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STUDY OF LOGO OF COMPANY: INTEL CORPORATION
PROF. VIKAS JADHAV
RAHUL JANKAR (71) KIRAN PRACHAND (85) KETAN RUPWATE (91) SANDEEP KUMAR (92) FOR MMS SEMESTER-I
CONTENTS About Intel History of Intel Corporation Corporate history Origin of the name Advertising and brand management Study of Logo Intel Logo Overview of Intel Logo Reasons behind change in Logo Result After change in Logo Quick Review of Intel Profile References .
and social responsibility. graphic chips. and manageable. manufacturing. and this represented the majority of its business until the . and widely associated with the executive leadership and vision of Andrew Grove. USA. HISTORY OF INTEL CORPORATION: Intel is the world's largest semiconductor chip maker. embedded processors. Intel was an early developer of SRAM and DRAM memory chips. 1968. flash memory. Originally known primarily to engineers and technologists. Intel never stop looking for the next leap ahead—in technology. based on revenue. And it never stops striving to deliver solutions with greater benefits for everyone. as Integrated Electronics Corporation and based in Santa Clara. Intel combines advanced chip design capability with a leading-edge manufacturing capability. Founded by semiconductor pioneers Robert Noyce and Gordon Moore. Intel's successful "Intel Inside" advertising campaign of the 1990s made it and its Pentium processor household names. and other devices related to communications and computing. education. culture. fulfilling. Intel was founded on July 18.About Intel Intel pushes the boundaries of innovation so work in Intel can make people's lives more exciting. the processors found in most personal computers. The company is the inventor of the x86 series of microprocessors. network cards and ICs. Intel also makes motherboard chipsets. And work in Intel never stops. California.
since noise is typically associated with bad interference. Intel's third employee was Andy Grove. before deciding to call their company INTegrated ELectronics or Intel for short. Intel invested heavily in new microprocessor designs fostering the rapid growth of the PC industry. They then used the name NM Electronics for almost a year. as well as a struggle with Microsoft for control over the direction of the PC industry. The 2009 rankings of the world's 100 most powerful brands published by Millward Brown Optimor showed the company's brand value rising 4 places – from number 27 to number 23. who ran the company through much of the 1980s and the high-growth 1990s. Intel has begun research in electrical transmission and generation. The name. sounded remarkably similar to more noise — an ill-suited name for an electronics company. particularly against AMD. Intel was one of the largest and most successful businesses in the world. In addition to its work in semiconductors. a chemical engineer. A number of other Fairchild employees also went on to participate in other Silicon Valley companies. and was known for aggressive and sometimes controversial tactics in defense of its market position. it was not until the success of the personal computer (PC) that this became their primary business. While Intel created the first commercial microprocessor chip in 1971. During the 1990s. By the end of the 1990s. However. Intel was already trademarked by a hotel chain. During this period Intel became the dominant supplier of microprocessors for PCs. Moore (a chemist and physicist) and Robert Noyce (a physicist and co-inventor of the integrated circuit) when they left Fairchild Semiconductor. however. so they had to buy the rights for that name at the beginning. Advertising and Brand management . Grove is now remembered as the company's key business and strategic leader. Gordon Moore and Robert Noyce wanted to name their new company Moore Noyce.early 1980s. Corporate history Intel was founded in 1968 by Gordon E. Origin of the name At its founding.
39 years ago as they were forming their new “integrated electronics” company. Currently. was created by Intel marketing manager Dennis Carter. agencies and other entities using an ideogram (sign. The initial branding agency for the 'Intel Inside' campaign was DahlinSmithWhite Advertising of Salt Lake City. has become one of the world’s most recognized computer brands because of its intelligent marketing strategy and its once long-running “Intel Inside” campaign. The Intel swirl logo was the work of DahlinSmithWhite art director Steve Grigg under the direction of Intel president and CEO Andy Grove. the usage of both images (ideograms) and the company name (logotype) to emphasize the name instead of the supporting graphic portion and making it unique. only a few of the thousands of ideograms people see are recognized without a name. icon) or an emblem (symbol) or a combination of sign and emblem as a logo. colors and any additional graphic elements. by it non-formulaic construction via the designable use of its letters. Intel Logo Ever since its humble beginnings in 1968. The original Intel logo with a ‘dropped-e’ in it was created by Silicon Valley pioneers Robert Noyce and Gordon Moore. Intel Corporation has recognized how important it is to have a meaningful visual identity with strong visual impact. Study of Logo: Today there are many corporations.Intel has become one of the world's most recognizable computer brands following its long-running Intel Inside campaign. if people will not duly identify it. The campaign. even with the name. Intel Corp. It is sensible to use an ideogram as a logo. products. brands. . services. The Intel Inside advertising campaign sought public brand loyalty and awareness of Intel processors in consumer computers. The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world. As a result. Intel paid some of the advertiser's costs for an ad that used the Intel Inside logo and jingle. which started in 1991.
