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LAMPIRAN 1

KUESIONER

Kepada Yth,
Bapak/Ibu/Sdr/Sdri responden

Saya mengharapakan kesediaan anda meluangkan sedikit waktu untuk membantu


penelitian saya dengan mengisi kuesioner ini. Penelitian yang dilaksanakan adalah mengenai
pengaruh brand image dan kualitas pelayanan terhadap keputusan pembelian di
Giant Hypermarket Villa Melati Mas. Penelitian ini dilaksanakan dalam rangka penyusunan
skripsi Sarjana Ekonomi pada Universitas Bina Nusantara.
Atas kesediaan waktu anda, saya ucapkan terima kasih.

Hormat Saya,

Dili Asmarhani

I. Identitas Responden

Berikan tanda √ atau X pada kolom yang sesuai dengan jawaban anda

 Jenis Kelamin : □ Pria □ Wanita


 Usia : □ 20-29 □ 30-39
□ 40-49 □ ≥ 50
 Rata-rata berapa kali anda berbelanja di Giant Hypermarket dalam 1 bulan?
□ 1 kali □ 3 kali □ > 4 kali
□ 2 kali □ 4 kali
 Rata-rata berapa biaya yang dikeluarkan dalam 1 bulan untuk berbelanja di
Giant Hypermarket?
□ < Rp. 100.000 □ Rp. 700.000 - Rp. 999.999
□ Rp. 100.000 - Rp. 399.999 □ ≥ Rp. 1.000.000
□ Rp. 400.000 - Rp. 699.999
II. Daftar Pernyataan

Berikan tanda √ atau X pada kolom yang sesuai dengan jawaban anda

Sangat
Sangat Ragu- Tidak Tidak
Citra Giant Hypermarket Setuju
Setuju ragu Setuju Setuju

1 Pelayanan Giant memuaskan

2 Giant menyediakan produk berkualitas tinggi

3 Giant memiliki banyak pilihan produk

4 Giant memiliki persediaan produk yang lengkap

5 Desain interior Giant menarik

6 Kebersihan Giant terjaga dengan baik

7 Lokasi Giant mudah dicapai

8 Giant menata produknya dengan rapi

9 Giant menjual produk dengan harga yang relatif murah


Sangat
Sangat Ragu- Tidak Tidak
Kualitas Pelayanan di Hypermarket Setuju
Setuju ragu Setuju Setuju

Gedung dan fasilitas fisik (parkir, toilet, dll) di Giant


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memadai

11 Pramuniaga dapat melayani saya dengan segera

Petugas kasir selalu melakukan pencatatan harga


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dengan tepat & benar

Pramuniaga bersedia membantu saya mencari barang


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yang dibutuhkan

Pramuniaga menanggapi keluhan/masalah saya dengan


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baik

15 Pramuniaga bersikap sopan dan dapat dipercaya

16 Saya merasa aman bertransaksi di Giant

Pramuniaga memberikan perhatian dengan baik


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terhadap kebutuhan saya
Sangat
Sangat Ragu- Tidak Tidak
Keputusan Pembelian di Giant Hypermarket Setuju
Setuju ragu Setuju Setuju

Saya mendapatkan semua produk yang saya butuhkan


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di Giant

Saya menginginkan tempat belanja yang senyaman


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Giant

Saya memperoleh informasi tentang Giant dengan


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mudah

Saya membandingkan keunggulan & kelemahan antara


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hipermarket satu dengan yang lainnya

Saya memilih Giant sebagai tempat yang tepat untuk


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berbelanja

Saya akan menginformasikan tentang Giant kepada


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kerabat saya

Seluruh harapan saya terpenuhi setelah berbelanja di


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Giant
LAMPIRAN 2 TABULASI DATA

Brand Image Kualitas Pelayanan Keputusan Pembelian Keterangan:


P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
P = Pertanyaan
R1 3 4 4 4 2 2 5 4 5 2 4 3 4 4 4 4 4 4 3 4 5 4 4 4
R2 4 4 4 4 3 3 4 4 4 3 4 4 4 4 4 4 4 3 4 4 5 4 4 3 R = Responden
R3 4 3 4 3 2 3 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
R4 4 4 5 4 4 4 5 4 4 2 4 2 4 4 4 4 4 4 4 4 4 4 4 4
R5 4 4 4 3 3 4 5 4 4 4 4 4 4 4 4 4 4 2 4 4 5 4 4 4
R6 4 4 4 4 4 4 4 4 4 4 4 4 5 3 4 4 4 3 5 4 5 4 5 4
R7 3 4 4 4 4 4 4 4 3 2 3 4 3 4 4 4 3 4 4 4 5 4 4 4
R8 4 4 4 4 3 4 4 4 3 4 3 4 4 4 4 4 4 4 4 4 5 4 3 4
R9 4 4 2 2 4 4 4 4 4 3 2 2 2 4 4 4 2 2 4 4 4 4 4 4
R10 4 3 4 4 3 4 4 4 4 4 3 4 3 4 4 4 3 4 4 4 4 4 4 4
R11 4 3 4 4 3 4 5 4 4 2 3 3 4 4 4 4 3 4 4 4 5 5 4 4
R12 4 3 4 3 4 4 4 3 2 4 3 2 4 4 4 4 4 2 4 4 4 4 4 4
R13 5 5 5 4 3 4 5 5 5 4 3 4 5 5 4 4 5 3 3 4 4 4 4 4
R14 4 3 4 3 2 3 5 4 4 3 4 2 4 4 4 4 3 4 4 4 5 4 3 4
R15 4 3 4 2 3 3 3 4 3 4 4 4 4 3 3 4 4 3 3 4 4 3 3 2
R16 3 2 4 3 2 3 4 3 4 2 2 3 2 3 4 4 2 3 2 4 4 3 3 4
R17 4 4 4 3 2 2 3 4 2 3 4 4 4 4 4 4 4 4 2 4 5 4 4 3
R18 4 4 4 3 2 2 4 4 2 4 3 4 4 3 4 4 3 4 2 2 4 4 3 4
R19 4 4 5 5 4 4 5 4 3 3 3 4 4 3 4 4 4 4 4 5 3 4 4 4
R20 3 3 3 4 3 3 3 4 4 4 4 4 3 4 4 4 4 4 4 3 4 4 3 3
R21 4 4 4 3 2 3 4 3 4 3 4 4 4 4 4 3 4 3 4 4 4 4 4 3
R22 4 3 2 2 2 4 4 3 3 2 3 4 4 4 4 3 4 2 2 3 2 3 3 3
R23 4 3 4 3 3 3 4 4 3 3 2 4 4 3 4 4 2 2 3 4 4 3 4 2
R24 4 3 4 4 3 3 4 4 3 2 4 4 4 3 4 4 3 3 4 4 4 3 4 3
R25 5 5 5 5 4 4 5 5 5 5 4 5 4 5 5 5 4 5 5 5 5 5 5 5
R26 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 5 4 4 3
R27 4 4 5 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5
R28 4 4 5 4 3 4 4 4 3 4 3 4 3 3 4 4 3 3 4 4 5 4 4 4
R29 4 3 4 2 4 4 4 3 4 4 4 2 4 3 4 4 4 2 4 4 5 2 2 2
R30 3 5 5 5 2 4 4 4 4 3 3 4 4 4 4 4 3 4 4 4 5 4 4 3
R31 4 3 4 4 4 3 3 4 4 4 4 2 2 4 4 4 4 3 3 2 3 3 4 3
R32 4 3 4 3 3 4 4 3 3 4 3 4 4 3 4 3 4 3 4 3 5 4 3 4
R33 4 2 4 4 3 3 4 2 4 4 3 4 4 4 4 4 4 3 4 4 5 4 2 4
