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Corporate Presentation

Table of contents

01 02 03 04 05
About us Our areas of Our Our commitment to Complementary
action results the future measures

06 07
DRS Conclusions
About us
1. About us
A universal, comprehensive service

We are the non-profit

organization responsible for the
management of all kinds of
single-use glass packaging
waste across the whole of

The organization was founded in

1997 at the same time as the
Packaging Law 11/97 as a
Collective System of Extended
Producer Responsibility: EPR.
1. About us
A universal, comprehensive service


To effectively and efficiently comply, in To be a point of reference in the 1. Recycling

close collaboration with the public management of glass packaging
authorities, with the waste management waste and the promotion of
2. Prevention
obligations of glass packaging waste set responsible recycling habits, with
forth in the Law for Statutes of Autonomy the aim of contributing to the
3. Raising awareness
to support the principles of the circular sustainable development of a
among the general
economy. society based on a circular
public and the HORECA
1. About us
Commitment with the packaging industry


22% 78%
EPR glass sales Green Point

Ecovidrio is mainly financed by fees paid by 8,000 packaging companies through the
Green Point network.

The main sectors represented are:

- Spanish Breweries - Spanish Spirits Federation

- Spanish Wine Federation - Spanish Ciders Association
Our areas of action:
Recycling, prevention and
raising awareness
2. Areas of action: Recycling The glass recycling circular economy
The green container model is the most efficient
and effective option

The responsible
Glass packaging can be 100% recycled
an infinite number of times in a perfect and HORECA
‘virtuous circle’ establishments

Retail Collection

These monomaterial containers facilitate a

high quality selective waste collection

Green containers register just 2% plant
of impurities

The packaging
2. Areas of action: Recycling
Our commitment to municipal authorities in 2017

We use two waste collection models:

01 02
Direct management by Ecovidrio: Financing of the local authority’s collection:
In around 60% of Spanish municipalities, we are In 40% of Spanish municipalities, we finance the local
responsible for the containerization and collection of authority's total cost
glass packaging waste, at no cost whatsoever to the for collecting glass packaging.
local authority.

- 2017: granted waste collection rights for Jerez

- Ecovidrio is responsible for direct waste collection in 19 provincial capitals,
the most prominent being: Bilbao, Vitoria, Málaga, Cadiz, Valencia and Valladolid
The HORECA industry
2. Areas of action: Recycling generates 50% of all the single-use glass packaging
Our commitment to the HORECA sector in 2017 on the market

In 2017

39 door-to-door services managed by Ecovidrio

in areas with proven potential
and a large concentration of HORECA establishments

6,300 establishments signed up for the door-to-door

across the whole country

60 information and awareness-raising visitsday


15,300 buckets distributed

in the last year

11,168 Special containers set up across

2. Areas of action: Recycling The collection of glass packaging from MBT
processing plants is an innovative and pioneering
A commitment to innovation with Solid Waste recycling
project that is unique in Europe

In 2017

12 treatment plants in operation

(8 new ones in 2017)
Valencia (2), Zaragoza, Malaga, Alicante, Gran Canaria,
Granada, Barcelona (3), Cantabria and A Coruña

43 sorting systems
that guarantee the quality of the recovered material

5 new projects for 2018

Murcia, Toledo, Mataró, Valencia, Huelva

The volume obtained from MBT plants

represents 3.7% of Ecovidrio’s
2. Areas of action: Prevention
Commitment to eco-design
Our goal is to encourage our associated
companies to generate more sustainable
packaging, reduce the amount of waste
generated, and minimize their environmental

To do so, we design Prevention Plans

and offer information and technical advice

Three-Year Prevention Plan 2017-2019

264 companies signed up to Prevention Plans in 2017
2. Areas of action: Raising awareness
Commitment to the public in 2017

Total awareness-raising
Local campaigns at fairs,

of Spanish people
campaigns per year
aimed at young people,
public festivals
and retail hotspots

say they always and the general public

recycle glass

around 300,000 57,411 mini-igloos in

Spanish homes
children educated in 2017
2. Areas of action: Commitment to the public: Success stories in 2017
Raising awareness
01 Featured in a prime time slot on “Mi casa es la tuya”
20 appearances on the popular programme
hosted by Bertín Osborne. Audience reached: 60 million people

02 Support from Dr Jane Goodall

Ecovidrio Environmental Personality of the Year. Collaboration
with the Jane Goodall Institute in Spain: 100 activities
and workshops on recycling and caring for the environment.

