Updated March 21, 2018

Craig E. Carroll
Curriculum Vita

Personal: craigecarroll@gmail.com Home: 27 Washington SQ N 5C

New York, NY 10011
Mobile: 1.917.375.0937

Work: OCR Network Office: +1 (917) 410-0627

craigecarroll@ocrnetwork.com

EDUCATION
PhD, The University of Texas at Austin, 2004
Dissertation title: How the Mass Media Influence Perceptions of Corporate Reputation:
Agenda-setting within Business News Coverage

Ph.D. committee: Maxwell McCombs (chair), Stephen Reese, Roderick Hart, D. Charles
Whitney, James D. Westphal

MA, Human Communication, Abilene Christian University, 1995

BS, Mass Communication, Freed-Hardeman University, 1991

PROFESSIONAL HISTORY
2012- present Executive Director, Observatory on Corporate Reputation (OCR Network)

2018-present External Lecturer, Technical University of Denmark (Denmark)

2017-present External Lecturer, Copenhagen Business School (Denmark)

2016-present Adjunct Professor, Singapore Management University (Italy)

2013-2015 Adjunct Professor, University of Florida

2012-present Visiting Scholar / Adjunct Professor, Stern School of Business (2012-2014),

Steinhardt School (2014-present), New York University

2010-2012 Associate Professor and Department Chair, Communication and Journalism,

Lipscomb University

2009-present Adjunct Graduate Professor, Instituto de Empresa/ IE University (Spain)

2008-2012 Adjunct Professor, University of Lugano (Switzerland)

2007-2010 Assistant Professor, School of Journalism and Mass Communication, University

of North Carolina

2006-2007 Visiting Scholar, Center for International Business and Management, Judge
Business School, University of Cambridge

2003-2007 Assistant Professor, Annenberg School of Journalism, University of Southern

California
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PUBLICATIONS
Books (Edited)
Carroll, CE (Ed.) (2016) The SAGE Encyclopedia of Corporate Reputation. Thousand Oaks, CA.

Carroll, CE (Ed.) (2013). The Handbook of Communication and Corporate Reputation. Oxford, UK:
Wiley Blackwell.

Carroll, CE (Ed.) (2010). Corporate Reputation and the News Media: Agenda Setting Within Business
News in Developed, Emerging, and Frontier Markets. Routledge: New York.

Carroll, CE (Ed.) (2006). The Strategic Use of the Past and Future in Organizational Change. Ebrary,
Inc.: Palo Alto, CA.
Computer Software
Hart, RP & Carroll, CE (2015). DICTION 7.1: The Text-Analysis Program. Austin, TX: Digitext, Inc.
[Version 6.0, released in 2011; Version 7.0, released in 2013]
Refereed Journal Articles (* denotes PhD student author; ** undergraduate author)
1. Illia, L., Romenti, S., Murtarelli, G., Rodriguez-Canovas, B., and Carroll, CE. (2017)
Exploring Corporations’ Dialogue on CSR in the Digital Era. Journal of Business Ethics,
146,(1) 39-58. DOI: 10.1007/s10551-015-2924-6

2. Carroll, C. E. (2017). Corporate Reputation and the News Media: The Origin Story.
Corporate Reputation Review, 20(3), 165-170. doi:10.1057/s41299-017-0038-z

3. Carroll, CE (2015) Matching Dimensions of Reputation and Media Salience for Feedback,
Alignment, and Organizational Self-Awareness. Vikalpa: Journal for Decision Makers.
https://us.sagepub.com/en-us/nam/vikalpa/journal202413

4. Carroll, CE, *Huang-Horowitz, NCL, *Weberling, B., & **Williams, NL (2014). Key
Messages and Message Integrity as Concepts and Metrics in Communication Evaluation,
Journal of Communication Management, 18 (4), 386-401. DOI.10.1108/JCOM-06-2012-
0052

5. Zyglidopoulos, S., Georgiadis, A., Carroll, CE, & Siegel, D. (2012). Does Media Attention
Drive Corporate Social Responsibility? Journal of Business Research 65(11), 1622-
1627.DOI:10.1016/j.jbusres.2011.10.021

6. Carroll, CE. (2012). The OTRI-I Audit and the Detection and Expression of Hidden and
Blind Organizational Identities Implications for Managing Reputational Intelligence,
Authenticity, and Alignment. Corporate Reputation Review, 15(3) 179-197.DOI:
10.1057/crr.2012.11.

