Bicol University

College of Education
Integrated Laboratory School
Senior High School Department
Legazpi City, Albay

By:

Abraham, Crizel Feliz M. Banton, Jerico M.

Basanta, Ihsahn Jared M. Chunaco, Kirby Angello T.

Concon, John Thomas H. Galeria, Kylah Sofia S.

Lim, Iris J. Manrique, Therese Noelle A.

Marcaida, Aida Rose M. Marinas, Vanessa S.

Raneses, Jezzryl Ezra M. Salomon, Alyza Faith M.

A Business Plan in preparation for the Operation of a Small Business, and a Major Requirement

for the Subjects Entrepreneurship and Business Enterprise Simulation for Grade 12 –

Accounting Business and Management Students

Panel of Evaluators:

Shairra P. Marquez

(Instructor – Entrepreneurship)

John Vincent Z. Espartinas

(Instructor – Business Enterprise Simulation)

 INTRODUCTION

Business Name: Com-petite-tors

Business Location: Bicol University Legazpi City, Albay

Members:

Name: Alyza Faith M. Salomon

Address: Daraga, Albay
Position: President

Name: Iris J. Lim

Address: Daraga, Albay
Position: Vice President

Name: Crizel Feliz Abraham

Address: Magallanes, Sorsogon
Position: Secretary

Name: Jezzryl Ezra M. Raneses

Address: Daraga, Albay
Position: Vice President for Finance
Name: Vanessa S. Marinas
Address: Daraga, Albay
Position: Vice President for Sales

Name: Therese Noelle A. Manrique

Address: Guinobatan, Albay
Position: Vice President for Marketing

Name: Kylah Sofia S. Galeria

Address: Sorsogon City
Position: Vice President for Production

Name: Kirby Angello T. Chunaco

Address: Legazpi, City
Position: Assistant

Name: John Thomas H. Concon

Address: Daraga, Albay
Position: Assistant
Name: Ihsahn Jared M. Basanta
Address: Daraga, Albay
Position: Assistant

Name: Aida Rose M. Marcaida

Address: Daraga, Albay
Position: Assistant

Name: Jerico M. Banton

Address: Daraga, Albay
Position: Assistant
Nature of Business: Food Production

Statement of Financing Needs

The group decided to put equal shares to complete the capital needed for the business.
Each member will have a share of P50.00 to come up with P600.00 capital. The P600.00 capital
will be allocated to provide the raw materials needed for production and other overhead expenses.

BUSINESS DESCRIPTION

PRODUCT DESCRIPTION

One bite goes a long way; petite balls will save the day! The Com-petite-tors presents
petite bread balls, our very own creation that will satisfy your meal cravings through the day. It is
a child-friendly snack given its sweet taste that children will surely adore and come back for. With
its petite size, kids and adults will surely not mind having a bite. Moreover, our product features a
twist to the usual plain loaf bread concept. Customers can choose from two flavors which are a
chocolate or cheese filling to give them a surprise in every bite for a very affordable price. Our
cheese balls are cheesy inside and out which make it tastier and addicting to customers. Our
product can be sold separately and in packages wherein you can get a taste of sweet and savory
in one deal. The benefits listed below are aligned to the needs of our target market.

Who doesn’t love chocolates? The next time you eat a piece of chocolate, you may not
have to feel overly guilty about it. Despite its bad reputation for causing weight gain, there are a
number of health benefits associated with this delicious treat. According to Women’s Health
Magazine, UC San Diego researchers confirmed that when times get rough, dipping into the
chocolate pleasure will reduce stress. The hormone levels were significantly reduced and the
metabolic effects of stress were partially mitigated. After a breakup, break out a dark chocolate
bar rather than a pint of ice cream. In addition, it is highly beneficial to students since it helps you
achieve that higher intelligence. A University of Nottingham researcher found that drinking cocoa
rich in flavanols boosts blood flow to key parts of the brain for 2 to 3 hours, which could improve
performance and alertness in the short term. Other benefits include weight loss, sun protection,
healthy skin, happier kids, etc.

