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Today’s Job Seeker Report

A survey of job seeker behaviors and motivations

2010 EDITION (U.S.)

www.simplyhired.com

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 1: General Insights into Today’s Job Seeker | 1
Today’s Job Seeker Report

CONTENTS
EXECUTIVE SUMMARY p. 2 PART 3: Changes in the Job Market p. 11
Seeking Seasonal Work p. 12
PART 1: The Job Search Process p. 3 Going Green p. 13
Actively Seeking Work p. 4 Transferring Skills to New Careers p. 14
Job Search Goes Online p. 5 The Dream of Self-Employment p. 15
Social Networking and Referrals p. 6
PART 4: Job Seeker Groups p. 16
PART 2: Job Seeker Requirements p. 7 Mothers p. 17
Passion for Work p. 8 New Graduates p. 18
Workplace Preferences p. 9 Workers Over 55 p. 19
Working Close to Home p. 10
ABOUT p. 20

Today’s Job Seeker Report | 2010 Edition (U.S.) Contents | 1


Today’s Job Seeker Report
Today’s job seeker is part of a selective, independent and passionate group actively searching for
work through social networking and personalized online job sites

EXECUTIVE SUMMARY
Due to the rising popularity of online job search sites, TECH-SAVVY & SOCIAL JOB SEEKERS TODAY’S JOB SEEKERS ARE SELECTIVE
social networks and personalized search tools, today’s AND PASSIONATE...
The results of our 2009-2010 polls show that the
job seeker is active and selective in the recovering
job market. The current recession has created a new
Internet is the number one channel for job search, 83% of job seekers would rather have a job they love
with 86% of job seekers looking for jobs online. Social than a job that pays well
group of varied candidates­—distinctive in their job
media is also a vital tool for today’s job seeker—32%
search methods and what they want from their career. 46% said that healthcare/insurance is non-negotiable
find jobs through networking which is moving online,
Together, these job seekers are proving that the search
with LinkedIn (45%) and Facebook (24%) considered 52% would prefer to work for green-certified companies
is always on for the next great job.
the most effective social networks for job search. 59% would rather work from home doing
These sites are converging with online job sites to
SELECTIVE & PASSIONATE JOB SEEKERS contract jobs for various companies than work
bring traditional networking online. full-time in an office for one company (41%)
According to recent polls conducted by Simply Hired,
the ways in which job seekers find their next posi- ATTRACTING TODAY’S JOB SEEKER 38% of mothers would want a job with better family
tions and their views on what “work” means is varied. benefits or schedule flexibility while 44% of
Today’s job seekers are tech-savvy candidates who
Job seekers are looking to personalized job sites and fathers would rather be a stay-at-home dad
hold strong convictions and are not afraid to try
social networks to discover jobs, and they want to feel
something new. Standard job search tools and a single ...BUT SOME MAY HAVE TO SETTLE
passionate about the work they do, whether it is by
method of recruitment are not enough. If employers
working at green businesses, doing meaningful work, 88% of job seekers will accept summer work to help
adjust their recruitment efforts by connecting with support their family
or being self-employed.
candidates on popular social networking sites, offering
personalized work benefits and providing flexible
65% would consider a career change
work hours for families, they can reach more eligible 57% of older workers state the recession has delayed
candidates and retain their star employees. their retirement

Today’s Job Seeker Report | 2010 Edition (U.S.) Executive Summary | 2


Part 1:
The Job Search Process

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 1: The Job Search Process | 3
ACTIVELY SEEKING WORK
While some of the currently-employed remain on the lookout for new job opportuni- With the national unemployment rate close to 10%, more people than ever are look-
ties, many of those seeking work are in dire need of it, with 69% of job seekers on ing for jobs in this tough economy: the average job seeker sends up to 10 resumes
SimplyHired.com being unemployed. Most have been laid off from their previous per week, 20% spend 36 hours or more per week job searching and 53% spend all
positions and have been out of work for more than six months. day, every day, seeking work.

WHY ARE YOU LOOKING FOR A JOB? HOW LONG DO YOU SPEND SEARCHING FOR A JOB EACH WEEK?

11%

Laid off 45%


Less than 26%
5 hours
Better opportunity 20%

6–15 hours
Relocating 8% 20%
36 hours
or more
Returning to workforce 8%

Career change 7%
16–25 hours

Fired 6% 26–35 hours

22%
Supplemental income 6%
21%

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 1: The Job Search Process | 4
JOB SEARCH GOES ONLINE
The days of face-to-face applications and newspaper ads are dwindling: 86% of job The online job search has become increasingly personalized and social in nature.
seekers search online using various job boards (36%), company career sites (27%) Job seekers today leverage both professional and social networks to find
and social networking websites (19%). For tech-savvy new grads, that number is previously unknown connections at companies of interest.
higher; 88% of recent graduates plan to search for their first job out of college on – Gautam Godhwani, Co-founder and CEO of Simply Hired
online job search sites.

