First Friday Book Synopsis “…like CliffNotes on steroids…” We have the solution! We read them for you!

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Audio recordings and handout can be purchased at www.15minutebusinessbooks.com. Video excerpts available at: http://www.youtube.com/view_play_list?p=5CC0A239138905B1 www.15minutebusinessbooks.com 1

First Friday Book Synopsis “…like CliffNotes on steroids…”

Books discussed from April 1988 to April 2009 April, 1998 1. The Circle of Innovation by Tom Peters (Alfred A. Knopf, 1997) 2. The Leadership Engine: How Winning Companies Build Leaders at Every Level by Noel Tichy (Harper Business, 1997) May, 1998 1. The Profit Zone: How Strategic Business Design will Lead You to Tomorrow's Profits by Adrian Slywotzky and David J. Morrison (Times Business, 1997) 2. Half Time and Game Plan by Bob Buford (Zondervan, 1994; 1997) June, 1998 1. Do Lunch or Be Lunch: The Power of Predictability in Creating Your Future by Howard H. Stevenson with Jeffrey L. Cruikshank (Harvard Business School Press, 1998) 2. The Argument Culture by Deborah Tannen (Random House, 1998) August, 1998 1. Getting it Done: How to Lead when You're Not in Charge by Roger Fisher and Alan Sharp (Harper Business Books, 1998) 1. Blur: The Speed of Change in the Connected Economy by Stan Davis and Christopher Meyer (Addison Wesley, 1998) September, 1998 1. Alliance Advantage: The Art of Creating Value Through Partnering by Yves Doz and Gary Hamel (Harvard Business School Press, 1998) 2. Corporate Celebration: Play, Purpose and Profit at Work by Terrence Deal and M.K. Key (Berrett-Koehler, 1998) October, 1998 1. Winning the Global Game: A Strategy for Linking People and Profits by Jeffrey A. Rosensweig (New York: Free Press, 1998)

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First Friday Book Synopsis “…like CliffNotes on steroids…” 2. aol.com: How Steve Case beat Bill Gates, Nailed the Netheads, and made Millions in the War for the Web by Kara Swisher (Times Business Books, 1998) November, 1998 1. Work Would be Great if it Weren't For the People by Ronna Lichtenberg (Hyperion Books, 1998) 2. Fictions of Business: Insights on Management from Great Literature by Robert A. Brawer (New York: John Wiley and Sons, 1998). December, 1998 1. The Creative Priority: Driving Innovative Business in the Real World by Jerry Hirshberg (Harper Business, 1998) 2. The Witch Doctors by John Micklethwait and Adrian Wooldridge (Times Business Books, 1997) January, 1999 1. In Sam We Trust : The Untold Story of Sam Walton and How Wal-Mart Is Devouring America by Bob Ortega (Times Business, 1998) 2. A Kick in the Assets by Tod Barnhart (Putnam Books, 1998) February, 1999 1. Self Esteem at Work: How Confident People Make Powerful Companies edited by Nathaniel Branden and Warren G. Bennis (Josey Bass, 1998) 2. The Future and its Enemies: The Growing Conflict over Creativity, Enterprise and Progress by Virginia Postrel (Free Press, 1998) March, 1999 1. The Disney Way: Harnessing the Management Secrets of Disney in your Company by Bill Capodagli and Lynn Jackson (McGraw Hill Books, 1998) 2. Radical Marketing by Sam Hill and Glenn Rifkin (Harper Business, 1998) April, 1999 1. On Competition by Michael Porter (Harvard Business School Press, 1998) 2. Leading with NLP: Essential Leadership Skills for Influencing and Managing People by Joseph O'Connor (Thorsons Books, 1998) May, 1999 www.15minutebusinessbooks.com 3

First Friday Book Synopsis “…like CliffNotes on steroids…” 1. Mastering Virtual Teams by Deborah Duarte and Nancy Tennant Synder (Jossey Bass, 1999) 2. Encouraging the Heart: A Leader's Guide to Rewarding and Recognizing Others by James Kouzes and Barry Posner (Simon and Schuster, 1999)

