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The State of

Digital Business
Transformation
A guide to understanding how organizations
are evolving to a digital-first business model

What does “digital business” mean to organizations?

52% 49% 46%
Enable worker Better manage Meet customer
productivity through business performance experience
tools (mobile, data through data expectations
access, AI-assisted availability and
processes) visibility

CIOs are not just solely focused on
technology, but how do these new
methodologies, technologies and
practices enable and drive value to
the business and their customers.
Shawn Williams
CIO, Koorsen Fire & Safety

Digital-First Business is Top of Mind

89% 17%
are still in
the research
phase

28%
are in the
of organizations have adopted, development
or have plans to adopt, a phase
digital-first business strategy

Why move to a digital-business model? REVENUE

49%
Top areas leading
to revenue growth:
New product and service
1 offerings

2 New capabilities
of digital businesses in the
maintenance phase have
achieved revenue growth 3 Improved sales capacity

Technologies Driving the Transformation
Currently in place: Currently exploring:

59%
Big data/
56%
Artificial
analytics intelligence

59%
Mobile
55%
Machine
technology learning

53%
Private
50%
Internet
cloud of Things

Necessary Strategies to Execute Along the Journey
1
Data security/
protection strategy The CIO leads
2
Technology needs all stages of
assessment
Data management
digital business
3 strategy transition

The transformation is really around
new sources of innovation and creativity,
to enhance experiences and improve
financial performance.
Shawn Fitzgerald
Research Director Worldwide Digital
Transformation Strategies, IDC

For a deeper dive into this research, visit IDG.com/DigitalBusiness

Source: 2018 IDG Digital Business Research

IDG Communications, Inc.