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SAN BEDA UNIVERSITY OJT POLICIES:

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SAN BEDA
UNIVERSITY

PRACTICUM PRIMER
First Semester, A.Y. 2018-2019

Bachelor of Science in Business Administration


Major inMarketing Management

Table of Contents

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Vision
Mission
Objectives
Hallmark of Benedictine Education
History of the BS Marketing Management course
Practicum description
General objectives
Specific objectives
Pre-internship requirements

FREQUENTLY ASKED QUESTIONS

1. Who can take the internship program?


2. What type of organizations/companies can our students apply for?
3. What are the tasks/functions should the organization/companygive the
interns?
4. What is an internship orientation? Do students need toattend this activity?
5. How many hours should a student render to the organization/company that
he/she will be working for?
6. Can the intern transfer to another organization/companyin the middle of
his/her internship?
7. Are lunch breaks counted as OJT hours?
8. What are the tasks of the internship coordinator?
9. How should a student prepare for the internship program?
10.As soon as a student gets accepted what will he/she should do next?
11.What are I-wars?
12.When should I-wars be submitted?
13.What should the first I-war contain?
14.How should a working student go abouthis/her internship program?
15.What should a student do if he/she asked to go overtime?
16.After completing 300 – 350 hours of OJT, what will a student do next?
17.Until when can a student can finish his/her internship?
18.After the internship, what are the otherrequirements that a student must
accomplish?
19.How will a student be graded?
20.What are the rules against cheating and plagiarism?

APPENDICES
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Appendix A – Endorsement letter
Appendix B – MOA
Appendix C – Practicum PerformanceEvaluation Report
Appendix D – Practicum Waiver form (Student)
Appendix E – Practicum Waiver form (Parent)
Appendix F – Request for overtime
Appendix G – Company Portfolio Title page

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VISION
To be a center of excellence in Business and Marketing education
recognized by academic institutions and organizations around the globe.
MISSION

The Department of Marketing Management will instill among its faculty and
students the Benedictine values, excellence, and professionalism. Recognizing
his/her expertise, each member of the department is committed to contribute to the
bedan community and to the society.

OBJECTIVES

General:

To produce graduates who are able to apply business concepts and theories
to different business scenarios; formulate appropriate strategies and plans for
organizations, and confidently and clearly present their ideas. The graduates are
prepared to have a career in marketing management, professional sales,
advertising, marketing research, supply chain management, distribution
management, retail merchandising, and integrated marketing communications.

Specific:

The Marketing Management students are expected to:

a) be knowledgeable of the concepts and practices of modern marketing;


b) be aware on how the concepts contribute to the success of business,
institution, product or service;
c) be able to prepare economical and effective marketing programs;
d) have the ability to properly direct all business efforts to achieve desired
objectives;
e) have high awareness on all possible non-academic opportunities such as
cause-oriented activities, and projects contributory to the country’s
development thrusts inspired by a Christian concern and commitment for the
uplift of the Filipino people.
f) Be imbued with Christian and Benedictine values as a professional
marketing practitioner with emphasis on nationalism, intellectual and moral
integrity, respect for human rights, commitment to peace and care of the
environment.
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HALLMARKS OF BENEDICTINE EDUCATION

1. Love of Christ and neighbor


2. Prayer: a life marked by Liturgy, lectio and mindfulness
3. Stability: commitment to the daily life of this place, its heritage and tradition
4. Conversatio: the way of formation and transformation
5. Obedience: a commitment to listening and consequent action
6. Discipline: a way toward learning and freedom
7. Humility: knowledge of self in relation to God, others and creation
8. Stewardship: responsible use of creation and arts
9. Hospitality: openness to the other
10.Community: call to serve the common good

HISTORY OF THE BS MARKETING MANAGEMENT COURSE

San Beda College has been offering the Marketing course since the decade
of ‘50s. In 1971, to re-orient its apostolate of education, the College decided to
phase out the College of Commerce to include the marketing program.

In 1974, the administration had a change of plans, and decided to continue


maintaining the Commerce Department and retained the Bachelor of Science in
Commerce major in Marketing.

In 2002, in accordance with Commission of Higher Education (CHED)


directive, the BS Marketing and Corporate Communications course program was
changed to Bachelor of Science in Business Administration major in Marketing
Management.

