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Website: ​

SEO - On Page

Rules :
1. Start Title tag with your keyword

2. Use SEO friendly URLs

a. URL should be short and sweet.
b. always include your target keyword in your URL
c. use the hyphen character (-) to separate words in a URL.

3. Add Modifiers to your title

a. Using modifiers like “2018”, “best”, “guide”, “top” and “review”
b. 60–70 characters long

4. Meta descriptions
a. should be highly relevant to the content of your page.
b. 150–300 characters in length.

5. Wrap Your title/focus keyword in <h1> tag

6. Add multimedia in content

a. Engaging images, videos and diagrams can reduce bounce rate and increase time on site

7. Wrap Subheadings in <h2> <h3> tags

8. Drop your keyword in first 100 words

9. Responsive Design

10. Add External Links

a. Outbound/External links to related pages helps Google figure out your page’s topic.

11. Add Internal Links

a. Use 2-3 in every post/page

12. Boost Site Speed

a. compressing images,Remove unused JS and CSS, Minify JS and CSS, and switching to
faster hosting.
b. Make sure your site doesn’t take more than 4 seconds to load.

13. Add LSI(Latent Semantic Indexing) keywords :- Words Which are are frequently found
together. Like 'apple' and 'itunes'
a. Let’s say your page or blog post is about Apple.
b. How does Google know if you’re referring to the fruit or the company?
c. It looks for LSI keywords:
d. If your page contains the words: 'baked apples', 'red apple', 'green apple', 'apple nutrition',
'fuji apples', 'honeycrisp apple', 'eating apple', your page is probably about apples, the fruit
e. If your page contains the words: 'itunes', 'apple hulu', 'apple news', 'apple stores', 'apple
iphone 5', 'apple new ipad', 'apple stock price', 'discount computers', your page is most likely
about apple computers

14. Image Optimization

a. at least one image file name includes your target keyword

15. Use social sharing buttons

16. Long content / Quality Content

a. “length is strength”
b. Applying your keyword research
c. Don't repeat some words and keywords again and again
d. Unique content
e. Keyword stuffing - Stuff your keyword to sentence.
f. Formatting for readability & featured snippets
i. Text size and color
ii. Headings 1
iii. Bullet points
iv. Paragraph breaks
v. Supporting media
vi. Bold and italics for emphasis

17. Try to increase Dwell time (refers to the time a user spends on particular page)

By ​Trueline Solution