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Enterprise Data

for SAP
Gaining competitive advantage
with holistic enterprise data
management across the
data lifecycle
By having industry data management
best practices, from strategy through
sustainment, and enabling access to
complete, consistent, timely and trusted
information across the data lifecycle,
organizations can improve the efficiency
of their day-to-day operations, transform
the quality of their decision-making and
outperform the competition.
The value of data
Increasing numbers of farsighted In this environment, we see leading Recent Accenture research underlines The strategic significance of data
organizations are investing in the organizations viewing data management the increasing importance attached to management cannot be overstated.
not as a technical activity, but as this issue.3 In this survey, which charts The entire information management
tools, capabilities and skills needed
a holistic approach that combines adoption of analytics as a key decision- value chain (illustrated in figure 1)
to capture and manage useful organizational, process and technology making capability, 66 percent of the starts with good data design and
data, generate insights from it components to coordinate and share respondent organizations have already conversion, and has data management
and, most importantly, act on data across the enterprise – giving them appointed senior executives – “chief as its foundation. Provided business
those insights at pace.1 the agility to rapidly convert insights data officers” (CDOs) – to lead their intelligence and analytics are leveraging
into action before opportunities are lost. data management strategies. Of those trusted information, they can deliver the
respondents that have yet to appoint understanding the organization needs
We know that this is a key capability CDOs, 71 percent expect to do so soon. to make improved business decisions and
of high-performance businesses who Twenty-five percent of organizations ultimately, move from insight to action.
have a more sophisticated analytical believe that data plays a significant
orientation than others.2 role in generating new opportunities
for the business (up from 12 percent
of respondents in 2009).

2 Source: Accenture Institute for High Performance Research
3 “Analytics in Action. Breakthroughs and Barriers on the Journey to ROI”, results partially published on March 5, 2013
Figure 1 – Information management value chain

Insight to action
• Drive actions based on complete, consistent, timely and trusted information
to action • Optimize decision process

•P  erform predictive and prescriptive analytics

• E .g. customer centric product development, campaign strategy and execution, offering development



Business intelligence • E xecutive dashboards, reporting
a ge

f or
Business intelligence • E .g. customer insight, integrated view of customers
• Descriptive analytics


• 360° view of the enterprise

nc e

• Decision support applications

c on


Data management and governance • Data quality – monitor, profile, comply, integrate

ent Data

em cr e • Data security – privacy, retention

tir • Lifecycle based data management – create to retire



• Data management – policies and processes



I -m
Enterprise •D ata governance – organization, metrics,incentives


e tr
D at a u


Defined and migrated data


• Data profiling

a m ov e m ent • Data cleansing
• Data conversion
Data management sustainment

Accenture research also shows that business intelligence, analytics built on the understanding that data
high-performing IT organizations are capabilities and data governance.4 flows continuously across all business
more evolved in their information Granular and real-time customer processes are successfully using this
management practices than their peers data is 80 percent more accessible in corporate asset to get closer to their
in other organizations. Put simply, they these organizations, more than twice target markets, create loyalty programs
view data as a corporate asset. For as granular and twice as likely to be that cement relationships and drive
example, they are twice as likely to have available in real time than it is amongst integrated customer reporting across
developed target data architectures, other organizations. Organizations all business entities.

4  “Mind the Gap: Insights from Accenture’s third global IT performance research study”, Accenture, 2010
Recognizing the data challenge in the SAP lifecycle

Data models are becoming increasingly Against this backdrop, we know that Figure 2 – Survey response to “Now thinking about all the data in your
complex. Surging volumes of structured many organizations are finding it hard organization taken as a whole, how ‘clean’ is it in terms of each of the
and unstructured data – accelerated to assimilate “the confusion” of data. following characteristics?”
by developments in big data, mobility, Highlighted by Accenture research5,
social media, the cloud and in-memory data integration and data collection
computing – must be captured and are key challenges for them and less Consistency 51%
managed for business advantage. Data than 40 percent of organizations believe
quality and consistency are essential the data they generate is relevant to Accuracy 50%
if the business is to trust (and act the business strategy. Only just over
upon) the underlying information. half of respondents consider their Format 49%
And with regulatory oversight, data data to be “clean”, with regard to its
Completeness 47%
privacy, information security and consistency and accuracy (see figure 2).
control issues also featuring high on
Ease of use/understanding 45%
the agenda, coordinated and active
data management is essential. Level of integration 41%

