Conclusion

In international marketing, a business require the right choice global strategies and it should be
made by factoring in both geographical and cultural background of a consumer. Ford and GM has
been using both adaptation and standardization strategy interchangeable in their business cycle, but
to be successful a company need to make some crucial decisions of when the strategy needed to be
changed that matched with the current challenge. The company’s top management’s must foresee
the future trend in the industry and exhibit full commitment to the strategy executions to make the
company profitable.