A History of Car Logos

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If you know of any information missing or any errors, I'd appreciate it if you let me know via this form. Thanks! The Abarth shield shape represents the concept of victory; the red white and green bars were added in recent times to symbolize the Italian origin of these cars. The history of the scorpion in the logo is uncertain but believed to come from the zodiac sign of the founder, Mr. Carlo Abarth. The Alfa Romeo logo represents the coat of arms of the city of Milan and are related to the crusades, hence the cross. On the right, a snake is eating a figure, either a child or a Saracen (depends on who you ask). There have been a number of Aston Martin logos since the company started up in 1916. The first from 1920 was an amalgamation of the letters A and M. The next was inroduced in 1932 and the two wings were borrowed from the Bentley Logo signifying speed. The third was an evolution of the last and the design was gradually improved to keep up with modern tastes. It was modernised again to include the name "David

The Audi name (latin for "Hear!") disappeared after WWII.DKW. People have mistakenly believed that the BMW logo is a rounded. lending his initials to several landmark vehicles in the AM range. However. Wanderer. stylized representation of a spinning propeller blade (the company build military airplane enginges originally). and Audi. it actually predates airplane engine production by more than ten years. with colors from the flag of Bavaria incorporated. Buick's logo originated from the coat of arms of the Buick family (of Scottish origin). The four rings in the Audi logo represent the four companies of the AutoUnion consortium of 1932 . The emblem evolved from the Rapp Moternwerke company logo (which later grew into BMW). and in the upper right . Horch.Brown" in 1947 when he took over the company. but was revived in1965. a red shield with a checkered silver and azure diagonal line running from the upper left corner of the shield and a gold cross in the lower left corner (the cross had a hole in the center with the red of the shield showing through).

then in 1960 the logo was changed to three shields. Invicta. However. his wife says that the bowtie emblem was first seen by her husband in a Virginia newspaper on a vacation around 1912.corner was an antlered deer head with a jagged neckline. upon which he told her that the thought it'd be a very good emblem . The original Cadillac logo is based on the family crest of the man for whom the company was named. Sieyr de Cadillac (though many believe the crest is a fake. Durant was staying (the legend says he saw the pattern marching off into infinity as a design on the wallpaper and tore a piece of it off to keep to show to friends and later turn into the company logo). concocted for the purposes of the company's logo). The symbolism of the wreath surrounding the crest is uncertain (though the original wreath design was a bouquet of tulipped leaves). to represent the three Buick models in production at the time (LeSabre. Antoine de La Mothe. The logo underwent many revisions. and Electra). Popular legend has it that the Chevrolet logo was inspired by wallpaper in a French hotel where William C.

who got started in the industry by building gear wheels. The blue and yellow colors are the colors of Modena. the orphaned children of Mars who founded Rome. The Chrysler logo has undergone quite a few changes over the years. representing the Tiberian she-wolf that fed Romulus and Remus.for the Chevrolet (per Chevrolet Pro Management Magazine. The Cizeta logo portrays a wolf's head. The Citroen car company was founded by Andre Citroen. the one shown here is an adaptation of the original medallion logo used on Chrysler cars at its inception in 1925. The word 'Cizeta' is the founders's initials. Italy (where the company was founded. when spoken in Italian (his name . though it's since moved to California). Now that Chrysler's been sold to Cerberus. The two chevrons of their logo is meant to represent gear teeth. and the pair of silver wings were added after the company merged with Daimler-Benz in 1998. This logo was brought back to use in 1994. though the cars are still using the logo shown here. they're switching back to the Pentastar design. October 1986).

.was Claudio Zampolli). It features two flags. The fleur-de-lis was chosen since Chevrolet was a French name. The origin of the Daewoo logo is uncertain. The prancing horse featured on the Ferrari logo was the emblem of Italian WWI flying ace Fancesco Baracca. If you know more. used on both trucks and cars.growth as an automaker. and a fleurde-lis is a French symbol meaning peace and purity. one a checkered flag and the other one featuring to icons. The Ram was chosen for the image it portrays sure-footed. King of the Trail. whose parents persuaded Enzo Ferrari to use the symbol of their late son for his Alfa Romeo race cars. though our research indicates the three branches may be reprsentative of an image the company was striving for . The modern Corvette logo is a variation of that designed by Robert Bartholomew (an interior designer at Chevrolet) in 1953. and trust between company and customers. stability in all the operations. please email us! The Dodge Ram logo first appeared as a hood ornament in the 1930s. a Chevrolet bowtie logo and a fleur-de-lis.