June, 1999 1. Rules for Revolutionaries by Guy Kawasaki (Harper Business, 1999) 2. Synopsis Classic: Servant Leadership by Robert Greenleaf (Paulist Press, 1977) July, 1999 1. Business @ the Speed of Thought by Bill Gates (Warner Books, 1999) 2. The Dance of Change by Peter Senge (Doubleday/Currency, 1999) August, 1999 1. The New Machiavelli: The Art of Politics in Business by Alistair McAlpine (Wiley, 1999) 2. Management Challenges for the 21st Century by Peter Drucker (Harper Business, 1999) September, 1999 1. Profit Patterns by Adrian Slywotzky and David J. Morrison (Random House, 1999) 2. Chances and Choices: How Women Can Succeed in Today's Knowledge Based Businesses by Janet Wylie (EBW Press, 1996) October, 1999 1. First, You Break the Rules by Marcus Buckingham and Curt Coffman (Simon and Schuster, 1999) 2. The Nudist on the Late Shift by Po Bronson (Random House, 1999) November, 1999 1. Generations at Work: Managing the Clash of Veterans, Boomers, Xers and Nexters in Your Workplace by Ron Zemke, Claire Raines and Bob Filipczak (Amacom, 1999) 2. The Long Boom: A Vision for the Coming Age of Prosperity by Peter Schwartz, Peter Leyden and Joel Hyatt (Perseus, 1999) www.15minutebusinessbooks.com 4

First Friday Book Synopsis “…like CliffNotes on steroids…”

December, 1999 1. The Lexus and the Olive Tree by Thomas L. Friedman (Farrar, Straus & Giroux, 1999) 2. Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its Inventor by Tim Berners-Lee (Harper Books, 1999) January, 2000 1. Leadership Lessons From the Civil War: Winning Strategies for Today's Managers by Tom Wheeler (Currency Doubleday, 2000) 2. The New New Thing by Michael Lewis (W.W. Norton, 1999) February, 2000 1. Six Sigma: The Breakthrough Management Strategy Revolutionizing the World's Top Corporations by Mikel Harry and Richard Schroeder (Currency Doubleday, 2000) 2. Simplicity: The New Competitive Advantage in a World of More, Better, Faster by Bill Jensen (Perseus, 2000) March, 2000 1. The Experience Economy: Work is Theatre and Every Business a Stage by B. Joseph Pine and James Gilmore (Harvard Business School Press, 1999) 2. The Clustered World: How We Live, What We Buy, and What it all Means about Who We Are by Michael J. Weiss (Little Brown & Company, 2000) April, 2000 1. The Innovator's Dilemma by Clayton M Christensen (Harvard Business School Press, 2000) 2. Age Works (What Corporate America must do to Survive the Graying of the Workforce) by Beverly Goldman (Free Press, 2000) May, 2000 1. Peak Performance: Aligning the Hearts and Minds of Your Employees by Jon R. Katzenbach (Harvard Business School Press, 2000) 2. Lightening in a Bottle: Proven Lessons for Leading Change by David H. Baum (Dearborn Trade, 2000) 3. Who Moved My Cheese by Spencer Johnson (Putnam Pub. Group, 1998) June, 2000 www.15minutebusinessbooks.com 5

First Friday Book Synopsis “…like CliffNotes on steroids…” 1. Learning in Action: A Guide to Putting the Learning Organization to Work by David A. Garvin (Harvard Business School Press, 2000) 2. Future Wealth by Stanley M. Davis and Christopher Meyer (Harvard Business School Press, 2000) July, 2000 1. Big Bucks: How to Make Serious Money for Both You and Your Company by Ken Blanchard, Sheldon Bowles, & Kenneth H. Blanchard (William Morrow & Co., 2000) 2. Bobos in Paradise: The New Upper Class and How They Got There by David Brooks (Simon & Schuster, 2000)

September, 2000 1. Bowling Alone: The Collapse and Revival of American Community by Robert Putnam (Simon & Schuster, 2000) 2. Emotional Value: Creating Strong Bonds With Your Customers by Janelle Barlow, Dianna Maul, & Michael Edwardson (Berrett-Koehler, 2000) October, 2000 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (Little Brown & Co., 2000) 2. Rich Dad, Poor Dad: What The Rich Teach Their Kids That The Poor and Middle Class Do Not! by Robert T. Kiyosaki & Sharon L. Lechter (Warner Books, 2000) November, 2000 1. EVEolution: The Eight Truths of Marketing to Women by Faith Popcorn (Hyperion, 2000) 2. Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People by Jeffrey Pfeffer & Charles., III O'Reilly (Harvard Business School Press, 2000) December, 2000 1. Leading the Revolution by Gary Hamel (Harvard Business School Press, 2000) 2. Play Like a Man, Win Like a Woman: What Men Know About Success That Women Need to Learn by Gail Evans (Broadway Books, 2000) www.15minutebusinessbooks.com 6

First Friday Book Synopsis “…like CliffNotes on steroids…”