7. *Lee, SY & Carroll, CE. (2011). The Emergence, Variation, and Evolution of CSR on the
Media and Public Agenda, 1980–2004: The Exposure of Publicly-Traded Firms to Public
Debate. Journal of Business Ethics 114(1), 115-131. DOI: 10.1007/s10551-011-0893-y

8. Carroll, CE. (2010). Should Firms Circumvent or Work Through the News Media? Public
Relations Review 36 (3), 278-280. DOI:10.1016/j.pubrev.2010.05.005

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9. Einwiller, S., Carroll, CE, & *Korn, K. (2010). Under What Conditions Do the News Media
Influence Corporate Reputation? The Roles of Media Systems Dependency and Need for
Orientation. Corporate Reputation Review 12(4), 299-315. DOI:10.1057/crr.2009.28

10. Carroll, CE. (2009). The Relationship between Media Favorability and Firms’ Public
Esteem. Public Relations Journal 3(4), 1-32.

11. Carroll, CE, *Lee, SY, & *Huang, NCL (2009). The Syntax of Tactic(s) in Public Relations
Research. Public Relations Review 35(4), 419-421. DOI:10.1016/j.pubrev.2009.07.006

12. Carroll, CE, McCombs, ME. (Deng, L., trans) (2006). 商业报道对大企业在公众中的形象
与舆论的议程设置效果. 克瑞格·凯罗;麦克斯韦尔·麦考姆斯;邓理峰;. 新闻与传播评论--
文献出自中国知网 Agenda-Setting Theory Applied to Media Influence on Corporate
Reputation. Journalism and Communication Monographs, 5(1), 107–117.
http://t.cn/Rjo7Dbp

13. Carroll, CE (2002). The Strategic Use of the Past and Present in Organizational Change.
Journal of Organizational Change Management 15(6), 556-562.

14. Carroll, CE & McCombs, ME (2003). Agenda-Setting Effects of Business News on the
Public’s Images and Opinions about Major Corporations. Corporate Reputation Review 6(1),
36–46. DOI 10.1057/palgrave.crr.1540188. [Over 500 citations in Google scholar; Top 5
most cited article in journal]

15. Cheney, G. & Carroll, CE (1997). Persons as Objects in Discourses in and Around
Organizations. Communication Research, 24(6), 593–630. doi:
10.1177/0093650297024006002 [Lead Article]

16. Carroll, CE (1995). Rearticulating Organizational Identity: Exploring Corporate Images and
Employee Identification. Management Learning 26(4), 467–486. doi:
10.1177/135050769502600404

Invited Chapters
1. Carroll, CE, Huang-Horowitz, NCL, and Freberg, K., Communication in Corporate Reputation
Matters. (in progress). Prepared for W.T. Coombs and S. Holladay. The Handbook of Public
Relations Theory and Methods. Oxford, UK: Wiley Blackwell.

2. Carroll, CE (in progress). Agenda-setting theory applied to organizations. In P. Vierhoven, Ø

Ihlen, & M. Taylor (Eds.) The Routledge Companion of Public Relations and Corporate
Communications. New York: Routledge.

3. Carroll, CE (in press). Corporate reputation management. In R. Heath and W. Johansen (Ed.),
The International Encyclopedia of Strategic Communication. New York: Wiley-Blackwell.

4. Carroll, CE (2017). Reputation. In CR Scott and LK Lewis (Eds.), The International

Encyclopedia of Organizational Communication. New York: Wiley-Blackwell.

