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DATAG R A PH I C CO N SU M ER S

Consumers in 2016

DEVELOPED COUNTRIES EMERGING COUNTRIES


Population & Homes Population & Homes
Population in Developed Countries Population in Emerging Countries
'000 of people, 2016 '000 of people, 2016
Male Female Male Female
75–79 MEDIAN AGE 75–79 MEDIAN AGE
70–74
65–69 41.7 70–74
65–69 28.4
60–64 60–64
55–59 55–59
50–54 50–54
45–49 NUMBER OF 45–49 NUMBER OF
40–44 HOUSEHOLDS, '000 40–44 HOUSEHOLDS, '000
35–39
30–34
435,955 35–39
30–34
1,631,591
25–29 25–29
20–24 20–24
15–19 AVERAGE 15–19 AVERAGE
10–14 HOUSEHOLD SIZE 10–14 HOUSEHOLD SIZE
5–9
0–4 2.4 5–9
0–4 3.9
40,000 0 40,000 350,000 0 350,000

Durable Goods Durable Goods


Possession of Select Durable Goods in Germany Possession of Select Durable Goods in India
% of households, 2016 % of households, 2016
Refrigerator Mobile Telephone
Washing Machine Motorcycle
Mobile Telephone Refrigerator
Telephone Broadband Internet Enabled Computer
Broadband Internet Enabled Computer Washing Machine
Passenger Car Passenger Car
Dishwasher Telephone
Motorcycle Dishwasher
0% 100% 0% 100%

Consumer Spending Consumer Spending


Consumer Spending by Category Consumer Spending by Category
US$ per capita, constant 2014 prices, % of total budget, 2016 US$ per capita, constant 2014 prices, % of total budget, 2016
Housing Food and Non-Alcoholic Beverages
Miscellaneous Goods and Services Housing
Health Goods and Medical Services Transport
Transport Miscellaneous Goods and Services
Food and Non-Alcoholic Beverages Clothing and Footwear
Leisure and Recreation Household Goods and Services
Hotels and Catering Health Goods and Medical Services
Household Goods and Services AVERAGE PER CAP AVERAGE PER CAP
Hotels and Catering
CONSUMER EXPENDITURE, CONSUMER EXPENDITURE,
Clothing and Footwear Communications
US$ 2016 US$ 2016
Alcoholic Beverages and Tobacco Leisure and Recreation
Communications
Education $27,662 Alcoholic Beverages and Tobacco
Education $2,667
0% 30% 0% 30%

Fastest Growing Categories of Spending Fastest Growing Categories of Spending


% growth, constant 2014 prices, 2015–2016 % growth, constant 2014 prices, 2015–2016
Education Miscellaneous Goods and Services
Health Goods and Medical Services Health Goods and Medical Services
Housing Communications
Communications Education
Hotels and Catering Household Goods and Services
Miscellaneous Goods and Services Clothing and Footwear
Transport Hotels and Catering
Leisure and Recreation Housing
Food and Non-Alcoholic Beverages Transport
Household Goods and Services Leisure and Recreation
Clothing and Footwear Food and Non-Alcoholic Beverages
Alcoholic Beverages and Tobacco Alcoholic Beverages and Tobacco
0% 6% 0% 6%

Tech Ownership
Developed vs Emerging Countries Possession of Devices
% of households, 2016 Laptop Smart Phone Tablet
United Kingdom
Canada
Japan
Germany
USA
France
Italy
Turkey
Russia
China
Brazil
Mexico
India
Indonesia
Nigeria
0% 20% 40% 60% 80% 100%

© 2016 Euromonitor International