Cheese improves the flavor of life. It is already known that cheese, in addition to being
delicious, it is highly nutritious and very rich in several vitamins and minerals. Cheese is among
the richest dietary sources of calcium, which plays an essential role in bone health. Also called
cobalamin, vitamin B12 is important for the function of the nervous system. Vitamin K2: Cheese
is often an excellent source of vitamin K2, also called menaquinone. Adequate intake of K2 is
important in maintaining bone and heart health. Regular consumption of dairy products appears
to be beneficial for heart health and may reduce the risk of hypertension, which is one of the
leading causes of heart disease.
 To wrap all the flavors up, the loaf bread also provides us a list of its health benefits. Bread
contains carbohydrate which is the main source of energy. Eating loaf bread in the morning will
provides you with energy and keep your stamina during activity. If you need to start work in the
morning, having presentation in class or any activity that need the optimum function of brain,
choosing loaf bread as breakfast is a good option. It provides you with energy, vitamin and
minerals which can keep your focus and improve your brain function.

With all the healthy facts our products contain, customers will surely not hesitate! Because.
petite bread balls will surely go a long way.

MISSION

 To provide quality products and excellent service to consumers.

 To exercise accounting and business organization concepts in running a small
business.
 To furnish transparent sales report every week.
 To engage in personal and online selling and instilling the same quality products
and service to be carried out.

 To provide environment-friendly affordable goods for the market, in means of
giving huge importance to quality control and strict sanitation.
 To expand it’s merchandising through various parts of Bicol region.

VISION

“Petite but can compete”

To gain knowledge and experience through providing petite, delicious, nutritious and
budget-friendly snacks to customers within the vicinity.

LOCATION OF THE BUSINESS

Our products will be available at Bicol University Main Campus in Legazpi City. For the
reason that it is surrounded by students who would choose to buy a snack that is affordable
without sacrificing the delicious taste. Moreover, it is convenient for our team since we don’t want
to sacrifice our studies and safety is ensured in the vicinity.

Our team has also decided to extend our scope to the 2nd district of Albay through the use
of social media but meet-ups will be done only at 7/11 in front of Bicol University Main Campus.
 PRODUCTION PLAN

PRODUCTION PROCESS

Buying of raw Preparation of Storing petite bread Cooking the petite

materials the product balls in a refrigerator bread balls

•Atleast two •All of the •Since the •The petite bread

members are members are preparation of balls are cooked
encouraged to the products are in the same day
in-charge of of the
help in the done usually a
purchasing night before the distribution
materials preparation of since it's tastier
distribution, the
from the products and delicious
team stores the
suppliers •The process is products in a when it's still hot
divided among refrigerator to and freshly
the members. avoid spoilage cooked.
and keep the
freshness of the
bread.

Raw Materials

1. Loaf Bread (Baker’s Plaza)

2. Bread Crumbs (Good Life)

3. Eggs

4. Vegetable Oil (Baguio)

5. Chocolate (Goya)

6. Cheese (Eden)

7. Parmesan Powder (Crispy Fry)

Packaging

1. Toothpick

2. Tissue

3. Plastic

4. Sticker Paper for Stickers

5. Duct Tape

The product was produced at the co-owner’s house, Kirby Angello Chunaco, in Aeroville

Subd. EM’s Barrio Brgy. 3, Sagpon Albay, Legazpi City.

Step-by-Step Process in making the Product

Step 1: Purchasing of raw materials on the market: eggs, vegetable oil, loaf bread, bread

crumbs, cheese, chocolate and parmesan powder. Also, we bought the materials needed for the

packaging and selling the product such as the plastic, toothpick, tissue and printing the sticker of

our company; and the things needed for proper sanitation: plastic gloves, garbage bag, alcohol

and bandana (which is an alternative for hairnet).

Step 2: Prepare the things needed for making the product such as chopping board, knife,

bowls, clean storage for the product, plate, beater, cooking pot and of course the raw materials.

Step 3: Before we proceed in making the product, we wash our hands first and we let it

dry then we wear the plastic gloves.

Step 4.1: We then started in making the product after preparing the ingredients and

materials needed. First is removing all the sides of each sliced bread.

Step 4.2: Second is cutting the chocolate bar and cheese into small equal cubes on the

chopping board with a knife then put it on a separate bowl.