5. Carroll, CE (2016). Mapping the contours of network agenda-setting theory: Uniplex, duplex, and
multiplex associations. (pp. 34-52). In L. Guo & M. McCombs (Eds.) The power of information
networks: New directions in agenda setting. New York: Routledge.

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CE Carroll, CV, Page 4

6. Carroll, CE (2015). Corporate Reputation. In W. Donsbach (Ed.), The International Encyclopedia

of Communication 3 (updated 2nd ed.). Oxford: Wiley-Blackwell.
10.1111/b.9781405131995.2008.x

7. Carroll, CE & Deephouse, DL. (2014) The foundations of a theory explaining organizational news:
The VT4 Framework of Organizational News Content and five levels of influence on its production.
In J. Pallas, L. Strannegård, and S. Jonsson (Eds.) Organizations and the Media: Organizing in a
mediatized world. (pp. 81-95). London: Routledge.

8. Carroll, C. E. & Einwiller, S. A. (2014) Disclosure Alignment and Transparency Signaling in CSR
Reporting. In R.P. Hart (Ed.), Communication and Language Analysis in the Corporate World.
(pp. 249-270). Hershey, PA: IGI-Global.

9. Carroll, CE (2013). Frame. In R. Heath (Ed.), Encyclopedia of Public Relations (2nd ed.). (pp.
358-361). Thousand Oaks, CA: Sage Publications.

10. Carroll, CE (2011). Media Relations and Corporate Social Responsibility. In Ø. Ihlen, J. Bartlett,
& S. May (eds.) The Handbook of Communication and Corporate Social Responsibility. (pp. 423-
444). Oxford, UK: Wiley Blackwell. doi: 10.1002/9781118083246.ch21

11. Carroll, CE (2011). The Role of the News Media in Corporate Reputation Management. In RJ
Burke, G Martin and CL Cooper (Eds). Corporate Reputation: Managing Threats and
Opportunities. (pp. 199-216). Surrey, UK: Gower.

12. Cornelissen, J., Carroll, CE, & Elving, W. (2010). Making Sense of a Crucial Interface: Corporate
Communication and the News Media. In L. Chouliaraki & M. Morsing (Eds.), Media,
Organizations, and Identity. (pp. 162-178). Palgrave MacMillan Publishers: London.

13. Carroll, CE (2009). Innovation Journalism. In C. Sterling (Ed.), Encyclopedia of Journalism 2

(pp. 756-758). Thousand Oaks, CA: Sage Publications.

14. Carroll, CE (2008). Corporate Reputation. In W. Donsbach (Ed.), The International

Encyclopedia of Communication 3 (pp. 1018–1021). Oxford: Wiley-Blackwell.

15. Carroll, CE (2008). Organizational Image. In W. Donsbach (Ed.), The International

Encyclopedia of Communication 8 (pp. 3464–3469). Oxford: Wiley-Blackwell.

16. Hart, RP & Carroll, CE (2007). DICTION Software. In L. Given (Ed.), The Sage Encyclopedia
of Qualitative Research Methods, Volume 2 (pp. 215–216). Thousand Oaks, CA: Sage
Publications.

17. Carroll, CE (2005). Frame. In R. Heath (Ed.), Encyclopedia of Public Relations (pp. 338–340).
Thousand Oaks, CA: Sage Publications.

Under Review
1. Carroll, CE, Einwiller, SA, and **Mironov, J. Transparency Signaling and Disclosure
Alignment in the CSR Reporting of Chinese Companies.

2. Einwiller, SA and Carroll, C. Negative CSP Disclosures in CSR Reports.

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3. Carroll, CE. Stakeholder inclusiveness in CSR reports as argument pro homine. [Revise and
Resubmit].

4. Gardberg, NA, Scheepers, D., & Carroll, CE. Corporate Political Disclosure: Theoretical
Construct Development and Measure Validation.

