Hans Kaspersetz to Moderate Panel at Healthcare Marketing Summit

Veteran Digital Marketing Strategist Guides Discussion on Personalization Strategies

Summit, NJ, September 21, 2018 --(PR.com)-- The good news: healthcare marketers are working hard to
personalize their content and the user experience as effectively as do Amazon and Netflix.

The bad news: healthcare marketers don't often succeed, but this situation will improve courtesy of an
upcoming gathering of healthcare marketing leaders.

On September 27 at Marketing Health: The Conference, in New York City, Arteric President and Chief
Strategist Hans Kaspersetz will join other digital marketing thought leaders to help healthcare marketers
accelerate their personalization programs. Mr. Kaspersetz will moderate a conference panel titled “Paging
Dr. Data: Driving Better Relationships With Smarter Segmentation.” Panelists will share insights on how
to overcome hurdles to high-resolution segmentation such as aggregating, managing, and sharing brand
data; navigating regulatory issues; and effectively applying analytic methodology and technology.

Marketing Health: The Conference, presented by MediaPost, is a leading annual event where marketers
from across the healthcare delivery continuum (big pharma, hospital networks, health insurance, and
senior care) meet to share and analyze the latest trends in healthcare digital marketing strategy and
technology. The panelists include Dr. Gabrielle Bedewi, Chief Analytics Officer, Butler/Till; Brian
Deffaa, CMO, LifeBridge Health; Justin Freid, EVP, Managing Director, CMI/Compas; and Shonel
Morrison, Associate Director, Media, AstraZeneca.

“Marketers must obtain a comprehensive and authentic view of their audiences' individual needs and
preferences to deliver a personalized experience,” states Mr. Kaspersetz. “The panelists' diverse
backgrounds - drug manufacturer, healthcare services provider, and marketing agency - will provide
insights from their real-world experience on how to gain this 360-degree perspective.”

Steve Smith, vice president and editorial director at MediaPost, explains why Mr. Kaspersetz was
selected to lead the panel discussion. "The agency community has been MediaPost's core constituency
and audience for over 20 years. And we rely on moderators like Hans to help our events maintain the
same editorial integrity we practice in our journalism - impartial, always critical of the prevailing digital
hype.”

Mr. Kaspersetz summarizes his participation at the conference. “The insights that drive personalization
exist in brand-owned data, and the technology exists to mine those insights. But multiple skill sets from
across organizations are required to deliver an Amazon-like experience. Meetings such as Marketing
Health: The Conference inspire conversations that illuminate strategic and tactical nuances that make
personalization practical for healthcare marketers. It's very rewarding to play a role facilitating great
thinkers and practitioners.”

Work With Arteric

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For two decades, Arteric has combined data-guided, experience-driven insight to create competitive
advantage for pharmaceutical brands, biotechnology brands, and healthcare organizations. Contact Hans
Kaspersetz at 201.546.9910 to advance your brand with personalized marketing solutions that work
everywhere, every time.

About Arteric
Arteric is a pharmaceutical and biotechnology digital marketing agency renowned for its expertise in
digital brand strategy, software engineering, data, search engine optimization, search engine marketing,
CRM, and analytics. Arteric is the digital agency that will propel your clinical trials recruitment,
premarket shaping, disease state education, brand launch, or brand revitalization forward with digital
insights and execution that cannot be matched.

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Contact Information:
Arteric
Ross O'Shea
201.546.9910
Contact via Email
https://arteric.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/765345

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