Step 4.3: Third is putting the bread crumbs in a clean bowl.

Step 4.4: Fourth, we put the egg into a bowl and we beat it smoothly using a clean beater.

Step 4.5: Fifth, we put some amount of cheese on the middle of the slice bread then we

make it round like a ball using our hands with plastic gloves, same thing with the chocolate flavor.

Step 4.6: Sixth, after making the bread like a ball, we dip it in the bowl with the beaten

egg.

Step 4.7: Seventh, roll the bread on the bowl of bread crumbs until the bread ball is entirely

covered with bread crumbs.

Step 5: After partially making the product, we then deep fry it into the boiling vegetable oil

until its color changes into golden brown.

Step 6: Then, we put the bread balls on a strainer to lessen the oil in it and put it on a plate

with paper towels to absorb the oil.

 Step 7: The chocolate flavor is then ready to serve, and we stored it on a clean

Tupperware.

Step 8: As for the cheese flavor, we put it inside another Tupperware and put some

powdered parmesan to add some more flavor, then we shake the Tupperware gently to distribute

the parmesan powder equally into the cheese flavored bread balls.

Step 9: The products are then ready for selling. Also, the team made extra number of

bread balls in case our product will sold out during the fair, we stored it in a clean storage inside

the refrigerator.

MACHINERY AND EQUIPMENT

The following table will show the machines and equipment with its costs that will be needed

by the proposed business.

Table 1
Machinery and Equipment

Unit
Qty Machinery and Equipment total
price
1 Stove - -
1 Refrigerator - -

Note: The price of the machines and equipment are not included because the equipment

we used belongs to one of the co-owners. (We did not purchase any machinery or

equipment)

Table 2
Tools and Utensils

Unit
Qty Tools and Utensils Total
Price
1 Knife - -
1 Chopping Board - -
1 pack Paper Towel - -
1 pack Toothpick P15.00 P15.00
2 Tupperware - -
5 Plates - -
2 Bowls - -
1 Frying Pan - -
1 pack Plastic Gloves - -
1 Tong - -
1 Strainer - -
1 Beater - -
 Note: Aside from the 1 pack of toothpick, the price of the tools and utensils are not included
because the tools and utensils we used belong to one of the co-owners. (We did not
purchase any tools or utensils except for 1 pack of toothpick)

SUPPLIERS OF RAW MATERIALS

Table 1.1
Suppliers

Raw materials Supplier

Loaf Bread FC Bakeshop
Bread Crumbs Grocery Store
Eggs Market
Oil Market
Chocolate Grocery Store
Cheese Grocery Store
Parmesan Powder Grocery Store

MARKETING PLAN

COMPETITOR ANALYSIS

In order to come up with an effective market strategy, it is important that one should know

each competitor’s strengths and weaknesses. Table 2 to 2.1 shows the comparison of marketing

strategies of major competitors and its strengths and weaknesses.

Company A: Julie’s Bakeshop is founded by Julie Gandionco. It has over 30 years of experience

in the bakeshop industry and over 500 Julie’s Bakeshop operated by about 130 franchises all

over the Philippine archipelago.

Company B: Baker’s Plaza is one-stop bakeshop that offer the widest selection of delicious and

unique taste of bread, pastries, and cakes, best for “pam-pasalubong” to loved ones. Owned by

Graceland company.
 Table 2
Comparison of Marketing Strategies
Of major Competitors

Julie’s Bakeshop Baker’s Plaza Your Company

Target Market For everyone For everyone Bicol University
students, local
residents

Pricing Strategies The price is They make sure that We make sure that
affordable to the prices of the our price is budget-
everyone. products were friendly to our
affordable to the customers.
market quality.
Distribution Direct Selling Expanded food and Direct Selling
Strategies Online Selling location Online Selling
Branches Branches In a stall
Sister-companies
Franchising
Promotion Sales Promo Builds good Brochures
Strategies Advertisements (like partnership with their Advertisements (like
print advertisements, sister companies posting in facebook,
radio advertisements print advertisements
and TV commercials) etc.,)