January, 2001 1. The Inner Work of Leaders: Leadership as a Habit of Mind by Barbara Mackoff and Gary Wenet (Amacom, 2000) 2. Results-Based Leadership by Dave Ulrich, Jack Zenger, and Norm Smallwood (Harvard Business School, 1999) February, 2001 1. Corporate Religion: Building a Strong Company Through Personality and Corporate Soul by Jesper Kunde (Financial Times Prentice Hall Publishing, 2000) 2. The New Geography: How the Digital Revolution is Reshaping the American Landscape by Joel Kotkin (Random House, 2000) March, 2001 1. The Mind of the CEO by Jeffrey E. Garten (Perseus Press: 2001) 2. It's Not Business, It's Personal by Ronna Lichtenberg (Hyperion: 2001)

April, 2001 1. The Customer Revolution (Let Your Customers Transform Your Business) by Patricia B. Seybold with contributors Ronni T. Marshak and Jeffrey M. Lewis (Crown Publishing: 2001) 2. The Art of Possibility (The 9 Relationship Principles that Power Your Career) by Rosamund Stone Zander and Benjamin Zander (Harvard Business School Press: 2000) May, 2001 1. The Power of Indirect Influence by Judith C. Tingley (AMACOM: 2000) 2. The Art of Innovation (Lessons in Creativity from IDEO, America's Leading Design Firm) by Tom Kelley, Jonathan Littman (Foreword), Tom Peters, Tom Peters (Doubleday: 2001) June, 2001 1. Whistle While You Work: Heeding Your Life's Calling by Richard J. Leider, David A. Shapiro (Berrett-Koehler Pub: January 15, 2001) 2. Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell by Nancy F. Koehn (Harvard Business School: March 2001) July, 2001 www.15minutebusinessbooks.com 7

First Friday Book Synopsis “…like CliffNotes on steroids…” 1. The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life by Robert K. Cooper (Crown Pub: May, 2001) 2. Now, Discover Your Strengths by Marcus Buckingham, Donald O. Clifton, Ph.D. (Free Press: January, 2001) August, 2001 1. Nickel and Dimed: On (Not) Getting By in America by Barbara Ehrenreich (Metropolitan Books: May, 2001) 2. I Only Say This Because I Love You: How the Way We Talk Can Make or Break Family Relationships Throughout Our Lives by Deborah Tannen (Random House: May, 2001) September, 2001 1. Next: The Future Just Happened by Michael Lewis (W.W. Norton & Company: 2001) 2. Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts by Jon Spoelstra and Mark Cuban (Bard Press: 2001) October, 2001 1. The New Market Leaders: Who's Winning and How in the Battle for Customers by Fred Wiersema (Free Press: June, 2001) 2. The Attention Economy: Understanding the New Currency of Business by Thomas H. Davenport, John C. Beck (Harvard Business School Press: June 2001) November, 2001 1. Jack: Straight from the Gut by Jack Welch (with John A. Bryne) (Warner; September, 2001) 2. The Emotionally Intelligent Workplace: How to Select For, Measure, and Improve Emotional Intelligence in Individuals, Groups, and Organizations by Cary Cherniss (Editor) (Jossey-Bass; June, 2001) December, 2001 1. The War for Talent by Ed Michaels, Helen Handfield-Jones, Beth Axelrod (Harvard Business School Press; October, 2001) 2. Good to Great: Why Some Companies Make the Leap...and Others Don't by James C. Collins, Jim Collin (HarperCollins; October, 2001) January, 2002 1. Managing Einsteins: Leading High-Tech Workers in the Digital Age by Dr. John M. Ivancevich & Dr. Thomas N. Duening (McGraw-Hill; 2001) 2. The Agenda: What Every Business Must Do to Dominate the Decade by Michael Hammer (Crown Pub; 2001) www.15minutebusinessbooks.com 8

First Friday Book Synopsis “…like CliffNotes on steroids…”

February, 2002 1. Whoosh: Business in the Fast Lane by Tom McGehee, Tom McGehee, Jr. (Perseus Books; 2001) 2. Getting Things Done: The Art of Stress Free Productivity by David Allen (Viking Press; 2001) March, 2002 1. Mars and Venus in the Workplace: A Practical Guide for Improving Communication and Getting Results at Work by John Gray (HarperCollins; 2001) 2. Weird Ideas That Work: 11-1/2 Practices for Promoting, Managing, and Sustaining Innovation by Robert I. Sutton (Free Press; 2001) April, 2002 1. Whale Done! The Power of Positive Relationships by Kenneth Blanchard (Editor), Thad Lacinak, Chuck Tompkins, Jim Ballard, Ken Blanchard (Free Press; February 2002) 2. Primal Leadership: Realizing the Power of Emotional Intelligence by Daniel Goleman, Annie McKee, Richard E. Boyatzis (Harvard Business School Press; March, 2002)

