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Air India, the country’s national carrier, has been publishing its in-flight magazine – NAMASKAAR since 1980. The monthly magazine, produced bi-lingually in English and Hindi, is available to passengers on all international flights of Air India for onboard reading.

With its present fleet of 111 aircraft, Air India, post-merger, flies about seven million passengers annually to over 40 destinations worldwide. Substantial growth in global network and passenger carriage is expected in the next three years as Air India continues to induct more new state-of-the-art aircraft during this period.


The magazine, in addition to pages devoted to passenger related information of Air India, contains features on tourism-related subjects - including destinations in India and abroad, articles on Indian cuisine, fashion & lifestyle, industry, economic development, etc. which can help boost tourism and project India globally. It may be noted that NAMASKAAR magazine will be the inflight publication for international flights operated by Air India whereas SWAGAT will be the inflight magazine for domestic flights. The editorial policy will be as laid down by the Air India Management.

The magazine in its current format also includes details of in- flight entertainment programmes available on board. The airline is, however, contemplating publishing a separate magazine to feature details of the in-flight entertainment programmes offered on board its flights. The change is expected to be effected in early 2009 once adequate number of new aircraft, with state-of-the-art in-flight entertainment system, have been inducted.

Reputed and experienced publishers desirous of undertaking contract for production of the magazine on turn-key and revenue sharing basis are required to submit their offers for three different scenarios, viz:

1. NAMASKAAR, with minimum 144 pages, excluding cover, but including 16 pages of In-flight Entertainment programme listing in the magazine;

2. NAMASKAAR, with minimum 128 pages, excluding cover, and without In-flight Entertainment pages; and

3. A separate magazine of 32 pages, excluding cover, devoted exclusively to listing of In-flight Entertainment programmes.

The publisher, selected for Air India’s in-flight magazine, will make available to Air India 50,000 copies of the magazine every month, free of cost, during the first year of the contract, with a proviso for an annual increase of ten per cent in each successive year of the contract. The publisher will recover all costs associated with the production of the magazine – editorial, designing, paper, printing, etc., through advertising revenue. Air India’s share of advertising revenue to be shared will be payable every financial quarter based on the provisional costing and expenses and would be adjusted at the end of each year. Accounts pertaining to costs and earnings with regard to production of NAMASKAAR will be subject to audit by Air India.

The broad features of the magazine, based on which tenders are invited, are listed below :

1. Frequency



2. Size


8 ¼ x 11 ¼ inches or 9 x 10 ¾ inches

3. Number of pages



A minimum of 144 pages (excluding cover) inclusive of In-flight Entertainment.


b) A minimum of 128 pages


(excluding cover) without In- flight Entertainment pages.




separate Inflight

4. Paper


Entertainment booklet of 32 pages (excluding cover). Art paper throughout (90 GSM or

5. Colour


more) All pages

6. Language


Bilingual (English and Hindi)

7. No. of copies required


50,000 copies per issue for first

8. Editorial: Advertising Ratio


year; upto 10% increase in the quantity for each successive year of the contract. 65 : 35

9. Place of printing


Mumbai/Navi Mumbai / NCR

10. Place of delivery


11. Standard of Production :


12. Tenure of contract

Air India’s Inflight Service Department, Sahar. International Class Effective 01 April 2008 for three years.

Publishing companies of global standing, both Indian and International, with an editorial/publishing set-up at Mumbai/ Navi Mumbai / NCR and having extensive experience in the field of publishing may submit their tenders in two separate envelopes specifying the following:

First Envelope: Technical Bid









capability, advertising offices worldwide, financial viability, etc;

Names of publications being currently published with specific reference to experience in publications of inflight publications, tourism magazines, etc. with sample copies of publications.

Second Envelope: Commercial Bid

Details of revenue sharing either as a fixed sum per issue or as a percentage of advertising revenue with minimum guaranteed money, or both, that the publisher wishes to offer to Air India. The fixed amount can be quoted year-wise, for the three-year term of the contract, if considered necessary.

Air India reserves the right to terminate the contract giving 90 days notice without giving any reasons thereof.

Tender, giving the above information in two sealed envelopes, duly superscribed, and accompanied by a dummy of the magazine to enable us assess the publisher’s creative ability, should be addressed to Mr Jitender Bhargava, Executive Director-Corporate Communications, 14 th floor, Air India Building, Nariman Point, Mumbai – 400 021; in a sealed cover not later than Friday, January 11, 2008. Any query with respect to the tender may be addressed to the undersigned at or by Fax : +91-22-2204 8521.









submitting incomplete information will not be entertained.


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