03 Campaign against breast cancer

21 cities took part across Spain. Donation of €6,000 to the Sandra
Ibarra Foundation thanks to the recycling of glass packaging
and the sale of solidarity mini-igloos.

04 Glass in exchange for cake

2,500 King’s cakes were distributed in Madrid on the eve of Three
King’s Day. More than 9,000 glass bottles recycled in one day.

05 WWF reforestation
A public movement to recycle glass packaging in support of the
reforestation of the Sierra de Alcublas (20,000 hectares
devastated). Planting of 1,200 trees.
Our results
3. Our results
Shared achievements in 2017

Recycling rate of glass Tonnes of recycled glass

packaging in Spain packaging in 2017

70.4* (latest official

figures from
MAPAMA 2015)
1. Selective collection by
means of green containers 6,270 new units
73% ≈ Estimated 789,235 T
rate for 2017
+5% vs. 2016 218,146 containers in

+10 points 16.9 kg/inhabitant

in the last 5 years A green igloo

+10 points
above EU
2. Collection from
12 MBT plants
per 213 inhabitants

requirements Spain is one of the European

30,553 T with most containers per
+11% vs. 2016
3. Our results
Shared achievements in 2017

Tonnes x 1000 Recycled glass %

1.000 80
72%* 73%*
69% 70%
900 67% 70
64% 64% 789
800 725 754
679 683 688 694 60

500 40


- 0
2011 2012 2013 2014 2015 2016 2017
Recogida Selectiva (t.) Tasa Reciclado
*Figure estimated by Ecovidrio
3. Our results
Shared achievements in 2017. Success stories

01 Integral Glass Recycling Plan for Madrid

- 605 new containers in 2017
- New door-to-door system in the centre, the Salamanca
district and Vallecas. 500 establishments involved
- Commitment to implementing municipal ordinances for the
HORECA sector
- Growth of 7% in selective waste collection in the last year

02 Integral Glass Recycling Plan for Málaga

- Increase of 26% in the number of containers in the last
three years (+213)
- 150 establishments signed up to the door-to-door system
in the historic centre and Pedregalejo
- Increase of 7.8% in selective collection in 2017 vs. 2016
- A 33% growth in selective waste collection in the last
three years, since Ecovidrio has been directly managing

03 Summer Plan
- Increase of 11% in 2017 compared to selective
collection in 2016 in 80 coastal towns
- Participation of 6,300 HORECA establishments.
Provided with: 710 containers and 3,000 buckets
- Consolidated programme: increase of an average of
10% in selective waste collection for the third year
3. Our results
Environmental benefits in 2017



550,007 T 983,745 T 1,821,500 MWh

of CO2 emissions from of raw materials, of energy, the
entering into the the equivalent of: equivalent of:
atmosphere, the
equivalent of:
almost three times Madrid’s domestic
withdrawing 134,700 cars the weight of the electricity consumption
from the roads for one year Empire State building for five months
to the future
4. Our commitment to the future “Municipal waste generation (irrespective of
the management body)”
A breakdown of urban waste generation



IN SPAIN (plastic packaging, cans,
cartons and paper/cardboard



4. Our commitment to the future
Global challenges in waste management

01 02 03 04
Guarantee legal assurance Ensure a clear definition Harmonization of the Commitment to prevention
for the Collective System of of the roles and responsibilities calculation methods and to selective waste
Extended of all the agents involved between member states collection in order to
Producer Responsibility in waste management. and new recycling targets increase rates of recycling
(SCRAP) and reduce landfilling

05 06 07
Promotion of complementary Improve coordination Raising awareness
measures to the container and collaboration between and environmental
model to achieve greater all the agents involved education
involvement in and
commitment to recycling
4. Our commitment to the future
Ambitious objectives

Our goal is to continue complying broadly with the plans and objectives
determined by the EU in an efficient, effective and sustainable manner

This will be achieved thanks to our Strategic Plan 2020:

01 Innovation, efficacy
and efficiency 02 Support for
sustainability 03 Improved
containerization 04 Strengthening our
campaigns to raise
in our operations from the industry awareness

However, we need the public administrations to share the responsibility for

accelerating the rate of growth
4. Our commitment to the future
Strategic plans for 2018

01 02
Increase the volume of
03 04
Promote the implementation Increase Develop specific
of complementary measures areas managed by the level of plans for HORECA
to our model that encourage Ecovidrio. containerization. and door-to-door systems.