May, 2002 1. The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without by Carter Pate, Harlan Platt (John Wiley & Sons, February, 2002) 2. Buck Up, Suck Up... and Come Back When You Foul Up (12 Winning Secrets from the War Room) by James Carville, Paul Begala (Simon & Schuster, September, 2001) June, 2002 1. Leading Up: How to Lead Your Boss So You Both Win by Michael Useem (Crown Pub, October, 2001) 2. As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Your Work, Your Investments, Your World by Juan Enriquez (Crown Pub: October, 2001)

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First Friday Book Synopsis “…like CliffNotes on steroids…” August, 2002 1. Love Is the Killer App: How to Win Business and Influence Friends by Tim Sanders (Crown Pub, February, 2002) 2. Leading Quietly by Joseph L. Badaracco Jr. (Harvard Business School Pr., February, 2002) September, 2002 1. Execution: The Discipline of Getting Things Done by Larry Bossidy, Ram Charan, Charles Burck (Contributor) (Crown Pub, June, 2002) 2. To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably by Lawrence G. Friedman (Butterworth-Heinemann, June, 2002) October, 2002 1. Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, Stephen R. Covey (McGraw-Hill Trade; 2002) 2. The Cycle of Leadership: How Great Leaders Teach Their Companies to Win by Noel M. Tichy, Nancy Cardwell (Harper Business; 2002) November, 2002 1. The Heart of Change: Real-Life Stories of How People Change Their Organizations by John P. Kotter, Dan S. Cohen (Harvard Business School Pr.; August 1, 2002) 2. Leadership by Rudolph Giuliani (Miramax; 1st edition; October 1, 2002)

December, 2002 1. The Set-Up-to-Fail Syndrome: How Good Managers Cause Great People to Fail by Jean-Francois Manzoni, Jean-Louis Barsoux (Harvard Business School Pr.; October 2002) 2. Free Agent Nation: How America's New Independent Workers Are Transforming the Way We Live by Daniel H. Pink (Warner Books, May 2001) January, 2003 www.15minutebusinessbooks.com 10

First Friday Book Synopsis “…like CliffNotes on steroids…” 1. The Art of Profitability by Adrian Slywotzky, Adrian J. Slywotsky, Vicki Bocash (Illustrator) (Warner Books; 2002) 2. What Management Is: How It Works and Why It's Everyone's Business by Joan Magretta, Nan Stone (Contributor) (Free Press; 2002) February, 2003 1. Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround by Louis V. Gerstner Jr. (HarperBusiness: 2002) 2. What Should I Do With My Life? by Po Bronson (Random House; 2002) March, 2003 1. Tales from the Boom-Boom Room: Women vs. Wall Street by Susan Antilla, (Bloomberg Pr; 1st edition; November, 2002) 2. The Influentials by Edward Keller, Jonathan Berry (Free Press; January, 2003) April, 2003 1. Geeks and Geezers: How Era, Values, and Defining Moments Drive Growth by Warren G. Bennis, Robert J. Thomas (Harvard Business School Pr.; August, 2002) 2. Follow this Path: How the World's Greatest Organizations Shape Leaders by Unleashing Human Potential by the same people who brought us the two best sellers "First, Break all the Rules" and "Now, Discover Your Strengths"; Curt Coffman, et. al., (Warner Books; October, 2002)

May, 2003 1. Connecting the Dots: Aligning Projects with Objectives in Unpredictable Times by Cathleen Benko, F. Warren McFarlan, (Harvard Business School Press; March 1, 2003) 2. The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal www.15minutebusinessbooks.com 11

First Friday Book Synopsis “…like CliffNotes on steroids…” by Jim Loehr, Tony Schwartz, (Free Press; February, 2003) June, 2003 1. The Ethical Challenge: How to Build Honest Business Leaders by Noel M. Tichy (Editor), Andrew McGill (Editor) (John Wiley & Sons; April, 2003) 2. Good Business: Leadership, Flow and the Making of Meaning by Mihaly Csikszentmihalyi, (Viking Press; April 2003) September, 2003 1. She Wins, You Win: A Guidebook for Making Women More Powerful by Gail Evans, (Gotham Books; April 24, 2003) 2. How Breakthroughs Happen: The Surprising Truth About How Companies Innovate by Andrew Hargadon, Kathleen M. Eisenhardt, (Harvard Business School Press; June 5, 2003) October, 2003 1. Creativity Inc.: Building an Inventive Organization by Jeff Mauzy, Richard A. Harriman, (Harvard Business School Press; April 16, 2003) 2. Ruthless Execution: What Business Leaders Do When Their Companies Hit the Wall by Amir Hartman, (Financial Times Prentice Hall; 1st edition; July 10, 2003) November, 2003 1. Moneyball: The Art of Winning an Unfair Game New York: W. E. Norton and Company Michael Lewis, 2003.