5. Kim, JY, *Mohr, T, *Neil, J., *Zhang, T., *Myslik, B., Carroll, CE, Kiousis, S. The Role of
News Media in Building Public Agenda: NFL Crisis Situation.

6. Lee, JH, Bednar, M, Carroll, CE, and Deephouse, D. The News Media and Organizations: A
Multi-Level Perspective and Path Forward.
Works in Progress
1. Carroll, CE and Olegario, R. (Ed.) Linking Corporate Reputation and Accountability:
Antecedents, Mechanisms, Paradoxes, and Outcomes. Special symposium for Journal of
Business Ethics. In progress. Manuscripts currently under review

University Profiles
1. Expanding the definition of an "entrepreneur." University of Texas What Starts Here
Changes the World: University’s Office of Development website. Available online at:
http://www.utexas.edu/what-starts-here/preparing-leaders/expanding-definition-entrepreneur

2. Senior Corporate Affairs Conference Report. (2016). Reputation, Issue 17, pp 10-11, Oxford
University Centre for Corporate Reputation. Available online or by request.

3. IE School of Communication Blog, Madrid, Spain. Available online at:

http://ieschoolofcommunication.blogs.ie.edu/2011/10/12/corporate-reputation-and-the-news-
media-the-state-of-media-effects-research-on-organizations/

4. PR News Vol. 64, 43, p. 8. Nov 10, 2008. All-Stars Issue. “Educator/Research Expert(s) of
the Year.” (Tied with Leslie-Gaines Ross, Chief Reputation Officer, Weber-Shandwick]

Popular Press and Trade Publications

1. Carroll, CE (2017). Linking corporate reputation and corporate strategy: Insights for the
Chief Communication Officer. Communication Director

2. Romenti, S, Murtarelli, C, Illia, L, Rodríguez-Cánovas, B and Carroll, CE (2013). Make it

personal: Storytelling helps employees connect with their companies’ CSR initiatives.
Communication World, January-February, 35-38.

3. Carroll, CE (2011). Evaluate to Communicate. Communication Director, January, 58-61.

Book Reviews
1. Carroll, CE (2000) The Expressive Organization: Linking Identity, Reputation and the
Corporate Brand by M. Schultz, MJ Hatch, and MH Larsen, in Corporate Reputation
Review, 3, 3, pp 276–278

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GRANTS, GIFTS, AND AWARDS

Sub-Contractor/ Co-Principal Investigator
2012- Building Sustainable Futures: Communication Strategies for Corporate Social Responsibility
2014 Communication Management. Principal Investigator: Laura Illia (IE University).

2005- Legitimation of Nanotechnology and Nanotechnology Firms. National Science Foundation,

2010 Award No.SES-0531146, Nanotechnology in Society.

Principal Investigators: Richard B. Freeman (Harvard), Lynne G. Zucker (UCLA), Michael

R. Darby (UCLA), Stephen R. Barley (Stanford), Vivian Weil (Illinois Institute of
Technology).

Research Gifts-in-Kind
2012- 20 licenses for media monitoring portal for capturing online, print, and radio archives of
2014 OCR-tracked companies, CustomScoop, $750,000

2008- 20 licenses for media monitoring portal for capturing broadcast TV news OCR-tracked
2009. companies, TV Eyes, $250,000

2008- Media monitoring portal for converging teaching, research, and service interests in corporate
2009 reputation and the news media, K.D. Paine & Partners. $124,900

2009 10 laptop computers for Carolina Observatory on Corporate Reputation, Lenovo Hope Fund
of Triangle Community Foundation, $16,000

2002- Lexis-Nexis, private portal access, 2002-2010 [undisclosed value]

2010

2002 Lexis-Nexis: Dissertation gift for updating Lexis-Nexis “topical index terms” to include
corporate reputation indicators. $18,000

INVITED TALKS

Keynotes and Plenary Addresses

Nov 2017 Linking corporate reputation and corporate strategy: Insights for the Chief
Communication Officer. Corporate Communications Strategy Council, The Conference
Board, New York