He sketched what he saw. Henry Ford's right-handman. In 1982. . Wills pulled out his old printing set and used a font that he had used for his own cards.When Ferrari later started his own car company. printed business cars to earn money as a teen. Legend has it that Fiat design lead Mario Maioli was driving past the factory at night during a power outage. and when Mr. Ford needed a logo. the spaces between the letters represents the light he could see between the letters of the sign. Harold Wills. and blue was added for the Model A in 1927. The oval was added in 1912. and saw the giant Fiat logo against the fading sky. Scuderia Ferrari. he continued use of this logo. though you will see it appear on the front fenders of many modern road-going Ferraris. The official company logo is the rectangular version encompasing the same prancing horse. the Uno was the first Fiat to wear the new five-bar logo. Note that the logo shown here is technically the logo of the racing team.

though why this particular animal was chosen is uncertain (though it makes a much better hood ornament than a swallow. Although..).a charging bull. and quickness of the cars. It's thought the leaping jaguar is meant to represent the speed. The logo also suggest Mt. Mr. Fuji. The phantom insignia on the Koenigsegg logo is a tribute to the Swedish air force squadron that operates out of the airbase where Koenigsegg's factory is also located (they use the ghost as their emblem). Lamborghini also carried this theme over to the names of his cars. had a passion of bull fighting. not surprisingly. . The concept of the open road and traveling toward infinity was one the company wanted the customer to feel. Ferrucio Lamborghini. power..The Infiniti logo is derived from the symbol for infinity. as evidenced by the logo chosen for his car company . Jaguar gained its new name in 1945. The founder of Lamborghini. some readers here have suggested that it represents a pizza with one slice eaten! Originally the Swallow Sidecar Company.

the color of British cars in his day. a worldrenowned corporate image-creator. which means 'lance' in Italian (the founder was Vincenzo Lancia). Chapman hoped lay ahead for his company. a laurel wreath was added in 1926 . sea. The origin of the Lancia logo comes from its name. and air. The letters at the top of the Lotus logo are the initials of Lotus' founder. First used on a Daimler in 1909. Anthony Colin Bruce Chapman. The 'V' represents wings outstretched. The yellow background symbolizes the sunny days Mr. where the cars were originally made (they're now built in nearby Modena). The trident prominent in the Maserati logo is the traditional symbol for Bologna. The green background is British Racing Green. An earlier version of this logo can be found here. It's unknown why he chose the name 'Lotus' for his car company. designed the Mazda logo.almost all of which were named after eithera breed of fighting bull or a paritcular bull. The three pointed star of Mercedes' logo represents their domination of land. Rei Yoshimara.

founder of Tsukumo Shokai. from the Tosa Clan. Captain Ball. The origin of the Morgan Motor Company's logo is uncertain. If you know more about this log. representing German engineering expertise (this . and was later simplified to the current logo design in 1937. who said that to drive a Morgan three-wheeler as the nearest thing to flying on the ground. You can read the official Mitsubishi explation here. The Mitsubishi logo is an integration of two family logos. As for the name. the modern day Opel logo originally featured a slylized dirigible airship inside the 'O'. and originally represented three water chestnuts.Mitsu means three. It's derived from the three-layer chestnut family crest of Yataro Iwasaki. and the three-leaved oak family crest of the Yamanouchi family. please email us! Interesting. it's often pronounced as a 'b'). though the wings may be inspired by a flying ace of the First World War. and Hishi is the word for water chestnut (when there's an 'h' in the middle of a Japanese word.to signify the union with Benz. it literally means 'three water chestnuts' .

and then to today's lightning bolt in 1964. while the swirls are a tribute to the integration of balance and symmetry represented by the Yin-Yang symbol. It since evolved. The Pontiac logo represents an arrowhead. whose emblem was the lion. This logo was introduced in 1958. Irish roots.was from 1937 to 1947). The Panoz logo was designed by company founder Daniel Panoz. replacing the Indian Chief head silhouette emblem used since 1928. and the founder's. The Porsche badge is the coat of arms of the city of Stuttgart (where the cars are built). The red. and blue colors represent the fact that Panoz is an American company. The shamrock in the middle reflects the company's. The city was built on the site of a stud . One of the earliest Puegeot models was built in the city of Belfort. The origin of the Pagani logo is uncertain. white. The car was thus known as a Lion-Peugeot. into a stlized airplane from 1954 to 1964. if you know anything about this please email us. and adopted the Belfort city emblem.

