Toshiba unveils world´s first 1 3D Flatpanel-TV without glasses The new 3D TVs without glasses will be available in Japan

in December 2010
Neuss, 4th October 2010 – Toshiba today announced at CEATEC 2010, Japan's biggest consumer electronics show, its first commercially available 3D 2 TVs that can be used without glasses. With the two TVs, one with a screen size of 12’’ (30.5 cm) and another with 20’’ (50.8 cm), viewers get a three dimensional viewing experience comfortably, without the need to wear 3D glasses. The products will be available by the end of December 2010 in Japan. Toshiba also showcases a laptop prototype as a proof of concept with a 12’’ (30.5 cm) 3D display without glasses at CEATEC in Tokyo.

Innovative technology allows a 3D experience without glasses The newly developed technological innovation for 3D-TVs without glasses uses an integral imaging system. It provides nine different perspectives (parallaxes) of each single 2D frame which the viewer’s brain superimposes to create a 3-dimensional impression of the image. Toshiba achieved this thanks to its engineers’ huge knowledge of display technology and of semiconductor and software design. They developed a powerful engine and an algorithm to extrapolate these perspectives out of the 2D frame and used a perpendicular lenticular sheet, an array of lenses, that enable the viewer’s brain to superimpose the perspectives. It also offers a wide viewing area in front of the display and allows movement of the eyes and head without disrupting the 3D image and without the discomfort sometimes associated with other ‘glasses-less’ 3D technologies.

High picture quality on all TVs in 2D and 3D “With its new 3D TVs without glasses Toshiba once again aims to offer the highest possible picture quality” says Sascha Lange, Head of Marketing, Visual Products, Toshiba Europe. The new TVs do not compromise on the 2D experience: they switch between 3D and 2D mode in a few seconds.

As of October 4th, 2010 for digital high definition LCD TV in consumer markets. (Source: Toshiba) Warning: A very small proportion of the population may experience health-related complications when viewing 3D images. Please refrain from watching 3D content if you get any physical problem and consult a physician. Perception of 3D effects will differ from person to person and according to content. Due to the possibility of impact on vision development, viewers of 3D video images should be aged 6 or older. Please refer to the 3D viewing precautions in the manual when viewing 3D images. There is viewing zone that can be seen as 3D; however, outside of this zone, images may not been seen in 3D, in whole or in part.
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Another step into the future of 3D TV The small screen size 3D TVs without glasses are targeted at a small group of early adopters. With the new TVs, Toshiba wants to prove that auto-stereoscopic 3D displays are both technologically and commercially feasible. “The commercial launch of our 12’’ and 20’’ 3D TVs without glasses in Japan is a first step into the 3D future in the consumer home cinema market,” says Sascha Lange. “But it will take several years to develop larger 3D TVs without glasses with screen sizes of 40’’ and more at a yet reasonable price point. Those who want to enjoy the 3D home cinema experience on a large screen already today are well served by 3D TV using active shutter glasses like the models of our WL768 series.”

Join our live webcast Today, 4th October 2010 at 14:00 CET, Toshiba Europe presents a live webcast with information about the latest developments in 3D without glasses. To register for the webcast please go to www.toshiba.eu/ceatec.
About Toshiba Europe GmbH Toshiba Europe GmbH (TEG) is a fully owned subsidiary of Toshiba Corporation, Tokyo, a global corporation with more than 130 years of company history. Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Headquartered in Neuss, Germany, TEG is comprised of four business divisions: Computer Systems, Storage Device Products, Consumer Products and Electronic Systems Operations. Together, these divisions provide product offerings including industry leading portable computers and other mobile products and solutions, HDDs, DVDs, LCDs, TVs and electronic office equipment. As the headquarters for the EMEA region, TEG provides support and assistance to its local branch offices. For more information on Toshiba laptops and accessories, visit the Toshiba Press Lounge: www.toshiba.eu/presslounge Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm.

Media contact Bill Hunt Tel: +44 (0)7956 531515 Email: media@toshiba.eu

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