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Public NASDAQ: Dell HKEX: 4331 S&P 500 Component Computer Systems Computer Peripherals Computer Software IT consulting IT services
Austin, Texas November 4, 1984
1 Dell Way Round Rock, Texas,U.S.
Michael S. Dell (Chairman & CEO)
Desktops Servers Notebooks Netbooks Peripherals Printers Televisions Scanners Storage Smart Phones
▼ $52.902 billion (2010)
▼ $2.172 billion (2010)
com .433 billion (2010) Total assets ▲ $33.652 billion (2010) Total equity ▲ $5.Net income ▼ $1.000 (2010) Subsidiaries Dell Services Alienware Website Dell.641 billion (2010) Employees 96.
5 million shares at $8. Dell traces its origins to 1984. when Michael Dell created PCs Limited while a student at the University of Texas at Austin.000 in expansion-capital from his family.50 a share. Michael Dell started trading in the belief that by selling personal computer systems directly to customers.Michael Dell dropped out of school in order to focus full-time on his fledgling business. Dell's market capitalization grew by $30 million to $80 million from its June 22 initial public offering of 3. Fortune magazine included Dell Computer Corporation in its list of the world's 500 largest companies.In 1992. In 1985. In June 1988. The company grossed more than $73 million in its first year of trading. The company changed its name to "Dell Computer Corporation" in 1988 and began expanding globally— first inIreland.Founder Michael Dell with his PCs Limited (the precursor to Dell Inc. The dorm-room headquartered company sold IBM PCcompatible computers built from stock components. after getting about $300.PCs Limited advertised its systems in national computer magazines for sale directly to consumers and custom assembled each ordered unit according to a selection of options. sold for US$795.) prototype. making Michael Dell the youngest CEO of a Fortune 500 company ever. PCs Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs. the company produced the first computer of its own design — the "Turbo PC". which is now housed at the Smithsonian Institution. .
and in 2002." to recognize the company's expansion beyond computers.In 1996. handhelds. The company acquired . Dell acquired Alienware. Michael Dell stepped aside as CEO. The founder announced a change campaign called "Dell 2. Dell began selling computers via its web site. To prevent cross-market products. From 2004 to 2007. Dell continues to run Alienware as a separate entity but still a wholly-owned subsidiary. and printers. which introduced several new items to Dell products. the company was rebranded as simply "Dell Inc. Lackluster performance. Dell's first acquisition occurred in 1999 with the purchase of ConvergeNet Technologies." reducing headcount and diversifying the company's product offerings.0. During that time. in its lower-end computer business prompted Michael Dell to take on the role of CEO again. while long-time Dell employee Kevin Rollins took the helm. however. digital audio players. including AMD microprocessors. In 2003. Dell expanded its product line to includetelevisions.
Ross Perot. 2010. and strategic consulting services through its operations in the U. including claims processing and call center operations. 2010 Hewlett-Packard offered $33 a share.On September 2. In addition. In 2009. and 10 other countries. . Dell announced its intent to acquire the data storage company 3PAR. it provided a variety of business process outsourcing services. which Dell declined to match. 2008 to gain a foothold in the iSCSI storage market. integrating EqualLogic's products into the company drove manufacturing prices down. systems integration.EqualLogic on January 28. Texas) in a reported $3. Dell announced its intent to acquire Perot Systems (based in Plano. a technology services and outsourcing company founded by H. On September 21.S. 2009.Perot Systems brought applications development. On August 16. Dell acquired Perot Systems. Because Dell already had an efficient manufacturing process.9 billion deal.
000 m2) of space. The company previously had its headquarters in the Arboretum complex in northern Austin.As of 1999 almost half of the general fund of the City of Round Rock originates from sales taxes generated from the Dell headquarters.which has 2. Texas.In 1989 Dell occupied 127. Texas.Dell is headquartered in Round Rock.TexasDell's headquarters are located in Round Rock.000 square feet (195.000 people in the facility. As of 2010 the company employs about 16.100.800 m2) in the .000 square feet (11.
One building of the Round Rock headquarters.600. Dell moved 1. the AAA minor league baseball affiliate of the Houston Astros major league baseballteam. demonstration center. Texas. The top floor continued to hold Dell's board room.Dell's lease in the Arboretum had been scheduled to expire in 1994.000 square feet (149. and visitor meeting room.200 employees in its headquarters." Despite the filing.Arboretum complex. but that it was going to continue to occupy the top floor of the Arboretum and that the company's official headquarters address would continue to be the Arboretum.500 people still worked at the then-current Dell headquarters.400 m2) of space in the Las Cimas office complex in unincorporated Travis County. By 1996 Dell was moving its headquarters to Round Rock.400 employees and was scheduled to be completed in November 1996. during that year the company said that it was not going to move its headquarters. 1994.As of January 1996 3. titled "Dell Computer Corporate Headquarters.In 1993 Dell submitted a document to Round Rock officials.100 customer support and telephone sales employees to Round Rock. The company sponsors Dell Diamond.000 square feet (7.In 1994 Dell announced that it was moving most of its employees out of the Arboretum.000 m2) of office space to the complex. the home stadium of the Round Rock Express. In 2000 Dell announced that it would lease 80. May 1993 Schematic Design. Texas.In 1990 Dell had 1. Less than one month prior to August 29. adding 1. Round Rock 3. had space for 6. Round Rock.In 1998 Dell announced that it was going to add two buildings to its Round Rock complex. .
to house the company's executive offices and corporate headquarters. . with 60% of the total power coming from TXU Energy wind farms and 40% coming from the Austin Community Landfill gas-to-energy plant operated by Waste Management. for about a seven year period after 2003.000 square feet (12.In January 2001 the company leased the space in Las Cimas 2.800 m2) of space in Las Cimas 3. the investment operations.By 2003 Dell moved its headquarters back to Round Rock.000 square feet (9.300 m2) of that space was absorbed by new subtenants. and some corporate functions. Dell also had an option for 138. located along Loop 360. 100 senior executives were scheduled to work in the building by the end of 2000. the company planned to move its headquarters back to Round Rock once a tenant was secured. In 2008 Dell switched the power sources of the Round Rock headquarters to more environmentally friendly ones. with a total of 312. Dell decided to sublease its offices in two buildings in the Las Cimas office complex. Las Cimas 2 housed Dell's executives.000 m2). It leased all of Las Cimas I and II.000 square feet (29.After a slowdown in business required reducing employees and production capacity. Inc.In 2002 Dell announced that it planned to sublease its space to another tenant. By that year roughly 100.between Austin and West Lake Hills.
Donald J.1. Breyer .Finance. Leadership Development and Compensation 3. Carty . James W.Chairman of the Board and Non-Independent Director 2. Michael Dell .
Alex J.Presiding Director. Shanatanu Narayen .Audit (Chair). Audit 6.Finance.. (Chair). Samuel A.Leadership. Lewent . III . Judy C. Gray.Non-Independent Director 4.Governance and Nominating Development and Compensation 5. Luft . Mandl . Luce.Audit 8.Leadership Devolopment and Compensation 10.Development and Compensation. Governance and Nominating 9.Leadership . William H. Governance and Nominating 7. III .Audit. Thomas W. Klaus S.Finance (Chair).Nun .
Dell's major competitors include : HEWLETT-PACKWARD ACER TOSHIBA GATEWAY SONY ASUS LENOVO IBM SAMSUNG SUN MICROSYSTEMS APPLE In the second quarter of 2006 Dell had between 18% and 19% share of the worldwide personal computer market. In late 2006. HP shipped more units worldwide than did Dell. compared to HP with roughly 15%. Dell's 3.9% growth). As a result. at the . Both Gartner and IDC estimated that in the third quarter of 2006.6% growth paled in comparison to HP's 15% growth during the same period. Dell lost its lead in the PC-business to Hewlett-Packard. when Gartner estimated that Dell PC shipments declined 8. The problem got worse in the fourth quarter.9% (versus HP's 23.
2008 that "Dell has approached contract computer manufacturers with offers to sell" their plants. Assembly of desktop computers for the North American market formerly took place at Dell plants in Austin. North Carolina (opened in 2005) is scheduled to cease operations in January 2011. Throughout most of the company's history. Dell's desktop plant in Austin. Florida facility of its Alienware subsidiary remains in operation.9% (versus HP's 17. Dell servers come from Austin.However. Tennessee (opened in 1999). It closed its desktop manufacturing in Lebanon in . The plant in Winston-Salem. the company's approach has changed. Texas (original location) and Lebanon. Texas was shut down in 2008. functional testing (including "burn-in"). Dell's manufacturing process covers assembly. Dell manufactured desktop machines in-house and contracted out manufacturing of base notebooks for configuration in-house." The Wall Street Journal reported in September. and quality control.4%). while the Miami. The 2006 Annual Report states "we are continuing to expand our use of original design manufacturing partnerships and manufacturing outsourcing relationships. software installation. Texas.end of 2006 Dell's overall PC market-share stood at 13.
Ireland plant. These facilities serve the Asian market and assemble 95% of Dell notebooks. has consolidated production into EMF3 (EMF1 now[when?] contains only offices). and Dell Inc. The last major U. Poland has started: Dell started production there in autumn 2007. Construction of EMF4 in Łódź. Dell assembles computers for the EMEA market at Limerick in the Republic of Ireland. and in Xiamen. and employs about 4. Dell began manufacturing in Limerick in 1991 and went on to become Ireland's largest exporter of goods and its second-largest company and foreign investor. China in 1999. Malaysia in 1995.500 people in that country.S. . situated in Castletroy) closed in 2002. Dell opened plants in Penang. European Manufacturing Facility 1 (EMF1. though Dell said some of the work will move to its own factories overseas. Dell's Alienware subsidiary also manufactures PCs in an Athlone.7million aid package the Polish government used to attract Dell away from Ireland. Dell announced that it would move all Dell manufacturing in Limerick to Dell's new plant in the Polish city of Łódź by January 2010. It is expected that most of the work carried out in North Carolina will be transferred to contract manufacturers in Asia and Mexico. EMF2 (previously a Wang facility. opened in 1990) and EMF3 form part of the Raheen Industrial Estate near Limerick. Dell Inc.early 2009. European Union officials said they would investigate a €52. On January 8. 2009. later occupied by Flextronics. plant in North Carolina is scheduled to close in January 2011.
Pricing of DELL with its competitor HP: In 2006.2% market share. To maintain its low prices. Dell continues to accept most purchases of its products via theInternet and through the telephone network. at times took an aggressive approach during the quarter. the company said. this also cut profit-margins by more than half.Dell. $750 rebate on notebooks priced at $1. with prices for parts like LCD screens and RAM on the decline again in the third quarter. Indian-made products will bear the "Made in India" mark.Dell has been able to price its products more aggressively than the competition and take advantage of component cost declines. and plans envisaged it starting to produce notebook PCs and other products in the second half of 2007. but still absorb some of those cost reductions to boost its profitability.PC components such as RAM.500 or more in October. India. In 2007 the Chennai facility had the target of producing 400. to motivate customers.Thus. especially on notebooks. it offered a one-day. to support the sales of its products in the Indian subcontinent. For example.has invested[when?] an estimated $60 million in a new manufacturing unit in Chennai.000 desktop PCs. from 8.A decline in component prices translated to a boon for Dell's third-quarter earnings. which generally steers away from selling desktops for less than $400 and notebooks for less than about $800.Indeed. Dell cut its prices in an effort to maintain its 19. and to move its customer-care division to India and El Salvador.3 percent. because Dell basically buys only what it needs to build the PCs customers have already . the company could offer more aggressive prices.7 to 4. Dell's notebook unit shipments rose by 35 percent during the quarter. hard drives and LCD screens played a starring role in the revenue boost. However.
ordered--it typically keeps only a few days of inventory on hand--it's able to pass on price reductions more quickly. negotiation skills · Strong problem solving. presentation. conflict management.Although falling component prices would also benefit Dell rivals such as HP. · High sensitivity to cost management. confidentiality with customer-centric approach . analytical. experience and skills that are essential for the position) · Degree in Computer Science /IT related discipline · Minimum of 8 years related working experience in managing a team of advanced technical support experts · Superior written and verbal communication skills. mentoring & feedback delivery skills · Works effectively & efficiently under time constraints and extremely demanding environments. Dell has yet to see any broad-based moves by competitors to lower prices. coaching. REQUIREMENTS (Qualifications.
Dell is a highly progressive company. Dell can concentrate on desktops. would be an advantage · Working knowledge of computer hardware and software that run on both client and enterprise systems. make benchmarks with competition in the new open markets (like China and India) and pursue changing strategies that will increase their market share in the overall global market.Dell can introduce high priced product with limited edition which can make dell to get a competitive gain in prestigious market where apple are present. accessories where hp os going for product diversification. projectors.evaluate the performance of their competitors better.· One or more Industry accreditations/certifications like MCSE.Dell can look into promotional activities with an innovative approach. etc. CNE. printers.Dell should become more open to changes. With the innovation of its direct-to-customers model it made great success in the business world and will always have a spot since it changed history in a certain way. CCNA. . ITIL.
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KAUSHIK JAIN (26) .
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