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8.

0 MARKETING PLAN /ANALYSIS


The Crazy Bites is involved in the food industry. We believe that our country’s economy which
is expanding positively plays its part in the development of The Crazy Bites. The increasing
number of student in the community, The Crazy Bites is able to take advantage of this
development by selling Choco jar and kek batik to them. By coming out with high quality
Choco jar and kek batik, we sure that our business will be able to compete with other
competitors in Polytechnic Port Dickson area. Below is an overview of marketing strategies
and objectives of our business.

8.1 MARKETING OBJECTIVES

 Provide a variety of high-grade quality Choco jar and kek batik.


 Train self by seeking a challenging opportunity and compete in a healthy way.
 Promote a variety of traditional and modern chips in Polytechnic Port Dickson area.

8.2 DESCRIBE OF PRODUCT OR SERVICE

Table below describe the products offered by The Crazy Bites and price of our products.

NO DETAIL SMALL (RM) LARGE (RM)

1 Original 6.00 8.00

2 KitKat 7.00 9.00

3 Oreo 7.00 9.00

4 Mixed KitKat and Oreo 8.00 10.00

5 Kek batik 7.00


8.3 GROUP TARGETS
The target of The Crazy Bites is comprised of the residents of Port Dickson area and students
of Polytechnic Port Dickson and another among the target groups identified as potential
customers are:
1. Residents live in residential areas
2. The group of students from institutions of higher learning.
3. A group of workers from the public and private sectors around it.
4. A group of students from primary and secondary schools.
5. Restaurant customers.
6. Gas station customers.
7. Individual distributors.
8. Internet (Website).

8.4 SHARE MARKET

The target market for this business is formed mainly by 5 friends at Polytechnic Port Dickson.
We are not able to identify the actual share for our business as data is ambiguous. Below is the
market share of The Crazy Bites

NO. NAME SHARE PERCENTAGE VALUE(RM)

1 Mohd Syakir 20% RM 50.00

2 Nur Afizah 20% RM 50.00

3 Nurul Syazwani 20% RM 50.00

4 Nurzailina 20% RM 50.00

5 Fifi Nurshafika 20% RM 50.00

Total 100% RM 250.00


8.5 COMPETITORS (STRENGTHS AND WEAKNESS)

It is very important for The Crazy Bites to identify our competitors. Competitors refer to other
business that offer similar product. Based on a market survey, we found that there are many
competitors for our business, which are dropship of Crispy Choco Jar where it is conduct by
students among Polytechnic Port Dickson such as from mechanical department and electrical
department. Table below shows the strengths of our competitors.

Competitors Strengths

 Have more experience


 Has been well known by the customer
Mechanical Department
 Friendly service

 Has been known by the customer


Electrical Department  Near the cafeteria B
 Friendly Services

8.6 SALE FORECAST


Our sales forecast revenue by months is shown in table below.

Months Price (RM)

July RM 200.00

August RM 200.00

September RM 200.00

Total RM 600.00
8.7 MARKETING STRATEGIES

The Crazy Bites is an owner partnership intends on using a number of


marketing strategies that allow our Choco jar and Kek batik to easily target the
students and family within targeted market. These strategies include discounts
offered as a part of promotion to customer. Below is description of how the
business intends to market and public.

8.7.1 PROMOTION AND ADVERTISING STRATEGY

 Location – The business will be located in No 50, Jalan Politeknik 2, Taman Politeknik,
71050 Si Rusa , Negeri Sembilan.
 Promotion – Maintaining a good personnel relationship with customers by creating a
membership for a regular customer. We also give discount to regular customers.
 Direct Mail – Bulk mailing directly to potential customer or by including a postcard in
a value-pack-type mailing.
 Event and marketing – We are joining every local activities and utilizing their
networking services for our business.
 Business card – we are giving our business card to promote The Crazy Bites to
potential customer and friends.

8.7.2 PRICE

The price is affordable and competitive to the students, lecturers and community. The concept
of price is ‘price-follower’ or price market. The price is from RM 6.00 to RM 10.00 per jar.

a. Provide special discounted rates for every festive season and specific days.

b. Provide introductory pricing for each new product released.

c. Market networks are usually wholesalers, retailers and consumers. Each of these
processes will affect the selling price. To get a high price, buyers need to reduce this
network

d. Commissions to buyers in stages.

