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SAIL

-There is a little bit of SAIL in everybody's life

Steel Authority of India Limited (SAIL) is an
Indian state-owned steel making company based in New Delhi, India .
It is a public sector undertaking, owned and operated by
the Government of India with an annual turnover of INR 44,452 Crore
(US$ 6.83 Billion) for fiscal year 2016-17. Incorporated on 24 January
1973, SAIL has 78,333 employees (as of 01-Jan-2018). With an annual
production of 14.38 million metric tons, SAIL is the largest steel
producer in India and one of the largest steel producers in the
world . The Hot Metal production capacity of the Company will further
increase and is expected to reach a level of 50 million tonnes per
annum by 2025. Shri P.K Singh is the current Chairman of SAIL.

SAIL operates and owns 5 integrated steel plants
at Bhilai, Rourkela, Durgapur, Bokaro and Burnpur(Asansol) and 3
special steel plants at Salem, Durgapur and Bhadravathi. It also owns
a Ferro Alloy plant at Chandrapur. As a part of its global ambition, the
company is undergoing a massive expansion and modernisation
programme involving upgrading and building new facilities with
emphasis on state of the art green technology. According to a recent
survey, SAIL is one of India's fastest growing Public Sector Units.
Besides, it has R&D centre for Iron & Steel (RDCIS), Centre for
Engineering and Technology (CET), Management Training Institute
(MTI) and SAIL Safety Organisation (SSO) located at Ranchi capital
of Jharkhand.

History
1959–1973
SAIL traces its origin to the Hindustan Steel Limited (HSL) which was
set up on 19 January 1954. HSL was initially designed to manage only
one plant that was coming up at Rourkela.
For Bhilai and Durgapur Steel Plants, the preliminary work was done
by the Iron and Steel Ministry. From April 1957, the supervision and
control of these two steel plants were also transferred to Hindustan
Steel. The registered office was originally in New Delhi. It moved to
Calcutta in July 1956, and ultimately to Ranchi in December 1959.
A new steel company, Bokaro Steel Limited (Bokaro Steel Plant), was
incorporated on 29 January 1964 to construct and operate the steel
plant at Bokaro. The 1 MT phases of Bhilai and Rourkela Steel Plants
were completed by the end of December 1961. The 1 MT phase of
Durgapur Steel Plant was completed in January 1962 after
commissioning of the Wheel and Axle plant. The crude steel
production of HSL went up from 1.58 MT (1959–60) to 1.6 MT. The
second phase of Bhilai Steel Plant was completed in September 1967
after commissioning of the Wire Rod Mill. The last unit of the 1.8 MT
phase of Rourkela – the Tandem Mill – was commissioned in February
1968, and the 1.6 MT stage of Durgapur Steel Plant was completed in
August 1969 after commissioning of the Furnace in SMS. Thus, with
the completion of the 2.5 MT stage at Bhilai, 1.8 MT at Rourkela and
1.6 MT at Durgapur, the total crude steel production capacity of HSL
was raised to 3.7 MT in 1968–69 and subsequently to 4 MT in 1972–
73.IISCO was taken over as a subsidiary in 1978 and later merged in
2006.

Holding Company
The Ministry of Steel and Mines drafted a policy statement to evolve a
new model for managing industry. The policy statement was
presented to the Parliament on 2 December 1972. On this basis the
concept of creating a holding company to manage inputs and outputs
under one roof was mooted. This led to the formation of The Steel
Authority of India Ltd. The company, incorporated on 24 January 1973
with an authorised capital of Rs2,000 crore (US$300 million), was
made responsible for managing five integrated steel plants at Bhilai,
Bokaro, Durgapur, Rourkela and Burnpur, the Alloy Steel Plant and
the Salem Steel Plant. In 1978 SAIL was restructured as an operating
company.

Major Units

1. Rourkela Steel Plant (RSP) in Odisha set up with German
collaboration (The first integrated steel plant in the Public Sector
in India, 1959)
2. Bhilai Steel Plant (BSP) in Chhattisgarh set up with Soviet
collaboration (1959)
3. Durgapur Steel Plant (DSP) at Durgapur, West Bengal set up
with British collaboration (1965)
4. Bokaro Steel Plant (BSL) in Jharkhand (1965) set up with Soviet
collaboration (The Plant is hailed as the country’s first Swadeshi
steel plant, built with maximum indigenous content in terms of
equipment, material and know-how)
5. IISCO Steel Plant (ISP) at Burnpur in Asansol, West Bengal