December, 2003 1. Leadership Lessons of the U.S. Navy SEALS : Battle-Tested Strategies for Creating Successful Organizations and Inspiring Extraordinary Results www.15minutebusinessbooks.com 12

First Friday Book Synopsis “…like CliffNotes on steroids…” by Jeff Cannon, and Lieutenant Commander Jon Cannon (McGraw-Hill Trade; 2002) 2. Every Move Must Have a Purpose: Strategies from Chess for Business and Life by Bruce Pandolfini (Author), Hyperion (Hyperion Press; 1st edition; November 2003) January, 2004 1. Who Really Matters: The Core Group Theory of Power, Privilege, and Success New York: Currency Doubleday Art Kleiner (2003) February, 2004 1. Women Don’t Ask: Negotiation and the Gender Divide Princeton and Oxford: Princeton University Press Linda Babcock and Sara Laschever (2003) March, 2004 1. Double-Digit Growth: How Great Companies Achieve ItNo Matter What by Michael Treacy Portfolio; (August, 2003) 2. Beyond the Core: Expand Your Market Without Abandoning Your Roots by Chris Zook Harvard Business School Press; (January, 2004) April, 2004 1. Awakening the Leader Within: A Story of Transformation by Kevin Cashman (with Jack Forem) John Wiley and Sons (2003) 2. The Creative Habit: Learn It and Use It for Life by Twyla Tharp Simon & Schuster (2003) May, 2004 1. Death by Meeting : A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick M. Lencioni. Jossey-Bass; 1st edition (February 20, 2004) 2. How to Change the World: Social Entrepreneurs and the Power of New Ideas by David Bornstein Oxford University Press; (January, 2004)

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First Friday Book Synopsis “…like CliffNotes on steroids…” June, 2004 1. How to Work for an Idiot: Survive & Thrive-- Without Killing Your Boss by John Hoover Career Press; (November 2003) 1. The Coming Generational Storm : What You Need to Know about America's Economic Future by Laurence J. Kotlikoff and Scott Burns MIT Press; (April 1, 2004) July, 2004 1. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations by James Surowiecki (Author) Doubleday Books; (May 1, 2004) 2. Changing Minds: The Art and Science of Changing Our Own and Other People's Minds by Howard Gardner Harvard Business School Press; (March 1, 2004) August, 2004 1. On Target: How the World's Hottest Retailer Hit a Bullseye by Laura Rowley Wiley; 1 edition (March 14, 2003) 2. The Third Opinion: How Successful Leaders Use Outside Insight to Create Superior Results Saj-nicole A. Joni, Ph. D. Portfolio; (March 8, 2004) September, 2004 1. Protecting the Brand: A Concise Guide to Promoting, Maintaining, and Protecting a Company's Most Valuable Asset by Talcott J. Franklin Barricade Books; (Nov., 2003) 2. Presence: Human Purpose and the Field of the Future by Peter Senge, C. Otto Scharmer, Joseph Jaworski, Betty Sue Flowers Society for Organizational Learning; (March 2004) October, 2004 1. Simply Better: Winning and Keeping Customers by Delivering what Matters Most Boston, Massachusetts: Harvard Business School Press 2004 Patrick Barwise and Seán Meehan 2. The Secret by Ken Blanchard, Mark Miller, John C. Maxwell, Kenneth H. Blanchard Berrett-Koehler Publishers; (May 1, 2004)

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First Friday Book Synopsis “…like CliffNotes on steroids…” November, 2004 1. A Bias for Action: How Effective Managers Harness Their Willpower, Achieve Results, and Stop Wasting Time by Heike Bruch, Sumantra Ghoshal Harvard Business School Press; (May 1, 2004) 2. The Leadership Pill: The Missing Ingredient in Motivating People Today by Ken Blanchard, Marc Muchnick Free Press; (September 9, 2003) December, 2004 No meeting this month January, 2005 1. Confronting Reality : Doing What Matters to Get Things Right by Larry Bossidy, Ram Charan Crown Business (October 19, 2004) 2. The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything by Guy Kawasaki Portfolio (September 9, 2004) February, 2005 1. The 8th Habit: From Effectiveness to Greatness by Stephen R. Covey Free Press; (November 9, 2004) 2. Blink : The Power of Thinking Without Thinking by Malcolm Gladwell Little, Brown (January 11, 2005) March, 2005 1. You're in Charge -- Now What? The 8 Point Plan by Thomas J. Neff, James M. Citrin Crown Business (January 11, 2005) 2. The Fred Factor: How passion in your work and life can turn the ordinary into the extraordinary by Mark Sanborn Currency (April, 2004) April, 2005 1. Crucial Confrontations by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler (McGraw-Hill, 2004) 2. Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty by Rick Barrera (Portfolio Hardcover: December 29, 2004) May, 2005 1. No Place to Hide: Behind the Scenes of Our Emerging Surveillance Society by Robert O'Harrow (Free Press: January 12, 2005) 2. Winning by Jack Welch, with Suzy Welch (HarperBusiness: April, 2005) June, 2005 1. The One Thing You Need to Know: About Great Managing, Great Leading, and Sustained Individual Success by Marcus Buckingham (Free Press, 2005) 2. The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman (Farrar, Straus and Giroux: April 2005) www.15minutebusinessbooks.com 15