WHERE DO YOU PREFER TO FIND JOB LISTINGS? WHERE DO YOU LOOK FOR JOBS?

19% Internet 86%

Newspaper 39%
Networking
36% Networking 32%

Job board
Staffing Staffing agency 29%
11%
agency
Recruiter 23%

Professional organizations 19%


Company
career site Recruiter
Outplacement agency 10%

7% College career center 9%


27%

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 1: The Job Search Process | 5
SOCIAL NETWORKING AND REFERRALS
In today’s job market, it’s all about who you know, with over half of workers having networking events. Job search is no longer an individual process, with almost one out
been hired through a friend’s referral at some point. In fact, 37% of job seekers of three job seekers preferring to find new jobs through networking. In fact, 58% of job
landed their last position through someone they know, whether it be through seekers tell everyone they know that they are looking for a new job with the hope that
networking on sites like LinkedIn (45%) and Facebook (24%), or attending someone can help out.

WHICH SOCIAL NETWORKING SITES DO YOU USE IN YOUR JOB SEARCH? HOW DID YOU GET YOUR LAST JOB?

LinkedIn 45%
Networking 37%

Facebook 24%
Job board 20%
Twitter 11%

MySpace 8% Company career site 15%

Plaxo 3%
Staffing agency 15%

I don’t use social networks 36%

Recruiter 13%
Other 7%

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 1: The Job Search Process | 6
Part 2:
Job Seeker Requirements

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 2: Job Seeker Requirements | 7
PASSION FOR WORK
While salary and benefits are important, today’s job seeker is looking for more than poll found that 38% say doing something meaningful is the biggest motivation at
a career—they want a labor of love. Although jobs are currently hard to come by, the work, and when faced with the choice between finding a job they love or one that
main career goal in 2010 for 83% of job seekers was to find a job they love and not pays well, an overwhelming 5 out of 6 job seekers stated they’d rather have a job
“just a job.” And it’s the work itself that makes job seekers love their job. A recent they love than bring in the big bucks.

WHAT WOULD MAKE A JOB, A JOB YOU LOVE? WOULD YOU RATHER...

83% 17%
8% Find a job Find a job that
you love for pays well that
lower pay? you don’t like?
The
location

WHAT CAREER GOAL DO YOU HAVE FOR 2010?


37%
29% The work
The people Find a job I love 83%

Challenge myself 8%

Get a raise 4%

The
benefits Get a promotion 3%
The pay

6% None 2%

20%

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 2: Job Seeker Requirements | 8
WORKPLACE PREFERENCES
Despite the high unemployment rate, many job seekers aren’t willing to budge on Beyond the standard benefits, job seekers are stating new requirements, such as the
what they want from their job. Whether it’s mobility, flexibility, a short commute or demand for green jobs, with 52% preferring green companies and opportunities for
benefits, job seekers won’t settle for an opportunity that doesn’t fit their lifestyle: learning and career growth (40%). However, they are willing to give up benefits they
46% of job seekers said that healthcare/insurance is non-negotiable, 46% said work- don’t find important—21% of job seekers would give up their office to keep a job and
ing close to home is important and 60% said they would prefer to telecommute. 14% would give up their vacation days.

HOW IMPORTANT IS LOCATION IN YOUR SEARCH? WHAT WORK-RELATED BENEFIT OR AMENITY IS


NON-NEGOTIABLE FOR YOU?

I need to work close to home 46%


25%
It depends on the job 30%

Salary
I’ll go where the jobs are 24%

Healthcare/
WHAT IS YOUR PREFERENCE TOWARDS GREEN COMPANIES?
Stock options
Insurance 46%
2%
Length of vacation
time
7%
I prefer them 52%
Commute/
Transportation
I avoid them 19%
401(k)/
Retirement
Not sure 29% 12%
options

8%

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 2: Job Seeker Requirements | 9
WORKING CLOSE TO HOME
Job seekers have spoken: they want to work as close to home as possible. While driving themselves to work—as opposed to taking public transportation (20%) and
some would consider relocating for a job depending on the opportunity, more carpooling with others (3%)—user polls found that 43% of job seekers will consider
than half of job seekers would prefer to telecommute than work in an office and working 30 minutes to an hour from home, while 38% want to work less than 30
most would turn down a job that they felt to be too far away. With 71% of workers minutes away.

HOW FAR FROM HOME ARE YOU WILLING TO WORK? WOULD YOU RELOCATE FOR A JOB?