SAIL Refractory Unit. SAIL Consultancy Organisation 4. Ranchi Road in Jharkhand Central Units 1.SAIL Refractory Unit (SRU) 1. SAIL Refractory Unit. Tamil Nadu 3. Visvesvaraya Iron and Steel Limited (VISL). West Bengal 2. Alloy Steel Plant (ASP). Bhilai in Chhattisgarh 3. Salem Steel Plant (SSP). Karnataka Ferro Alloy Plant 1. Ramgarh in Jharkhand 4. at Bhadravathi. IFICO. SAIL Refractory Unit. Bhandaridah in Jharkhand 2. Chandrapur Ferro Alloy Plant (CFP) in Maharashtra Refractory Plants .Special Steel Plants 1. Research and Development Centre for Iron and Steel 3. Environment Management Division Joint Ventures NTPC SAIL Power Company Limited (NSPCL) . Centre for Engineering and Technology 2. Durgapur. SAIL Refractory Unit.

The company shall commence cement production at Bhilai by March'2010.1 MT cement plant at Bokaro utilising slag from BSL. Arjun Munda in 2012.) Limited . Bokaro JP Cement Ltd SAIL has incorporated another joint venture company with M/s JaiPrakash Associates Ltd to set up a 2. Bokaro Jaypee cement plant opening ceremony was held by the chief minister of Jharkhand shri. The project implementation is under progress with commencement of cement production likely by July 2011.). Durgapur and Bhilai with a combined capacity of 314 MW. Founded in February 2001. The commercial generation of Unit 1 commenced in April 2009 and the Unit 2 in October 2009. SAIL&MOIL Ferro Alloys (Pvt.2 MT slag based cement plant at Bhilai. It manages the captive power plants at Rourkela. Bhilai JP Cement Ltd SAIL has incorporated a joint venture company with M/s Jaiprakash Associates Ltd to set up a 2. whereas clinker production at Satna shall start within 2009. (NTPC Ltd. 900 billion till date) but also runs the world's largest marketplace for steel. is a 50:50 venture promoted by SAIL and TATA Steel. it is today not only India's largest ecommerce company (having transacted worth over Rest. (SAIL) and National Thermal Power Corporation Ltd. Mjunction services limited mjunction services limited operating in Information Technology and the Internet. It has installed additional capacity by implementation of 500 MW (2 x 250 MW Units) power plant at Bhilai.A 50:50 joint venture between Steel Authority of India Ltd.

SAIL.000 MT capacity along with balancing facilities and auxiliaries. Development of mines through outsourcing SAIL has decided to outsource development of two virgin iron ore mines at Rowghat in Chhattisgarh and Chiria in Jharkhand with an annual capacity of 14 and 15 million tonnes. The development of each mine is likely to cost between ₹1.000 crore (US$150 million) – 1. Calicut and also to set up.SAIL has incorporated a joint venture company with Manganese Ore (India) Ltd on 50:50 basis to produce ferro-manganese and silico- manganese required for production of steel. Ltd SAIL has incorporated a joint venture company with TATA Steel for joint acquisition & development of coal blocks/mines. Limited International Coal Ventures Private Limited is a special purpose vehicle set up to achieve the target of making steel PSUs self-reliant in the area of coking coal. SAIL SCL Limited A 50:50 JV with Government of Kerala where SAIL has management control to revive the existing facilities at Steel Complex Ltd. Coal India Limited and other target countries. a joint venture company has been incorporated composed of five central PSU companies i.200 crore (US$180 million). S&T Mining Company Pvt. respectively. . Rashtriya Ispat Nigam Limited (RINL). develop and manage a TMT rolling mill of 65.e. New indigenous opportunities for coking coal development are being explored by the Joint Venture company for securing coking coal supplies. International Coal Ventures Pvt.