First Friday Book Synopsis “…like CliffNotes on steroids…” July, 2005 1. Deals from Hell: M&A Lessons that Rise Above the Ashes by Robert F. Bruner (Wiley: April 15, 2005) 2. Joy At Work: A Revolutionary Approach To Fun On The Job by Dennis W. Bakke (PVG: March 7, 2005) August, 2005 1. The Enthusiastic Employee : How Companies Profit by Giving Workers What They Want by David Sirota, Louis A. Mischkind, Michael Irwin Meltzer Wharton School Publishing (January 20, 2005) 2. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt, Stephen J. Dubner William Morrow (May 1, 2005) September, 2005 1. Nice Girls Don't Get Rich : 75 Avoidable Mistakes Women Make with Money by Lois P. Frankel Warner Business Books (May 10, 2005) 2. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Hardcover) by W. Chan Kim, Renée Mauborgne Harvard Business School Press (February 3, 2005) October, 2005 NO FFBS… November, 2005 1. The Likeability Factor : How to Boost Your L-Factor and Achieve Your Life's Dreams by Tim Sanders. Crown (April 5, 2005) 2. The Ten Faces of Innovation : IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization (Hardcover) by Thomas Kelley, Jonathan Littman. 2005. December, 2005 1. A Whole New Mind: Moving from the Information Age to the Conceptual Age by Daniel Pink. Riverhead Hardcover (March 24, 2005) (NOTE: KAREN RAWSON, GUEST PRESENTER) 2. Broken Windows, Broken Business : How the Smallest Remedies Reap the Biggest Rewards (Hardcover) by Michael Levine January, 2006 1. The Ape in the Corner Office: Understanding the Workplace Beast in All of Us by Richard Conniff Crown Business (September 6, 2005) www.15minutebusinessbooks.com 16

First Friday Book Synopsis “…like CliffNotes on steroids…” 2. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner Wiley (September 5, 2005) February, 2006 – no FFBS – power outage March, 2006 1. All Marketers are Liars: The Power of Telling Authentic Stories in a LowTrust World by Seth Godin (Portfolio, 2005). 2. Wooden on Leadership (Hardcover) by John Wooden McGraw-Hill; 1 edition (April 5, 2005) April, 2006 1. Executive Intelligence : What All Great Leaders Have (Hardcover) by Justin Menkes Collins (November 1, 2005) 2. If You Don't Make Waves, You'll Drown by Dave Anderson - Wiley (2006) May, 2006 1. Real Leadership: Helping People and Organizations Face Their Toughest Challenges by Dean Williams - Berrett-Koehler (2005) 2. Never Eat Alone And Other Secrets to Success, One Relationship at a Time (The Ultimate Networker Reveals How to Build a Lifelong Community of Colleagues, Contacts, Friends, and Mentors) New York: Currency • Doubleday. 2005 Keith Ferrazzi (with Tahl Raz) June, 2006 1. High-Maintenance Employees: Why Your Best People will also be Your Most Difficult...and What You Can do About It by Katherine Graham Leviss - Sourcebooks (2006) 2. The Girl's Guide to Being a Boss (Without Being a Bitch): Valuable Lessons, Smart Suggestions, and True Stories for Succeeding as the Chick-in-Charge (Hardcover) by Caitlin Friedman, Kimberly Yorio Morgan Road Books (April 18, 2006) July, 2006 1. Myths, Lies, and Downright Stupidity : Get Out the Shovel— Why Everything You Know is Wrong (Hardcover) by John Stossel. Hyperion (May 9, 2006) 2. Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis. Nelson Business (June 13, 2006) www.15minutebusinessbooks.com 17