Intel announced that they were dropping the long running Pentium name from their processors. Intel Corp. and led to the introduction of the famous ‘four note jingle’ to the campaign. Intel required that a minimum of 35% of the money it provided to the companies in its co-op program be used for online marketing. Intel planned to shift the emphasis of its Intel Inside campaign from traditional media such as television and print to newer media such as the Internet. Intel expanded its promotion of open specification platforms beyond Centrino. In order to further advertise this newly renovated logo. and the Intel Core family representing the best the company has to offer.) and was done to circumvent court rulings that prevent the trademarking of a string of numbers. Pentium better. They phased out the Pentium names from mobile processors first. evil inside stickers. the Intel logo was shown briefly in one of the scenes of the movie The Last Mimzy. In 2006. the company symbolized its involvement as a key ingredient in PCs and computer technologies by introducing the “Intel Inside” slogan with the Intel Logo. In mid January 2006. adopted the strategy of paying half the cost of any ad/s that used the Intel logo in it. (Both of which had copies manufactured by both IBM and AMD). Some artists have incorporated Intel brand culture into their works. were released. when the new Yonah chips. so competitors could not just call their processor the same name. branded Core Solo and Core Duo. According to an Intel spokesman as of 2009 one may think in terms of good-better-best with Celeron being good. In 2008. as had been done with the prior 386 and 486 processors. In March 2007.In 1991.P Intel Inside . to include the Viiv media centre PC and the business desktop Intel vPro. For example. and a tombstone with R.I. The Pentium name was first used to refer to the P5 core Intel processors (Pent refers to the 5 in P5. This made the new Intel logo widely successful. The desktop processors changed when the Core 2 line of processors were released.
2006 2009 2005 Presen t Intel phased out the intel inside logo in favor of a new logo intel and the slogan. Reason behind Change in LOGO: . but with 2003 uppering of the Intel e. 2009 The current intel logo Presen with inside t trademark.logo. Leap ahead.Overview of Intel Logo: Intel brand logo Main Logo Date Subset logo Date Remarks 1968 2005 The intel inside logo was added to resemble the original 2003 Intel logo with 2005 lowering of the Intel e and changing the typeface. Still as Intel Inside 1990. The new logo is clearly inspired by the Intel Inside logo by splitting out the inside.
Otellini began Intel's largest reorganization since its founding in 1968.5 billion marketing campaign. one of the most brilliant marketing strategies in the last 10 years. is the first company leader without a background in science or engineering.'' said Peter Sealey.. former head of marketing for Coca-Cola Co. After averaging growth of more than 13 percent for three years. Intel's image change. Santa Clara. Otellini. without making clear where it got the information. will be dropped.Intel Corp. is part of an effort by new Chief Executive Officer Paul Otellini to expand Intel into home entertainment. to coincide with next week's Consumer Electronics Show in Las Vegas. who took over from Craig Barrett in May. is changing its logo for the first time in 37 years to help promote its push beyond personal computers. Broader Changes The new logo reflects broader changes inside Intel. California-based Intel said yesterday. The dropped ``e'' in Intel will be shed in favor of a swoop around the company's name with the tag line ``Leap Ahead. is trying to gain a foothold in the consumer market to counter slowing growth in PC chips.'' Result After change in Logo: The change in Intel's brand logo is the first step in a $2. In January. ``Now they achieved awareness. including one called digital home. ```Intel Inside' is one of the great ones. based on the uses of Intel . according to analysts' estimates. The company.'' The ``Intel Inside'' phrase. a California-based management consultant. it's over and they need to move on. whose processors run more than 80 percent of personal computers. who now runs Los Altos Group. whose marketing made its computer chips a household name. He created business divisions.3 billion. a fixture since 1991. Business Week reported earlier. Intel recorded increased in sales upto 8 percent next year to about $42.
`buy me because I'm inside. Intel's marketing was ready for a shakeup. said Doug Freedman. an analyst at American Technology Research in San Francisco. General Electric Co. Microsoft Corp. and Coca-Cola are the top four.. International Business Machines Corp. That helped make Intel's brand worth $35. and said he is making the company ``outward facing'' rather than focused on producing faster semiconductors. “That they're going to focus on `Leap Ahead' makes me think about the technology. 5 in the annual survey by London-based market researcher Interbrand Corp. or No.chips.'' said Freedman.. “Intel Inside'' was used to persuade consumers and businesses that the processor inside a computer was more important than the brand name on the outside.''' . ``Not.' but `buy me because I'm doing something unique.6 billion in 2005.
General Manager.com Operating income: ▲ US$9. Sales and Marketing Group.0 billion (2008) Industry: Products: . CEO Craig Barrett. and Chief Sales and Marketing Officer) Semiconductors Microprocessors Flash memory Motherboard Chipsets Network Interface Card Bluetooth Chipsets Revenue: Net income: Employees: Website: ▼ US$37. Otellini.3 billion (2008) 83. Euronext:INCO) Founded: Founder(s): Headquarters: Delaware) Key people: 1968 Gordon E. Chairman Sean M. Moore and Robert Noyce Santa Clara. SEHK: 4335. California (incorporated in Paul S.INTEL PROFILE Type: Public (NASDAQ: INTC.6 billion (2008) ▼ US$5. Maloney (EVP.500 (2008) intel.
www. . 2.com Wikipedia Encyclopedia Website of Intel Corporation www. 4. 5.google.bloomberg. 3.References: 1.com Other related websites …………….
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