In 2008, the course became BSBA in Marketing Management

PRACTICUM DESCRIPTION

The Internship program requires the students to complete at least 300 hours
of service to an organization that has marketing functions. During the internship,
students are expected to be exposed to the different business scenarios requiring
marketing interventions. The student will be required to submit a Practicum Paper.
After the internship, the student will be asked to conduct a marketing audit and

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write a marketing paper. This paper will be presented and submitted to the
Practicum Coordinator.

GENERAL OBJECTIVES

1. To prepare students for their first job by exposing them to actual business
operations.
2. To develop and improve linkages in various industry.

SPECIFIC OBJECTIVES

1. To provide students the opportunity to be immersed in actual business


operations so as to enable them to master their fears that normally exist
during their first day of work.
2. To put theories into applications/actions as applicable in the Philippine
business setting.
3. To guide students in strengthening the Benedictine values, realization of
dignity of labor, adherence to rules and regulations, humility, and desire to
be of service to others.
4. To assist firm/s in providing Bedan Marketing on-the-job trainees (OJT) a
venue of quality service.
5. To provide firm/s an efficient and effective Bedan Marketing trainees.

PRE-INTERNSHIP REQUIREMENTS

1. The student must check whether or not he/she has already completed the
academic requirements in marketing for the internship program. He/she
must be classified fourth year status and must bring a printed authenticated
summary of credits for validity.
2. The student must submit an authenticated summary of grades [MKC01 up to
MKC08] from the Registrar office to the Internship Coordinator/Professor
in-charge for validation and approval. Any subject with INCOMPLETE
grade status to the above mentioned marketing subjects will not be
allowedfor On-the-job training.
3. The student must register and attend the scheduled pre-internship orientation
day on June 20, 2018 at Room 34-N and 34-O from 09:00am to 12:00nn.
4. Students who will not attend the said orientation cannot officially begin on-
the-job training.

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GUIDED FREQUENTLY ASKED QUESTIONS:

1. WHO CAN TAKE THEINTERNSHIP PROGRAM?

All incoming senior students who have PASSED all subjects from
MKC01 – MKC08 and intend to enroll in PRACTMK are eligible to take
the Internship Program. A student who has a 5, DF, or DV in any of the
major subjects (MKC01 – MKC08) will not be allowed to take the
Internship Program. Likewise, a student who has an INC in any of the above
mentioned subjects will not be allowed to have his/her internship unless
he/she completes the subject prior to enrollment of PRACMK.
Students are required to submit a copy of their grades to the Internship
Coordinator/subject professor in-charge.If a student still went on with
his/her internship even if he/she failed in any subject from MKC01 –
MKC08 and/or failed to attend the practicum orientation, no credits will be
given to the student.

2. WHAT TYPE OF ORGANIZATION CAN STUDENT APPLY FOR?


Students may have his/her internship in an organization that has
marketing functions/activities. The organization must be:
a. medium to large company/organization existing five years and more.
That has a department/unit whose function is toformulate and
implement marketing activities;
b. actively engaged in business activities;
c. operating in an office within Metro Manila ONLY;
d. operating on regular office hours (between 8 AM to 5 PM) maximum
of one hour over time per day;
e. willing to accept interns, train, and assign them marketing-related
tasks;
f. willing to monitor the intern’s performance; and
g. willing to abide by the policies of the Department with regard to
internship.
h.chosen industries/companies such as: Advertising agencies;
Manufacturing; Events firms; Media; Public Relations; Research
agencies; Educational institutions; BPO; Service firms; Hospitality and
Tourism; Financial institutions; Non-government organizations;
Regulatory agencies; and Government agencies.
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i. Family owned business is not allowed for students to undertake on-the-
job training.

3. WHAT ARE THE TASKS/FUNCTIONS SHOULD THE


ORGANIZATION GIVE THE INTERNS?

The organization that the student will be working for should involve
him/her in the marketing activities of the firm. While the student may be
given clerical tasks from time to time, most of his/her time with the
company should be dedicated to doing marketing-related tasks, NO FIELD
WORK.

4. WHAT IS AN INTERNSHIP ORIENTATION? DO STUDENTS


NEED TO ATTEND THIS ACTIVITY?

An orientation on PRACTMK will be given to all incoming senior


students at the latter part of the second semester of their junior year. During
the orientation, all policies and guidelines will be discussed. A student will
not be allowed to proceed with the internship if he/she fails to attend the
orientation.