First Friday Book Synopsis “…like CliffNotes on steroids…” August, 2006 1. Building the Bridge As You Walk On It: A Guide for Leading Change by Robert E. Quinn - Jossey-Bass (2004) 2. The Long Tail : Why the Future of Business Is Selling Less of More by Chris Anderson. Hyperion (July 11, 2006). September, 2006 1. Treasure Hunt: Inside the Mind of the New Consumer by Michael J. Silverstein, John Butman.Portfolio Hardcover (May 4, 2006) 2. Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin. Portfolio Hardcover (August 17, 2006) October, 2006 1. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by P. Fallon and F. Senn. Harvard Business School Press (2006). 2. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille Broadway (June 6, 2006). November, 2006 1. Watkins, Michael (2006). Shaping the Game: The New Leader's Guide to Effective Negotiating Boston: Harvard Business School Press 2. Mavericks at Work: Why the Most Original Minds in Business Win (Hardcover) by William C. Taylor (Author), Polly G. LaBarre (Author). 336 pages William Morrow (September 26, 2006). December, 2006 1. (Randy Mayeux): Good to Great in the Social Sectors by Jim Collins. HarperCollins Publishers (2005). (with reflections tying this work to Collins’ earlier book, Good to Great). 2. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Hardcover) by Rex Briggs (Author), Greg Stuart (Author). Kaplan Business (September 1, 2006). January, 2007: 1. GO POINT: KNOWING WHAT TO DO AND WHEN TO DO IT by Michael Useem (Crown, 2006) 2. Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company (Hardcover) by Bob Prosen February, 2007: 1. The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10, and 20 Years (Hardcover) www.15minutebusinessbooks.com 18

First Friday Book Synopsis “…like CliffNotes on steroids…” by James Canton Dutton Adult (September 21, 2006) 2. THE END OF MEDICINE: How Silicon Valley (and Naked Mice) Will Reboot Your Doctor By Andy Kessler. Collins (2006). March, 2007: 1. Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) by Chip Heath, Dan Heath (2006) 2. The Power of Nice: How to Conquer the Business World With Kindness (Hardcover) by Linda Kaplan Thaler, Robin Koval April, 2007: 1. How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success by Margaret Heffernan. Viking Adult (January 18, 2007). 2. Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions by John Kotter (Author), Holger Rathgeber (Author), Peter Mueller (Illustrator), Spenser Johnson (Author) St. Martin's Press (September 5, 2006) May, 2007: 1. Wikinomics: How Mass Collaboration Changes Everything (Hardcover) by Don Tapscott (Author), Anthony D. Williams (Author) Portfolio Hardcover (December 28, 2006) 2. Know-How: The 8 Skills that Separate People Who Perform from Those Who Don't by Ram Charan. Crown Business. January 2007

June, 2007: 1. Words that Work by Frank Luntz. Hyperion. (January 2, 2007) 2. The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't by Robert I. Sutton. Warner Business Books (February 22, 2007). July, 2007: 1. Me to We: Finding Meaning in a Material World by Craig Kielburger and Marc Kielburger. Fireside (2006). 2. Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance by Marcus Buckingham. Free Press. (2007). August, 2007: 1. The Hamster Revolution: How to Manage Your Email Before It Manages You by Mike Song, Vicki Halsey, Tim Burress, and Ken Blanchard (Foreword). BerrettKoehler Publishers. (2007) 2. How: Why How We Do Anything Means Everything...in Business (and in Life) by Dov L. Seidman. Wiley. (2007) September, 2007: www.15minutebusinessbooks.com 19

First Friday Book Synopsis “…like CliffNotes on steroids…” 1. The Black Swan: The Impact of the Highly Improbable (Hardcover) by Nassim Nicholas Taleb. Random House. (2007). 2. Social Intelligence: The New Science of Human Relationships by Daniel Goleman. Bantam. (2007) October, 2007: 1. The SPEED of Trust: The One Thing that Changes Everything (Hardcover) by Stephen M.R. Covey (Author), Rebecca R. Merrill (Author), Stephen R. Covey (Foreword). Free Press. October, 2006. 2. Power and Influence: The Rules Have Changed by Robe Dilenschneider. McGraw-Hill. June, 2007. November, 2007: (Note: Randy not present -- Lin O’Neill (guest presenter). 1. Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality by Chri Comaford Lynch McGraw-Hill. July, 2007. 2. The Three Signs of a Miserable Job: A Fable for Managers (and Their Employees) by Patrick M Lencioni. Jossey-Bass. August, 2007. (Lin O’Neill (guest presenter). December, 2007: (Note: Karl not present. Randy did both synopses) 1. Microtrends: The Small Forces Behind Tomorrow's Big Changes (Hardcover) by Mark Penn (Author), E. Kinney Zalesne (Author). Twelve. September, 2007. 2. Results That Last: Hardwiring Behaviors That Will Take Your Company to the Top (Hardcover) by Quint Studer (Author). Wiley. October, 2007. January, 2008: 1. The Future of Management by Gary Hamel and Bill Breen. Boston, Massachusetts: Harvard Business School Press. 2007. 2. Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich and Norm Smallwood.

