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Westmead International School

School of Economics, Business and Accountancy

COMPANY AND PROJECT OVERVIEW

JAID Co. has been established as a local manufacturer of organic and

natural household cleaning supplies and toiletries based in the City of Batangas.

As a start-up JAID Co. expects to capture the interests of regular loyal customer

base with its affordable and convenient variety of hygienic products, especially

the toilet bomb. Due to the associate members’ capabilities and the area’s

competitive ambiance the company aims to build a strong market position in the

city.

JAID Co. targets to offer its product at a competitive price for every sector

in the area of residents who are willing and able to purchase the product.

Introduction

Nowadays consumers prefer a product with innovation that can fulfill their

demands. The proponents have thought of putting up a business under the name

JAID Company. They aim to put up a business that produce fragrant fizzy toilet

bomb that could lead to high profitability. This toilet cleaner is much more

different than any other toilet cleaning products available in the market.

Consumers, especially the sensitive ones when it comes to their personal health

want a product that isn’t pungent smelling or packed with hazardous chemicals,

while the others are unaware about the information behind the chemical

components of the cleaning products in their household, the company will take it

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Westmead International School
School of Economics, Business and Accountancy

as a mission in promoting and encouraging people to use a product that cleans

as better as the chemically made product but with natural and organic ingredients

for a safer and healthier home. They seek to produce products that will challenge

the other long established firms in the same industry.

The concept of JAID Co. will give satisfaction and convenience in every

customer who will buy. This product will certainly be a perfect example of a

quality product that makes cleaning way faster and easier.

In this paper, how the proponents will achieve the business goals, the

strategies to be used to meet them, the potential problems that may confront the

business and ways to solve them, the organizational structure of the business

including the titles and responsibilities, and the amount required in financing the

venture and keeping it going until it breaks even.

The proponents came up with their proposal according to the user’s needs

and preferences. The product will have 4 scents for its initial offering. Because it

is convenient and it is pleasant to smell, the consumers will surely ask for it and

continue on purchasing the toilet bomb. The JAID Co. will produce a luscious

fizzy toilet bomb that will provide proper sanitation when it is needed anytime of

the day.

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Westmead International School
School of Economics, Business and Accountancy

Manpower employment is also included in this paper with the

remuneration and benefits of the employees. Marketing strategies are also

tackled as well as the advertising and promotion.

Nature of the Business

The JAID Co. will offer the customers an organic toilet cleaning product

with different natural scents. For the initial kind of scent of the product grapefruit,

and lavender will be offered, consumers prefer those scents according to the

survey. Scents like lemongrass and eucalyptus will be offered in the next couple

of months of the operation. Building up good relationship with the consumers is

also part of the company’s mission by introducing our Cleanmate Toilet Bombs.

The proponents decided to sell the proposed product through direct selling and

online selling. The proponents envision to make life convenient through the

purchasing of Cleanmate Toilet Bombs.

The present researcher decided to team-up by the willingness and the

same goals to create a product that will lead the company to marketable and

profitable starting business. The main target of the business is to make up to

100% profit within 4 months. The proponents will establish a business of

household cleaning supplies and toiletries and by the means of the company

budget. The hundred percent of the budget would be coming from the financial

support of the proponents. Moreover, the company will establish its own strategy

and focus not only in ensuring that the product is convenient, efficient and

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presentable but also to have its own simple and well prepared packaging.

Customer satisfaction in all aspects will be the main concentration of the

company and to fully introduce the Cleanmate Toilet Bombs here in Batangas

City.

Location

Location of the business is one of the key factors that dictate whether the

business gains profit or loss, the proponents have taken into account of what

would be the location of their business. This is an important aspect especially for

a business that is just starting. In choosing the place, the proponents have

considered the needs, its customers, employee, equipment, raw materials and

suppliers that will enable them to operate smoothly and efficiently at minimum

cost.

The production site will be located in one of the members of the

proponents residence which is at BLK 11 LT 37 4th floor Golden Country Homes

Star Street Alangilan, Batangas City. The area itself is quite convenient because

of its wide production place at the rooftop and it will also be the primary selling

site of the company.

The proponents have no stall and consignee but the company will

promote sell and advertise through online selling and advertising on social

media, direct selling through the whole City of Batangas. The secondary selling

sites will be the

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Westmead International School
School of Economics, Business and Accountancy

Figure no. 1
Location

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Westmead International School
School of Economics, Business and Accountancy

Mission

JAID Co. seeks to provide its customers with the variety of best quality

fragrance and hygienic products that is naturally sourced and primarily organic.

In addition to a broad assortment of existing products, the researchers strive to

provide our customers and buyers with value through customer relationships and

social responsibility.

Vision

JAID Co. envisions to be known as a manufacturing company that offers a

unique, creative and innovative product that will satisfy the wants of our target

market in order to be well-known and have a customer relationship. This

company targets to create a product which will lead to success.

Goals and Objectives

• Establishing a quality based product.

• Proposing a product that has the ability to encourage our target market to

buy.

• Optimizing the customer’s satisfaction.

• Ensuring that all the operation process in their business is functioning well

to meet the demand of the customers.

• To provide a product that is organically made and non-toxic.

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Westmead International School
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Company Values

The core values of the company represent the company’s mantra, to serve

the customers well by providing exceptional quality of products and services. The

company commits to adhere to these core values:

• Value – The company will strive worth, excellence, and delivery for

continuous response to the consumer and product.

• Integrity – The character and virtue with their employees, decency, that

business is one to trust.

• Quality – Ensures the uniqueness and distinctive attributes of the product

and employees to satisfy the consumer’s needs and wants.

Product Description

Cleaning the toilet should be done everyday but it is not an easy task to do

and not everyone are able and willing to do it. A lot of toilet cleaning products

nowadays unknown by the consumers have hazardous chemical components

since there wasn’t really a safety standard when it comes to it. So the proponents

decided to make this task easier by providing an organic and natural product that

will not compromise the customers health and safety even being exposed to it

everyday.

JAID Co. will sell the toilet bomb, delightful chunks of good smelling stuff

that melts into colorful cleaning fizz in your toilet. The fresher they are the faster
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they fizz. This kind of toilet cleaner is not yet popular here in Batangas City. It is

made of baking soda, oxalic acid, edta for longer shelf life and citric acid which

provides the fizz effect; and essentials oils. All ingredients are safe and natural

cleaners. It can also be used to dissolve tough hard water stains, an excellent

deodorizer and disinfectant. It is oval in shape and small in size, enough for

single use.The product itself will last till 2 years after the manufacturing date.

Simply drop one toilet bomb into your toilet bowl, and let the fizzing action clean

and freshen them. It can also be used for sink and lavatories too.

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Westmead International School
School of Economics, Business and Accountancy

MARKET STUDY

It describes the advertising and marketing efforts for the coming months it

includes the statement of the marketing situation, a discussion of target markets

and company positioning and a description of the marketing mix.

The proponents intend to advertise the toilet bomb on their social media

accounts by posting their advertisements and information on how to order the

products online. Although the proponents have their online shop they will also

market directly to their customers through the use of direct selling. The

proponents will also conduct their market research and survey around the area of

Batangas City.

Market Research

The purpose of market research is to examine the market associated with

a particular good and service to determine how the customers will receive it. The

survey questionnaire is one way to find out if Cleanmate Toilet Bombs would be

in demand in the market . As well to have a good decision making in terms of the

improvement of the product. The opinion and preferences of the valued

customers will also be a part in starting up a business . The proponents will

gather their survey to their customer by asking the demographic profile, the

product related, and the product introduction of Cleanmate Toilet Bombs.

