Tom Hale – Bio Tom Hale is a senior executive with broad product and go-to-market expertise in web publishing

, multimedia, (RIAs) rich internet applications, and online communications. During his career, Hale has held a wide range of operational roles that span general management, product development, community building, developer relations, ecommerce, product management and marketing. He is currently an EIR with Redpoint Ventures, a board member at Intralinks, and advisor to several companies. While at Adobe, Tom Hale drove the strategy and execution for core Adobe software franchises like Adobe Acrobat and Adobe Connect Web Conferencing Software (formerly known as Macromedia Breeze) as the SVP and GM of the Knowledge Worker Business Unit, a $750M year business. Hale drove the redesign of the user interface for Acrobat 8 as well as the creation of the hosted services strategy that is now Acrobat.com Hale joined Adobe through the acquisition of Macromedia, Inc. in December 2005. At that time, Tom Hale was the founding GM of a startup division targeting Knowledge Workers which grew to 100M in annual revenue in two years. This centerpiece of this division was Macromedia Breeze web conferencing, which is the most successful Flash-based Rich Internet Application (RIA) and marked the evolution of Macromedia into a software-as-aservice (SAAS) provider. From 2001 to 2003, Hale built out the developer relations and community management operations for Macromedia. During this period, Hale led Macromedia to become the first high tech company to deploy blogs, community managers and User Generated Content (UGC) to engage with customers and build loyalty. By enlisting customers to contribute content, articles, and tutorials to macromedia.com and building out a scalable self-publishing system, Hale transformed macroemdia.com into a top web destination for web developers. Prior to that role, Hale held executive roles in product management, marketing and business strategy and was a critical contributor to numerous Macromedia product launches and strategy introductions. These include the Rich Internet Application strategy to establish Flash, The Flash Media Server and Flex as a platform for real-time communications, video, and applications, the Studio MX launch, and the launch of Macromedia's subscription service for application developers. During this period Hale was responsible for Macromedia.com and the $40M/year ecommerce business, leading Macromedia.com through several design incarnations and creating new design patterns in user interface that have become standards in RIAs. In the late 90s, Hale was the VP of Product Management when Macromedia introduced and established products like Dreamweaver, Flash, and Fireworks as standards tools for web developers. Hale also drove several key acquisitions such as Allaire, creators of the ColdFusion application server. Hale was instrumental in establishing the Flash and Shockwave players as universal rich media technologies on the Internet. During this period, Hale also started the company’s first CRM, electronic marketing, and ecommerce teams and delivered many memorable multimedia and print campaigns as the SVP of marketing. Prior to joining Macromedia in 1995, Hale was the director of sales and marketing at Fauve Software, an imaging software company. He earned a Bachelor of Arts degree from Harvard University.