Harvard Business School Press.
February, 2008 1. Judgment: How Winning Leaders Make Great Calls by Noel M. Tichy and Warren G. Bennis 2. Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie Crutchfield (Author), Heather McLeod Grant (Author) March, 2008 1. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New www.15minutebusinessbooks.com 20

First Friday Book Synopsis “…like CliffNotes on steroids…” Rich by Timothy Ferriss. Crown (April 24, 2007). 2. What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales by Ram Charan. Portfolio Hardcover (2007). April, 2008 1. We are smarter than me: How to unleash the power of crowds in your business. by Barry Libert and Jon Spector. Wharton School Publishing. (2007).  2. The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger L. Martin. Harvard Business School Press. (2007). May, 2008: 1. Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind by Bernd H. Schmitt. Harvard Business School Press; 1 edition (December 6, 2007). 2. What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith and Mark Reiter. Hyperion (2007) June, 2008: 1. Rapid Transformation: A 90-day Plan for Fast and Effective Change by Behnam N. Tabrizi. Harvard Business School Press: (November 20, 2007). 2. The Breakthrough Company: How Everyday Companies Become Extraordinary Performers by Keith R. Mcfarland, Crown Business (January 15, 2008). July, 2008: (Note: met on second Friday of July, July 11) 1. The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam. Portfolio Hardcover: (March 13, 2008). 2. The Post-American World by Fareed Zakaria. W. W. Norton (May 5, 2008). August, 2008: 1. Transparency: How Leaders Create a Culture of Candor. Warren Bennis, Daniel Goleman, & James O'Toole. San Francisco: Jossey-Bass. (2008). 2. The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur. John Wiley & Sons. July, 2008. September, 2008: 1. Egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability). Dave Marcum & Steven Smith. New York: Fireside (2007). 2. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff. Harvard Business School Press (April 21, 2008). www.15minutebusinessbooks.com 21

First Friday Book Synopsis “…like CliffNotes on steroids…” October, 2008: 1. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. New York: HarperCollins. (2008). 2. Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America by Thomas L. Friedman. Farrar, Straus and Giroux (2008). November, 2008: 1. Six Disciplines® Execution Revolution: Solving the One Business Problem That Makes Solving All Other Problems Easier by Gary Harpst. Six Disciplines Publishing. (2008). 2. A Sense of Urgency by John P. Kotter. Harvard Business School Press. (2008)

December, 2008: 1. Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results by Lee J. Colan. McGraw-Hill. (August 15, 2008). 2. Toy Box Leadership: Leadership Lessons from the Toys You Loved as a Child by Ron Hunter, Michael E. Waddell. Thomas Nelson; (July 15, 2008). January, 2009: 1. Outliers: Why Some People Succeed and Some Don't by Malcolm Gladwell. Little, Brown and Company (November 18, 2008). 2. Tribes: We Need You to Lead Us by Seth Godin. Portfolio Hardcover. (October 16, 2008). February, 2009 1. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki Portfolio Hardcover (October 30, 2008). 3. A Leader's Legacy. by James Kouzes and Barry Posner. San Francisco: Jossey-Bass. (2008). March 2009

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First Friday Book Synopsis “…like CliffNotes on steroids…” 1. Talent is Overrated: What really separates world-class performers from everybody else by Geoff Colvin 2. Strengths based Leadership by Tom Rath and Barry Conchie April 2009

1. Leadership in the Era of Economic Uncertainty by Ram Charan 2. Panic by Michael Lewis May 2009

1. The Element: How Finding Your Passion Changes Everything by Ken Robinson, Lou Aronica 2. Ask For It: How Women Can Use the Power of Negotiation to Get What They Really Want by Linda Babcock & Sara Laschever.

June 2009

1. 10-10-10: A Life-Transforming Idea by Suzy Welch 2. Young Guns: The Fearless Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on Your Own by Robert Tuchman

July 2009

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First Friday Book Synopsis “…like CliffNotes on steroids…”

1. In Pursuit of Elegance : Why the Best Ideas Have Something Missing by Matthew E. May, Guy Kawasaki 2. The Genius Machine : The Eleven Steps That Turn Raw Ideas into Brilliance by Gerald Sindell Aug 2009

1. The Power of Small by Linda Kaplan Thaler 2. The Future Arrived Yesterday by Michael Malone

Sep 2009

1. How the Mighty Fall & why some companies never give in by Jim Collins 2. Womenomics by Claire Shipman & Katty Kay

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