Accessibility 40%

Relevance to business strategy


0 20 40 60

Those rating 4 or 5 – “clean or very clean”

5  “Analytics in Action. Breakthroughs and Barriers on the Journey to ROI”, results partially published on March 5, 2013
Clearly, despite all the attention Figure 3 – Data challenges and their impacts for business transformation in the SAP lifecycle
given to IT – and the investments
that have been made in SAP Challenge Main implication Business impact
Enterprise Resource Planning
1. L ack of data governance and data Data quality deterioriates rapidly Duplicate master data
(ERP) stand center-stage in this management and quality processes after go-live
respect – there has been too Incorrect transactions
little focus on the underlying Reports cannot be trusted
data itself, and the architecture
that gathers, stores, manages 2. L ack of data standards Data quality targets can’t be defined Poor data quality for the project and
and measured go-live
and delivers this vital raw material.
This lack of focus creates a number Unable to improve data quality as
of unique data challenges that can baseline is not defined
directly degrade the effectiveness 3. Data management is seen as Not enough business engagement No ownership for data validation
of organizations’ business a technical activity and data quality
transformation investments. Data doesn’t meet the business needs
Figure 3 sets out some of the
key challenges – and the impacts 4. N
 ot the appropriate focus on data Poor data quality for go-live Incorrect data for go-live
that they can have. profiling and cleansing during an (e.g. costing, pricing)
implementation Unable to reconcile the financial
balances (e.g. inventory valuation)

5. No clear data quality entry / exit No visibility on data readiness for test Data quality is unknown until end
criteria for each load cycle phases and for go-live users get access to the system
Delays on test phases and project
Unable to fully test the solution
How Accenture can help you overcome
the data challenge
Most data challenges require attention to
multiple capability areas and technology
choices. Additionally, organizations
typically face several data issues linked
to unique patterns of past investments
and undertakings, ongoing initiatives,
and any number of industry-specific
For this reason, Accenture views
effective enterprise data management
as a journey. As a global consulting,
technology services and outsourcing
company, we look at data “end to end”. Data strategy
The approach we have developed is
designed to deliver results at every stage Data governance Data management Data quality Data conversion Data architecture Data security

– from data creation and data storage, Data Master data

Data profiling
Data modelling / Data
through data movement to data usage organization management taxonomy classification
and data retirement. Data policies / Metadata Data storage / Data privacy /
procedures management Data cleansing access masking
Shown in figure 4, our Enterprise
Data monitoring / Data
Data Management framework drives Data standards Data retention / archiving
compliance integration
a holistic approach to harnessing all
data (master data and unstructured Data sustainment
data) and unleashing its potential (information management office, data as a service)
as a source of competitive advantage.
Figure 4 – Enterprise Data Management framework
Crucially, we understand that 1. Data strategy functions. This encompasses the models, as well as the resources
there is no single solution to actions used to ensure key information needed to manage the data architecture
Data strategy evaluates “as is” data
delivered throughout the organization (solution architects, storage architects
our clients’ data management capabilities, understanding the potential
is appropriately defined, used and and database administrators)
needs. This means we tailor our opportunities arising from higher quality
maintained and is the foundation
approach for people, processes data – and plots a course toward • D
 ata security: the processes and
for a successful enterprise data technologies that protect data
realizing those opportunities. Data
and technologies across each of management program from unauthorized access, viewing,
strategy development begins with an
the following three areas to meet information-gathering phase spanning • Data management: implementation modification or deletion – whether
each client’s requirements and business and IT. This assesses existing of the policies, procedures and the intent is accidental, intentional
operating environment. data management capabilities and infrastructure that together support or malicious.
benchmarks them against cross-industry capture, cleansing, integration and
leading practices to identify key gaps. shared use of master and reference 3. Data sustainment
data across the enterprise and with
The next step is to develop the data Data sustainment delivers solutions to
business partners
management vision, helping the retain the value from data management
organization to understand how and • Data quality: identifying how much an investments – from helping clients to set
why it needs to evolve its capabilities – organization can trust its data and how up and run their own data management
and the business benefits that will arise. well the data meets the organization’s competency centers, to providing
The final element is to define a plan needs. Data quality management enterprise data management as a service:
and roadmap, presenting the high-level focuses on measuring and monitoring
 elping to set up a data management
• H
business rationale, including benefits and data quality levels for key data
competency center in client-owned
required investments, helping to create items, analyzing costs and impacts,
environments, leveraging proprietary
the business case and communicating resolving root causes and fixing data
Accenture processes, methodologies
the strategy to all key stakeholders. • D
 ata conversion: spanning and skills and, if required, providing
conversion strategy and planning, ongoing maintenance of the
2. Data management pillars design and build, data quality / technology solution
cleansing, construction / enrichment,
Our enterprise data management • Providing
 an Accenture-managed
validation and cutover strategy and
framework includes people, process and service on the client platform,
planning, data conversion is one of
technology solutions spanning the six leveraging data and content within the
the most critical (and costly) aspects
pillars of data management: client’s own enterprise infrastructure
of any implementation
• Data governance: a formal system  elivering enterprise data
• D
• D
 ata architecture: including data
of accountability, designed to management as a service, with
sizing, storage and movement
enforce proper management of data all client data managed in an
architectures, data retention and
assets and the performance of data Accenture-hosted secure cloud-
deletion policies and physical data
based environment.
Why Accenture?