Table 2.1
Strengths and Weaknesses of
Major Competitors

Julie’s Bakeshop Baker’s Plaza

Strengths Taste and high quality of
bread products.
Innovations and best
practices.
Years of experience led to
the perfection a proprietary.
Comprehensive marketing
program
Weaknesses Limited product line
Increasing price power of
Expenses (Raw Materials)
Lack of Reinforcement of
communication
Improvisatory
Dynamism of the Family
Home made Authentic
Bicolano Cooking
Move beyond its Comfort
Zone
Do not see competitors as
rivals but mentors
Freshly baked daily
Brand name
Poor advertisements

TARGET MARKET

Our target market are the students in Bicol University, especially the elementary students,
since they are the nearest population to our classroom. Also, our products are suitable for their
taste since children loves the taste of chocolate and cheese. Aside from them, our team also
targets local residents of Albay who are in a tight budget and who also love chocolate and cheese
flavors.
MARKETING GOALS AND OBJECTIVES

 To increase our sales by 10% at the end of each week.

 To improve brand awareness through social media by having at least 100 followers
on the first week.
 To increase production and sales every week by at least 10%.
 To build a strong and loyal customer base which in the customers are satisfied of
our product and excellent service and receive positive feedbacks from the
customers.
 To produce and sell at least 150 bread balls (chocolate or cheese) a day.
 To promote a healthy and budget friendly product for the consumers.

PRICING

Our team uses cost-based pricing as our pricing strategy since it is the simplest and
easiest. It is a pricing method wherein a mark-up is added over costs incurred to come-up with
the suggested price of the product. The formula is: Selling Price = Cost + Mark-up

Choco Bread Balls Cheese Bread Balls

Cost = P3.21 Cost = P3.06

Mark-up = (P3.21) (0.6) Mark-up = (P3.06) (0.65)

Mark-up = P1.79 Mark-up = P1.94

Selling Price = P3.21 + P1.79 Selling Price = P3.06 + P1.94

Selling Price = P5.00 Selling Price = P5.00

NOTE:

Also, considering that we are only new to the market, we have to keep things simple. This
will be our base strategy and see if it’s an effective way to engage in sales.
PROMOTION

The proposed business will be promoting through social media, Facebook since it caters
to a wide population of possible consumers. Frequent updates will be posted to keep the page
active and responsive. Moreover, we believe that apart from social media use, the word of mouth
marketing is an effective way to promote our products.

Figure 1 Figure 2

(company logo)

(product logo)

Facebook page: https://www.facebook.com/Com-petite-tors-13867

CHANNEL OF DISTRIBUTION

The distribution scheme is from our company, the “Com-petite-tors” to the customers.

Figure 3 – Personal Selling as Channel of Distribution

Com-petite-tors Customers

Figure 4- Online Selling as Channel of Distribution

Com-petite-tors Facebook Customers

Roles and Responsibilities

Alyza Faith M. Salomon (President)

 Head of the business. The President is the top employee in the organization's chain of
command.
 She is expected to provide overall leadership and provide the direction for the actions of
all other members.
 In charge of communicating and implementing the organization's mission, vision, and
overall direction.
 Leading, guiding, directing, and evaluating the work of other members.
 Oversees the complete operation of the organization.

Iris J. Lim (Vice President)

 In the absence of the president, the VP acts in her stead.
 Responsible for reporting the achievements and accomplishments of goals.
 She will help the VPs for Finance, Marketing, Sales, and Production in ensuring the
smooth flow of the business.

Crizel Feliz M. Abraham (Secretary)

 Keeps the members informed of their responsibilities.
 She will monitor the timeline and schedule.
 In charge in recording attendance every meeting.

Kylah Sofia S. Galeria (Vice President for Production)

 The person who holds this position should ensure that the business uses the most
efficient and effective quality of ingredients.
 She will also ensure that the business follows the sanitary steps.
 She will be the head in purchasing all the needed ingredients for production.
 She is also assigned in printing the logo of the Com-petite-tors for packaging.

Kirby Angello T. Chunaco, Jerico M. Banton (Assistants of VP for Production)

 They have the responsibility to report to their VP all the problems in the production. For
example, if there are not enough supplies to achieve the target units to be produced.
 Mr. Chunaco’s home will serve as the production and storage area.

