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Course Title: Research Methodology & report preparation L T P/ SW/F TOTAL

4 0 - - 0
Course Code:

Credit Units:4

Course Objectives:
 To understand the way in which systematic research can be conducted to describe, explain, and predict phenomena of interest.
 To develop practical knowledge and skills to understand and carry out research projects .
 To develop understanding of the basic techniques and tools for conducting research.
 To develop contents and organization of both the written report and oral presentation for which the research study was done.

Pre-requisites: Students should have completed the course of basic statistics.

Student Learning Outcomes:

By the end of this course, students will be able to

 Analyze qualitative and , and explain how evidence gathered supports or refutes an initial hypothesis.
 Evaluate critically the quality of research by others
 Formulate research questions designed to test, refine, and build theories

Nature of Sampling.Probability and Non Probability. Scales and Measurements: Ordinal. Steps of Sampling Design. Type of Questions. Nominal. Sample Selection Methods . Field Work Procedure and Common Sources of Error. Research Design: Exploratory. Data Collection Methods: Observation. Interview. Module III: Data Collection Methods 20 Primary And Secondary Data. Rigor. Identify and demonstrate facility in research designs and data that are most appropriate to a particular research project  Formulate a complete and logical plan for data analysis that will adequately answer the research questions an probe alternative explanations  Interpret research findings and draw appropriate conclusions Course Contents/Syllabus: Weightage (%) Module I: Nature and Scope Of Research Methodology 20 Meaning and Importance Of Research. and Experimental. Sampling Frame. Module II: Research Process 20 Preliminary Research: Literature Review. Sample Size. Precision and Confidence. Likert. Sampling Errors and Principles of Sampling. Tabulation of Collected Data. Steps In Constructing Questionnaire. Module IV: Data Analysis and Interpretation 20 Parametric tests of Hypothesis (z test. Hallmarks Of Scientific Research: Purposiveness. Types of Sampling Design. Ratio. Conceptualization and Formulation of a Research Problem. Interval. and t-test ) for single and two populations and F-test . Questionnaire. Descriptive.Non- parametric tests of hypothesis (chi-square test). Test of significance based on normal distribution. Construction of Hypotheses and Synopsis. Testability. Module V: Report Writing 20 .

Business Research Methods(11th edition). active participation in team exercises. Discussions The course will be a combination of theoretical and case based styles. and practical information by Industry experts reinforce learning. Common problems faced while preparing the research problem. Tata McGraw-Hill. Assessment/ Examination Scheme: Theory L/T (%) Lab/Practical/Studio (%) End Term Examination 30 70 Theory Assessment (L&T): Continuous Assessment/Internal Assessment End Term Examination Components CPA TP Q/S A ME (Drop down) Weightage (%) 5 5 5 5 10 70 Text and References: Text Cooper D R. . Schindler P S and Sharma J K (2012). Format of research report. Pedagogy for Course Delivery: Lectures. Case studies. Report writing: pre-writing considerations and types of research report. presenting the research report. Case studies.

Westphall. Richard D.Reference Luck. . David A. Irwin Inc. Ronald S. Marketing Research(7th edition). Marketing Research(6th edition). John Wiley & Sons Boyd. David J and Rubin. Harper W.. . Kumar V and George S. Ralph & Stasch.. Market Research : Text & Cases. Prentice Hall of India Aaker. Stanely F.