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Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

Presentado por:

Carlos Manuel Barriga Luquez.


Fase análisis


Germán Argáez
Instructor Inglés


Negociación internacional

N° de ficha 1565337

del 2018

Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a


In general, there are 3 factors that combine to reshape the foundations of modern economy.

First of all, the digital revolution increases the reach, flexibility and agility of companies, large

and small, as multinational microenterprises. Second, international competition attracts a million

new workers and consumers who earn a living in a downward career, and emerging countries

become innovators and acquire skills. Finally, culture changes the nature of socio-economic

interactions by transforming people's aspirations and preferences, such as the expectation of

instant gratification offered by one-click services.

On the other hand, traditional policies are obsolete in the face of the integration of products

and services in the market. The increasing value of border markets, given the integration of the

product service, is more valuable. Companies can move from one business model to another to

the ease of use of the new data protection regime - they are under close scrutiny by companies

that have more options than ever: digitization gives companies agility. terms of location,

outsourcing and use of global value chains to their maximum advantage.

The single market should not be seen in isolation.

Another factor such as 3D printing, also known as "additive manufacturing", could lead to the

relocation or nearshoring of the industry, since it increases the speed of production while

reducing costs and satisfying consumer demand with greater speed and greater influence on

production. Both can make production at or near headquarters cheaper than production abroad. It

requires decisive political actions that encourage the adoption of technology by all the corporate

actors that compete internationally. However, it is likely that the relocation of some high-end

production processes is related to the construction of a stronger link between products and


Developing innovations that are not easy to replicate Adding sophisticated business services

to advanced manufactured products leads to innovations that are not easily replicated by the

competition and, therefore, provide a significant competitive advantage. In comparison, it would

be difficult to maintain that competitive advantage with a standard product manufactured empty

of an additional service component. This story also plays

2. Write a summary of ten lines from the text.

In summary, Europe has everything going for it in this new, hyperconnected, interoperable

economy: traditional strength in manufacturing must now urgently be complemented by world-

class services.

As the European Commission ponders the future of the single market, a more holistic and all-

encompassing view must guide the upcoming strategy. Building on the global reputation that

European goods are superior in quality, there is a unique opportunity to provide additional value

– and gain international competitive advantage – by accelerating the integration of technology,

services and design.

It is the only way that Europe can succeed and excel in the ‘race to the top’ that leading

competitors are pursuing in a quest for sustainable prosperity and highquality jobs.

3. Choose a paragraph and translate it with your own words.


I am choosing the paragraph called, From Tangible to Intangible Investment:

The traditional economy, marked by incremental innovation, is reflected in investment

patterns. Today, it is invested in modern knowledge such as design, software, data,

organizational capital, which are specific skills for brand development and marketing. They are

intangible investments, which serve to encourage other types of investments.

The goal is to reinvent continuously to follow the technological frontier, the preferences of

users and the evolution of global value chains. At present, influential companies interact with

constant innovation and specific investment in capital. Managers understand the importance of

knowledge-based capital.


Seleccioné el párrafo llamado, Desde la inversión tangible hacia la inversión intangible.

La economía tradicional, marcada por la innovación ascendente, se ve reflejada en los

patrones de inversión. Hoy en día, se invierte en conocimiento moderno, como es el diseño,

software, datos, capital organizacional, que son habilidades puntuales para desarrollo de marca y

marketing. Son ellas, inversiones intangibles, que sirven para alentar (promover) otros tipos de


El objetivo es reinventar continuamente para seguir la frontera tecnológica, las preferencias de

los usuarios y la evolución de las cadenas de valor mundiales. En la actualidad, las empresas

influyentes interactúan con la innovación constante y la inversión específica en capital. Los

gerentes entienden la importancia del capital basado en el conocimiento.


4. Choose ten words from the text and organize them alphabetically. Look for the

meaning of each word.

apprenticeship aprendizaje

Behavioral Comportamiento

branding marca

Disrupt Interrumpir

forefront primer plano

Hardly Apenas

Innovations Innovaciones

Manufacturing Fabricación

Tangibles Tangibles

Thermostat Termostato

5. Match the term with the corresponding meaning.

a Client Things created by projects.

b Solution A series of tasks to be done in a specified sequence.

c Engagement A customer.

d Project Products and services that solve a client’s problem.

e Deliverable An agreement between client-service provider.