The Saab logo shown here. .farm. which did very much the same thing albeit via the oceans rather than land. which explains the horse in the coat of arms. to escape. Designed by artist Carl Fredik Reutersward. which was used as the symbol for the Swedish province of Skane. the original logo depicted a mythological beast Gripen (a griffen).the center of the badge was cut out to allow sound from the horn. positioned directly behind. The Renault diamond logo was first used in 1924 (it was previously circular). is an evolution of the design introduced in 1987 (the company used only a text logo until then). where Saab was formed. a link between the meaning of 'Rover' (to wander about) and the Vikings. The Gripen head is derived from the coat of arms of Count von Skane. The Rover logo represents a Viking ship. and had a very functional purpose originally . the antlers and red and black stripes are part of the arms of the Kingdom of Wurttemberg. introduced in 2000.

though there's an apparent 'S' cutting verticall through the center of the logo. the logo features a spoke wheel with a horizontal propeller across. The history of the Seat logo is uncertain. Subaru is the first Japanese company to use a name derived from its own language. but has no apparent significance (other than to give the impression of speed). though it's obviously meant to represent an 'S'. The name refers to a group of stars in the constellation of Taurus (we refer to them as the Pleiades. 14 of which are visible to the naked eye under optimal conditions). Apart from the Smart name (all lowercase). and that name is reflected in its logo. The Skoda logo is a winged arrow. After building aircraft engines for WWI.The history of the Scion logo is uncertain. a cluster that conatins a large number stars. Why six stars in the logo? . Spyker introduced a variant of the logo shown here as it returned to building cars. and an arrow for 'forward thinking'. the Smart logo features a 'C' for 'Compact'.

team spirit. and 'ta' is rice (though the name Toyota was chosen as it was the founder's name.The five smaller stars represent the five companies that merged to form Fuji Heavy Industries (parent of Subaru) in 1953. Another interpretation is that it represents the three interlocking aspects of the culture of the company freedom. representing the heart of the customer. . though appears to be a cross between the letter 'T' and perhaps the shape of a Tesla coil. Also. the heart of the product. and progress. The origin of the Tesla Motors logo is uncertain. while the sixth star represents the larger unified company. those blessed with an abundance of rice are believe to be blessed with great wealth. and the ever expanding technological advancements and opportunities that lie ahead. Nikola Tesla's most well-known invention. The Toyota logo is comprised of three ellipses. not for its literal meaning). in Japanese 'Toyo' means an abundance of. In some Asian cultures.

The history of the Vector Aeromotive Corporation logo is uncertain. from Fulk le Breant's coat of arms (though note that many believed it to be a Wyvern. which symbolizes mastery. first to Foxhall. The modern day Venturi logo was chosen in 1989. the name of the land changed. and represents a gerfalcon (the world's fastest animal. though appears to be an inverted 'V'. but a close exaimination of their logos through history showed a bushy tail and thus it must be a Griffen). Over time. clocked in excess of 280km/hr in a vertical dive). . and the land he acquired became known as Fulks Hall. The oval is a remnan of the original logo.The Vauxhall emblem features a Griffen (a lion with an eagle's head). granted nobility status as a reward for his service. then Vaux Hall. "Pays de Loire". The 'V' shape is in tribute to the region of France. Mr. le Breant was a mercenary employed by King John in the 13th century. set on a glove. and eventually just Vauxhall. Above the gerfalcon is the sun of the region Loire. as the 'V' represents a shield bearing its coat of arms.

also the alchemical symbol for iron. it represents the shield and spear of Mars. and the circle/arrow logo is the conventional map sysmbol for steel (which for a long time was Sweden's most famous industry). but the name has an interesting meaning . it translates as the "Peoples' Car". .The Volkswagen logo is simple. Volvo means 'I Roll' in Latin. That circle/arrow symbol isn't arbitray.in German.

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