Oct 2017 How Corporate Stakeholders Use Media Attention About Organizations for their
Decision-Making. World Media Intelligence Congress, Berlin, Germany

Dec 2016 Corporate Affairs and the CEO: An interview with Steve Easterbrook” (Steve
Easterbrook, CEO, McDonald’s Corporation) Senior Corporate Affairs Summit
Co-hosted by OCR, New York University, and Centre for Corporate Reputation,
University of Oxford; New York University, New York

June 2016 Communication and Corporate Reputation Matter(s). Nikkei Corporation International
headquarters, Tokyo, Japan, Hosted by Embassy of Spain.

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Mar 2016 Communication and Corporate Reputation Matter(s). PR Week International Symposium,
Hong Kong.

Sept 2015 CSR transparency signaling meets big data: A path to accountability. 3rd International
CSR Communication Conference, Ljubljana, Slovenia.

Dec 2014 Graduation address, Masters of Corporate Communication, Amsterdam School of

Communication Research, University of Amsterdam, The Netherlands.

May 2011 The Future of Public Relations Research: Opportunities during Times of Crisis. Public
Relations Research Association of Spain, Vigo, Spain.

July 2009 Does Media Monitoring Matter? European Communication Summit. European
Association of Communication Directors. Brussels, Belgium.

Sept 2008 Should Firms Circumvent or Work with the News Media? 3rd Symposium on Reputation
Management, European Centre for Reputation Studies, Rome, Italy.

May 2007 Innovation Journalism and Its Implications for Corporate Reputation. 4th Innovation
Journalism Conference. Stanford University, Palo Alto, CA.

Oct 2006 Trends in Global Corporate Reputation Research: The Global Agenda-Setting and Media
Literacy Project, 7th International Agenda Setting Conference, Bonn, Germany.

Feb 2006 Influences on the Production of Business News. Center for International Business and
Management’s Global Symposium on Business and Media, University of Cambridge, UK

Plenary Panels
Sept 2017 “The State of CSR Reporting” 4th International CSR Communication Conference, Vienna,
Austria

Sept 2015 “Does CSR increase credibility of companies and how?” 3rd International Conference on
CSR Communication, University of Ljubljana, Slovenia.

Sept 2013 Closing Panel: Themes and Future Directions. Annual Corporate Reputation Research
Symposium, Centre for Corporate Reputation annual conference, Saïd Business School,
University of Oxford, Oxford, UK,

Sept 2013 Closing Panel: Themes, Variations, and Future Directions. 2nd Corporate Social
Responsibility Communication Conference, Aarhus, Denmark,.

Sept 2011 Plenary panel. The Credibility of CSR Reporting, 1st International CSR Communication
Conference, Amsterdam, The Netherlands

May 2008 Plenary Panel: Global Corporate Reputation Research Measurement and Evaluation,
Corporate Reputation, Identity, and Competitiveness Conference, Beijing, China

Oct 2006 Closing Panel: Themes and Future Directions, 7th International Agenda Setting
Conference, Bonn, Germany.

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International
Copenhagen Business School, March 2017, April 2013
Hong Kong Polytechnic University, Hong Kong, March 2016
Instituto de Empresa, Spain, Oct 2015
University of Montpellier, France, Oct 2015
Ludwig-Maximillian University, Germany, Sept 2015
University of Vienna, Austria, March 2015
Uppsala University, Sweden, April 2013
University of Mannheim, Germany, April 2013
University of Ljubljana, Slovenia, April 2013
University of Amsterdam, Netherlands, May 2006; Nov 2012
Free University of Amsterdam, Netherlands, Nov 2012; Dec 2004
University of Alberta, Canada, June 2007
University of Zurich, Switzerland, April 2007
University of Leeds, UK, Nov 2006
University of Cambridge, UK, Feb 2005; Nov 2006
Athens School of Economics and Business, Greece, April 2007
University of Jyväskylä, Finland, June 2007
Chinese University of Hong Kong, China, March 2005
University of Lugano, Switzerland, Oct 2005

International (Video conference)

Indian Institute of Management, Ahmedabad, India, August 2015
Free University of Amsterdam, Netherlands, April 2013, April 2014, 2015
Ryerson University, Canada, Nov 2014

SCHOLARLY CONFERENCES (2003-present)

Papers
1. Carroll, CE (2018). Duplexity and sequence salience in agenda setting and building.
Conference on 50th Anniversary of Agenda-Setting Theory. University of Colorado,
Boulder, CO.