R34 4 4 4 4 4 4 2 4 2 3 3 3 4 4 3 4 4 4 4 4 4 4 4 4
R35 4 4 4 4 2 3 3 2 3 4 4 2 4 4 4 4 4 4 3 4 2 4 2 3
R36 3 2 4 3 2 3 4 3 4 2 2 3 2 3 4 4 2 3 2 4 4 3 3 4
R37 4 4 4 3 2 2 3 4 2 3 4 4 4 4 3 5 4 4 2 4 5 4 4 3
R38 4 4 4 3 2 2 5 3 2 4 3 4 4 3 4 4 3 4 2 2 4 4 3 4
R39 4 4 4 4 3 4 3 4 4 3 4 4 4 3 3 4 4 4 3 3 4 4 4 3
R40 4 4 5 4 2 4 4 4 4 3 3 3 4 3 4 5 3 4 4 3 4 4 3 3
R41 4 4 5 3 4 4 4 4 4 4 2 4 4 3 4 4 3 2 4 4 5 3 4 3
R42 2 3 4 2 2 4 4 2 4 2 3 4 4 4 4 3 4 2 2 3 2 3 3 3
R43 4 3 4 3 3 3 4 4 3 3 2 4 4 3 4 4 2 2 2 4 4 4 3 3
R44 3 4 4 4 2 3 5 3 4 2 4 4 4 3 4 4 3 3 4 4 4 3 4 3
R45 4 5 5 5 5 5 5 4 5 5 4 5 5 5 5 4 4 5 5 5 5 5 5 5
R46 4 3 4 4 3 4 5 4 4 2 3 3 4 4 4 4 3 4 4 4 5 5 4 4
R47 4 4 4 3 3 3 3 3 4 4 3 4 4 3 4 3 4 3 4 3 5 4 3 4
R48 3 3 3 4 3 3 3 4 4 4 4 4 3 4 4 4 4 3 4 4 5 4 2 4
R49 4 3 2 2 2 4 4 3 3 2 2 3 2 3 3 4 3 3 3 4 4 4 3 2
R50 4 3 4 3 2 3 4 3 3 2 4 4 4 4 4 4 4 2 2 4 4 4 3 3
R51 4 4 4 4 3 4 4 4 4 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4
R52 4 4 4 3 4 3 4 4 4 4 4 3 4 4 4 4 4 4 4 3 5 4 4 3
R53 3 4 4 4 3 3 4 3 2 2 4 4 4 4 4 4 4 4 4 3 5 4 5 3
R54 4 4 4 3 4 3 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4
R55 4 4 4 4 4 3 4 4 3 3 3 3 4 4 4 4 4 4 4 3 5 4 4 3
R56 4 4 5 4 2 4 4 4 4 2 3 3 4 4 4 4 3 4 4 4 5 5 4 4
R57 4 4 4 3 2 3 4 3 4 4 3 2 4 4 4 4 4 3 4 4 4 4 4 3
R58 4 2 4 4 3 3 4 2 4 4 3 4 4 4 4 4 4 3 4 4 5 4 2 4
R59 4 3 4 3 2 3 5 4 4 3 4 2 4 4 4 4 3 4 4 4 5 4 3 4
R60 4 3 4 2 3 3 3 4 3 4 4 4 4 3 3 4 4 3 3 4 4 3 3 2
R61 5 5 5 4 3 4 5 5 5 3 5 5 5 4 4 4 4 4 4 5 5 5 5 5
R62 4 3 4 3 3 4 4 3 3 4 3 4 4 3 4 3 4 3 4 3 5 4 3 4
R63 3 3 3 4 3 3 3 4 4 4 4 4 3 4 4 4 4 4 3 4 5 4 3 3
R64 4 3 2 2 2 4 4 3 3 2 2 3 2 3 4 4 2 3 2 4 4 3 3 4
R65 4 4 4 4 1 3 2 4 3 4 4 5 5 4 4 4 3 4 4 3 5 4 3 4
R66 4 4 4 3 4 4 4 4 4 5 3 5 5 4 5 5 4 5 4 2 4 3 4 4
R67 3 3 4 4 2 3 4 3 4 3 3 4 3 2 3 4 2 4 3 4 4 4 4 3