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Westmead International School
School of Economics, Business and Accountancy

Research Methodology

It is a science of studying how research is done scientifically. In it the

proponents use the slovin formula to identify the total population to be surveyed.

Also the researchers performed the data collection and selected their primary

data based on random or probability sampling using a survey type of

questionnaire. After the collection of data it has to be processed and analyzed

using tabulation, to form a hypothesis and to calculate the survey results.

Research Design
A systematic approach that a researcher uses to conduct a scientific

study. It is the overall synchronization of identified components and data resulting

in a plausible outcome. The type of research that the researcher uses is the

descriptive research, it is a more in-depth research, that answered the question

what, where, when and how to assess the demographic characteristics using a

survey questionnaire and by informant interview. The proponents had conducted

survey to 400 respondents to get their opinion regarding the Cleanmate Toilet

Bombs.

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Westmead International School
School of Economics, Business and Accountancy

Subject of the Study

Gender Age

8%
25 - 30
8%
25% 31 - 35
36%
Male 8%
36 - 40
Female 41 - 45
75% 17%
46 - 50
51 above
23%

Monthly Family Income

7% 15,000-
11% 20,000
21,001-
35%
25,000
25,001-
24% 30,000
30,001-
35,000
23%

Having an unpredictable wants and needs of a consumer, drives the

business industry to improve or produce a product that might become a solution

to their problems, wants and needs.

Based on the survey conducted, the company must target adult females,

ages 25-30 and having a monthly family income of 15,000-20,000. The data

shows that they are willing and able to buy the Cleanmate Toilet Bombs of 100

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Westmead International School
School of Economics, Business and Accountancy

grams per pack (10 pcs) starting at Php 45.00. The primary target are adult

females that usually do the household chores and the one who wants to have a

safe and non-toxic way of cleaning the toilet. The qualities of our product that

attracts the consumers to buy are the price, effectiveness, scent and its function.

The innovation of the product is that it is made of natural and organic

components, it comes in an oval size tablet enough for a single use per day to

make it easy for mothers which are the primary target market of Cleanmate Toilet

Bombs.

As the data gathered from the survey, consumer is likely to buy at public

markets and other respondents also prefer to buy online, while direct selling

which is not included in the choices for which it is necessary for the proponents

to use direct selling. Also they often buy liquid based toilet cleaner and muriatic

acid which are chemically based components.

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Westmead International School
School of Economics, Business and Accountancy

Data Gathering Instrument

The data and information are gathered through a survey questionnaire

developed by the proponents for its target consumers. The proponents believed

that the questionnaire is the best instrument to use for their study since it can

give them assessed behavior of their target, based on how the questions are

designed.

The data and information are gathered through a survey questionnaire.

A questionnaire is a research instrument consisting of series of items and other

prompts of gathering information from the respondents. The customer profile

includes which are name, address, gender, age and monthly family income that

determine the target market in order to verify their willingness and ability to buy

the product. Specifically, the proponents used the open ended questions where

respondents were specific answers are anticipated. It includes the use of multiple

choice, yes or no question and scaled questions. The proponents type of market

is imperfect competition and includes monopolistic competition were there are

many sellers producing highly differentiated goods. It generates quantitative

information, which can be analyzed statistically, and endeavors to remove any

base potentially originating from either the proponents or the respondents.

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Westmead International School
School of Economics, Business and Accountancy

Data Gathering Procedure

The researchers made a survey questionnaire as an instrument to gather

information that dealt with the customer profile, buying behavior and related

products and proposed product information. To be able to have an understanding

of the market, the researchers have to know their potential customers.

In preparing the instrument, the requirements in designing for good data

collection instrument were considered. Before the actual survey to the

respondents, the researchers had a questionnaire checked by their research

adviser. In administering the questionnaire, they used the time allotted for vacant

and no classes to make the survey in the target customer’s location. The

proponents distributed the questionnaire with no exact proportion between male

and female, 25 age and above, in Batangas City. The proponents had given

enough time for the respondents to answer the questionnaire.

After data gathering, the proponents had collected and completed the

survey to the 400 respondents. After which they tallied the scores and applied

the statistical treatment used in the study.

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Westmead International School
School of Economics, Business and Accountancy

Statistical Treatment of Data


Statistical straight line was the statistical treatment of data used by the

proponents to get the projected demand and supply. Although it is statistical

parabolic which has the value of standard deviation, the researchers made use of

the statistical straight line for it is the appropriate treatment of a product which

has simply an inconsistent increase.

The formula used is as follows:


Yc = a+b(x)
Where: b = [n(∑xy)-(∑x∑y)]/[(n (∑x2)-(∑y2)]
a = ∑y/n-b(∑x/n)
Sampling Procedure

To identify the sample size of the respondents of the study. The

proponents used the Slovin formula to determine the market acceptability of their

product, the company distributed 400 questionnaires to 400 random respondents

within the scope of Batangas City.

Formula used n=N

(1+Ne²)
Where

n= sample size
N= Population size
e= margin of error (5%)

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School of Economics, Business and Accountancy

By means of the formula above the following computation are shown below.

188,700
n= 400
(1+(392,874)(0.0025))
N= 392,874
e= 5%
N= 399.59 or 400% sample size

Demand Analysis

Demand analysis is a study that uses data collected from sales of a

specific good or service to determine if the product or service will be successful

in the market or not. These studies can also be used to help find ways to

increase the sales performance of the good or service in the future. This part of

the study helps to identify other factors which can be used to determine product

design, profitable cost and advertising strategy for a product.

Historical Demand. Refers to the amount of products that consumers

had purchased in the past years. The historical demand helped the proponents to

be aware and ready for what will happen in the industry the company belongs to.

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School of Economics, Business and Accountancy

Table no. 3
Historical Demand

Percentage of
willing to buy
Population of 25 years Cleanmate Toilet
Year old and above Bombs Historical Demand
2013 141,412 94% 132,927.28
2014 164,297 94% 154,439.18
2015 184,779 94% 173,692.26
2016 189,139 94% 177,790.66
2017 143,289 94% 134,691.66

Projected Demand. The projected demand is the quantitative of commodity that

buyers were expected to purchase at a market price in future year.

Table no. 4
Projected Demand

Population
of 25 years old and Percentage of willing to buy Projected
Year above Cleanmate Toilet Bombs Demand
2018 226,572 94% 212,977.68
2019 231,398 94% 217,514.12
2020 236,327 94% 222,147.38
2021 241,361 94% 226,879.34
2022 245,577 94% 230,842.38

Supply Analysis

Supply Analysis is a system of input and output equations used to

determine supply responses to changing circumstances by producers. Supply

analysis can be used to determine the impact of charges in product and factor

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prices, in technology and in access on factor demands production, marketed

output, aggregate supply and incomes.

The proponents have their own supplier of ingredients of the Toilet Bombs

which are at the Ultima Entrepreneurship, SM supermarket, Allyson’s and from

Agripack Diversified Products at Binondo, Manila. Although the ingredients of the

product can be bought at any supermarket malls, the proponents preferred the

Ultima Entrepreneurship and Allyson’s because the cost is much lesser than

other suppliers of JAID Co. The proponents will buy in bulks to lessen the

expenses since almost the rest of the ingredients are available from the chosen

supplier.

