You are on page 1of 2

S.

Alexander Smith
DIGITAL STRATEGY & CONTENT CREATION 

EXPERIENCE
Chief Digital Strategist Created & implemented primary digital strategy
Increased email open rates & average gifts
Martin Heinrich for Senate Managed joint actions & email list swaps 
Albuquerque, New Mexico Collaborated on paid digital ads & media buys
December 2017 - June 2018 Oversaw website redesign and content creation
Digital liaison between the campaign & state party
Created strategy for boosting outside candidates
Helped manage and train digital associate
Created and implemented SMS organizing program
Created social shareables and online graphics
Organically grew candidate’s Facebook by 10.34%
Organically grew candidate’s Twitter by 16.37%
Increased online engagement by 16x in six months

Digital Director Created social media strategy & content


Managed paid digital ads & online media buys
Committee to Elect Martin J. Walsh Oversaw and managed a team of digital fellows
Boston, Massachusetts Created and implemented SMS organizing program
February 2017 - November 2017 Managed and overhauled email program & strategy
Oversaw website redesign and content creation
Created and maintained digital organizing program
Created graphics and distributed online shareables
Collaborated with outside consultants, stakeholders
Identified and interviewed third party validators
Analyzed data and produced analysis for leadership

Deputy Digital Director Created, maintained social media campaigns


Oversaw live-streaming strategy & implementation 
Hillary for America Integrated data & analytics into strategy
Detroit, Michigan Collected, packaged mixed media content 
July 2016 - November 2016 Liaison to African American & Labor Coalitions
Liaison to Faith Based Communities
Staffed elected officials and celebrity surrogates
Email writing for elected officials & state party
Digital point of contact for voter protection, legal
Helped manage statewide digital volunteer program

Digital Communications Director Created digital strategy for the campaign


Managed social media campaigns & ad buys
Clyde Williams for Congress Integrated analytics, polling into strategy
Harlem, New York Oversaw content creation, website development
January 2016 - July 2016 Created graphics and online shareables
Successfully expanded voter universe by over 60%
S. Alexander Smith
DIGITAL STRATEGY & CONTENT CREATION

EXPERIENCE (CONT.)
Social Media Manager Created the show's first social media strategy
Comedy Central's Drunk History Worked with on set talent to create new content
Los Angeles, California Liaison with Comedy Central HQ in New York
February 2016 - June  2016 Scheduled and kept social media calendar

Principal Researcher Researched and pitched stories for the new season 
Oversaw six other researchers and curated ideas
Comedy Central's Drunk History 
Shepherded stories from pitch to filming
Los Angeles, California
Fact checked sources using archival resources
October   2015 - January 2016
Presented research to executives and producers

Research Fellow Researched early-American capitalism and slavery


Worked with rare books and manuscripts
The Huntington Library
Networked with visiting scholars and academics
Los Angeles, California
Presented research at the annual conference
August 2014 - May 2015

Social Media Director Created the department's first social media plan 
Pushed for bigger presence on newer platforms
USC Graduate Students' Association
Updated social media usage policies for students
Los Angeles, California
Built partnerships with outside departments
August 2013 - May 2014

EDUCATION SKILLS  TECHNICAL

Brown University Content Creation NGP / VAN

B.A. with Honors in History (2009) Email Writing Wordpress


Providence, Rhode Island Digital Strategy Google Analytics / SEO
Social Networking MobileCommons / Hustle
University of Southern California
Editing & Copywriting Team App
Masters in History (2012)
Los Angeles, California A/B Testing INTERESTS
Content Marketing
University of Southern California Digital Storytelling
Minority Outreach
Doctorate in History (expected 2021) Community Engagement
Los Angeles, California Photo Editing
History & Politics
Intermediate Design
Healthcare 
Basic Video Editing
CONTACT Equality & Justice
Mobile Video Content
Media & Entertainment
206 Arno Street NE, Albuquerque, NM 87102 Text-Based Organizing
Higher Education
Stefan.Alexander.Smith@gmail.com Story Collection
Public Policy
323.229.3917 Archival Research