R68 4 3 4 3 2 3 4 3 4 3 3 3 3 2 3 4 3 2 4 4 4 4 4 3
R69 4 4 4 4 3 4 4 4 4 3 3 3 4 4 3 4 4 3 4 4 3 4 4 4
R70 4 4 4 4 3 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 3 4
R71 4 4 4 4 4 3 4 4 4 4 4 2 4 4 4 4 4 4 4 4 4 4 3 4
R72 4 4 4 4 4 4 2 4 2 4 4 4 4 4 4 4 4 4 2 4 4 2 2 4
R73 4 4 4 4 2 4 4 4 4 4 4 4 2 3 3 4 3 4 3 4 2 2 2 3
R74 4 3 4 4 4 3 4 4 5 4 4 4 4 3 3 4 3 4 3 4 5 4 3 3
R75 5 4 5 5 3 3 4 5 5 5 4 4 4 5 4 3 3 4 3 4 5 5 5 4
R76 4 4 4 3 3 3 3 3 4 3 3 3 4 3 3 3 3 4 3 3 3 3 3 3
R77 4 4 4 4 4 4 4 4 3 4 4 3 4 4 4 4 4 3 4 3 4 4 4 4
R78 4 4 4 4 2 4 2 4 2 3 2 2 2 2 2 3 2 4 2 4 4 2 2 2
R79 4 4 4 4 4 4 2 4 2 3 3 4 3 3 3 4 3 4 2 4 4 2 4 4
R80 5 5 5 5 4 4 5 5 5 5 4 5 4 5 5 5 4 5 5 5 5 5 5 5
R81 4 4 4 4 3 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 2 3
R82 4 4 5 5 4 4 4 5 4 5 2 4 4 2 4 4 3 4 4 4 4 4 4 4
R83 2 4 4 3 3 3 4 4 4 3 5 4 3 3 3 4 4 3 4 4 4 4 4 3
R84 4 4 4 4 3 4 4 4 4 4 3 4 3 3 4 4 2 3 3 4 4 3 4 3
R85 4 4 4 4 2 4 2 4 2 3 2 2 2 2 2 3 2 4 2 4 4 2 2 2
R86 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 4 4 4
R87 4 4 4 4 4 4 4 4 5 4 4 2 4 4 4 4 4 4 4 5 5 4 5 4
R88 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 5 4 4
R89 4 4 4 4 3 3 4 4 3 2 3 4 4 4 4 4 4 4 3 4 5 4 4 4
R90 4 3 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 5 5 4 5 4
R91 4 4 4 5 4 3 5 4 3 3 4 3 4 3 4 5 4 4 4 3 5 4 3 2
R92 3 3 4 3 3 3 4 4 3 4 3 2 4 3 3 3 3 2 2 4 4 4 3 3
R93 4 3 4 2 4 4 4 5 3 2 2 3 2 3 4 4 2 4 3 4 4 3 4 2
R94 3 3 4 2 4 4 4 4 2 4 2 4 3 3 4 4 3 3 3 4 4 4 4 3
R95 4 3 4 4 4 3 4 4 4 3 2 4 3 3 3 4 2 3 3 4 4 4 3 2
R96 4 4 4 4 3 3 4 4 4 3 3 3 3 3 4 4 3 4 3 3 4 4 3 4
R97 4 3 4 4 3 4 4 4 3 4 2 3 3 3 4 4 3 4 3 4 4 3 3 4
R98 4 4 4 4 3 2 4 3 3 3 3 4 4 3 4 3 3 4 3 3 3 4 4 3
R99 3 4 4 4 4 4 4 4 3 2 3 1 2 3 3 2 3 4 4 3 4 3 3 3
R100 3 4 4 4 2 3 5 3 4 3 2 2 4 4 4 4 4 4 3 4 5 4 3 3
LAMPIRAN 3 OUTPUT UJI VALIDITAS & RELIABILITAS