Accenture’s enterprise data • Deep data management capabilities: • Leading assets: we have developed
management approach and our practice includes professionals automation blueprints to speed the
services help clients to reduce experienced in the full range of data architecture, build and operation of
management and analytics processes information integration environments
costs, increase productivity and
improve quality by managing • Technology expertise: we are • Knowledge capital: our solutions
technology agnostic and we cover are supported by the Accenture
data holistically across the the full range of technology solutions, Delivery Suite (ADS), Accenture
data lifecycle. Our proprietary from large leading vendors to emerging Reusable Technology Library (ARTL),
assets, knowledge capital and niche providers and Accenture Advanced Enterprise
methodologies in this area set • Emerging solutions: we continuously Solutions (AAES)
us apart, and include: evaluate new solutions in the • Global resources: our network of
marketplace, keeping our teams global delivery centers and innovation
up to date with new capabilities centers helps clients – wherever they
• Results-oriented delivery: our are located – to drive value from their
methodology, deliverables and data predictably and cost-effectively;
quality assurance processes focus this network includes dedicated data
on delivering business results. factories in India through which we
We provide flexible engagement can provide not only the tools and
options - on a project, capacity or assets, but also the resources needed
managed services basis - to balance to manage all our clients’ data needs.
clients’ needs, risk tolerance levels
and budgets
Next steps

Nobody knows your data • Initial data quality assessment:

management challenges better within two to four weeks, Accenture
than your own teams. Yet even Data Diagnostic for SAP provides a
data quality assessment, customized
the most successful teams need recommendations and a roadmap
to stay on top of the latest for improving data quality
thinking and emerging practices. • Data strategy assessment: an eight-
We offer various options to help to 12-week data strategy project,
you advance on your data journey including “deep dive” diagnostics
and gain a deeper understanding of your current data-related business
of the benefits this can bring challenges, an opportunity assessment
to your organization: for driving business value from
data and developing a detailed data
strategy and roadmap for embarking
• Innovation center tour: visit one on your data journey.
of Accenture’s more than 20 global
innovation centers, see demos of
data solutions and talk to Accenture
subject matter advisors
• Two-day workshop: understand
where you currently stand with your
data, identify your data goals and
objectives, take a deeper dive into the
components of a data management
solution and receive a high-level
roadmap based on your requirements

To learn more about enterprise data

management for SAP, please contact:

Steen Moller
Managing Director – Technology, Global SAP
data management lead
Tel: +1 (215) 964 8818

Chuck Nardi
Managing Director – Digital,
Global data management go-to-market lead
Tel: +1 (973) 216 0144

Albrecht Powell
Albrecht Powell
Managing Director – Digital,
Global data management lead
Tel: +1 (412) 298 9293

Acyr Luz
Acyr Luz
Senior Manager – Digital, North America
SAP data management sales lead
Tel: +1 (612) 940 4290
About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with approximately
289,000 people serving clients in more
than 120 countries. Combining unparalleled
experience, comprehensive capabilities
across all industries and business functions,
and extensive research on the world’s
most successful companies, Accenture
collaborates with clients to help them
become high-performance businesses and
governments. The company generated net
revenues of US$28.6 billion for the fiscal
year ended Aug. 31, 2013. Its home page is

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