3%

Absolutely 22%
More than
2 hours

38% It depends on the job offer 37%

Less than 30 30 minutes


minutes
to an hour 43%
It depends on the location 18%

90 minutes
to 2 hours
It depends on the company 4%

An hour to
90 minutes No way 19%
4%

12%

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 2: Job Seeker Requirements | 10
Part 3:
Changes in the Job Market

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 3: Changes in the Job Market | 11
SEEKING SEASONAL WORK
More than half of job seekers did not plan to take a vacation this summer because Taking a part-time or temporary position during the summer or holiday season
most were actively looking for work. Poll findings state that over half of job seekers can be a way to get a foot-in-the-door at any company, and could lead to full-
were looking for summer work to help support their family. On average, job seekers time employment in the future or referrals to other jobs.
find jobs online and 65% are looking for full-time summer work. The most popular – Gautam Godhwani, Co-founder and CEO of Simply Hired
seasonal work is in the tourism industry, followed by retail and office work.

WHY ARE YOU LOOKING FOR A SUMMER JOB? HOW DO YOU TYPICALLY FIND A SUMMER JOB?

Help support my family 51%

Gain work experience 18% 19%

Extra spending money 17% Friends or


family
Pay for school 14%

Through an existing

DO YOU PLAN TO TAKE A VACATION THIS SUMMER?


job or activity Search
online 58%
6%
Yes, can’t wait! 15%
Other
Maybe - if I can afford it 26%
8% Newspaper
Maybe - if I can get time off 3%

No, no plans 56%


9%

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 3: Changes in the Job Market | 12
GOING GREEN
In December 2009, President Obama signed into law the 2010 Consolidated In fact, for many job seekers, it already is: 52% of people would prefer to work
Appropriations Act, which features the first ever report that will measure at green-certified companies. And many believe alternative energy production is the
“green-collar” jobs to identify green economic activity, according to the U.S. Bureau hot green field for the upcoming years, followed by green construction and retrofit-
of Labor Statistics. This is evidence that going green in the workplace is not just a ting. The most sought out eco-initiative at potential companies is recycling, followed
trend—it may become a standard. by reduced energy use and paper usage.

WHICH GREEN FIELD WILL BE IN MOST NEED IN UPCOMING YEARS? WHICH ECO-FRIENDLY INITIATIVE DO YOU LOOK FOR AT
POTENTIAL EMPLOYERS?

13%

Recycling 58%
Eco-friendly
products
9%
Natural
resource Reducing energy use 36%
conservation

Green building
Alternative Using less paper 36%

construction & energy


retrofitting production 60%
18%
Purchasing green products 22%

Carpooling/Rideshares 20%

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 3: Changes in the Job Market | 13
TRANSFERRING SKILLS TO NEW CAREERS
As opportunities in certain industries decrease and new industries appear, many job To break into a new career, job seekers are willing to start at the bottom: 35% of job
seekers are now looking to transfer their job skills to new careers. More than half of seekers would return to school for a career change, 10% would take an unpaid intern-
job seekers would consider a career change, either because they can’t find a job in ship and another 42% would consider an internship depending on the experience or
their industry (37%) or they are unhappy with their current career (28%). Another company. The number of career hoppers isn’t surprising when you consider this: 53%
23% would consider a career change depending on the opportunity. of workers are already in a career that’s not even relevant to their college major.

WOULD YOU CONSIDER A CAREER CHANGE? IS YOUR CURRENT CAREER RELEVANT TO YOUR COLLEGE MAJOR?

Yes
26%
Yes, can’t find a job in
37%
current career

Yes, unhappy with


28%
current career
Somewhat
21%
Maybe, depends on the
23%
opportunity

No, I love what I do 7%


Not even close
No, too late to learn
something new
5%
53%
Today’s Job Seeker Report | 2010 Edition (U.S.) Part 3: Changes in the Job Market | 14
THE DREAM OF SELF-EMPLOYMENT
The days of working “nine-to-five” are becoming less common, as some profes- Benefits such as being able to work from home (31%) and setting your own hours
sionals are choosing the self-employment route. Recent polls found that if given the (25%) are alluring, especially for parents. But the biggest attraction is being able
choice, 59% of job seekers would prefer to work from home doing contract jobs for to choose work that you like (34%), and job seekers want to be in charge: 28% of
various companies rather than working full-time in an office for one company (41%). workers would start their own company and another 36% would consider it.

WOULD YOU EVER START YOUR OWN COMPANY? WHY MIGHT YOU CONSIDER WORKING AS A CONTRACTOR?