1. Variabel Brand Image

Reliability

Case Processing Summary

N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all
variables in the procedure.

Reliability Statistics

Cronbach's
Alpha N of Items
.714 9

Item Statistics

Mean Std. Deviation N


p1 3.93 .365 30
p2 p3 3.40 .770 30
p4 p5 4.03 .669 30
p6 p7 3.43 .774 30
p8 p9 3.10 .803 30
3.63 .615 30
4.03 .669 30
3.87 .571 30
3.57 .817 30
Item-Total Statistics

Scale Corrected Cronbach's


Scale Mean if Variance if Item-Total Alpha if Item
Item Deleted Item Deleted Correlation Deleted
p1 29.07 10.616 .352 .701
p2 p3 29.60 8.938 .446 .677
p4 p5 28.97 9.551 .384 .689
p6 p7 29.57 9.220 .376 .692
p8 p9 29.90 9.403 .312 .706
29.37 9.620 .416 .684
28.97 9.551 .384 .689
29.13 9.568 .479 .676
29.43 8.875 .420 .683

Scale Statistics

Mean Variance Std. Deviation N of Items


33.00 11.586 3.404 9

2. Variabel Kualitas Pelayanan

Reliability

Case Processing Summary

N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all
variables in the procedure.

Reliability Statistics

Cronbach's
Alpha N of Items
.766 8
Item Statistics

Mean Std. Deviation N


p10 3.30 .877 30
p11 3.17 .791 30
p12 3.47 .937 30
p13 3.77 .626 30
p14 3.57 .626 30
p15 3.93 .365 30
p16 4.03 .414 30
p18 3.37 .765 30

Item-Total Statistics

Scale Corrected Cronbach's


Scale Mean if Variance if Item-Total Alpha if Item
Item Deleted Item Deleted Correlation Deleted
p10 25.30 8.700 .484 .740
p11 25.43 9.082 .475 .740
p12 25.13 8.809 .411 .760
p13 24.83 9.592 .513 .734
p14 25.03 9.757 .466 .742
p15 24.67 10.920 .381 .759
p16 24.57 10.599 .446 .751
p18 25.23 8.323 .694 .695

Scale Statistics

Mean Variance Std. Deviation N of Items


28.60 11.972 3.460 8

3. Variabel Keputusan Pembelian

Reliability

Case Processing Summary

N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics

Cronbach's
Alpha N of Items
.729 7

Item Statistics

Mean Std. Deviation N


p19 3.13 .937 30
p20 3.67 .802 30
p21 3.83 .531 30
p22 4.23 .898 30
p23 3.80 .610 30
p24 3.67 .711 30
p25 3.57 .728 30

Item-Total Statistics

Scale Corrected Cronbach's


Scale Mean if Variance if Item-Total Alpha if Item
Item Deleted Item Deleted Correlation Deleted
p19 22.77 7.909 .365 .724
p20 22.23 7.978 .462 .693
p21 22.07 9.168 .393 .711
p22 21.67 8.230 .326 .732
p23 22.10 8.093 .648 .660
p24 22.23 8.461 .422 .702
p25 22.33 7.747 .601 .660

Scale Statistics

Mean Variance Std. Deviation N of Items


25.90 10.714 3.273 7
LAMPIRAN 4 OUTPUT REGRESI

Regression

Descriptive Statistics

Mean Std. Deviation N


Keputusan Pembelian 3.71000 .472913 100
Brand Image 3.66111 .389209 100

Correlations

Keputusan
Pembelian Brand Image
Pearson Correlation Keputusan Pembelian 1.000 .705
Brand Image .705 1.000
Sig. (1-tailed) Keputusan Pembelian . .000
Brand Image .000 .
N Keputusan Pembelian 100 100
Brand Image 100 100

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method
1 Brand a
. Enter
Image
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian

Model Summaryb

Adjusted Std. Error of


Model R R Square R Square the Estimate
1 .705a .498 .493 .336889
a. Predictors: (Constant), Brand Image
b. Dependent Variable: Keputusan Pembelian
ANOVAb

Sum of
Model Squares df Mean Square F Sig.
1 Regression 11.019 1 11.019 97.085 .000a
Residual 11.122 98 .113
Total 22.141 99
a. Predictors: (Constant), Brand Image
b. Dependent Variable: Keputusan Pembelian

Coefficientsa

Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .572 .320 1.786 .077
Brand Image .857 .087 .705 9.853 .000
a. Dependent Variable: Keputusan Pembelian

Regression

Descriptive Statistics

Mean Std. Deviation N


Keputusan Pembelian 3.71000 .472913 100
Kualitas Pelayanan 3.58750 .449291 100

Correlations

Keputusan Kualitas
Pembelian Pelayanan
Pearson Correlation Keputusan Pembelian 1.000 .576
Kualitas Pelayanan .576 1.000
Sig. (1-tailed) Keputusan Pembelian . .000
Kualitas Pelayanan .000 .
N Keputusan Pembelian 100 100
Kualitas Pelayanan 100 100
Variables Entered/Removedb

Variables Variables
Model Entered Removed Method
1 Kualitas a
. Enter
Pelayanan
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian

Model Summaryb

Adjusted Std. Error of


Model R R Square R Square the Estimate
1 .576a .331 .325 .388666
a. Predictors: (Constant), Kualitas Pelayanan
b. Dependent Variable: Keputusan Pembelian

ANOVAb

Sum of
Model Squares df Mean Square F Sig.
1 Regression 7.337 1 7.337 48.570 .000a
Residual 14.804 98 .151
Total 22.141 99
a. Predictors: (Constant), Kualitas Pelayanan
b. Dependent Variable: Keputusan Pembelian

Coefficientsa

Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 1.536 .314 4.888 .000
Kualitas Pelayanan .606 .087 .576 6.969 .000
a. Dependent Variable: Keputusan Pembelian
Regression

Descriptive Statistics

Mean Std. Deviation N


Keputusan Pembelian 3.71000 .472913 100
Brand Image 3.66111 .389209 100
Kualitas Pelayanan 3.58750 .449291 100