Direct Competitors

Due to multiple businesses company that offer household cleaning

supplies and toiletries in the market, regardless how big and small still they must

be indentified. To complete the other company’s product, the assessment must

be based on the price, brand, functionality, packaging and design. Cacique

creations and Mrs. Jone’s soapbox which has the same product of Jaid Co. It is

an electric commerce type of shopping transaction that take days of shipping and

costly to buy which can be found in Amazon, while Shopee.PH also have a two

seller of toilet bombs namely APF home shopping, Momcoffeehandmade, Aea’s

closet . These three have a weak review, it is far from Batangas that why it has

highly cost pricing and shipping fee . Lysol which is a brand name of cleaning
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and disinfecting products distributed by the Reckitt Benckiser company. The line

includes liquid, solid for hard and soft surfaces, air treatment and handwashing

and the company started 129 years ago and markets worldwide. The direct

competitors have a variety of product. On the other hand the proponents will

create great diligence to be recognize, to build high profit and revenue.

Table no.5
Direct Competitors

Direct Competitors Strength Weakness


Offers a variety of product
Cacique Creation Offers only in Amazon
cleaner
Requires couple of days to
deliver
Expensive
Offers a variety of product
Mrs. Jones' soapbox Offers only in Amazon
cleaner
Requires couple of days to
deliver
Expensive
APF home shopping
Offers a variety of product
Momcoffeehandmade Offers only in Shopee.PH
cleaner
Aea’s closet
Requires couple of days to
deliver
Expensive
Lysol 129 years in the industry Expensive
Kills 99.9 of viruses and
Chemicals
bacteria
Long lasting freshness
have a solid based product
Offers a variety of product
cleaner

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Indirect Competitors

An Indirect competitor is another business that offers slightly different but

target the same group of customers aiming to satisfy the needs. The indirect

competitors of JAID Co. are namely Domex, Tuff, Mr. Muscle, Greenex, Zim, ,

Apollo Muriatic Acid and Zonrox which is also a producer of toilet cleaner in the

market that buy from the local store of Batangas City.

Table no. 5
Indirect Competitors
Indirect
Strength Weakness
Competitors
Domex Stablished Over 100 years Chemicals
Kils all disease causing germs Strong odor
Bleach based disinfectant Expensive
Offers Sachet
Mr. Muscle Kills 99.9% of germs Chemicals
Removes limescale and mineral deposit,
Strong odor
soap scum
Establish company since 1886 Expensive
Germ and stein shield
Offers a variety of product devices
Greenex Protected from 99.9% of germs Chemicals
Power of bleach Strong odor
All purpose cleaner Expensive
Dis infecting, whitening and stein removals
Zim Started company since 1970s Chemicals
Disinfect, deodorize and remove tough
Strong odor
stains, grease and grime
Expensive
Apollo
Powerful stein remover Chemicals
Muriatic Acid
removes dirt, rust steins and slime from
Strongly acidic
bathroom, tubes and sink
Pungent smell
Zonrox Company since 1960 Chemicals
Bleach base that removes 99.9% germs Pungent smell
Removes tough stains and odors exquisite
Fights disease , virus and fungi
Low priced

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Westmead International School
School of Economics, Business and Accountancy

Replacement Competitors

A firm is treated as a replacement competitor if there is evidence that

groups of those can sell a product that are in a different industry. Detergent

powder companies would be likely to undertake the necessary competition.

Replacement competitors motivate the company to have a better marketing and

to introduce their product in a most unique way.

Table no. 7
Replacement Competitors

Replacement Competitors Strength Weakness

Detergent powder Aromatic Use only for clothes

Low priced

Huge advertisements

Market Gap

The market gap is the potential consumers who are not yet purchasing

toilet cleaning products. Gaps in the market represent opportunities for JAID Co.

to expand their customer base by increasing awareness and creating targeted

offers or advertising campaigns to reach the untapped market.

In identifying the market gap for toilet cleaners the proponents will be

conducting a survey about the customer demographic, the related products and

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also the product introduction of JAID Co. It will be used to calculate the Historical

and Projected Demand of toilet cleaner in Batangas City.

SWOT Analysis

SWOT analysis is a framework used to evaluate a company's competitive

position by identifying its strengths, weaknesses, opportunities and threats.

Specifically, SWOT analysis is a foundationn assessment model that measures

what an organization can and cannot do, and its potential opportunities and

threats. A SWOT analysis is most commonly used as part of a marketing plan,

but it is also a good tool for general business strategy, and to use as a starting

point for team discussions.

Strength

Characteristics of the business or project that give it an advantage over

others. This section contains the advantages of the company to excel its full

potentials.

Product uniqueness- Uniqueness of the product is also an strategy

that leads to high profit sales.

Organic materials- Having a non-chemical ingredient to the product will

not only help the environment but also the people.

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Trend- The era of the customers nowadays changes quickly they want

to try what is new or trending in the market or internet products depending on the

needs and wants of the customer. And being first in the Batangas City will create

large amount of share in the market. This analysis gives the product steady

demand that can give higher profit to the company.

Customer service- The product marketability greatly depends on the

willingness and the ability of the costumer to buy the said product. The

proponents strive to create good interpersonal and social relations with the target

customers.

Advantage- The product itself will take an advantage on other type and

familiar products that are available in the market. Becoming a factor and easier to

produce. Also, the proponent’s product is a basic daily need according to the

purchasing behavior of a customer and how often the target market used a toilet

cleaner.

Availability of materials- Every business should always consider the

availability of the materials in producing products. It is an advantage for the

business if they have an easy access to the materials.

Management Team and Employees- The management continues to

study on how it is going to improve the business. It strengthens the capacity of

every employees thus the company have the same goals and achievements
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relationships. Having employees dedicated to their job surely result in the

success of the business.

Weaknesses

A weakness is something that a company lacks. It is a quality that puts the

company at a disadvantage. On this point, the company need to turn their weak

areas into motivation, innovation and strength.

Competitors- There are three types of competitors which can be a part

of the weaknesses of JAID Co. The direct, indirect and replacement competitors.

Which also offers a toilet cleaner and has been established for many years.

Therefore, it can affect the upcoming sales of the company.

New in the industry- The proponents do not have a reputation yet to be

engaged in the market industry and conquer the competition in the market is part

of the weakness of the company hence it can also be its strength to introduce the

Cleanmate Toilet Bombs to the consumer to meet the company’s success by

also having its customer relationship as said to the mission and vision the JAID

Co.

Location- Having a good location is one of the most crucial in starting a

business. The company will rely on direct and online shop dew to lack of funding.

The proponents will use exert effort to advertised the product and marketing

strategy to accomplish the goals and objectives.

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Lack of funding- Since the company is new to the industry the

business does not have enough capital and financial expenses to finance a new

business. To succeed the proponents must have a positive cash flow to make

payroll, cover monthly expenses, provide working capital and ultimately grow.

Advertisement- Through big commercials and advertisement that

encourage the potential buyer to buy their product. Competitors are already a big

rival to some starting business and are known by many loyal customers of their

products. While the JAID Co. will advertise in a low-cost product on

advertisement through social media and direct selling to even the fight.

Opportunities

Opportunities is a factor that represents the reason why the business will

likely to prosper. These are the expected works that are favourable towards the

company operation.

A business opportunity is a consumer needs and wants that can

potentially be met by a new business. These are expected works that are

favourable towards the company operation. It involves looking at a situation or

object in new ways.