2. Carroll, CE (2017). Triangulating intangibles in strategic communication research.

International Public Relations Research Conference, Orlando, FL.

3. Einwiller, SE and Carroll, CE (2016) How Balanced is CSR Reporting? An Intercultural

Comparison of Negative Disclosures. International Communication Association,
Fukuoka, Japan.

4. Carroll, CE, **Moronov, J., and **Kim, MJ (2015). Blame, Denial, and Hardship in CSR
Reporting. 3rd International Conference on CSR Communication, Ljubljana, Slovenia.
(**Undergraduate authors)

5. Einwiller, SE and Carroll, CE (2015). How Balanced is CSR Reporting? An Intercultural

Comparison of Negative Disclosures. 3rd International Conference on CSR
Communication, Ljubljana, Slovenia.

6. Carroll, CE. (2014) .Stakeholder inclusiveness as argument pro homine in CSR reports.
International Communication Association, Seattle, WA.

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7. Carroll, CE and Einwiller, SE (2013) Transparency Signaling and Disclosure Alignment

in CSR Reports. 2nd International Conference on CSR Communication, Aarhus,
Denmark.

8. Carroll, CE, Zyglidopoulos, S., & Bantimaroudis P. (2013). The Impact of Firms’
Corporate Social Performance on their News Media Salience. International
Communication Association, London, England.

9. Deephouse, DL & Carroll, CE (2012). The Influence of Corporate Demographic

Characteristics on Visibility and Favorability of Business News Reporting. 3rd
International Conference on Corporate Reputation, Saïd Business School, University of
Oxford, Oxford, UK.

10. Carroll, CE (2009). The Influence of Firms’ Agenda-Building Efforts and Media Agenda-
Setting on Organizational Prominence. International Communication Association,
Chicago, IL.

11. Lee, SY, & Carroll, CE (2009). The Emergence, Variation, and Evolution of CSR on the
Media and Public Agenda, 1980-2004: The Exposure of Publicly-Traded Firms to Public
Debate. Association of Educators in Journalism and Mass Communication, Boston, MA.

12. Lee, SY & Carroll, CE (2008). Influences on Corporate Reputation: Personal Experience,
Advertising Recall, and Media Recall. Association of Educators in Journalism and Mass
Communication, Chicago, Il.

13. Carroll, CE. (2006) The Emergence of Corporate Behavior on the Public Agenda: Using
Media Coverage as Proxy for Corporate Reputation Measurement and Monitoring.
Conference on Corporate Communication. Fanning Center of Business Communication,
Mendoza College of Business, University of Notre Dame.

14. Carroll, CE. (2006). Teaching the College Course in Corporate Reputation. Arthur W.
Page Society Academic Conference, Tuck Business School, Dartmouth College, May
2006

SOCIETY MEMBERSHIPS
Academic Organizations Offices Held, Date
International Communication Association Member, 1995-present
-Board of Directors Member, 2008-2011
ICA Taskforce for Communication Director Member, 2009-2011
-Public Relations Division Member, 2004-present
Chair Officer, 2008-2011
Vice-Chair and Program Planner Officer, 2007-2008
Chair, Taskforce on Cross-National Research Officer, 2004-2008
-Mass Communication Division Member, 2003-present
-Organizational Communication Division Member, 1995-present
Association for Educators in Journalism and Mass Communication Member, 2002-present
-Public Relations Division Member, 2002-present
National Communication Association Member, 1994-present
-Organizational Communication Division Member, 1994-present
-Mass Communication Division Member, 2004-present
-Public Relations Division Member, 2004-present