Correlations

Keputusan Kualitas
Pembelian Brand Image Pelayanan
Pearson Correlation Keputusan Pembelian 1.000 .705 .576
Brand Image .705 1.000 .478
Kualitas Pelayanan .576 .478 1.000
Sig. (1-tailed) Keputusan Pembelian . .000 .000
Brand Image .000 . .000
Kualitas Pelayanan .000 .000 .
N Keputusan Pembelian 100 100 100
Brand Image 100 100 100
Kualitas Pelayanan 100 100 100

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method
1 Kualitas
Pelayanan,
. Enter
Brand a
Image
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian

Model Summaryb

Adjusted Std. Error of


Model R R Square R Square the Estimate
1 .756a .571 .563 .312766
a. Predictors: (Constant), Kualitas Pelayanan, Brand
Image
b. Dependent Variable: Keputusan Pembelian
ANOVAb

Sum of
Model Squares df Mean Square F Sig.
1 Regression 12.652 2 6.326 64.669 .000a
Residual 9.489 97 .098
Total 22.141 99
a. Predictors: (Constant), Kualitas Pelayanan, Brand Image
b. Dependent Variable: Keputusan Pembelian

Coefficientsa

Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .061 .323 .190 .849
Brand Image .678 .092 .558 7.371 .000
Kualitas Pelayanan .325 .080 .309 4.087 .000
a. Dependent Variable: Keputusan Pembelian
LAMPIRAN 5 OUTPUT UJI ASUMSI KLASIK REGRESI

1. Uji Multikolinearitas

Regression

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method
1 Kualitas
Pelayanan,
. Enter
Brand
a
Image
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian

Coefficientsa

Collinearity Statistics
Model Tolerance VIF
1 Brand Image .772 1.296
Kualitas Pelayanan .772 1.296
a. Dependent Variable: Keputusan Pembelian

Coefficient Correlationsa

Kualitas
Model Pelayanan Brand Image
1 Correlations Kualitas Pelayanan 1.000 -.478
Brand Image -.478 1.000
Covariances Kualitas Pelayanan .006 -.003
Brand Image -.003 .008
a. Dependent Variable: Keputusan Pembelian
Collinearity Diagnosticsa

Variance Proportions
Condition Kualitas
Model Dimension Eigenvalue Index (Constant) Brand Image Pelayanan
1 1 2.987 1.000 .00 .00 .00
2 .008 19.346 .32 .09 .96
3 .005 23.347 .68 .91 .04
a. Dependent Variable: Keputusan Pembelian

2. Uji Heteroskedastisitas

Charts

Scatterplot

Dependent Variable: Keputusan Pembelian

Re
gr
es 1
si
on
St 0
ud
en
tiz -1
ed
Re
si -2
du
al
-3

-4 -2 0 2 4

Regression Standardized Predicted Value


3. Uji Autokorelasi

Regression

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method
1 Kualitas
Pelayanan,
. Enter
Brand a
Image
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian

Model Summaryb

Adjusted Std. Error of Durbin-


Model R R Square R Square the Estimate Watson
1 .756a .571 .563 .312766 1.806
a. Predictors: (Constant), Kualitas Pelayanan, Brand Image
b. Dependent Variable: Keputusan Pembelian

4. Uji Normalitas

Histogram

Dependent Variable: Keputusan Pembelian

20

15

Fr
eq
ue
nc 10

Mean = -6.67E-15
Std. Dev. = 0.99
0
N = 100
-3 -2 -1 0 1 2

Regression Standardized Residual


Normal P-P Plot of Regression Standardized Residual

Dependent Variable: Keputusan Pembelian


1.0

0.8

Ex
pe
ct 0.6
ed
Cu
m
Pr 0.4
ob

0.2

0.0
0.0 0.2 0.4 0.6 0.8 1.0

Observed Cum Prob


LAMPIRAN 6 OUTPUT ANALISIS FAKTOR

Factor Analysis

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling
Adequacy. .714

Bartlett's Test of Approx. Chi-Square 571.372


Sphericity df 136
Sig. .000
Anti-image Matrices

Kesopanan &
dengan segera

perhatian Pemberian
Persediaan

transaksi Keamanan
membantu Kesediaan

Tanggapan
Pelayanan
Pelayanan

Lokasi
Kualitas produk

Desain interior

Harga
Pilihan produk

Penataan

Fasiltas fisik

Petugas kasir
Kebersihan

keluhan
produk

dapat dipercaya
Anti-image
Covariance Pelayanan .688 -.036 .013 .012 .021 -.072 -.020 -.114 .031 -.175 .042 .045 -.125 -.066 .037 -.061 .051