K Singh is the current chairman of SAIL. the other venturers are Coal India. [17] Prior to this. fabricated components/parts of railway vehicles. distribute and export railway wagons. Aside from Steel Authority of India Limited. for the domestic market. Ownership and management The Government of India owns about 75% of SAIL's equity and retains voting control of the Company. ICVL acquired a 65 percent stake in the Benga coal mine from the Rio Tinto Group in July 2014. An . SAIL RITES Bengal Alloy Casting Pvt. It will manufacture. sell. Earlier in July 2015. Mr. wagon prototypes. Burnpur (West Bengal). Rashtriya Ispat Nigam. enjoys significant operational and financial autonomy. market. However.International Coal Ventures Private Limited ICVL is a joint venture of five companies owned by the Indian government. and commercial production would begin from 2014. etc. P. The total investment for this project would be ₹210 crore (US$31 million) in West Bengal. P.K Singh took over as the Chief Executive Officer (CEO) of Durgapur Steel Plant in 2012. including high-end specialised wagons.. National Minerals Development Corporation and National Thermal Power Corporation. he was given the additional charge of CEO of IISCO Steel Plant. SAIL. Limited SAIL has signed a 50:50 joint venture with Burn Standard Company Limited for setting up a wagon components manufacturing facility at Jellingham in West Bengal's Purba Medinipur district. rehabilitation of industrial locomotives. by virtue of its Maharatna status.

There has been a continuous reduction of headcount over the past few years due to enhanced productivity and rationalised manpower. the Company is also making efforts for development of new coking coal blocks at Tasra and Sitanalla. which is an increase of 1% over the previous year. Odisha and Karnataka are being explored. the remaining through imports. The total requirement of its main raw material. is met through its captive mines. new iron ore deposits in the states of Rajasthan. Achievements AWARDS & ACCOLADES WON DURING THE YEAR Company Level • Steel Authority of India Limited won 7 Prime Minister's Shram Awards (involving 26 employees) for the year 2015. Singh also worked in IISCO Steel Plant. he started his career in SAIL at its Bokaro Steel Plant in 1980. It also generated 710 MW of electricity during FY2014- 15.352 employees.9 million tonnes of crude steel by operating at 103% of its installed capacity. . Operations As of 31-Mar-2015. For improving coking coal security.368 (as of 31-Mar-2002). In addition. Chhattisgarh. Maharashtra. SAIL produced 13. capacities of existing iron ore mines are being expanded and new iron ore mines are being developed.alumnus of IIT-Roorkee. as compared to 170. Bokaro Steel Plant and Bhilai Steel Plant. • SAIL has won 10 Vishwakarma Rashtriya Puraskar Awards (involving 42 employees) for the performance year 2015. To meet its growing requirement. SAIL has 93. Durgapur Steel Plant. iron ore. Madhya Pradesh. Around 24% of its coking coal requirements are met from domestic sources.

• SAIL has won Gold Trophy of "SCOPE Meritorious Award for Best Practices in Human Resource Management" for the year 2014-15. 2016. • 17 Quality Circle Teams won awards (15 Par Excellence and 2 Excellence) from QCFI during their 30th National Convention on Quality Concepts. • SAIL has won Golden Peacock Award for Corporate Governance. Rourkela Steel Plant . • Vayoshreshtha Samman for the "Best Public Sector Organization in Promoting the Well Being and Welfare of Senior Citizens" on the occasion of International Day for Older Persons at VigyanBhawan. in the State Level Sustainable Energy Awards-2016 by Chhattisgarh State Renewable Energy Development Agency (CREDA). India. • SAIL was awarded the Ispat Rajbhasha Trophy for the year 2014-15 for SAIL's best official language implementation. by the Institute of Directors. New Delhi on 1st October. • SAIL bagged the Governance Now PSU Award 2016 under the award category 'Relative Growth & Adaptation'. Bhilai Steel Plant • CII-Exim Bank Business Excellence Award 2016 organized by the CII Institute of Quality. for the year 2016.16. • Best Chapter Award for QCFI Bhilai Chapter in the event "NCQC- 2016" held in Raipur for significant contribution towards Quality propagation. Durgapur Steel Plant • 10 Quality Circle Teams won awards (8 Par Excellence and 2 Excellence) from QCFI during their 30th National Convention on Quality Concepts. • NARAKAS Bhilai-Durg bagged the "Madhya KshetriyaPrathamPuraskar" for the year 2015-16. • Excellence Award in the category of Integrated Steel Plants under Iron & Steel Sector for the year 2015.

