Will’s Car Dealership

School Based
Assessment

Name: Seckou Williams

Teacher: Mrs. Williams
School: The Learners Centre
Territory: Jamaica
Centre no. 100515
Candidate No:
Year: 2018

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 Table of Contents

Title page 1

Table of contents 2

Introduction 3

Executive Summary 4

Acknowledgement 5

Description of business 6

Nature of business 7

Mission statement 8

Selection of appropriate labour 9

Sources of Fixed and Working Capital 10

Role of entrepreneur 11

Type of production 12

Levels of production 13

Uses of technology 14

Linkages 15

Potential of growth 16

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Ethical issues 17

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 Will’s Car Dealership
Title: Manager
Department: Sales Manager
Reports to: Owner of Will’s Car Dealership

Job Objectives
The sales manager manages the daily sales activities of the
organization and long term sales strategy for the company

Responsibilities
 Co-ordinating campaigns with sales activities.
 Overseeing the company’s Sales budget.
 Creation and publication of all Sales material in line with
marketing plans
 Overall responsibility for brand management and corporate
identity

Job specification
 Bachelor degree in Sales .
 Qualified chartered marketer.
 Strong analytical and project management skills.
 Confident and dynamic personality.
 Strong creative outlook.

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 Introduction

This school based assessment is geared towards giving information

about a possible business enterprise, which will be undertaken by the

researcher. This project gives information about the marketing sector

of Will’s Car Dealership . It highlights the products and services that

will be offered, Sales research, the business itself, technology,

government regulations, consumerism, ethical issues, and also the

distribution channel that will be used by Will’s Car Dealership. Have

a seat, relax and enjoy reading this assessment.

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 Executive Summary

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 Acknowledgement

I would like to show my gratitude to my parents and peers, for encouraging me, while

working on this project. I would also like to thank my teacher for providing me with

substantial, valuable information, and constructive input when needed. Additionally, I would

thank the various sources that I used to derive information; I am truly appreciative.

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 Description of business

Wills car Dealership will be operating as a sole trader form of business with Sahee having

sole ownership.

This form of business will be chosen as it gives Sahee the opportunity to make his own

decisions as to the amount is to be invested in the business as well as to determine opening

and closing hours being a sole trader and allow him to enjoy financial wealth.

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 Nature of business
Will’s car dealership will provide eye-popping credit scores not to mention the cars that is

going to be sold to the customers.

This business will be known for its monthly specials on a regular basis every month a special

will be offered to the 20th person to purchase a car in the following week the specials will be

gift baskets that contains expensive gifts.

Our cars will be fashionable and sporty they are double-checked for safety when being

purchased, we will have the best cars in the world from all genres such as Mercedes Jeeps,

Porsche, and Bugatti Veyron and yes, it will be the first time ever these cars are going to be

in Jamaica.

We will have the best budget pricing in Jamaica that’s unbelievable because of the car that is

being sold

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 Mission Statement
Will’s car dealership will be operating at Fairview shopping centre, St James. This location

was chosen as it is close to a proximity to free zone areas where test drives can be held cause

of its wide area of space available.

A high security of maintenance well be provided for customers who parked there car in the

parking lot which will be spacious and free from garbage Commented [LT1]: this sound more like justification of
location than mission ststement. please fix it

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 Selection of appropriate labour

Position Types of labour No of workers Duties

Manager Professional 1 Do paper works
And pay workers
Desk Representatives Skilled 6 To satisfy customers
Needs buy getting
Them the car needed
Car Dealer Semi skilled 10 To help locate the car
Janitor Unskilled 2 To clean the business

These labours will be necessary for Will’s car dealership to achieve its objectives of

providing Jamaica with the best cars in the world in an enormous clean environment.