Internet as new markets- The proponents will sell the products not only

through personal selling and will also use modern technology as to lessen their

financial cost. People nowadays uses internet and tends to buy their needs and

wants through online selling.


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Promotions- The proponents will employ different promotional

strategies to sell their proposed toilet cleaner. Different variety will be created

that will satisfy the customers.

Packaging- New generation of consumers appreciate high end

packaging and labeling.

Increasing Population- Population itself increases the needs and

wants of potential buyers, while this era needs fast and convenient items it will

positively may increase the profit and the company which may spell success to

its operation.

Threats

A threat can be either intentional or accidental possibility of

circumstances, action or event that is beyond external factor that will be in the

strategy. They will only look around the world and communicate with peers and

customers to recognize the proponent’s threats, they can include:

Customer Preference- Time to time customer’s perception is changing

through everyday. In this case, they must consider service, innovation and

development.

Competition- The rivalry of the company is ahead and prolonged

created against the proponents. Competitors will be singing their brand names to

attract more customers from buying the lower ones.

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Increasing raw materials- This fast-changing world in this industry are

a big problem to the firm when their suppliers increase the price of the raw

materials used. When suppliers of raw material increased, the proponents will be

forced to adjust their selling price.

Marketing Strategies

Marketing strategies involves a process that allow the company to

concentrate its resources on the optimal opportunities with the goals of

increasing sales and achieving a sustainable competitive advantages, monetary

funds, and maintaining marketing mix that will product satisfying exchange.

Developing the business, marketing strategy is needed and effective to make the

business successful. Success determined by four equally important factors that

are collectively known as the marketing mix that are used by the proponents

which is an important aspect for the company to help in starting their business to

have an overall improved marketing.

Product

In business product is anything that can be offered to a market. It can be

tangible or intangible that fulfills a need or want of a consumer. It’s imperative

that a company has a clear grasp of what exactly the consumer’s want to see

and that makes it unique. The firm’s tangible offering to the market includes

product quality, features, branding and packaging.

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The product to be offered by JAID Co. is a toilet cleaner namely

Cleanmate Toilet Bombs the proponents came up with the idea of the product to

become a mild cleaner which are natural and organic. Each piece is made for a

single use, it comes from a small size and weight for about 10 grams per piece,

200 kilograms when packed. Cleanmate Toilet Bombs have two scents which is

the lavender and grapefruit, available in two colors which are blue and green.

JAID Co. assures the customer that it is environmentally safe, and it’s

bacteriologically tested through the help and knowledge of a chemist because

the contents of the ingredients are all natural. Cleanmate can soften the stain

within the toilet bowls, lavatories and kitchen sinks. It also disinfects, deodorizes,

whitens and kills molds.

Packaging- It is a wrapping material around upon a consumer item that

serves to contain, identify, describe, protect, display, promote and make the

product marketable and keep it clean. The proponents’ chose to use a white

standing ziplock pouch which are made from kraft paper and PE inlay. This way it

is convenient to use because of its easy open seal, made of paper and it is

recyclable.

Branding- Branding is one of the most important aspects of any

business. An effective brand strategy gives a major edge in increasing

competitive markets. The proponents has chosen JAID Co. Cleanmate Toilet

Bombs. JAID Co. the company name, derived from the names of the proponents

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and Cleanmate for the brand name. The company believes that brand helps to

set company, apart from the competition. The proponents will use high quality

printed sticker paper label attached to the packaging.

Price

The amount of money paid by the customers to purchase the product

depends on the cost of the raw materials, and labor used by the proponents to

produce the Cleanmate Toilet Bombs with a product markup of 73.24% in the

first month production. For the last three months of production it will gradually

increase to 101.49%. The price establishes the profit of the company together

with the cost and markup of the Cleanmate Toilet Bombs. The price of the

proposed product will be dependent on the market price of raw materials and it

may change.

The proponents agreed to sell the toilet bombs in 200 grams per pack

with the economic price of Php 45.00 and is good for the whole week because it

is made in small sizes enough to clean the toilet bowl

Pricing Strategy- As the proposed product is new in the market here

in Batangas City, the proponents will set the price in a much lower cost than the

direct competitors that also offers a toilet bombs.

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Distribution Strategy- The way the proponents are planning to

distribute the product in the market that they decided to start an online shop and

person to person selling.

Place

Through the use of the right place it is important to know and come to

contact with the customers. This element has impact on, visual, sales, safeness

of the product and customer that will maintain these over a longer period. In turn,

this would mean a greater share of the market and increase revenues and

profits.

For business it is important to have a correct placement that is focused

on reaching the right target audience at the right time. The proponents plan to

sell, advertise, promote and visualize in the central and residential area of

Batangas City. The production site is in BLK LT 37 4th floor Star Street Golden

Country Homes Batangas City, which are convenient, well ventilated and has a

proper spacing for mass production.

Since the business has no stall or consignment, the proponents planned

to sell the proposed product through online and direct selling in Batangas City.

The area itself is overcrowded with possible buyers and can make delivery easy.

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Promotion

The first step in creating the proponent’s promotion is to know the

segmentation, target positioning and messaging. This will help to deliver a

consistent message to target customers. Brand, advertising and promotions

translate product information about the product attributes and its position. It is

important because it communicates with the customers, so the company will

know the product mix.

JAID Co. techniques is to set a promotions to increase awareness, create

interest, generate sales and create brand loyalty using direct selling, and

advertising on Facebook, Instagram and Twitter. Through verbal and visual sales

promotion and technology it is easy to see the whole product.

Test Marketing- Before proceeding to the implementation of the product

the researcher conduct a survey to the consumers. In that way the company are

already advertising the product on the potential customers

Online Marketing- The proponents will advertise their product by using

the Facebook, Instagram and Twitter accounts to advertise, promote and sell. It

will create brand awareness through rating and review of the product. As a mode

of channel it may create a referral marketing by millennials who are prone to

social media this way the primary target market will have an idea that natural and

organic product are now available in Batangas City. The mode of selling will be

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Tuesday and Thursday in weekdays at Bay City Mall from 11:00am- 3:00pm and

on weekends from 11:00-3:00pm it will be on Sm Batangas.

The process on how to order the proponent;s product is through private

messages, calls and comments..

Direct Marketing- The company will use person to person selling way of

distributing their products to be able to talk and have face to face conversation

with their customer.

Word of Mouth- Being heard is important in the business world. The

proponents want to be talk about positive outcomes in a way the product will be

useful to consumers. In this strategy the proponents will give quality products to

consumers.

Customer Service- Customer service is sometimes the only way a

business can differentiate itself from its competitors. Bad customer serve can

generate complaints it can result in lost sales thus consumer might take their

business to a competitor. Through the proponents web pages that are actively

online and can instantly reply messages and person to person that will help the

company build loyalty.

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MANAGEMENT STUDY

This part of the study will focus on the company’s organizational and

management structure including the personnel who will be involved in the

proposed company. The recruitment and compensation, as well as the

government regulations to be complied will all be taken into consideration. The

determination of what will be the appropriate organization and the functions of

each of the personnel who will be employed will also be looked into.

The researchers will determine the people who will perform in the

company activities. It is important to have a clear view of the organization

structure in order to understand how the management performs its function and

disseminate information necessary in the operation of the business.