Health & Environment in the Steel Industry (JCSSI). Health & Environment in the Steel Industry. Group (B) (Special Steel Plant)' by Joint Committee on Safety. • Ispat Suraksha Puraskar for 'No fatal accident' involving Contract Labour during the Calendar Year 2016 under Scheme-IV Group (B) (Special Steel Plant). • Coal & Coke Zone and Steel and CCM Zone bagged 'Zero Fatality' awards for the years 2015 and 2016 respectively from the Joint Committee on Safety. • CII EXIM Bank Business Excellence Award for Strong Commitment to Excellence for the year 2015-16. Group (B) (Special Steel Plant). • Energy Management Department. . Salem Steel Plant • Ispat Suraksha Puraskar for 'No fatal accident' during the Calendar Year 2016 under Scheme-II. • 8 Quality Circle Teams won awards (6 Par Excellence and 2 Excellence) from QCFI during their 30th National Convention on Quality Concepts. First Prize in CII (ER) Productivity Awards 2016. Bokaro Steel Plant • Golden Peacock HR Excellence Award for the year 2016 • Gold Award in Training Excellence Category at the 6th Annual Greentech HR Award for the year 2015. Group (B) (Special Steel Plant)'by Joint Committee on Safety. Health & Environment in the Steel Industry. • 6 Quality Circle Teams won awards (1 Par Excellence and 5 Excellence) from QCFI during their 30th National Convention on Quality Concepts. • Ispat Suraksha Puraskar for 'No fatal accident occurred involving Contract Labour during the Calendar Years 2015 & 2016 under Scheme-II. Visvesvaraya Iron & Steel Plant • Ispat Suraksha Puraskar for 'No fatal accident occurred during the Calendar Years 2015 & 2016 under Scheme-II.16.

• National Award for the Empowerment of Persons with Disabilities- 2016. . is in the process of modernising and expanding its production units. was estimated to get an investment of Rest. (Best Employee with Disabilities under Hearing Impairment Category) from Hon'ble President of India on 03. raw material resources and other facilities to maintain its dominant position in the Indian steel market.2016 at Vigyan Bhawan. The plant. 4. Research & Development Centre for Iron & Steel • National G-cube (Good Green Governance) Award 2016 at Delhi on Earth Day. Future Plans SAIL.On 25 May 2012. which was proposed to be the first steel plant of such scale in the state.400 crore. for setting up of a Railway Wagon factory of approximately ₹210 crore (US$31 million). This project will create an approximate 75. 2016. New Delhi.12.300 jobs. Raw Materials Division • 8 Quality Circle Teams won awards (5 Par Excellence and 3 Excellence) from QCFI during their 30th National Convention on Quality Concepts. 22nd April. The company also looking to establish one full capacity integrated plant in Andhra Pradesh or Telangana and surveying the possibilities to set up the plant. Steel Authority of India Limited entered into a Memorandum of Understanding with the Government of West Bengal and Burn Standard Company Ltd.

. DURGAPUR STEEL PLANT (DSP) .

one bloom-cum-round caster and a new Medium Structural Mill. improvement in productivity and quality. Over the years plant has developed various types of wheels as per need of Railways. one Bloom caster. reduction in cost of production & minimization of environmental pollution. three Ladle Furnaces. DSP is certified under the ISO 9001: 2008 standard of Quality Management System (QMS). SA . New facilities have been added after the last modernization in nineties – two new rebuilt coke oven batteries. ISO 14001: 2004 standard of Environment Management System (EMS).40 MTPA. OHSAS 18001: 2007. CDI in Blast Furnaces.Blooming Mill route  Sustenance/De-bottlenecking of existing facilities to overcome present constraints  Capacity of the plant will increase in hot metal at 2.20 MTPA and Saleable Steel at 2. conservation of energy. Crude Steel at 2. DURGAPUR STEEL PLANT. Unique feature of this plant is its Wheel & Axle Plant for making forged wheels and axles catering to Indian Railways.8 MTPA during the last modernization in nineties with the prime objective of achieving higher level of production. Wheels are tested in International Test House and found of higher standard. DSP is currently implementing its Modernisation & Expansion Plan (Phase-I) with main objectives:  Conversion of available semis into value added rolled products  Near 100% concast production with phasing out of top pouring ingot. Plant is poised for crude steel production almost 100% through concast route. Plant is equipped with CO-BF-BOF process of steel making.DSP Durgapur steel plant was set up in the late fifties with an initial production capacity of 1 MPTA (million ton per annum) crude steel which was progressively increased to 1.12 MTPA.

