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THE By 2025, increase to at least 50%

5 BREASTFEEDING | GOAL the rate of exclusive breastfeeding


in the first six months

WHY IT MATTERS RECOMMENDED ACTIONS

LIMIT FORMULA MARKETING


BENEFITS OF BREASTFEEDING
Significantly limit the marketing
WHAT? of breastmilk substitutes
FORMULA

Babies who are fed


1 2
nothing but HOW? Strengthen the monitoring,

3 4 breastmilk enforcement and legislation related to the International


Code of Marketing of Breastmilk Substitutes
from birth through their first

5 6
6 months of life get the
best start SUPPORT PAID LEAVE
WHAT? Empower women to
Exclusive breastfeeding exclusively breastfeed
E provides babies: Enact six-months
A HOW?
the perfect
Niacin
mandatory paid
D
Folasin maternity leave and
K nutrition policies that encourage women
to breastfeed in the workplace
B6 & everything they
C need for healthy growth and in public
B12 B1 and brain development
B2
STRENGTHEN HEALTH SYSTEMS
Provide hospital and health
WHAT?
Protection facilities-based capacity to
support exclusive breastfeeding
from respiratory infections,
diarrhoeal disease, and other Expand and institutionalize the
HOW?
life-threatening baby-friendly hospital initiative in health systems

ailments
SUPPORT MOTHERS
Protection against
WHAT? Provide community-based strategies to
obesity & support exclusive breastfeeding

non-communicable
counselling for pregnant and
lactating women

diseases HOW? Peer-to-peer and group counselling to improve exclusive


breastfeeding rates, including the implementation of
such as asthma and diabetes
communication campaigns tailored to the local context

SCOPE OF THE PROBLEM


Globally, only 38% of infants are exclusively breastfed Suboptimal breastfeeding contributes to
800,000
infant deaths

To improve maternal, infant


and young child nutrition