Form of Business Ownership

JAID Co. type of business ownership will be a general partnership . The

new and young entrepreneurs who own the entrepreneurs business are Irene

Sabino, Don Lester Cabusay, Angelica Mendoza and Jason Baon. Together, the

partners will have equal voices in management and as a general partnership all

of the proponents will have equal investment to fulfill the required initial capital to

start-up a business. Each of the proponents has the right to distribute the

knowledge, ability, skills and other needed resources to help how to grow their

established business or to put the business to which they will have a share in

profit and or loss in accordance with the terms of the partnership agreement.

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In the absence of such agreement the partnership is assumed to exists

where the participant of the business agree to share the associated risks and

rewards proportionately. The skills of each partner can lead to the achievement

of greater financial results together than would be impossible when apart. Mutual

support are needed for the business to last longer.

Capitalization

Name of the Partners Contributions


Angelica V. Mendoza Php 5,000.00
Don Lester Alvin M. Cabusay Php 5,000.00
Jason S. Baon Php 5,000.00
Irene P. Sabino Php 5,000.00
Total Php 20,000.00

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Organizational Structure

Organizational structure defines how activities such as task allocation,

coordination and supervision are directed toward the achievement of

organizational aims. It refers to how individual team work within an organization

and how these are coordinated. To achieve organizational goals and objectives,

individual work needs to be coordinated and managed. On the other hand,

structure is a valuable tool to achieve coordination, as it specifies reporting

relationship( who reports to whom), delineates formal communication channels,

and describes how separate actions of individuals are linked together.

However, it is important to a business to have an organizational structure.

In the organization, the members of the business need to ensure that they have a

person who will designate every task. In this aspect, the key is to choose the

person who is suited and has ability to perform the managerial functions needed

in the performance of the position. In this respect, the person who will be

assigned should be able to do his/her responsibilities inside or outside of the

company.

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Irene P. Sabino
General Manager

Book keeper

Jason S. Baon Angelica V. Mendoza


Marketing Production Manager
Manager

Don Lester Alvin M.


Cabusay
Manager

Figure No. 2
JAID Company’s organizational structure.

MANPOWER RECRUITMENT AND TEAM MANAGEMENT

JAID Co. which will be Cleanmate Toilet Bombs manufacturer will not be

hiring anymore workers since the proponents will make the product and will also

manage the production and marketing decisions as well as their on call

bookkeeper who will manage the financial statements every month.

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Job Description

This section focuses mainly on the skills and specifically their job

descriptions. Ms. Irene P. Sabino is the general manager; Mr. Jason S. Baon is

the marketing manager; Ms. Angelica V. Mendoza is the production manager;

and Mr. Don Lester Alvin M. Cabusay is the manager. Since the business is new,

both Mr. Baon and Mr. Cabusay are the workers.

General Manager

1. Responsible for the overall operation of the business and also both the

revenue and cost elements of a company’s income statement.

2. Handles the matters with the employee’s customers and clients.

3. Knows the information and answers to be given to the customers.

4. Maintains planning, organizing, staffing, distributing and controlling.

Marketing Manager

1. Develop marketing strategy designed to maximize the revenues and

profits of the firm.

2. Use variety of techniques to keep the business operating smoothly.

3. To ensure that the execution of marketing programs achieves the

desired objectives in a cost-efficient manner.

4. Design and oversee various environmental scanning and competitive

intelligence processes to help identify trends and inform the

company’s marketing analysis.

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5. To make sales by making advertising, web pages, promoting and

designing to increase demand and sales.

Production Manager

1. Designing and controlling the process of production and

redesigning business operations in the production of goods and

services.

2. Implements a strategic and day-to-day production of goods and

services.

3. Monitors production operation to maintain an efficient and quality

based product.

4. Ensures that the working environment is clean and safe.

Manager

1. Handles greatly on multiple manpower labor and equipment.

2. Assigned to the task of packaging and storing of supplies.

3. Ordering transportation of delivery, receiving incoming material.

4. Surveying the finished products and stocks.

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Job Specification

This part of the study gives a statement of employee characteristics and

qualifications required for satisfactory performance of defined duties and tasks

comprising a specific job or function. Job specification defines the knowledge,

skills and abilities that are require to perform a job in an organization.

Manager

1. Must have a Bachelor/ College Degree of any business courses.

2. Must have prior work experience in marketing and sales

3. Must understand business, come up with innovative products and

launch them.

4. Must be presentable and a good orator.

5. Must be able to handle social media like Facebook, Twitter and help

build online brand.

Bookkeeper

1. Must be knowledgeable in accounting and business management.

2. Must process good moral character.

3. Must be hardworking person and competent in his field .

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Training and Development Program

Developing an effective employee training program is vital to the long term

success of any business. Training programs provide multiple benefit for the

employees and the company. Clear understanding of policies, mission, vision

and goals of company will lead to increased motivation, morale and productivity

of the employees and also higher profits. Training defined as the guidelines for

you to clearly defined and implement, create product effectively.

Training and Development Program for the Management. The

corporation will continue to provide training’s for the employees, and will conduct

programs and seminars activities on that develop the employees opportunities to

develop excellence, proper scheduling and good decision making skills. The

Management team is also required to attend as it would help gain more

knowledge and skills in handling their employees. JAID Co. will allocate Php 8

000 – Php 12 000 for such thing.

Training Development for Company Workers. JAID Co. should

empower its employees since their roles are very crucial in the production

process. The expert will be invited to lead that training. It will help the workers to

improve their knowledge and skills on designs and style of the product. This thing

should be accomplished for the corporation to have a loyal customer and the

best quality products to its customers. The company allocated Php10 000 – 12

000 to make this thing possible.

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Training How To Make Cleanmate Toilet Bombs. It is one of the most

important needs of a new employee to know what skills he/she has. It is a big

help for the company to join a training program for employees to improve . How

to make Cleanmate Toilet Bombs. JAID Co. has prepared a training program for

those new hired employees that will be assistant manager, it is a test for them, if

they can make a better product.

BENEFITS AND COMPENSATION

Compensation is the total amount of the monetary and non-monetary

payment provided to an employee in return for work performed as required. It is

important because it helps motivate workers to give their best that they can offer

for the company’s success. JAID Co. will be Cleanmate Toilet Bombs

manufacturer has decided that they will not be having any more workers because

they have decided that the workers will be the two of the proponents who is in

charge for manufacturing of the product or will managed the production. JAID Co.

decided that the partners are allowed to withdraw a 30% of the share in the

monthly net income of each partner and an additional salary will be given for

those two partners that is in charge for the manufacturing of the product. The

total cash salary that the partners will receive in the monthly production is Php

695.51 in the first month of the production. It is decided to withdraw in every 30 th

day of the month.

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Table no. 1
Direct Labor

Weekly Monthly
Jason - 300
Don Lester - 300
Total 600

Legal Documentation

Many different elements go into starting a new business. One of the

primary consultation for selecting a business is abode by the legal requirement

set by the country’s rules and regulations.

The company needs to comply first with (SEC) Securities and Exchange

Commission which is a government unit responsible with registering the

proponents and corporation. It includes an securing the legitimacy to fully

operate legally and effectively. Several permits and licenses must also be

secured in order to obtain legal personality namely DTI, SSS, Phil Health, PAG-

IBIG and government licenses and permits.