If Will’s car dealership meets this objective Sahee the proprietor will enjoy financial wealth

and sovereignty

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Source of fixed and working capitals

Capital is anything used to start a business and operate will’s car dealership will need two

types of capital in its operation courses

 Fixed capitals- This type of capital are those material or equipment which will stay in

the business for a long time they are not easily transferred or dissolved. Will’s car

dealership

 Will’s car dealership would have to lease a property to be used as a car dealership,

long term and there it would be of our responsibilities to get a property of our self Commented [LT2]: you need to include how much money
you will be using to start the business and where u will get
the money from

 Working capitals- This type of capital are those material that will not stay in the

business for a long time, they change on a daily basis. Working capital that will’s car

dealership will be utilizing are: cash in hand, day per month wage Commented [LT3]: you need to do the same here… how
much money you will need for working capital and where u
will be getting it from

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 Role of entrepreneur

Sahee as an entrepreneur is a shewed investor as he will undertake the risk to invest in willi’s

car dealership in order to create financial sovereignty for him and his family

 As an entrepreneur Sahee will have several functions to perform in order to ensure

success of will’s car dealership three of which includes

1. Taking calculated risk to invest his money into starting will’s car dealership with no

sure guarantee of it being available

2. In order for the business will’s car dealership to be a success Sahee will have to be

driven so as to meet the objectives of his business. He would have to dedicate his time

and effort to the success of this business

3. A business can exist without its customer, as such as entrepreneur Sahee have to be

creative in marketing the dealership so that this target market will learn about the cars

being offered and part take as much

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 Type of production

Production is the process by which raw material are converted into finished goods and satisfy

wants or need of customers there are basically 3 types of production

Primary production- this deals with excreting raw materials to be used by customers

while secondary production transfer raw material into either finished provide end

tertiary production offers service to consumer

Will’s car dealership will be will be participating in the tertiary production where they

will be using shipped cars from around the world to create astonishing moments for

customers to remember

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 Levels of production

Will’s car dealership will be operating at the domestic level. At this level Sahee will need to

supply enough cars for his target market to expand.

Which is more than just for survival of his immediate family but less than what is needed for

exporting Will’s car dealership will be not engaging into the exportation of their cars as the

target market is the working class people of free zone Fairview

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 Quality control measure

In this section you will need to state 2 things you will be doing to ensure that your cars

quality is of high integrity

 In order to keep will’s car dealership happy and satisfied Sahee will be putting some

measures into place to ensure the quality of the car is of high standard. Measures

include desk representatives and car dealers will be properly trained on numeracy

skills before given the job, they will be attired in cheer full colours always to signify

the business

 Sahee being the owner will take on the responsibilities of buying and ordering cars for

the business. He will ensure that cars are purchased from international producers and

certified by an inspector the national cars department. When this happen the eye

popping and authenticity will not be compromised.

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 Uses of technology

Since technology was introduced to save time and money will’s car dealership will be

purchasing a smart computer at every desks and printer, fax machines also.

These equipment were chosen as they have the ability to get work done in a faster phase so

that paper works will not take long and customers won’t be disgruntled. Satisfied customers

lead to successful business

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 Linkages

Linkage refers to the connections between business most suppliers and producers as well as

consumers.

Will’s car dealership will be relying on the international cars industry for finished materials Commented [LT4]: you need to say if this is backward of
forward linkage…
in order to provide cars.

This type of linkage is necessary as it helps create employment for the unemployed.

With the creation of employment the country will enjoy economic growth and development

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 Potential for growth

Sahee has a vision for his business to grow both internally and externally

 Internally- since the cars will be in a clean and healthy environment it is positive that

the business will enjoy more customers as such will’s car dealership will be

employing more workers over the next 2 years especially desk representatives and car

dealers to cater for the growth in clients

 Externally- Will’s car dealership after the first 5 years will be operating from another

location. This is to ease the flow of traffic from the current location and to attract

more customers

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 Government Regulations

Registered- Ministry of transport and works and licences to operate import and export

Customs has granted us with the opportunity to import

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 Ethical issues

Ethical issues refer to the beliefs about what is right and wrong behaviour or action

 One ethical is that will’s car dealership will have to adhere to this. Keeping promises

and showing all customers a positive attitude Commented [LT5]: say how keeping promises will be
beneficial to your business


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