Increase recovery at MBT
Improve the sustainability of
Increase awareness for the
plants. our processes general public and the HORECA
and the recycling chain. sector.
4. Our commitment to the future
Plan for 2016-2020

Plan for 2016- 2018 targets

330 million Euros Cumulative 66 million Euros
921 kT (+227% vs. 2015) Selective waste 826 kT (+4.5% vs. 2017)
collection (T)
69 kT (+22% vs. 2015) MBT collection (T) 43 kT (+48% vs. 2017)
30,000 Containers 7,000
115,000 Buckets for HORECA 20,000
32,979 Euros Cumulative awareness 7,405 Euros
5. Complementary measures to the container model

Ordinances for major Payment Landfill A 5th container for Incentives

waste generators for waste generation and incineration tax organic waste
Make it obligatory for Taxes designed Taxes on collection Reward those who
This accounts for 37% of
establishments to to reflect the waste the waste taken municipal waste. engage in responsible
separate waste through generated by each user in to landfill or for Improvements in selective behaviour through
municipal ordinances. the ‘residual waste’ fraction. separation will increase the rebates on the rubbish
incineration. collection tax
overall recycling figures.

Barcelona Balearic Islands (Esporles, Valencian Community, Valencian Community Valencian Community
and San Sebastian Benissalem), Catalonia Balearic Islands (Valencia, Alicante), (Zonal Plan 1 & 2
(Miravet, Rasquera), and Catalonia Catalonia (Barcelona, El Consortium and Inland
Basque Country (Urubril) Prat de Llobregat) and Valencia Consortium), Soria
Deposit Refund System
6. Deposit Refund System (DRS)

The DRS would only be responsible for Some glass packaging would need to be It is not widespread
a certain part of packaging taken to the container; others to in the EU
which is currently already being supermarket machines

This is not a complementary model But the final destination is the same: Only Finland, Denmark, Croatia,
the glass recycling plant Estonia and, to a much lesser degree,
Germany have implemented this
system for glass. The ECV model has
reached rates of over 90%
6. Deposit Refund System (DRS)

The container model The coexistence of the two systems

works and we have plans has a very high environmental and economic
to continue increasing cost for all packaging,
the rate of recycling and the final cost is to the taxpayer!

It is not necessary to It is not efficient: a DRS would entail an increase in the

implement another system cost-per-item of 187%.
6. Deposit Refund System (DRS)

It is more challenging for It is more challenging for Ecovidrio’s financing and collection
the public, which may reduce retailers, especially service for local authorities would be
the rate of recycling small establishments significantly reduced if a DRS were to
be implemented

Changes of habits and Inconvenience and additional Due to the fact that Ecovidrio’s
possible rejection of recycling expense for spaces that have to available resources would drop
accept bottle returns. They would
due to lower Green Point
become waste managers.
7. Conclusions
Recycling today = building the future

01 02 03
Glass recycling in Spain is a fine Ecovidrio offers a universal and The Ecovidrio model is based on
example of public-private comprehensive service to local commitment and involvement.
collaboration. authorities, the general public and We get involved in designing
the HORECA sector: all kinds of and implementing plans adapted to
packaging across the whole of Spain. the needs of each individual
municipality in order to increase their
glass recycling rates.

04 05 06
Selective glass collection is The results of selective waste Ecovidrio aspires to reach 100%
high quality. Green collection are rising every year. The recycling of glass packaging in Spain.
containers register just 2% of estimated rate of glass recycling in Its Strategic Plan for 2020 envisages
impurities. Spain in 2017 was 73%. investments of more than 300 million
Euros to comfortably exceed the
requirements set by the EU.
7. Conclusions
What we need:

01 02 03
Promotion of complementary A commitment to selective waste Guarantee of legal assurance for
measures to the container model: collection: expanding selective the Collective System of Extended
taxes on landfill collection to other flows (organic Producer Responsibility
and incineration, generation- matter) and extending the SCRAP Producer Responsibility (SCRAP)
related charges, guarantee of to other waste
correct waste management in the
HORECA sector

04 05
A clear definition of roles Environmental education and raising
and responsibilities for all awareness: including environmental
the agents involved in content in the school curriculum
waste management