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Table no. 2
Gantt Chart

Feb March April May June


Week 1
Week 2
Week 3
Week 4
Week 1
Week 2
Week 3
Week 4
Week 1
Week 2
Week 3
Week 4
Week 1
Week 2
Week 3
Week 4
Week 1
Week 2
Week 3
Week 4
Activities

Conceptualization

Planning
Searching for
porspective
material
Capitalization
Purchasing of
supplies and
materials
Sample making
Survey on
customers
Finalization of
Business Plan

Project Schedule

A Gantt Chart conveys the information visually. It is used to outline of all

the task involved in a project and their order, shown against a timescale. This

gives an instant overview of a project, to associated tasks, and when this needs

to be finished.

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The proponents made this Gantt chart to list down and manage the month

in preparing their project. The plan makes every task organized and ready. Its

assign the monthly task to make the work move fast with work satisfaction. This

detailed thinking help the proponents to ensure the schedule is workable, that the

right people are assigned to each tasks, and have a work around for potential

before they start. Likewise, it can be it can be used to identify the sequence of

tasks that must individually be completed on time if the whole project is to be

delivered on time. Finally, it can used to keep the proponents informed of the

progress. Simply update the chart to show schedule changes and the

implications, or use it to communicate that key tasks that have been completed.

Conceptualization. It provides road map to progress and verify the

outcome of the research. Searching and finding idea to make he business

successful. In the first three weeks, the proponents have focused on the

conceptual framework.

Planning. It is the process of thinking and organizing the required

activities to achieve the desired goal and objectives.

Searching for perspective material. It is important in a company to

produce a product made of good quality materials and ingredients. Using a good

quality of materials and ingredients ensures the success of a business.

Capitalization. The initial capitalization is Php20,000 where the

contribution will be the ratio of 5:5:5:5.

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Purchasing of Supplies and Raw materials. This is the process of

buying supplies, tools and raw materials that are needed for the business.

Sample making. This is the product to know any potential problems and

correct errors that will occur with the production.

Survey on Customers. Using a questionnaire, the proponents will gather

data for them to know the chances of their product in the industry.

Finalization of Business Plan. This is the last checking and revising of

the plans and marketing strategies of the business.

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TECHNICAL PLAN

This part of the study will discuss the information about the company’s

plan regarding the technical description of the products, the process flow on how

to produce toilet bombs, the utilities and equipment to be used will be discussed

below.

Technical Description of the Product

The toilet bombs under the product line Cleanmate created by JAID Co. is

made for people who demands a product that is convenient and fast when it

comes to cleaning. The citric acid powder, baking soda, edta and food color

powder are supplied by Ultima Entrepinoy Forum Center, a supplier that provides

excellent quality of spices and food mix that consumers and retailers can trust.

The essential oils used were purchased at Zen Zest at SM and Allyson’s, for the

highest and reliable quality. The oval silicon molder was bought from Japan’s

Home, it is well-known and well-established. The company only offers blue and

green colors because it is what the company thinks that is suited for the product.

It weighs 10 grams per tablet and 100 grams when packed.

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Preparation Measuring Use spray


of materials of bottle.
and ingredients.
ingredients

Spritzing of Mixing of
essential oils the dry
Mix again. and food ingredients.
color.

Transfer the
mixture into a
Check. silicon Dry.
molder.

Remove toilet
cleaning

Delivering Storing tablets.

Figure no. 3
Daily Production Operation and Process Flow

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Description of the Process Flow

The following steps are to be followed by the workers for them to produce

Cleanmate Toilet Bombs in the most efficient way.

1. Preparation of materials and ingredients. The workers prepare all the

materials and ingredients needed in making the toilet bombs.

2. Measuring of ingredients. To measure the dry ingredients (baking soda,

edta, citric acid), cups were used. As for the liquid ingredients (food color,

essential oils, water), tablespoons and teaspoons were used.

3. Use spray bottle. The liquid ingredients were put in a spray bottle.

4. Mixing of the dry ingredients. Put baking soda, edta, and citric acid in a

bowl then mix well. Set aside.

5. Spritzing. Spritz the liquid ingredients to the dry ingredients mixture at the

same time mix with whisk until desired color is reached.

6. Mix again. Use whisk to mix the dry and liquid ingredients

7. Check. If the mixture is starting to clump it is ready to be molded.

8. Transfer the mixture into a silicon molder. Stuff the mixture into

silicone molder. Take a spoonful of the mixture and portion out into single

sizes.

9. Dry. After 10 minutes remove tablets from the molder.

10. Remove toilet cleaning tablets. Gently remove toilet cleaning tablets

from the silicon molder.

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11. Storing. Put the dried product in an airtight container for storage.

12. Delivering. The product is now finished. Ready to be delivered to

customers’ order.

Production Schedule

The JAID Co. workers will work three times a day with the schedule of

Monday, Wednesday and Friday. The proponents decided to work alternately to

maintain the freshness of the toilet bombs every time they manufacture. The

production hour per day will be 6 hours including the 1-hour lunch break, so it will

be from 9:00am - 3:00pm. For the selling schedule to follow the first in first out

procedure. Also, to assure its customers of a quality based product.

Table no.9
Production Schedule

Working Days Days

Working Days / week 3

Working Days / month 12

Total Working days / month 12

Tools and Supplies

The table no. 9 shows the list of tools and equipment to be used to

produce a product which is the Cleanmate Toilet Bombs. The mixing bowl will be

using for the mixture of the ingredients, whisk for mixing of dry and liquid

ingredients, Strainer will be using to filter the dry ingredients which is the baking

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soda, edta, oxalic and citric acid. Measuring cup and spoon will be used for the

liquid ingredients such as water, essential oils, and food color. The silicon molder

which will be the bases of shapes and sizes of the toilet bombs, JAID Co. will be

using a different shape and a consistent size of a silicon molder. A parchment

paper will be used in the production as a cover for the table to maintain the

cleanliness of the production site. The zip lock and jar will be used for the storage

of the product it is needed to be sealed to maintain its scent. Lastly is the

weighing scale to measure the Cleanmate Toilet Bombs per piece and to

measure the ingredients per grams.

Table no. 10
Tools and Supplies

Name Price/unit Quantity Amount (Php)


Mixing Bowl 50 3 150
Whisk 35 2 70
Strainer 20 1 20
Measuring Cup 50 1 50
Measuring Spoon 50 1 50
Silicon Molder 88/pc 8 704
Spray Bottle 88/pc 2 176
Jar 150/pc 3 450
Spoon 5/pc 5 25
Weighing scale 500 1 500
Total 2,185

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Raw Materials

Raw materials are materials or substances used in the primary production or

manufacturing of goods. The supplies of direct materials will be outsourced from

the company’s supplier. The proponents will buy in bulk so that the price of each

good will be lessen. The company are also assured that the direct supplier will

offer the bestt quality of raw materials that is needed to manufacture the

Cleanmate Toilet Bombs. The suppliers are: Ultima Entrepreneurship, SM

Supermarket, Allyson’s and from Agripack Diversified Products at Binondo,

Manila.

Table no. 11
Direct Materials

Direct Materials Peso Peso/Unit


Baking Soda 1500 per kilograms 3.6
Citric Acid 1250 per kilograms 1
Oxalic Acid 100 per grams 2
Edta 250 per kilograms 0.75
Essential Oils 200 per mil-liter 7.6
Food Color 30 per mil-liter 0.6
Total 15.55

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Table no. 12
Indirect Materials per unit

Particulars Acquisition Cost


Label 1.10
Ziplock 3.85
Total 4.95

Other Expenses

Utilities are substantial for the business. It plays a major role in keeping the

business functioning properly. Water, electricity and communication must be

present in the business. Since the business is located at Alangilan, Batangas

City the company have plan to consider the utilities expense as a rental expense

in exclusive of water, electricity and internet usage because the production site

would be at the boarding house of a partner in the company named Jason.