Jezzryl Ezra M. Raneses (Vice President for Finance)

 She will provide leadership in financial planning and budget management functions.
 She will monitor the financial health of the business.
 Ensuring the safety of the money collected.

Ihsahn Jared M. Basanta (Assistant of VP for Finance)

 He will help the VP for Finance in ensuring that every peso is collected and reported.

Therese Noelle A. Manrique (Vice President for Marketing)

 She will lead in spreading awareness about the existence of the business.
 She is also in charge in all online activities of the business organization.
 She will also monitor the progress of achieving the marketing goals.
John Thomas H. Concon (Assistant of VP for Marketing)
 Together with his VP, they will keep the public updates about the offers, promos, and
other information about the business. They will also answer if there are any concerns or
feedback from the customers.
 He will assess the customer’s feedbacks and try to come up with innovations.

Vanessa M. Marinas (Vice President for Sales)

 Responsible in establishing sales targets to meet the objectives.
 She will oversee the sales trend and make detailed sales report.
 Plans on how to manage customer's expectations and contribute to high level of
customer satisfaction.

Aida Rose M. Marcaida (Assistant of VP for Sales)

 She will help the VP for Sales in making the detailed sales report.

Time Frame Week 1 Week 2 Week 3 Week 4

Crizel Feliz M. Vanessa S. Alyza Faith M. Jerico M.
Sales Abraham Marinas Salomon Banton
(Distribution) Aida Rose M. Iris J. Lim Jezzryl Ezra Kirby Angello
Marcaida Therese Noelle M. Raneses T. Chunaco
Ihsahn Jared M. A. Manrique Kylah Sofia S. John Thomas
Basanta Galeria H. Concon
Alyza Faith M. Jerico M. Crizel Feliz M. Vanessa S.
Production Salomon Banton Abraham Marinas
(Creation of bread Jezzryl Ezra M. Kirby Angello Aida Rose M. Iris J. Lim
balls and Raneses T. Chunaco Marcaida Therese Noelle
packaging) Kylah Sofia S. John Thomas Ihsahn Jared A. Manrique
Galeria H. Concon M. Basanta
 FINANCIAL PLAN

Start-up Cost

Direct Materials Choco Bread Ball Cheese Bread Ball

Bread P 96.00 P 96.00

Vegetable Oil P 36.5 P 36.5

Egg P 22.00 P 22.00

Bread crumbs P 15.50 P 15.50

Parmesan cheese P 0.00 P 29.00

Chocolate P 60.00 P 0.00

Cheese P 0.00 P 46.60

Packaging P7.50 P7.50

TOTAL DIRECT MATERIALS P 237.50 P 253.10

+Overhead Expense P7.25 P7.25

TOTAL DIRECT 244.75 260.35

MATERIALS AND OVERHEAD
EXPENSE

÷ Total Units to be Produced 80 81

= COST PER UNIT P3.06 P 3.21

+ Markup (65%) P 1.94 (60%) P1.79

= PRICE PER UNIT P 5.00 P 5.00

Production Budget

Direct Materials P 490.50

Overhead Expense P 14.50
Total Production Cost P505.00
 APPENDICES

Bibliography

Atli Arnarson, P. (2014, November 12). Cheese 101: Nutrition Facts and Health Benefits.

Retrieved January 14, 2018, from Healthline:

https://www.healthline.com/nutrition/foods/cheese#modal-close

18 Health Benefits of Loaf Bread (No.4 Insane. (n.d.). Retrieved January 14, 2018, from

Dr. Health Benefits: https://drhealthbenefits.com/food-bevarages/processed-food/health-

benefits-of-loaf-bread

Bakeshop, J. (2012). Retrieved January 14, 2018, from Julie's Bakeshop:

http://www.juliesbakeshop.com.ph/home.php

Bicol's Finest Food (Graceland's Legacy). (2008, October 21). Retrieved January 14,

2018, from http://graceland-food.blogspot.com/2008/10/graceland-legacy.html?m=1

Women's Health. (2015, February 13). Healthy Chocolate: 9 Healthy Benefits of

Chocolate. Retrieved January 14, 2018, from Women's Health Mag:

https://www.womenshealthmag.com/health/benefits-of-chocolate
SAMPLE PRODUCT: