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Audiences, datafication and the everyday

ECC 2018 Pre-conference of the Audience and Reception Studies
section

Red Building, Room A13, USI Università della Svizzera italiana
Lugano Campus map: https://www.desk.usi.ch/en/lugano-campus-map-access-facilities

9:30 to 9:45 Welcome

9:45 to 10:45 Panel 1: Audience measurements and commodification in the age of big
data

 Shenja van der Graaf: The Platformization of Everyday Life and Audiences In
Perspective
 Goran Bolin and Julia Velkova: Audience Metric Continuity? The Meaning of
Measurement in Social Media Use
 Rhia Jones: The Datafied Audience and Public Service Media: Challenges and
Opportunities

Chair: David Mathieu

10:45 to 11:00 Coffee break

11:00 to 12:45: Opening Roundtable

 Hallvard Moe,University of Bergen, Norway
 Aristea Fotoupoulou, University of Brighton, UK
 Anne Mollen, University of Bremen, Germany
 Anne Kaun, Sodertorn University, Sweden
 Sonia Livingstone, London School of Economics, UK

Chair: David Mathieu

12:30 to 13:30 Lunch

13:30 to 15:30 Panel 2: Studying datafication: In practice

 Tuğba Asrak Hasdemir and Mehtap Uyar: What Do We Need in a Datafied Age?
Some Methodological Concerns from Academic Studies on Literacies
 Jannie Møller Hartley & David Mathieu: Data trust and transparency as
assemblage
 Sander Andreas Schwartz & Martina Skrubbeltrang Mahnke: Relating to the
world through Facebook
 Niklas Chimirri: Co-exploring audience agency in datafied daycare institutions
 Sander de Ridder: Dating and datafication: Feelings of Technological Dependence

Chair: Ranjana Das

15:30 to 15:45 Coffee break

15:45 to 16:45 Panel 3 : Datafication and audience studies : Conceptual questions

Giovanna Mascheroni : The Datafied Child as Data Citizen
Pille Pruulmann Vengerfeldt: Theorising audience engagement - is operationalisation through big
data possible?
Ranjana Das & Brita Ytre-Arne: Conceptualising audiences’ communicative agency in a
datafied age

Chair: David Mathieu