(Example of each sale of RM500 above 20% commission, RM700 and 25% commission)
8.7.3 PRODUCT

Product that we use is very high-quality chips are equivalent to the price that we sell.

a. Ensuring the freshness of the product is guaranteed, where the expiry date will
be displayed on each package for customer reference.

b. Diversify product releases so customers have a lot of choices.

c. Prioritize product quality using high quality raw materials

d. Sale in ready-to-eat

8.7.4 MARKETING PROGRAMS

Ongoing – We will meticulously keep our database current and use the constant contact with
customer.

8.7.5 PROMOTION

Provide special offers during festive days to promote sales.


Hold special packages or packs, especially to potential couples.
Provide trial packs at low prices for new products

8.7.6 CUSTOMER RELATIONS

The customer relationship strategy is always to thank the customers and send greeting cards
during the celebration

8.7.7 WEBSITE

We will stay current with industry trends and have Facebook page and Instagram site. Our
variety Choco jar and kek batik, operation hours and main location will be easily accessed. For
our future of business, we may consider email order for local and worldwide as well.
8.8 SERVICES OFFERED

 Provide 'hamper' in the festive season and on certain days. Price and the product is
determined by the customer.

 Provide marriage packs to potential brides.

8.9 MARKET SIZE


Based on the analysis made on the total number of target groups, estimated from 10 (TEN)
customers, 2 (TWO) people or in other words 20% (TWENTY PERCENT) of the total is a
potential customer. The market size assumptions formula is as follows:

Market Size = Potential figures (%) X Number of inhabitants

So the size of the market is; j market = 20% X 68,300 = 13,660 u


9.0 Operational Plan
The operational plan is one of the most important factors to consider in a business. Like other
companies, our target is to ensure that The Crazy Bites are the best in quality and able to satisfy
our customers needs and wants. Hence, a systematic operational plan is formed so that our
business runs smoothly and achieve its objectives.

9.1 OPERATIONAL OBJECTIVES

The objectives of The Crazy Bites operational plan are as follows:

• To ensure the operations of the business runs smoothly.

• To ensure the quality of our product meets the established standard.

• To ensure our business is profitable and successful.

9.2 BUSINESS HOURS

The Crazy Bites is open from 8am until 8pm every Monday to Friday.

9.3 LOCATION OF BUSINESS

The Crazy Bites will be located at No. 50, Jalan Politeknik 2 Taman Politeknik, 71050 Si Rusa,
Negeri Sembilan.
9.4 PERMANENT ASSETS AND REQUIRED ITEMS

Item Quantity Price

Weight scale 1 RM30

Plastic sealer 1 RM30

9.5 OPERATION PROCESS

Buy Making the


ingredients Choco jar and
from supplier kek batik

Packing the
Ready to sale Choco jar and
kek batik

9.6 MATERIAL SUPPLIERS

Name and address Type of material Mode of payment

MARI MAR HOME BAKERY


Beryl’s Chocolate Bar, Glass
No 5g, Jln Waterfront 3, Pd
Jar, Oreo Biscuit, Kitkat And Cash
Waterfront
Kek Batik
71000 Port Dickson
9.7 COST ESTIMATION OF PRODUCT OR SERVICE

Product / Service Sales Price (RM) Purchase Price (RM) Gross Margin

Beryl’s Chocolate Bar RM19.00 / kg RM57.00 20%

Glass Jar RM30.00 / box RM90.00 20%

Oreo Biscuit RM8.00 / pack RM20.00 75%

Kitkat RM10.20 / pack RM56.00 70%

Kek Batik RM5.00/pack RM50 80%

9.8 SERVICE STRATEGY


Amongst the service strategies set by The Crazy Bites:
 Produce quality services and address the problems and complaints of customers well
 Accept work according to capability and capacity that can be completed only so that
the quality of work is maintained
 Always consult and provide the best advice to our customers so that customers are
always satisfied with the quality of work produced
 Provide quality services and address any issues and strikes customers with sincerity.
 Make delivery to the location and exactly at the promised time.
 "Service with a smiling smile" to be applied to all employees.
 Complete timely ordering work that has been set by the customer.