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TAPZO: SIMPLIFYING DIGITAL LIVING

Tapzo at a glance

India’s first all-in-one app

Rs.300cr 1100% 6
Annualised sales Months Txns /
Growth in sales in
run rate transacting user
13 months
HOW WE SEE THE WORLD…
We live in a world of app overload
The bundling trend has come back

Bundled web Unbundled apps Intelligent bundled apps


Winner-takes-all portals App overload begins Mega impact
2000s 2007 onwards 2014 onwards
Bundled apps win because they are
habit forming
Trend propelled by convenience

Functionality, not India has world’s


the app highest uninstall %
Vision: Simplify digital living for the
next 200M Indians

Discovery of apps Help users get 5X


is broken out of their phones
HOW WE BUILT A BUNDLED
APP FOR INDIA
Built for the mass Indian users

Simple UX Value for money Single SignOn

Multiple services Users want more.


Simplicity in
shouldn’t be Aggregate discounts,
accessing multiple
overwhelming offers and use
services
intelligent targeting.
Simple UI for high conversion
HOW WE’RE BUILDING A
PLATFORM
Thin layer
+ Deep integration
= Powerful platform
35+ API partners including:
360°profile = powerful data

Questions only we can answer:


How much mobile top up you do

What kind of food you eat


- Unique data
What kind of news you read
makes the
What’s your avg monthly spend online partner
What locations do you hangout in mostly relationships very
sticky.
What kind of hotel or flights you take

What would you like to do next?


How do we make money?

Multiple revenue models:


- commission per txn
- new user acquisition fee
- advertising
METRICS
11X GMV GROWTH IN LAST 13 MONTHS
MONTHLY GMV (IN USD MN)
5
4.59

3.75
3.40
GMV in USD mn

2.5 2.21
1.75

1.25

0.46
0.06
0
16

16

16

17

7
T-1

Y-1
N-

R-

L-

N-

MA
OC
JU
AP
JA

JA
CROSS CATEGORY USAGE = HABIT FORMATION
% USERS USING MORE THAN 1 CATEGORY
120

90

60

30

0
JAN-16 APR-16 JUL-16 OCT-16 JAN-17 MAY-17
1 Category 2 Categories 2-5 >6

92% users use more than 1 category in the app;


28% users use more than 6 categories.
MARKETING
STRONG POSITIONING
AS INDIA’S FIRST
ALL-IN-ONE APP.
THE APP HAS STRUCK
A CORD WITH
INDIANS. 10,000+
DAILY ORGANIC
INSTALLS.
TV CAMPAIGN IN
JAN’17 ESTABLISHED
US AS INDIA’S FIRST
ALL-IN-ONE APP.
THE HIGHEST
RATED
COMMERCE
APP IN INDIA.
WANT TO WORK ON
SOMETHING THAT’LL
IMPACT LIVES OF
MILLIONS OF INDIANS?
QUESTIONS?