5. HOW MANY HOURS SHOULD A STUDENT RENDER TO THE


ORGANIZATION THAT HE/SHE WILL BE WORKING FOR?

The Internship Program requires the students to complete 300 hours of


service to an organization. A student who voluntarily goes beyond 300 hours
will have additional merit points. For purpose of monitoring and control,
interns are required to have a time card (to be punched in the company’s
Bundyclock) officially given by the school or time sheet (printed copy of
timesheet from the biometrics). This will be submitted to the Internship
Coordinator at the end of the internship together with the other requirements.

6. CAN THE INTERN TRANSFER TO ANOTHER


COMPANY/ORGANIZATION IN THE MIDDLE OF HIS/HER
INTERNSHIP?

A student who wishes to transfer to another company/organization


may do so provided that he/she has rendered at least 150 hours of work in
his/her previous organization. The student must inform the Internship
Coordinator ahead of time. This is subject for approval of the Coordinator
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and Chairperson. There may be times that the Internship Coordinator will
recommend a student to transfer to another firm if the coordinator sees that
the learning opportunity is not maximized. A student can only be allowed to
transfer until September 3, 2018, otherwise DISCONTINUE and DROPPED
the subject.

7. ARE LUNCH BREAKS COUNTED AS OJT HOURS?

No,Lunch breaks are not counted. For example, if you are working from 8
AM to 5 PM, it means that you only render 8 hours a day because your lunch
break (usually from 12 – 1PM) is not included.

8. WHAT ARE THE TASKS OF THE INTERNSHIP COORDINATOR?

A faculty from the Department will be assigned as the Internship


Coordinator. His/her tasks are as follows:
a. act as the liaison between the school and the participating organizations;
b. organize orientation and other relevant seminars and activities;
c. act as mentor of the interns with regard to the internship program
requirements;
d. act as counselor on problems that the interns may have regarding their
assignments with the company;
e. report to the Department Chair the concerns/problems that may be
encountered by the interns;
f. monitor the students’ performance through visits, phone calls and
discussion with their immediate supervisors; and
g. review, validate and grade the interns’ outputs.

9. HOW SHOULD A STUDENT PREPARE FOR THE INTERNSHIP


PROGRAM?

After the orientation, a student shall do the following:


a. secure a copy of his printed grades and submit it to the Internship
Coordinator (hard copy);
b. scout for organizations that he/she wants to work for;
c. prepare his/her resume;
d. prepare the endorsement letters; Memorandum of Agreement; Letter of
consent; and
e. do well in the interviews.

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10.AS SOON AS A STUDENT GETS ACCEPTED WHAT WILL
HE/SHE SHOULD DO NEXT?

As soon as placement is assured, the student needs to do the following:

Waiver Forms
Accomplish the four waiver forms (student and parent/guardian) and
then submit them to the Internship Coordinator with affix signatures. The
student must keep a duplicate copy.

Memorandum of Agreement (MOA)


If a company requires a Memorandum of Agreement between the
school and the organization, a student must help facilitate the completion of
the MOA. A copy must be submitted to the Internship and Student
coordinator.

Orientation
A student should request an orientation/briefing from his/her
supervisor. It is highly recommended that the training schedule must have
already been mapped out for the interns. A copy of an internship program
should also be submitted to the Internship Coordinator.

Reporting
Interns must follow the schedule of activities as closely as possible
under the guidance of the supervisor and must strictly observe the policies
of the organization, especially on attendance, punctuality and tardiness.
The student should be willing to be treated like a regular employee, subject
to policies and regulations to be enforced by the company.Interns are
required to submit an activity report to the coordinator on a weekly basis
[every Monday] via the Internet (I-war).

11.WHAT ARE I-WARS(Itinerary – Weekly Activity Reports)

i-wars are weekly journal reports that contain the activities and
accomplishments that a student has done during the week, as well as his/her
learnings and insights. It should answer the following questions, among
others:
What tasks did you do?
What experiences did you have?
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What knowledge did you gain?
What were your observations and feelings towards your experiences?
How were the activities able to help you become a more competent
marketer?
What are the issues and problems encountered during and after the
conduct of training?
What possible recommendations that can be addressed to solve such
issues and problems?

At the upper left hand portion of I-war, the following information


should be indicated:
I-war #
Student’s full-name:
Company name:
Company address and landline:
Inclusive dates:
Number of hours completed so far: __

I-wars are expected to be well thought-out, substantive, and


grammatically correct.