27' North and 88. its geographical location is defined as 23. the picturesque park.000 dwelling units. Township: The Durgapur Steel Plant Township is spread over a sprawling 40 sq. a stadium with a sitting capacity of 15. environmental and economic benefits to the communities in which it operates. CSR projects are carried out. ASP and other business associates. It is situated on the banks of the Damodar river. .000. The plant is performing beyond its rated capacities consistently and the production and TE parameters are at best ever levels. a number of cultural centres. The other amenities include schools. etc. Location: Situated at a distance of 158 km from Calcutta. And it has housing facilities for the employees of DSP. 29' East. DSP has contributed in a major way which has produced social. Contribution to the region's development : Over the years. a 640 bed hospital with modern medical facilities. The Grand Trunk Road and the main Calcutta-Delhi railway line pass through Durgapur. Durgapur Steel Plant is also playing major role in encouraging and developing small-scale industries in the region. ISO 27001:2013 Information Security Management System (ISMS) and ISO 50001:2011 Energy management System. both primary and secondary.8000: 2008. kms and has more than 25.

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Concept The 'marketing concept' proposes that in order to satisfy the organizational objectives. determining distribution.WHAT IS MARKETING? Marketing: Is the study and management of exchange relationships. developing a communications strategy. Marketing and Marketing Concepts are directly related. because the academic study of marketing makes extensive use of social sciences. which included advertising. and visioning long-term market development goals. art director. brand management. mathematics. advertising. sociology. product design. Many parts of the marketing process (e. keep and satisfy the customer. anthropolo gy and neuroscience. The process of marketing is that of bringing a product to market in which includes these steps: broad market research.g. it can be concluded that Marketing is one of the premier components of Business Management . However. an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. budgeting. pricing and promotion strategies. economics. copywriting etc.the other being. psychology. the profession is now widely recognized as a science. Marketing practice tended to be seen as a creative industry in the past.) involve use of the creative arts. With the customer as the focus of its activities. market targeting and market segmentation. distribution and selling. allowing numerous universities to offer Master-of-Science (MSc) programs. . Marketing is used to create.

such as the need for food. water and shelter. they have the potential to become economic demands. a rich understanding of these concepts is essential: Needs: Something necessary for people to live a healthy. When needs remain unfulfilled. In addition. stable and safe life. Wants: Something that is desired. characteristics. Customer needs are central to market segmentation which is concerned with dividing markets into distinct groups of buyers on the basis of "distinct needs. such as the need to belong to a family or social group and the need for self-esteem. . a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs.Wants are not essential for basic survival and are often shaped by culture or peer-groups. Needs can be objective and physical. or behaviors who might require separate products or marketing mixes. or subjective and psychological. Marketing research. Given the centrality of customer needs and wants in marketing. Demands: When needs and wants are backed by the ability to pay." Although needs-based segmentation is difficult to do in practice. there is a clear adverse outcome: a dysfunction or death. is often concerned with identifying the consumer's unmet needs. wished for or aspired to. has been proved to be one of the most effective ways to segment a market. conducted for the purpose of new product development or product improvement. wants or expectations in a unique way." Needs-based segmentation (also known as benefit segmentation) "places the customers' desires at the forefront of how a company designs and markets products or services.

CMO is primarily responsible for marketing of steel items. it is working towards empowering the small steel . alloy and special steel products. as well as stainless steel produced by the steel plants of SAIL. including carbon. 46 Warehouses (25 Departmental & 21 CA yards) equipped with mechanised handling systems. and 10 operational Customer Contact Offices function in a synchronised manner to deliver quality SAIL steel to every corner of the country. CMO's network of 37 Branch Sales Offices. the ISO 9001:2015 certified Central Marketing Organisation. Backed by a strong ERP system.SAIL’S MARKETING SETUP: Central Marketing Organisation SAIL's marketing set-up. Even as SAIL strengthens India by participating in vital projects of national importance. is India's largest industrial marketing set-up.

The customer-friendly approach of CMO is backed by practical after-sales service. Already. CMO provides single. close monitoring of order servicing and feedback analysis through a Customer Satisfaction Index are established norms at CMO. . SAIL has introduced a Rural Dealership Scheme. Apna SAIL shops across the country have emerged as the preferred destination for small consumers of quality steel. Extensive customer contact along with product and segment specialisation. To ensure further penetration of quality steel products in the country’s hinterland. Through the process of Key Account Management. steel rebars and roofing materials being provided by SAIL’s rural dealers in various blocks and talukas of the country are adding contemporary dimensions to rural lifestyles.consumer in remote areas of the country by making SAIL steel available through the company’s ever-widening dealer network. and even consultancy and after-sales service. order tracking to delivery. This strategic initiative is also important in view of the fact that rural consumption of steel in the country is projected to grow manifold.window service to key customers across the country for every business transaction from enquiry to order booking. giving shape to the company’s long-term objective of providing a countrywide framework for ease of procurement and supply of essential steel items for the common Indian. SAIL has the country's largest steel retail network today.