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Academy of Management Member, 1998-present

Organization & Management Theory (OMT) Division Member, 1998-present
Research Methods (RM) Division Member, 2000-present
Management & Organizational Cognitions (MOC) Division Member, 2000-present
Association for Business Communication Member, 1992-1996

Professional Organizations Offices Held, Date

International Association for Business Communicators Member, 2007-present
Public Relations Society of America Member, 2003-present

Editorial Boards, Scholarly Peer-Reviewed Journals

Journal of Public Affairs Member, 2016-present
Public Relations Inquiry Member, 2011-present
Journal of Communication Member, 2009-present
Public Relations Review Member, 2008-present
Corporate Communication: An International Journal Member, 2007-present
Corporate Reputation Review Member, 2006-present
Journal of Public Relations Research Member, 2007-2015
Management Communication Quarterly Member, 2006-2009

Ad hoc Reviewer
Journals
Communication Journals Years
Communication Theory 2007–present
Journal of International Communication 2014-present
Journalism 2011- present
Journalism & Mass Communication Quarterly 2011-present
International Journal of Communication 2012-present
International Journal of Strategic Communication 2011-present
Javnost, The Public 2012-present

Business and Organization Studies Journals Years

Business & Society 2014-present
Administration & Society 2013-present
European Journal of Marketing 2004-present
Journal of Business Ethics 2008-present
Journal of Contingencies and Crisis Management 2014-present
Journal of International Communication 2014-present
Journal of Management Studies 2005–present
Organization Science 2008–present

Reviewer for Government Research Grants

1. Swiss National Science Foundation (SNSF)
2. Social Sciences and Humanities Research Council of Canada (SSHRC)
3. National Commission for Scientific and Technological Research, Chile (CONICYT)

Reviewer for Book Publishers

1. Routledge Press (New York and London)
2. Sage Publications (Thousand Oaks, CA)
3. Wiley-Blackwell (Boston, MA)
4. Oxford University Press (New York and Oxford, UK)

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Conference Organizing Roles

1. OCR Senior Corporate Affairs Summit (2017). New York University, New York, NY.
2. OCR Senior Corporate Affairs Summit (2016). New York University, New York, NY.
3. NYU/University of Oxford Global, Corporate, and Public Affairs, Reputation, and
Accountability Min-Conference. (2016). New York University, New York.
4. 14th International Conference on Corporate Reputation, Identity, & Competitiveness (2010). Rio
de Janeiro, Brazil.
5. Scientific Review Board. International Symposium on Communication in the Millennium.
(2010). Istanbul, Turkey.
6. Program Chair, Public Relations division, International Communication Association, (2007). San
Francisco, CA May 2007.
7. 3rd International Corporate Identity/Associations Research Group (2004). University of Southern
California, Annenberg School for Communication/Marshall School of Business, Los Angeles,
CA.

Outside Faculty Member Searches

Copenhagen Business School, Search for Associate Professor, Department of Intercultural
Communication and Management, Copenhagen, Denmark, Fall 2012.

TEACHING

Teaching and Mentoring Awards

1. Pioneer in New Media, Society for New Communications Research, Palo Alto, CA, December
2007
2. Educator of the Year, PR News, 2008
3. Andrew W. Mellon Award for Excellence in Mentoring, University of Southern California, 2005

Classes Taught: Graduate

Technical University of Denmark Communication Management

Copenhagen Business School Public Relations and Issues Management

Singapore Management University Corporate Social Responsibility Communication

Instituto de Empresa/ IE University Corporate Reputation + External Communication

Corporate Communication Research Methods

University of Florida Corporate Reputation Management

University of Lugano Business and Media Theory

University of Southern California Business and the News Media

Corporate Reputation Management
Public Relations Research and Evaluation

Undergraduate Courses
New York University Corporate Social Responsibility Communication