Kualitas produk -.036 .558 -.068 -.145 .074 -.091 .015 -.174 .042 .020 -.020 .019 -.060 -.015 -.004 .050 -.050

Pilihan produk .013 -.068 .534 -.208 .007 -.041 -.070 -.074 -.022 -.063 .016 .017 -.157 .075 .003 .010 .021

Persediaan produk .012 -.145 -.208 .616 -.067 .017 .045 .005 -.082 .008 -.033 -.037 .049 -.054 .013 -.053 .029

Desain interior .021 .074 .007 -.067 .609 -.197 .004 -.186 .040 -.121 .023 .093 .018 .065 -.092 .021 -.105

Kebersihan -.072 -.091 -.041 .017 -.197 .729 .013 -.022 -.089 .051 .149 -.041 .079 -.020 -.005 .059 -.053

Lokasi -.021 .015 -.070 .045 .004 .013 .503 -.035 -.239 .182 .034 .102 -.057 .067 -.187 -.048 -.016

Penataan -.114 -.174 -.074 .005 -.186 -.022 -.035 .477 -.004 -.030 -.087 -.082 .062 -.088 .091 -.127 .120

Harga .031 .042 -.022 -.082 .040 -.089 -.239 -.004 .590 -.142 -.125 -.006 .031 -.094 .024 .040 .059

Fasiltas fisik -.175 .020 -.063 .008 -.121 .051 .182 -.030 -.142 .599 .014 -.063 -.002 .081 -.103 -.003 -.086
Pelayanan dengan
segera .042 -.020 .016 -.033 .023 .149 .034 -.087 -.125 .014 .448 -.045 -.028 -.029 .045 -.034 -.176
Kesalahan Petugas
kasir .045 .019 .017 -.037 .093 -.041 .102 -.082 -.006 -.063 -.045 .723 -.140 .075 -.132 -.083 .022
Kesediaan membantu -.125 -.060 -.157 .049 .018 .079 -.057 .062 .031 -.002 -.028 -.140 .399 -.013 -.042 .030 -.123
Tanggapan keluhan -.066 -.015 .075 -.054 .065 -.020 .067 -.088 -.094 .081 -.029 .075 -.013 .374 -.196 .017 -.136
Sikap sopan & dapat
dipercaya .037 -.004 .003 .013 -.092 -.005 -.187 .091 .024 -.103 .045 -.132 -.042 -.196 .378 -.117 .053
Keamanan transaksi -.061 -.050 .010 -.053 .021 .059 -.048 -.127 .040 -.003 -.034 -.083 .030 .017 -.117 .755 -.023

Pemberian perhatian .051 -.050 .021 .029 -.105 -.053 -.016 .120 .059 -.086 -.176 .022 -.123 -.136 .053 -.023 .315
Anti-image
a
Correlation Pelayanan .774 -.058 .022 .018 .033 -.102 -.034 -.199 .048 -.273 .076 .064 -.238 -.130 .072 -.085 .110