MARKETING DEPARTMENT OVERVIEW OF SAIL’S DURGAPUR STEEL PLANT: .

Scrap and other scrap arising)  Iron Scrap (PCM Scrap & UPIS from Slag Bank)  Other Waste Products  Idle Assets & Misc. TMT Backends <5. . • Facilitate timely disposal of various items which is necessary for Plant operations. Stores Items • Supporting ASP by supplying steel scrap & Misc. items on IPT. FUNCTIONS AND RESPONSIBILITIES OF MARKETING DEPARTMENT • Generating revenue through Disposal/Sales of  By Products (Coal Chemicals & BFG Slag)  Saleable Steel (Assorted Blooms & Billets.5m)  Steel Scrap(Mixed Str. • Contribute towards housekeeping & cleanliness in Plant.

AGM MANAGER JR. JR. MATERIAL MANAGEMENT Purchase Store Marketing MARKETING GM DGM SR. MANAGER MANAGER .

E-auction Sale 2. Price Circulars indicating ruling prices are put up on Notice Board. Inter-Plant Transfer 5. In case of Fixed Price mode. 2.MODES OF SALE AT MARKETING DEPT. For sales through Fixed Price mode. Tender Sale (sealed bids) 4. Fixed Price Sale 3. purchase requisitions are received on First Come First . Marketing Department prepares an Auction Catalogue for every auction containing the list of items available for sale along with respective quantities. MOU(memorandum of understanding) DEFINING THE PROCESSES 1. The Catalogue is published on SAIL and e-auction service provider’s website and also on the Notice board as per schedule. Materials are generally sold through the following three modes as per guidelines issued by Corporate Materials Management Group (CMMG): 1. For sales through e-auctions.

H1 bids are approved by the Chief Executive Officer. MAJOR ITEM CATEGORIES . 4. 5. A memorandum of understanding (MOU) is a type of agreement between two (bilateral) or more (multilateral) parties. Based on the recommendations of the committee. 3. DSP for the sale.For example: ASP to DSP or DSP to BSL to BSP etc. indicating an intended common line of action. Different committees have been appointed by the Chief Executive Officer to recommend the reserve/fixed prices of various items for sale through tender/e-auction/fixed price modes. Materials are also supplied to sister Plants on Inter- PlantTransfer basis (book-adjustment). It expresses a convergence of will between the parties. highest bids (H1 Bids) are reviewed by the Tender/Auction Committee. It is a more formal alternative to a gentlemen's agreement. The Pricing Committee recommends the prices of various items for sale on fixed price mode to the Chief Executive Officer. It is often used in cases where parties either do not imply a legal commitment or in situations where the parties cannot create a legally enforceable agreement. Serve Basis.DSP has long term agreement with Birla Cement. In the case of Tender/ e-Auction. DSP for his approval.

Power Plant Cinder. • Idle Assets/Miscellaneous Scrap/Obsolete Spares PRODUCTS SR. CRUDE TAR PARTIALLY DISTILLED 5. BENZENE (NITRATION GR) 3. UNPROCESSED CRUDE COAL TAR 10. NO. Lime fines. ITEM DESCRIPTION – COAL CHEMICALS 1. • Secondary Steel: Assorted CCP Items (Billets & Blooms). Ammonium Sulphate (Crystal). etc. Refractory Bricks. Steel Turning & Boring. etc. Unprocessed Iron Scrap (UPIS). IG TOLUENE 7.F. • Iron Scrap: PCM items. Round Ingot. Mixed Structural Scrap. Flue Dust. • Miscellaneous items: Blast Furnace Granulated Slag. Crude Tar Partially Distilled (CTPD). Unprocessed Crude Coal Tar. • Coal Chemicals: Crude Coal Tar. Mould Splashings. NAPHTHALENE FLAKES 9. ITEM DESCRIPTION – MISCELLANEOUS ITEMS . Slag. B. TMT Backends. etc. etc. Rejected Wheels & Axles. LIGHT OIL 8. CRUDE BENZOL SR. CRUDE COAL TAR 4. etc. AMMONIUM SULPHATE (CRYSTAL) 2. NG Benzene. NO. • Steel Scrap: Cobbles & Cuttings. HEAVY CREOSOTE OIL 6.

