tools and resources. to trophies. Check promotion marketing and out the equipment.” the award-winning RSI magazine) can help you with all your communications needs—staying in touch with members or clients. Our agreement with Preferred Card Services brings credit-card processing rates to as low as 1. TIA members drive busiIn addition. or Ad-IN. . contact the TIA directly. our sponsors are ready to help your business and your bottom line.TennisIndustry. drill programs. Increasing Your Profits And look for special offers from sponsors: TIA sponsors and partners have many special offers and discounts just for TIA members. liability. event. a solutions at competitive prices.In these challenging economic times. you can save on credit-card processing fees. Discounts also extend to dining and entertainment. if not thouing” agency. For instance. “As a small company. we’ve negotiated a 5% to 10% package discount for members through a highly rated (A+) national insurance company. we’re always looking for ways to save money without losing quality. a brand sions regarding their credit-card development and evaluaprocessing. travel. TIA members have access to a custom insurance program created to respond to your health. air. insurance.org . more than ever. property. FedEx Advantage: Members can save up to 32% on FedEx Overnight. for facilities and teaching pros that are part of the Tennis Welcome Center network.com network. The Sherry Group can help raise awareness of your new or existing tennis center. and the program is available for existing FedEx customers. Grow the Game . to lesson plans. From T-shirts. umbrella and work comp requirements. . you can save on tennis balls and beginner racquets. As a TIA member. Also TIA members can receive 25% off advertising rates from RSI. newsletters or special sections. press releases. Shipping Discounts The TIA Membership Card offers hotel.
And you can receive discounts on Polar heart-rate monitors and the opportunity to have a Rally for the Cure Partnership. window decals. • Online enrollment and sign-up options for consumers. Walnut Creek. Plus. • Co-op dollars from $250 to $2. • Cardio Tennis Marketing Kit includes: 6’ x 4’ banner. . Cardio Tennis site or QuickStart Tennis site. or call us for details. • Password-protected online marketing and media tools to expand your program. and many more. and industry organizations in an effort to get more people to play tennis and stay in the game.org May 2009 RACQUET SPORTS INDUSTRY 29 . GrowingTennis Success Story Rudgear Park. • The opportunity to receive additional media publicity though the TIA’s public relations partner. Grow the Game . Cardio Tennis magnets and postcards.” your information will automatically appear on key consumer websites. EST. . EST for a complete Webinar schedule and to sign up. • An opportunity to be listed as one of the Top 50 TWCs. marketing. “My whole business has been started and has succeeded because of the TIA. QuickStartTennis. GrowingTennis. and gain local media exposure. You’ll be able to post your tennis programming information for free on the GrowingTennis. . Visit GrowingTennisTraining.TennisIndustry. receive a plaque to hang in your facility. TIA.com system—so hundreds of potential customers can find you easily on major tennis websites.com. and with that support on his side. www.m.com. & Thur. there are additional benefits for all official Tennis Welcome Center.com.com and receive free promotional and marketing tools when you register your facility as an official Tennis Welcome Center. .m. he’s built Rudgear Park into a local tennis hotspot. Make Money Without Spending Money! Growing Tennis Training Workshops/Making Money With Cardio Tennis Looking for more ideas and tips to help you save money and run your business more efficiently? Go to a GrowingTennis Webinar/Presentation or a Cardio Fr ee T r a i n i n g ! Tennis Workshop.com. The Benefits of Using the GrowingTennis System Become an official Cardio Tennis or Tennis Welcome Center site and you’ll be able to take advantage of many benefits to help you grow your business.” Join the TIA .Go to GrowingTennis. Plus discounts on music for your Cardio Tennis program at Power Music and ClickMix. It will show you how to Sign up at get the most out of the GrowingTennis System. media and music CDs. The free interactive. TWC stickers. • One-year subscription to Racquet Sports Industry magazine. . Being an independent professional at a small park doesn't give me the luxury of ‘high power’ marketing. The program is supported by the USTA. including priority placement on USTA.com! List your facility and programs for free! When you sign up on the GrowingTennis System and fill out the “postcard. Calif. bumper stickers. CardioTennis.” says USPTA pro Brett Stephenson. business cards. James Blake Cardio Tennis Poster.” Stephenson has been involved in GrowingTennis.com.com.500 to market and advertise your program. Increase Your Profits . Heart Rate Range Poster. “The joint websites are my only source of advertisement. You can also add payment options through Active and TennisConnect. The Sherry Group. including free official marketing kits. This simple sign-up registration will make it easier for your customers and for you.com 2 p. Other sites where consumers will be able to search and find your listing include Tennis. • Monthly GrowingTennis E-Newsletter. TennisChannel. “Players in this area now have a full-service tennis opportunity without having to pay dues or join an expensive country club. too. TennisWelcomeCenter. Cardio Tennis brochures. . hands-on Webinars are every Every Mon. Cardio Tennis and QuickStart Tennis sites that include: • Access to 11 free program-specific drills on tennisdrills.tv and a discount membership to gain access to more than 700 drill videos.com for three years. fliers.com. and resource manual. Monday and Thursday at 2 p. • Tennis Welcome Center Marketing Kit includes: 3’ x 6’ banner. MyTennisCenter. Online Enrollment: Consumers can sign-up for your programs online when you list them through the GrowingTennis System. You can do your part to help grow the game by making your program and your facility part of the GrowingTennis System.
.Consumer Trends . Cissel Mfg. PTR.Participation .I n d u s t r y Co n t a c t s 13.Na ti o n a l d a t a b a s e 20. Inc.Cost of Doing Business Studies . Oncourt Offcourt Playmate Ball Machines Sports Tutor Rocky Mountain Sports Armor Crack Repair ESPN Havana Bob's New Balance Own The Zone Sporting Goods LLC Rebounces TennisMD Tennis Life And the 400+ Affiliate. Participating Partners & Allied Member Organizations Participating Partners Supporting Members 24hTennis Club Corp Club & Resort Tennis Services Fromuth Tennis J. USPTA.TWC’s .“OnTheRoad” Event Schedule Support for Unified Mission Industry partners working together: Manufacturers.QuickStart .Retail Audit .State of Industry .Member Support Thank you to our industry partners who support our efforts to grow the game and the economic vitality of tennis.Workshops . TennisConnect and Individual members who support the tennis industry. Tennis Canada Adrenaline LLC DecoTurf Golfsmith Golf & Tennis Lobster Inc.Growth Story .000 .Environment Growing Tennis System .Newsletters .TennisConnect .CardioTennis .Census Shipments .Consumer Searches Grow The Game Initiatives .Dealer Trends . Associate. NGI Sports Palmilla Tennis Club RSN Promotions Inc. Co. USTA. Join the TIA now! Call 843-686-3036 or visit www.Co-op Funding .Hall of Fame .org .000 fa ci li t ie s . allied organizations and others to grow game/businesses .TennisIndustry.Careers .A.Press Releases .Information Source 80+ Reports .Consumer Studies Positive PR & Communications .Tennis Forum .