These agreements will be used for the implementation of the product.

Table no. 13
Other Expenses

Month 1st 2nd 3rd 4th

Rental Expense inclusive


of: water, electricity and 500 500 500 500
internet usage

Total 500 500 500 500

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Selling Expense

Selling expense includes the delivery expense of the products to its

customers. It is a form of operating expense and included on a business’ income

statement for the period in which they occurred under the accrual method of

accounting.

Table no. 14
Selling Expense

Month 1st 2nd 3rd 4th

Delivery Expense 1000 1000 1000 1000

Office Location

The production site will be in one of the members of the proponents

named Jason which is at BLK 11 LT 37 4th floor Golden Country Homes Star

Street Alangilan, Batangas City. This will be temporarily being used for the

operation.

Figure no. 4
Operation Lay-out

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Action Plan

This chapter deals with the actions to be taken in the future of a

successful running business. Developing an action plan can help the company

achieve their goals and increase their productivity within the organization. Every

business should always have a future plan. Raising additional funds/capital for

the business, developing management expertise, training and development and

hiring qualified employees are also tackled. As well as acquiring new technology

for a more efficient production. Advertising and promotional strategies are also

important for the awareness of the existence of the company’s product.

Outsourcing is another strategy for a better financial status of the company and

lastly the formation of strategic policies that will greatly contribute to the future

success of the business.

Raising Additional Capital

Money is one of the most crucial factor when it comes to running a

business. It is needed for paying bills of electricity and water. For expenses in

transportation, digital communication, to buy tools, equipment and raw materials

needed for the production. Money is also one of the indicators if the business is a

success or a failure. For emergency purposes it will also play a big part. JAID

Co,. considers the personal saving of the proponents as the primary source of

the additional capital. The proponents will conduct raising of fund and also by the

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way of taking loan from the proponents’ relatives to avoid the risky interest

payments from the banks.

Developing Management Expertise

In order to fulfill the customers delight and satisfaction, strategic Human

Resource is a must. JAID Co. aims to select only the trustworthy employee to

work with motivation and is capable in delivering satisfactory service to

customers.

Expertise is one of the primary resources of every organization. JAID Co,.

will not be accommodating employees in the first primary years of operation but

in the long term the company aims to develop the employee and the future

employees’ management expertise. There will be seminars to be attended that

will expand the knowledge of the employees about the product. Management by

walking around is a technique that will be used to ensure the employees’

competitiveness and efficiency. Also, there will be a continuous research and

development of the product to meet the unlimited wants and needs of the

customers.

Acquiring Technology and Equipment

JAID Co. is still a small scale company that uses basic tools and

equipment in their production. In the upcoming years the company plans to

acquire hi-tech materials such as “electric mixer” “auto molder” and a “package

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sealer”. This tools and equipment will make the production easier and faster in

keeping up with the demands of the customer. However, the company will

consider that the cost will not negatively affect the business and production. The

company will also take into account of improving the working area for the safety

and health of every employee.

Training and Development

In an everchanging and fast faced corporate world, training and

development is an essential function. On most companies, training and

development is one of the least things listed on their priority list. JAID Co. allows

to give their employee an opportunity to stretch past his/her current abilities and

to acquire new skills, sharpen existing ones, performs better, increase

productivity and be the best leaders. Since the company is the total of what

employees achieve individually, organizations should do everything in their

power to ensure that their employees perform at their peak. Employee

development requires to approach everyday activity with the intention of learning

from what is giving on around employee. JAID Co. will also ensure that each

employees will develop a good understanding of the knowledge, skills, and

abilities that the organization will need in the future through leadership training,

colloquium and team building for managers and even for the workers to master

the knowledge, skills and behavior highlight in training programs and to apply

them in to their day to day activities because implementation of formal training

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and development programs offers several potential advantages in business. JAID

Co. has decided to train all employees on continues improvement techniques at

least once or twice a year.

Hiring Qualified Employees

Hiring of personnel or employees is just like making decision for your

future. In today’s economy hiring the right employee is a challenging process and

is more critical than what company does.

JAID Co.’s success depends on employee’s ability to put together a team

of highly qualified people who are committed to the goals and objectives of the

company. Finding qualified employee is difficult because of competitions to be

successful, JAID Co. needs to be innovative and creative. The company will use

the pattern of a best way to hire an employee they will use different strategiess to

come up with the best. Interviewin and background checkin the employee is the

most important. The company needs to verify the skills and experiences to know

and secure that the company hired an employee who is fit for the work.

Advertising and Promotion Expertise

Promoting products is important because of the lasting impact it has on

customers. The proponents will use different methods of advertising to catch the

attention of customers such as; the internet, it is one of the \ promotional

marketing channel when it comes to marketing, the use of social media like

Facebook, Instagram and Twitter is a force of war. Having a good content on the

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proponents’ website and disseminating is the best way of promoting the product

in the internet.

The best offer that the company will give the customers loyalty and

satisfaction are offering discounts for up the upcoming months. The other way to

promote the company’s expertise is to promote expertise of the individual, direct

selling which relies on a direct connection with a prospective customer, direct

marketing to individually target customers.

Outsourcing

JAID Company hires a part outside a company to perform services and

create goods that support manufacturing to increase the satisfaction of a

customer. Thus, it creates an incentive for the proponents to allocate resources

where they are most effective. Company outsource for what the organization

needs to serve customers. Outsourcing is definitely part of many companies

decision making process saving money is the main reason companies are using

outsourcing services. Hence, JAID Company is aware of its goals before they

start outsourcing because of some risks in outsourcing process.

Formation of Strategic Polices

JAID Co. aims to achieve the set of goals and objectives in which the

operation of the business will follow. As part of the company’s strategy, the

manufacturing process will become a division of labor, the two partners of the

company agreed to an additional work which is the workers in process to

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

decrease the cost of expense and the company decided to have their additional

salary for being a worker in the manufacturing process.

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

APPENDIX G
Survey Questionnaire
Dear Sir/Madam,
Good day! We are 3rd year BS Business Administration students of
Westmead International School who are currently enrolled in Research 1. Part of
the requirement of this course is to conduct a survey for our business plan
entitled: Cleanmate Toilet Bombs. We would like to request your permission to
answer the question below. Rest assured that all the information gathered will be
used for academic purposes only. We’re hoping for your kind consideration.
Thank you for your cooperation.
The Researchers:

Angelica V. Mendoza Don Lester Alvin M. Cabusay

Irene P. Sabino Jason S. Baon


I. DEMOGRAPHIC INFORMATION
NAME(OPTIONAL): ___________________________________
ADDRESS: __________________________________________
Direction: Please Put a (√) check mark on the appropriate space that
corresponds to your answer.
Gender:
( ) Male ( ) Female
Age:
( ) 25 - 30 ( ) 31 - 35
( ) 36 - 40 ( ) 41 - 50
( ) 51 above
Monthly Family Income:
( ) 15,000 - 20,000
( ) 20,001 - 25,000
( ) 25,001 - 30,000
( ) 30,001 - 35,000
( ) 35,001 and above