SCRAPPED ROLLS STEEL FULL BELOW 10T . ITEM DESCRIPTION – STEEL SCRAP 1. U/R B/BATS AL SI BRICKS 30-42% AL203 12. OXYGEN GAS THROUGH PIPELINE 10. SCRAPPED ROLLS STEEL BROKEN BELOW 10T 9. SCR/REJ ALLOY FORGE FULL STEEL ROLL >15T 5. NO. FERROUS SCRAP (I&S) (SB) 0-10MM 17. MOLTEN BF SLAG 9. MIXED STRUCTURAL SCRAP 3. STEEL TURNING AND BORING 2. LIME FINES 0-10MM FROM UNDERSIZE BUNKER 6. MIXED COKE 0-200MM 8. SCRAPPED ROLLS ASG BROKEN BELOW 10T 7. SCRAP HAMMER/FORK ENDROLLS STEEL FULL < 10T 6. LIQUID NITROGEN 7. SCRAPPED ROLLS ASG FULL BELOW 10T 8. FLUE DUST 4. U/R SCRAPPED CARBON BLOCK SR. B F SLAG 2. MM ROLLS SPOILS SHEAR CUT 4. WASTE GAS CLEANING DUST 16. 1. USED BRICKS/BATS HIGH ALUMINA SILICATE 15. BF SLAG GRANULATED 3. USED & SCRAPPED SLIDE GATE REFR PLATES 14. LIME FINES 5. POWER PLANT CINDER 11. U/R BROKEN MAG CARBON (MGO-C) MGT BRICKS 13.

90 4479.92 7243.17 7410.56 17245.Lakh) APP Actual %full APP Actual 1 COAL CHEMICALS 68475 68403 100 14822. 4 IRON SCRAP 21101 23702 112 3543.72 48693. TOTAL 912811 979601 107 44882. 7 IPT Items 19110 19309 101 4937. etc.68 7288. 2 SALEABLE STEEL 26000 23426 90 7171. 5300. 5 MISCELLANEOUS ITEMS* 762125 816649 107 5529. IDLE ASSETS/Obsolete items 6 .00 985. . (MT) Value (RS . 3573 .49 4039. APP AND ACTUAL SALES TARGET 2017-18 Qty. 3 STEEL SCRAP(Arising) 16000 24539 153 3577.

our major BFG Slag buyer.APP FULFILLMENT COMPARISON CHALLENGES • Falling NSR of Coal Chemicals due to lower crude oil prices • Poor domestic steel market scenario due to cheaper imports which has lower the NSR for secondary steel items • Political turmoil in Nepal. . has led to huge stock of BFG Slag and lowered NSR for disposal.

181/t).07 Cr as H-1 bid. • Poor domestic steel market scenario due to cheaper imports resulting in lower NSR. against which lifting is in process.5M. • Among all sister plants. Ammonium Sulphate (Rs.5M TO <5. 11500/t for 45000 t of UPIS and Rest. 700/t). PROCESSED SPOUT JAM. ASSORTED MIXED STRUCTURAL 1. • Slow Rate of Disposal of Assorted Billets from CCP due to AIWIB mode of delivery RECENT HIGHLIGHTS • Successfully e-auctioned BF-1 fetching 11. • Limited Demand for Assorted Blooms in local market. • 44 new customers have been added since April’15-July’16. DSP has highest price of BFG Slag (Rs. for 33 years for supply of 4 lakh MT(approx) of BFG Slag and Molten Slag is almost in completion phase. • New material added for sale: Crude Benzol. • Renewal of MOU between DSP and Birla Corporation Ltd. • Tender/Auction of Slag Bank contract(2016-19) fetching Rest. 4200/t). 11500/t)and Lime Fines (Rs. Flue Dust (Rs. 555/t for 625000 t of 0-20 mm Ferrous Fraction. .

THREE YEARS SALES YEAR APP ACTUAL % ACHIEVEMENT 2015-16 447.83 381.84 360.01 86% 2017-18 376.44 85% 2016-17 396.19 342.05 96% .

System generated email that is sent to their registered email ids. it was found that customers were dissatisfied with the time taken for issuance of sale offer and delay in information regarding bid acceptance. M/s mjunction services limited • Regular surveys through vocational trainees • Customer Meet Corrective actions based on Customer Feedback Forms • Through the customer feedback. • Action: Customers also get sale offers online via. • Action: Process initiatives were taken and now customers get an automated email as soon as the bids are accepted. CUSTOMER FEEDBACK MECHANISM • Quarterly Customer Feedbacks through Customer Feedback Form • Regular interaction with the authorized representatives of the customers • Pre-auction and post-auction interaction with customers • Feedback from customers via. .