12.WHEN SHOULD I-WAR BE SUBMITTED?

Submission of I-wars is every Monday, 6 PM. It should contain the


activities done by the intern for the previous week.
I-wars should be emailed to amarketing_sbu@yahoo.com. The subject
field in the email should indicate the I-war number and the inclusive
dates.

For example:
To: amarketing_sbu@yahoo.com
Cc: Company immediate superior; sbjma.adrielomaga@gmail.com
Subject: I-war 2 (July March 18 – 22, 2014)

Put your I-wars in the email message box; no need to save it in an MS


Word document. Failure to follow the format and submit an I-war on time
shall constitute deduction points.

13.WHAT SHOULD THE FIRST I-WAR CONTAIN?

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Apart from the intern’s activities, the 1st I-war should also contain
relevant information about the organization including the name of the
supervisor and his/her contact details.
The following should be clearly indicated:
Company name
Company Address
Immediate Supervisor
Contact Number (land-line and/or trunk line with local no.)
Tasks
Office hours
Classmates who are also working for that organization
The 1st I-war should be submitted on a Monday after the intern’s 1st
day at work. For example, if a student started on Tuesday of this week,
he/she must submit his/her 1st I-war next Monday.

14.HOW SHOULD A WORKING STUDENT GO ABOUT HIS/HER


INTERNSHIP PROGRAM?

Working students will only be allowed to credit their working hours if


their functions in the company are marketing-related.
A working student should submit a copy of the pay-slip [latest three
months] and certificate of employment from the Human Resource
Department and immediate supervisor stating the nature of job in the
company and latest Income Tax Returns (ITR).
Moreover, a student should also submit a detailed description of his
functions and activities in the company signed by the Human Resource
Manager/Head.
Like the other students, a working student shall also submit the
requirements stated herein.

15.WHAT SHOULD A STUDENT DO IF HE/SHE ASKED TO GO


OVERTIME?

If a student needs to go overtime, he/she must seek approval from the


Internship Coordinator.
A request should be sent to the coordinator through email (please see
template). The intern should also inform the internship coordinator through
email. Requests must be made at least 2 days in advance. Otherwise, the
rendered overtime hours will not be credited.

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Please make sure that the reasons are valid and are stated clearly. Do not
just write, “filling”, or “encoding”.
Fill-out the form, ask your supervisor to sign it, scan or take a photo of
the form, and email it to the coordinator.
When sending an email, the following format should be followed:
To: amarketing_sbu@yahoo.com
Cc: adrielomaga@gmail.com
Subject: REQUEST FOR OVERTIME - <date of overtime>

Maximum of one hour OVERTIME is allowed per working day.

16.AFTER COMPLETING 300 HOURS OF OJT, WHAT WILL A


STUDENT DO NEXT?

A comprehensive evaluation of the student by the immediate


supervisor (specifying the student’s strong points, weak points and
recommendations) must be accomplished. The supervisor must thoroughly
discuss the appraisal with the student on a personal basis and must ask the
student to conform to the recommendations by countersigning the evaluation
form (in the presence of the supervisor).
The student should also ask his/her supervisor to sign the time
card/sheet and to provide him/her a certificate of completion.
It is recommended that a student writes a letter of appreciation to the
organization and people whom he/she have worked closely, noted by the
Internship Coordinator.

17.UNTIL WHEN A STUDENT CAN FINISH HIS/HER INTERNSHIP?

By 28 November 2018, all students must have already finished their


internship. Rendered hours after this date will not anymore be credited.
Failure to meet the required number of hours will be considered a FAILING
GRADE.

18.AFTER THE INTERNSHIP, WHAT ARE THE OTHER


REQUIREMENTS THAT A STUDENT MUST ACCOMPLISH?

After the internship, students should already start working on their


internship portfolio using the approved and acceptable format (highlights of
discussion and presentation of format and style will be presented on/or
before Midterm period, Part 2)
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19.HOW WILL A STUDENT BE GRADED?

Fifty percent of the student’s grade in PRACTMK will be based on


his/her performance in the Internship Program.
The grade will be based on the following:
Supervisor’s Rating 30%
Internship portfolio 60%
Part 1 Company profile (5%)
Part 2 Reports/Outputs (15%)
Part 3 Performance evaluation (15%)
Part 4 Supporting Documents (5%)
Part 5 Practicum Paper (20%)
Coordinator’s Rating 10%

20.WHAT ARE THE RULES AGAINST CHEATING AND


PLAGIARISM?