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

II. RELATED PRODUCT INFORMATION


1. Do you use toilet cleaning products?
* If no, please proceed to III.
( ) Yes ( ) No
2. What kind of toilet cleaner do you usually use?
( ) Detergent Powder
( ) Muriatic Acid
( ) Stain Remover
( ) Liquid Toilet Cleanser
( ) Others (please specify): __________
3. How often do you buy a toilet cleaning products?
( ) Weekly ( ) Twice A Month
( ) Monthly
4. Where do you usually buy your toilet cleaning products?
( ) Supermarket ( ) Convenience Store
( ) Public Market ( ) Others (please specify): __________
( ) Online Shop
III. PRODUCT INTRODUCTION
1. Have you seen a product like Cleanmate Toilet Bombs?
( ) Yes ( ) No
* If No, proceed to number 3
2. If Yes, where have you seen it?
( ) Supermarket ( ) Convenience Store
( ) Public Market ( ) Others (please specify): __________
( ) Online Shop
Cleanmate Toilet Bombs
Westmead International School
School of Economics, Business and Accountancy

3. If the product will be available at the market per pack of 100 grams starting at
Php 45.00 are you willing and able to buy?
( ) Yes ( ) No
4. What qualities of our product attract you the most? (Please check as many as
you can)
( ) Appearance ( ) Price ( ) Packaging
( ) Functionality ( ) Quality ( ) Effectiveness
( ) Brand ( ) Scent
( ) Others (please specify): _________
5. What scent do you prefer for Cleanmate Toilet Bombs?
( ) Lavender ( ) Lemongrass
( ) Grapefruit ( ) Strawberry
( ) Eucalyptus ( ) Others (please specify): __________
6. What kind of packaging do you want from Cleanmate Toilet Bombs?
( ) Zip Lock ( ) Mason Jar
( ) Tin Box ( ) Printed Carton
7. Where do you want to buy our product?
( ) Super market ( ) Public Market
( ) Online Store ( ) Convenience Store
( ) Others (please specify): __________
8. In your opinion, what would be the best way to advertise our product?
( ) Social Media ( ) Stickers
( ) Fliers/Posters ( ) Others (please specify):__________

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

APPENDIX H
Survey Result
I. Customer Profile

Gender Age

8%
8%
8% 36%
25%
Male
17%
Female
23%
75% 25 - 30
31 - 35
36 - 40
41 - 45
46 - 50

Monthly Family Income

7%
11%
35%

24%

23% 15,000-20,000
21,001-25,000
25,001-30,000
30,001-35,000
35,001 and above

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

APPENDIX H
Survey Result
II. Customer Profile

Gender Age

8%
25 - 30
8%
25% 31 - 35
36%
Male 8%
36 - 40
Female 41 - 45
75% 17%
46 - 50
51 above
23%

Monthly Family Income

7%

11% 15,000-20,000

35% 21,001-25,000

25,001-30,000

24% 30,001-35,000

35,001 and above

23%

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

II Related Product

1.Do you use toilet cleaning products?

As shown in the graph, 96% of the surveyed consumer is using a toilet

cleaning products for it is necessarily needed. Based on today’s generation,

there are many available toilet cleaner that can be used. Although there are 4%

remaining that does not uses any type of toilet cleaner in their personal reasons.

4%

Yes
No

96%

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

2.What kind of toilet cleaner do you usually use?

However, 55% of the consumers uses Liquid Toilet Cleaner, 21% for

using Muriatic Acid, and an equal of 12% in using a Detergent Powder and Stain

Remover. The consumers is aware of all of this toilet cleaner that is contains

chemical to perform the duty in cleaning the toilets which may affect the

environment and the consumers’ health.

12%
Detergent
Powder

21% Muriatic Acid

55%
Stain Remover

12%
Liquid Toilet
Cleaner

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

3.How often do you buy a toilet cleaner?

Based from the graph, 47% of the consumers takes monthly to be able to

buy their toilet cleaner, while 30% are able to buy twice a month based on their

usage, lastly 23% of the consumers takes weekly to buy their toilet cleaner.

23%
30% Weekly

Monthly

Twice a
47% Month

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

4.Where do you usually buy your toilet cleaning product?

Half of the graph shows that consumers are usually purchasing at

Supermarket, 31% at Public Market, 12% in Online Shops, 6% at Convenience

Stores and the last 1% from others which is from Direct Selling Stores such like

Personal Collection.

Super Market
6% 2%

12% Public Market

Online Shop
49%

Convenience
31% Store
Others

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

III Product Introduction

1. Have you seen a product like Cleanmate Toilet Bombs?

The researcher is aware that it is important to clean up the toilets

because it causes a lot of germs, in that the proponents provide a product that

not just environmentally safe but also a consumer friendly toilet cleaner. As

stated in the graph there are 97% which not yet have seen a toilet cleaner like

what the proponents are offering and 3% that luckily have seen but not totally the

same as Cleanmate Toilet Bombs.

3%

Yes

No

97%

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

2..If yes, where have you seen it?

8% Super Market
7%
8%
Public Market

Online Store

77% Convenience
Store

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

3.If the product will be available at the market per pack of (10 pcs.) 100 grams starting at

Php 45.00 are you willing and able to buy it?

Based on the graph, it shows that the market acceptability of the Cleanmate Toilet

Bombss is 94% in the total surveyed respondents and the last 6% which is not willing

and able to purchase a toilet bombs. It shows that the primary target markets of the JAID

CO. preferably the female adults are willing and able to try the Cleanmate Toilet

Bombss.

6%

Yes
No

94%

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

4.What qualities of our product attract you the most? (Please check as many as you can)

Effectiveness
Functionality
9% 16% Brand
19% Price
11% Quality
8% Packaging
9%
Scent
16% 12% Appearance
Others

The qualities that attract the consumers the most are 19% of the products scents,

16% in effectiveness and quality of the product, 12% in price, 11% in functionality, 9% in

packaging and appearance, and the last 8% in the brand.

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

5. What scent do you prefer for Cleanmate Toilet Bombs?

Lavender
9% Grape Fruit
22% 37% Eucalyptus
Lemon Grass
Strawberry
9%
23%

The above table represent that 38% of the respondents prefer lavander while

23% want the grape fruit flavor, 22% prefer lemons grass, 9% on strawberry and 8%

want eucalyptus scent.

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

6. What kind of packaging do you want from Cleanmate Toilet Bombs?

1%

13% Ziplock

9% Tinbox

Mason Jar
14% 63%
Printed Carton

Others

We conclude that half of the result which is 63% want the packaging of ziplock

pouch which is a convenient packaging, on the other hand 14% of the respondents

want tin box, 13% on printed carton, while 9% mason jar and 1% on others.

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

7. Where do you want to buy our product?

2%
Super Market
5%
24% Public Market

Online Shop
37%
Convenience Store
32% Others

As a result 37% want online shop on the question where do the respondents

want to buy the proponents product , while 32% want in public market, 24% on

supermarket and 5% on convenience store, lastly 2% on others.

Cleanmate Toilet Bombs


Westmead International School
School of Economics, Business and Accountancy

8. In your opinion, what would be the best way to advertise our product?

1%
Social Media
19%
Fliers/Posters

Stickers
20% 60%
Others

It has been seen that the highest percent on how to advertise the proponents

product is through social media, while the other respondent took 20% in fliers or

posters, 19% want stickers and only 1% answer other type of advertising.

Cleanmate Toilet Bombs