• Customer Satisfaction Index • Plant Marketing Department sells Secondary Products on a ‘no- complaint’ basis. • Payment and receipts through online fund transfer mode (RTGS/NEFT etc. etc.) was implemented based on customer feedback • Further corrective actions are: reduction in permanent EMD structure. • Calculation of Customer Satisfaction Index (CSI) was introduced in Marketing Department in 2012-13 with the objective of improving sales services. provision of joint testing of material.Surveys by vocational trainees • Every year. • Sales are based on arisings and scrap generations. a number of vacational trainees conduct surveys for various products/by-products as a part of their curriculum. . provision of one time LOI for customers with permanent EMD. • These surveys help in identifying the problems faced by the customers with respect to DSP’s secondary products and thereby taking corrective actions. Customer Meets • A Customer Meet was organized for the customers of tar and benzol products on 26th September 2012 • Their invaluable suggestions and feedback helped us in making process improvements.

2 OUT OF 10) 2. • Customer feedback is collected through the Customer Feedback Forms on a quarterly basis.1 OUT OF 10) LEVEL 3: 72% (7. • The feedback form used in 2012-13 has been reviewed and modified to increase the number of parameters as well as the rating scale and it has been implemented from the first quarter of 2013-1 CUSTOMER SATISFACTION SURVEY & CUSTOMER SATISFACTION INDEX (CSI) 1. TARGET FOR THE YEAR 2017-18 LEVEL 1: 90% (9 OUT OF 10) LEVEL 2: 81% (8. SECONDARY STEEL & COAL CHEMICALS) SUPPORT SERVICES: 20% (MISCELLANEOUS ITEMS) . WEIGHTAGE FOR CSI CALCULATION SERVICES SPECIFIC TO MARKETING DEPARTMENT: 60% (ALL CATEGORIES) MATERIAL QUALITY & PACKAGING: 20% (ONLY FOR AMMONIUM SULPHATE) PERFORMANCE OF THE AUCTIONEER: 10% (FOR CATEGORIES WHERE MATERIAL IS SOLD THROUGH ONLINE FORWARD AUCTION) SUPPORT SERVICES: 10% (AMMONIUM SULPHATE.

C AND D FOR THE CUSTOMER FEEDBACK FORMS TO BE ADMINISTERED ON A HALF YEARLY BASIS ANNEXURE A: CUSTOMER FEEDBACK FORM FOR AMMONIUM SULPHATE ANNEXURE B: CUSTOMER FEEDBACK FORM FOR COAL CHEMICALS ANNEXURE C: CUSTOMER FEEDBACK FORM FOR SECONDARY STEEL ANNEXURE D: CUSTOMER FEEDBACK FORM FOR MISCELLANEOUS ITEMS CUSTOMER SATISFACTION SURVEY & CUSTOMER SATISFACTION INDEX (CSI) 2017-18 (Apr’17 – Mar’18) 1. B. TARGET FOR THE YEAR 2017-18 LEVEL 1: 90% (9 OUT OF 10) LEVEL 2: 81% (8. CUSTOMER FEEDBACK FORMS PLEASE REFER ANNEXURE A.2 OUT OF 10) .1 OUT OF 10) LEVEL 3: 72% (7. COMMERCIAL POLICIES & TERMS: 20% (SECONDARY STEEL. COAL CHEMICALS & MISCELLANEOUS ITEMS) COMMERCIAL POLICIES & TERMS: 10% (AMMONIUM SULPHATE) 3.

76 OUT OF 10 (97.71 OUT OF 10 (97.67 OUT OF 10 (96.2 97.9% 97.9% 96. CATEGORY WISE ACHIEVEMENT 2017-18 AMMONIUM SULPHATE: 9.1%) OVERALL CSI (2017-2018) Items Category H1 H2 2017- 18 Ammonium 97.68 OUT OF 10 (96.7%) MISCELLANEOUS ITEMS: 9. CSI FOR 2017-18 OVERALL CSI FOR H-1 OF 2017-18: 9.9% 97.4% Total 97.1% % % .8%) SECONDARY STEEL: 9.8% 97.7% 96.0% 96.4% 97.8% Secondary 96.4%) 3.7% Steel/Iron Misc Items 96.0 97.3% 97.6% Sulphate Coal Chemicals 96.74 OUT OF 10 (97.6%) COAL CHEMICALS: 9.2.

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