Lipscomb University Capstone: Public Communication and Leadership

Capstone: Public Relations

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Reputation Management Research Methods

Persuasion and Advocacy

University of North Carolina Corporate Reputation Research + Evaluation

Advertising + Public Relations Research
Public Relations Case Studies
Introduction to Public Relations

University of Southern California Business and the News Media

Public Relations Research Methods
Corporate Public Affairs

Curricular Design
Corporate Social Responsibility Communication (Summer 2017) MS in Corporate Communication,
Singapore Management University.
Corporate Social Responsibility Communication (Fall 2014), Bachelor of Arts, New York
University.
Organizational Leadership (Online) (Spring 2015), Ed. D., Abilene Christine University
Communication and Corporate Reputation (Online) (Summer 2013), MS in Strategic
Communication, University of Florida
Communication and Corporate Reputation (Blended: Online/in person) (Fall 2013), Executive MS
in Corporate Communication, Instituto de Empresa, Spain
Corporate Communication Research Methods (Spring 2010), Masters in Corporate
Communication, Instituto de Empresa, Spain
Corporate Reputation Management (Spring 2005) Masters in Public Relations, MBA, USC
Corporate Diplomacy (Spring 2005), Masters in Public Diplomacy, USC

UNIVERSITY SERVICE AND ADMINISTRATION

Department Chair

Lipscomb University, Nashville, TN, Fall 2010-Spring 2012

Department Chair, Communication and Journalism, College of Arts & Science
• Budgetary management and financial planning
• Curriculum development and management
• Program promotion and outreach
• Hiring full-time and adjunct faculty
• Course scheduling
• Supervising faculty and staff
• Teaching courses within the program
• Student recruitment and advising
• Faculty Adviser to student media (online and TV news program)
• Chair, Committee for Introduction to Communication instructors
• Chair, Writing, multimedia, and social media labs instructors.
• Community engagement and service learning coordinator
• Launched TV newscast from the department
• Faculty Sponsor, PRSSA
• Advisory Board, Chair, LUmination Network, Student Media Network
• Adviser for all departmental practicums

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• Supervisor for all departmental internships

University of North Carolina at Chapel Hill, School of Journalism and Mass Communication
• Park Fellowships Interviewing, Ph.D. applicants
• MA Admissions Committee, Spring 2008
• Scholarships Committee, Spring 2008, Spring 2009, Spring 2010
• Director, Carolina Observatory on Corporate Reputation
University of Southern California, Annenberg School for Communication and Journalism
• Re-Accreditation Committee, Self-Study Research, Spring 2004
• MA Admissions Committee, Programs in Journalism and Public Relations, Spring 2004, 2005

PROFESIONAL ENGAGEMENT
Advisory Boards
1. The Museum of Public Relations, New York City, 2012-current.
2. Future Trends Forum, Fundacion de la Innovacion, Bankiter, Madrid, Spain. 2008–2009
3. Carrotmob, Nonprofit Organization, Palo Alto, CA, 2007–2009
4. European Centre for Reputation Research, University of Zürich, Zürich, Switzerland, 2007–2009
Interviews
1. Diario de Salamanca [Newspaper in Salamanca, Spain]. Available online at:
http://diariodesalamanca.es/entrevistas/los-corruptos-espanoles-no-van-a-recuperar-la-
credibilidad-es-mejor-que-cambien-de-nombre/ April 27, 2013

2. Communication World Radio Interview #34. Engaging stakeholders in CSR, an interview

with Craig Carroll, Ph.D. Available online at: http://cafe2go.x.iabc.com/2013/04/11/cw-
radio-34-engaging-stakeholders-in-csr-an-interview-with-craig-carroll-ph-d/ April 11, 2013.

3. Corporate Social Responsibility Wire (CSR Wire), Executive Spotlight: Gaining Broader
Media Perspective. Nov. 2011. Available online at:http://www.csrwire.com/blog/posts/214-
csrwire-executive-spotlight-gaining-broader-media-perspective-at-lipscomb

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