If a student is proven to have cheated, any form of dishonestyand/or


plagiarized, he/she will get a FAILING GRADE of 5.0

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APPENDIX – C
(PRACTICUM PERFORMANCE EVALAUTION REPORT TEMPLATE)

Department of Marketing Management


College of Arts and Sciences
San Beda University - Manila

EVALUATION DATA
Name of Student: ______________________________ Section: ___________
Name of Company: _____________________________
Branch/Department/Unit: _______________________
Company address: ______________________________
_____________________________________________
Company trunk-line no. __________________________
Name of Supervisor: ____________________________
Job position: ___________________________________

EVALUATION OF THE IMMEDIATE SUPERIOR


Scale Interpretation
5 Outstanding; 4 Above Average; Very Good 3 Average; 2 Fair; 1 Poor

Kindly put a check mark (√) to the corresponding scales on the blank spaces after each key job
factors.

Job attitudes (30 %) 5 4 3 2 1


1. Initiative: The extent the student
displays his capability to self-start
and work voluntarily.
2. Cooperation: The extent the student
shows his ability to work
harmoniously and professionally with
his/her superiors and co-employees
3. Industriousness: The extent the
student exhibits his/her hard-work,
diligent, conscientious in the
performance of his assigned tasks.

4. Reliability: The extent the student


portrays an attitude of dependability

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and ability to fulfill and carry the
responsibilities expected of him/her
5. Adaptability: The extent the student
is able to adjust, accommodate and
conform to conditions in his/her
workplace.

Professional preparation (40%) 5 4 3 2 1


1. Job knowledge: The extent the
student possesses the necessary and
expected professional body of
information relevant to his/her
respective assigned tasks.
2. Job competence: The extent the
student is able to perform his/her
assigned tasks with efficiency and
accuracy.
3. Communication: The extent the
student is able to convey his/her
thoughts and ideas with ease and
proficiency, whether verbally or in
written form.
4. Ability to learn: The extent the
student is able to easily gain
knowledge and understanding of any
instruction, skill or work assigned to
him/her.
5. Ability to think critically: The
extent the student is able to display
his/her capability to analyze,
interpret, weigh and judge certain
ideas professionally.

Job performance (30%) 5 4 3 2 1


1. Attendance: How regular the student
reports to work.
2. Punctuality: How often the student
reports to work on time.
3. Quantity of Work Output: The
extent the student is productive in the
performance and accomplishment of
his/her assigned tasks.
4. Quality of Work Output: The
extent the student shows his/her

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ability to perform the assigned tasks
with precision, thoroughness and
professionalism.
5. Use of Company Resources: The
extent the student reasonably utilizes
company resources. These includes
stationary, equipment,
communication facilities and others.

DEVELOPMENTAL PROFILE AND RECOMMENDATIONS:

What are the student’s strong points?

__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
____________________________________

What are the student’s weak points?

__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
____________________________________

What do you think the student can do to improve himself/herself professionally?

__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
____________________________________

__________________________________ ___________________
(Signature above printed name) (Date)
EVALUATOR

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APPENDIX - D
PRACTICUM WAIVER FORM TEMPLATE

Department of Marketing Management


College of Arts and Sciences
San Beda University -Manila

PRACTICUM WAIVER FORM

MARKETING INTERNSHIP PROGRAM

I, (student’s name), who is currently conducting my office training at (name of organization)


for (number of hours) hours, understand the fact that the firm exercises the necessary safety
precaution on this activity.

In consideration of the benefits that can be derived from the office training, I expressly waive
any and all claims against the organization and the school on account of any unforeseen accident
or injury that might incur in connection with the aforementioned activity.

____________________________________________ __________________
Student’s signature over Printed name Date

___ Antonino C. Manahan, DBA; CPME_______ __________________


Internship Coordinator’s Signature over Printed name Date

____________________________________________ ___________________
Company Supervisor’s Signature over Printed name Date

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APPENDIX - E
REQUEST FOR OVERTIME TEMPLATE

Department of Marketing Management


College of Arts and Sciences
San Beda University - Manila

REQUEST FOR OVERTIME

Student’s name

Company:

When:

Where:

Time:

Reason/activity:

Name and signature of


supervisor:

Name and signature of


internship coordinator:

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