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BLOCKCHAINDEFENDER

A Crypto in Crisis
BlockchainDefender is an innovative new solution for blockchains
(cryptocurrencies/tokens), ICOs, exchanges and individuals
within the space.
Providing online reputation management services that allow
businesses – as well as individuals – to control their online
presence, BlockchainDefender’s core product is search engine
suppression. By displacing negative content in the search results
positive material can rise accordingly, with a stronger reputation
as the end result.
ReputationDefender has substantial expertise working for
clients within the blockchain/cryptocurrency industry. As a
result of our unrivalled knowledge and first-hand experience,
BlockchainDefender was born.

Why Your Online Reputation Matters


People are researching blockchains, cryptocurrencies and
tokens online, and are increasingly making investment decisions
based on what they find.
More so than traditional tech and finance companies, FinTechs
must put more effort and resources into building a credible and
durable online reputation. A shift in reputation sentiment - or
a PR crisis which negatively impacts your brand online - can
decimate coin trading prices overnight.

Reputation Crisis: A Study


BlockchainDefender studied the online reputation of a
cryptocurrency which fell into crisis and analysed the reputation
of the coin both before and after the event.
The study was based on a sample set of cryptocurrency data for
the most popular brand searches within Google as viewed in 5
different countries.
Before Crisis
Over the 5 countries
analysed there was little 37.5%
to no negative content 34.2%
being published for the
brand search for the
cryptocurrency before the
crisis event. This isn’t typical
for a crypto organisation, so
it was obviously in very good
standing in the market. 16.4%
In fact, there was
significantly better than 10.8%
average positive content
being shared online, coming
in at 16.4%. Most content 1.3%
being published about the
project was neutral - 37.5%
- and not of reputation
Negative Potential Negative Official Neutral 3rd Party Positive
concern to the brand.

AFTER Crisis
43.2%
In comparison, directly after
the crisis we saw a significant
increase of 22.1% negative
impact over the 5 key 30.6%
demographics.
23.4%
What was also evident was
a massive decrease of 14%
of positive impact across
the analysed counites,
In addition, all ‘possible
negative’ sites prior to the 2.4%
crisis evolved into 100%
negative sites due to user
comments being added after
Negative Official Neutral 3rd Party Positive
the event .
East Vs West
Interestingly, we can clearly see the contrast in how the crisis
was perceived in key demographics, with a huge swing in negative
impact in the West compared to the East.

East West
52.9%

40.65%
32.8%
30.95%
28.4%

14.3%

NEGATIVE

Google universal - japan OFFICIAL Google universal - UK


NEUTRAL
72%
3RD PARTY POSITIVE

47.55%

29%

22.75% 21.2%

5.25%
2.25%

Google universal - United arab emirates Google universal - USA


Negative Impact: Breakdown
by Site Type and Occurrences
The charts below detail the amount of occurrences of sites and their classification
before and after the crisis. In one week we can see how 22 positive sites have been
replaced by 28 classified negative sites.

NEGATIVE NEUTRAL OFFICIAL 3RD PARTY POSITIVE POTENTIAL NEGATIVE

Before Crisis after Crisis


2 3
9

28

22 31

40

27
38

In total, BlockchainDefender discovered that


20 have been categorised as
negative crypto market news
this cryptocurrency suffered from an average
of 23.4 % negative impact following the crisis,
e.g. cryptocompare.com a dramatic increase from 1.3% negative
impact pre-crisis.

5 have been categorised as


negative mainstream news The combined average monthly search volume
for the brand totals 250,000 searches per month.
e.g.. bloomberg.com
Due to the current negative impact, more
3 have been categorised
as negative forums e.g.
than 58,500 potential engagements are
being directly influenced by the new negative
reddit.com material covering the crisis.
Coin Price During the Crisis
What impact did the crisis have on the trading price of the coin?
Analysis covering the 7 days during the event shows the devastating affect an
uncontrolled reputation crisis event can have on the value of a crypto project. The coin
price was decimated overnight, which resulted in the loss of millions of pounds.

Before Crisis after Crisis IMPACT


Market Cap: 160,313,254 USD Market Cap: 104,760,132 USD Market Cap: - 55,552, 520 USD
Price USD: 3.20 Price USD: 2..05 Price: - 1.15 USD
Price BTC: 0.00047549 Price BTC: 0.00032773 Price BTC : - 0.00014776
24h Vol: 4,470,020 USD 24h Vol: 2,989,950,USD
9. BLOCKCHAINDEFENDER

YOUR ONLINE
REPUTATION
AFFECTS YOUR
PROJECT’S
VALUE.

WE CAN HELP YOU IMPROVE YOUR COMPANY’S


REPUTATION AND CONTROL WHAT INVESTORS SEE.
Contact our team of experts today.
Call us on 0800 131 0700 or email info@blockchaindefender.io