A Research Project Report submitted in the partial

Fulfillment of requirement for the award of Degree of

Master of Business Administration

on

DEMAND ANALYSIS OF NEWLY

Submitted by: Submitted to:

Mr.Govind Mishra Saiyad Irfan Rabbani
KCNIT, BANDA M.B.A. 3rdSem.
Roll No. 0913970034

Kali Charan Nigam Institute Of Technology

Naraini Road, Banda (U.P.)
(Affiliated to G.B. Technical University, Lucknow&Approved by AICTE, NewDelhi)

(Session 2009 – 10)

 ACKNOWLEDGEMENT

Behind every achievement there lie some immortal memories. Concentration, dedication,

hard work and application are essential but not the factors to achieve the desired goal.

These must be supplemented by proper guidance, assistance and co-operation of people

to make it a success.

I would like immense pleasure in expiring my whole wanted sense of gratitude

to Mr. Ravi Prasad,(Co-ordinator, MBA Deptt.) for giving me the opportunity to

undertake a research on the topic“ DEMAND ANALYSIS OF NEWLY

CONSTRUCTED RESIDENTIAL, COMMERCIAL SITES AND DEALER & SUB

DEALER OF SANITARY WARE ” IN EAST AND WEST MUMBAI REGION ” His

knowledge and practical suggestions helped me a lot to understand the project.

Without his guidance & help it was very difficult to accomplish the task and complete

this project.

I would like give my special thanks to Dr. Purushottam Tripathi, (H.O.D. MBA) for

their continuous guidance and support in completion of my research and I would like to

thank to our entire faculty members for their guidance and support for completing my

research project.Last but not least, I extend my gratitude to all those people who have

directly and indirectly helped me in completion of this project and making it enriching

experience for me .

Finally, I pay my thanks to all those helpful people who were not even aware of the

contribution they made towards the completion of this project

Megha Tiwari
Contents

Sr. No. Particular

1. Objective of the Study 1
2. Introduction of Insurance 2
3. About Us 24
4. History of the Insurance 10
5. About Bharti AXA Life Insurance 16
6. Products of Bharti AXA 19
7. Research Methodology 51
8. Analysis 57
9. Findings and Data Analysis 76
10. Suggestions 49
11. Limitations of the Study 78
12. SWOT Analysis 79
13. Annexure 81
 EXECUTIVE SUMMARY

Summer training for 8 weeks in MBA course and study contents of such as practical

knowledge, it makes the student confident and introduce them about their hidden ability.

An insurance company gives security and protection people in today life

insurance should be compulsory because today there is no surety of life. During my

tenure of training I deeply analyzed the thoughts of people about insurance.

To find out the importance of insurance research is conducted in Bharti AXA Life

Insurance Company which is among the largest private insurance company this study is

concerned the main feature which influence the Insurer. I have supported the report with

some suggestion.

For research data is collected from primary method and questionnaires method as

well as sample size method.

The objective was achieved through three-pronged efforts. The First objective of

the study is to analyze the attitude of individuals towards insurance plans and preference

to Bharti AXA Life. The Second objective is objective of individuals while purchasing

insurance. The Third objective is to know the attitude of individuals towards risk bearing.

The Fourth objective is to know the awareness about Insurance Plans and their benefits

and financial position of the customers.