a
Kualitas produk -.058 .826 -.124 -.247 .128 -.142 .029 -.338 .073 .034 -.041 .030 -.127 -.033 -.009 .077 -.118
a
Pilihan produk .022 -.124 .775 -0.363 .012 -.066 -.135 -.147 -.038 -.111 .034 .028 -.341 .168 .006 .015 .051
a
Persediaan produk .018 -.247 -.363 .798 -.109 .025 .081 0.01 -.135 .013 -.062 -.055 .099 -.112 .026 -.077 .066
a
Desain interoir .033 .128 .012 -0.109 .656 -.295 .007 -.345 .066 -.201 .044 .140 .036 .137 -.191 .032 -.241
a
Kebersihan -.102 -.142 -.066 0.025 -.295 .587 .022 -.038 -.136 .078 .260 -.057 .147 -.038 -.009 .079 -.110
a
Lokasi -.034 .029 -.135 0.081 .007 .022 .566 -.071 -.439 .331 .071 .169 -.127 .153 -.429 -.077 -.041
a
Penataan -.199 -.338 -.147 0.01 -.345 -.038 -.071 .644 -.007 -.057 -.188 -.140 .143 -.208 .215 -.212 .310
a
Harga .048 .073 -.038 -.135 .066 -.136 -.439 -.007 .686 -.239 -.243 -.009 .064 -.200 .051 .060 .137
a
Fasiltas fisik -.273 .034 -.111 .013 -.201 .078 .331 -.057 -.239 .696 .027 -.096 -.005 .172 -.217 -.005 -.197
Pelayanan dengan
a
segera .076 -.041 .034 -.062 .044 .260 .071 -.188 -.243 .027 .754 -.080 -.066 -.072 .110 -.059 -.469
Kesalahan Petugas
a
kasir .064 .030 .028 -.055 .140 -.057 .169 -.140 -.009 -.096 -.080 .704 -.261 .144 -.252 -.113 .045
a
Kesediaan membantu -.238 -.127 -.341 .099 .036 .147 -.127 .143 .064 -.005 -.066 -.261 .788 -.035 -.109 .055 -.346
a
Tanggapan keluhan -0.13 -.033 .168 -.112 .137 -.038 .153 -.208 -.200 .172 -.072 .144 -.035 .717 -.521 .031 -.396
Sikap sopan & dapat
a
dipercaya .072 -.009 .006 .026 -.191 -.009 -.429 .215 .051 -.217 .110 -.252 -.109 -.521 .662 -.219 .154
a
Keamanan transaksi -.085 .077 .015 -.077 .032 .079 -.077 -.212 .060 -.005 -.059 -.113 .055 .031 -.219 .818 -.046
a
Pemberian perhatian 0.11 -.118 .051 .066 -.241 -.110 -.041 .310 .137 -.197 -.469 .045 -.346 -.396 .154 -.046 .669
Communalities Total Variance Explained

Initial Extraction Initial Eigenvalues


Pelayanan 1.000 .416 Component Total % of Variance Cumulat
Kualitas produk 1.000 .623 1 4.718 27.755 2
Pilihan produk 1.000 .618 2 1.972 11.602 3
Persediaan produk 1.000 .600 3 1.541 9.064 4
Desain interoir 1.000 .650 4 1.238 7.281 5
Kebersihan 1.000 .613 5 1.167 6.865 6
Lokasi 1.000 .773 6 .937 5.510 6
Penataan 1.000 .601 7 .849 4.995 7
Harga 1.000 .547 8 .832 4.896 7
Fasiltas fisik 1.000 .548 9 .720 4.238 8
Pelayanan dengan 10 .628 3.695 8
1.000 .688
segera 11 .550 3.236 8
Kesalahan Petugas 12 .471 2.769 9
1.000 .561
kasir 13 .390 2.295 9
Kesediaan membantu 1.000 .643 14 .310 1.825 9
Tanggapan keluhan 1.000 .667 15 .271 1.593 9
Sikap sopan & dapat 16
1.000 .756 .242 1.422 9
dipercaya
17 .163 .960 10
Keamanan transaksi 1.000 .489
Extraction Method: Principal Component Analysis.
Pemberian perhatian 1.000 .845
Extraction Method: Principal Component Analysis.
Component Matrixa

Component
1 2 3 4 5
Pelayanan .479 .305 -.086 .129 .263
Kualitas produk .600 .310 -.219 -.262 -.226
Pilihan produk .572 .321 .012 -.431 -.045
Persediaan produk .537 .346 -.035 -.393 -.191
Desain interoir .435 .394 .004 .542 -.106
Kebersihan .199 .519 .229 .444 -.234
Lokasi .385 -.206 .746 -.142 -.080
Penataan .491 .591 -.014 -.083 .052
Harga Fasiltas .500 -.090 .463 -.104 -.252
fisik .522 .148 -.294 .311 .266
Pelayanan dengan
.573 -.390 -.373 -.096 -.242
segera
Kesalahan Petugas
.420 -.094 -.142 -.139 .579
kasir
Kesediaan membantu .685 -.346 -.196 -.102 .069
Tanggapan keluhan .676 -.356 .069 .211 -.185
Sikap sopan & dapat
dipercaya .610 -.306 .446 .206 .220

Keamanan transaksi .444 -.023 .202 -.041 .499


Pemberian perhatian .610 -.462 -.364 .243 -.262
Extraction Method: Principal Component Analysis.
a. 5 components extracted.
LAMPIRAN 7 STRUKTUR ORGANISASGI IANT HYPERMARKETVILLA MELATI MAS

Store General Manager

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Grocery GMS
Division Division
Manager Manager

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Store General Manager

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Human
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Staff Staff Staff Staff