10%

Definitely Possibly, I’d consider it I can set my

28% 36%
own rate 34%
I can
choose the
work I like
I can work
from home

No way Already have 31%

18% 18% I can set my


own hours

25%

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 3: Changes in the Job Market | 15
Part 4:
Job Seeker Groups

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 4: Job Seeker Groups | 16
MOTHERS
After standard maternity leave (three months off to care for children after birth or Mothers state their biggest concern is their work/life balance: they need flexible
adoption) mothers are returning to the workforce in large numbers, preferring part- schedules most of all, as well as childcare services and the option to telecommute.
time (33%) and full-time (34%) work to being a stay-at-home mom (33%). Two out More than half of mothers polled would consider changing jobs to receive a better
of five mothers are looking for jobs at employers that support working mothers. pay, and 38% would want a job with better family benefits or schedule flexibility.

WHICH KIND OF WORKING MOTHER PROGRAM IS MOST IMPORTANT? AS A WORKING MOM, ARE YOU INTERESTED IN CHANGING JOBS?

Yes, for more pay/better opportunity


51%
Flextime schedules 43%

Child care services 18%

18%
Yes, for better family benefits/flexibility
38%
Telecommuting

Parental leave
14%
(e.g. child sick days)

Compressed workweeks 4% No
Job-sharing 3% 11%
Today’s Job Seeker Report | 2010 Edition (U.S.) Part 4: Job Seeker Groups | 17
NEW GRADUATES
Recent graduates may have the benefit of a fresh perspective, high energy and a Hiring organizations are very interested in bringing on young professionals because
quality education, but only one out of five graduates is employed at the time of of their energy and willingness to get the job done, even if that means early morn-
graduation. Most new grads are seeking associate/assistant titles in their first job ings and late nights. They also come at a lower cost than seasoned professionals.
out of college and the most important quality of a first job for new grads is the – Gautam Godhwani, Co-founder and CEO of Simply Hired
opportunity to learn and develop their career; second is salary.

DID YOU HAVE A JOB LINED UP WHEN YOU GRADUATED? WHAT’S MOST IMPORTANT IN YOUR FIRST JOB?

Opportunities to learn
40%
Yes, all set No, still looking & develop career

20% 43%
Salary & benefits 25%

Work/life balance 17%

Finding a great mentor 6%

No, took a while No, found one soon after Testing possible
career paths
5%

22% 15% Challenging work 4%

Growing your
3%
professional network

Today’s Job Seeker Report | 2010 Edition (U.S.) Part 4: Job Seeker Groups | 18
WORKERS OVER 55
The recession has delayed retirement for more than half of job seekers who, on Mature workers, although valued for their level of experience and outstanding work
average, expect to retire after age 70. Not only are older people working full-time ethic, say that online job search favors younger workers, and believe that technical
later into life, but 44% also expect to work part-time even when retired. According to skills requirements put them at a disadvantage. However, seasoned workers are
a 2009 report by the Employee Benefit Research Institute, concerns about financial growing their presence online: the age category of 55+ on Facebook has increased
security is the main reason workers are postponing retirement altogether (89%). by an overwhelming 922% since 2009, according to iStrategyLabs.

HAS THE RECESSION AFFECTED YOUR RETIREMENT PLANS? DO YOU PLAN TO WORK REDUCED HOURS WHILE IN RETIREMENT?

Yes, delayed my retirement 57% Yes


44%
Yes, forced me to retire early 9%

Somewhat, had to re-evaluate 21%

Not at all 13%

Not sure
28%
WHEN DO YOU PLAN TO RETIRE?

Before 55 7%

56–60 11%

61–65 24%
No
66–70

After 70
27%

31%
28%
Today’s Job Seeker Report | 2010 Edition (U.S.) Part 4: Job Seeker Groups | 19
ABOUT THESE POLLS USING THIS DATA ABOUT SIMPLY HIRED

Simply Hired, Inc. conducted over 75 user polls on its Simply Hired, Inc. grants permission to freely copy, With more than seven million job listings worldwide,
SimplyHired.com property from August 2009 through publish and repurpose the data included in this report Simply Hired (www.simplyhired.com) is the world’s
August 2010. Each poll ran for more than two weeks for media, education, research and the promotion of largest job search engine and recruitment advertising
and received at least 500 votes and 1.5 million impres- this work, provided that no changes or alterations are network. The company powers jobs on over 10,000
sions on average. Not all poll results included in this made to excerpts. Full attribution of authorship must network partner sites, and operates global sites in 21
report are displayed visually. be made to “SimplyHired.com” and include a link to countries and ten languages on six continents. Simply
our homepage, http://www.simplyhired.com. Any Hired has raised $22.3 million in funding from venture
PRESS CONTACT images directly from this report must be shown with and individual investors including Foundation Capital,
Allison Bedard the following copyright notice below the graphic: IDG Ventures and News Corporation. The company is
Schwartz Communications “© 2010 Simply Hired, Inc.” privately held and is based in Mountain View, California.
ph: +1 415.512.0770
simplyhired@schwartzcomm.com

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Today’s Job Seeker Report | 2010 Edition (U.S.) About | 20