MINOR PROJECT REPORT ON: BAJAJ VS.

HERO HONDA
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CERTIFICATE
This is to certify that the project work entitled BAJAJ Vs. HERO HONDA is a bona fide project carried out by Nishant Sharma, BBA(GEN) student, Maharaja Agrasen Institute (GGSIPU) in Delhi for the fulfillment of the requirements of the BBA program and the project work has not formed the basis for the award previously for any degree, diploma or any other similarities.

Date: Signature (Project Guide)
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ACKNOWLEDGEMENT
The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of the curriculum in Bachelors in Business Administration and I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Prof. I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project. 3

Table of contents CHAPTER NO.

It throws light on the following:- 1. . Research Methodology and Limitations of the study. marketing strategies . It aims to know perception of consumers regarding bikes. 4.2 Profile 2. 3. & SWOT analysis of Bajaj & Hero Honda. In 3rd Chapter you will find analysis & interpretations on the project report.2 Research Methodology 1.1 Company’s History 2.1 Objectives 1. 2. In 4th Chapter you will find conclusion and suggestion on the project.5 Marketing Strategies 2.4 Timeline Of Releases 2. In 2nd chapter you will find an overview of the company profile.CHAPTER NAME Chapter 1 Introduction 1.3 Limitations Chapter 2 Corporate Overview 2. history. & factors influencing their choice. 5.6 SWOT Analysis 4 Chapter 3 Analysis and Interpretation Chapter 4 Conclusions and Recommendation Bibliography 5 CHAPTER 1 INTRODUCTION INTRODUCTION 6 This project is an attempt to give draw out a comparison between Bajaj Auto Ltd & Hero Honda. In the end you will find the various sources I referred for gathering information.3 Key Persons 2. In 1st Chapter you will find the Objectives.

magazines and companies web sites. objectives were selected and the set on the base of these objectives. DATA SOURCE Secondary data. it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. 11 CHAPTER 2 COMPANY PROFILE . To determine the customers satisfaction regarding bikes. To know the market share of Bajaj & Hero Honda. 3. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems.OUR OBJECTIVES 1. Shortage of time is also reason for incomprehensiveness. Choose for investigation because a problem well defined is half 8 solved. 9 SCOPE My project was based on the Comparative Study of Bajaj Vs Hero Honda LIMITATIONS OF RESEARCH STUDY 10 1. newspaper. DATA COMPLETION AND ANALYSIS After the data has been collected. 4. Secondary data has been taken from internet. To determine the factors influencing the choice of customers regarding bikes. That was the reason that at most care was taken while defining various parameters of the problem. RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. After giving through brain storming session. To know the perception of customers regarding bikes. 7 2.

are often traced back to its birth during those days of relentless devotion to a common cause. Its footprint stretches over a wide range of industries. Rahul Bajaj.HISTORY OF BAJAJ 12 COMPANY HISTORY The Bajaj Group is amongst the top 10 business houses in India. its product portfolio has expanded from one to and the brand has found a global market. Bajaj Auto. dedication.46. He is . 13 The group's flagship company. home appliances. but also diversified into various manufacturing activities. was a close confidant and disciple of Mahatma Gandhi. He too was close to Gandhiji and it was only after Independence in 1947. The integrity. lighting.72 million to Rs. Kamalnayan Bajaj. iron and steel. that he was able to give his full attention to the business. Founded in 1926. then 27. Middle East. South and South East Asia. founder of the group. Jamnalal Bajaj. insurance. took charge of the business in 1965. Kamalnayan Bajaj not only consolidated the group. Africa.wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America. Under his leadership. The present Chairman of the group. the group has an illustrious history. His son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. spanning automobiles (two-wheelers and threewheelers). took over the reins of business in 1942. the turnover of the Bajaj Auto the flagship company has gone up from Rs.16 billion (USD 936 million). at the height of India's movement for independence from the British. travel and finance. is ranked as the world's fourth largest twoand three. In fact. resourcefulness and determination to succeed which are characteristic of the group today. Gandhiji had adopted him as his son.

Suman Kirloskar Director Naresh Chandra Director Nanoo Pamnani Director Manish Kejriwal Director P Murari Director Niraj Bajaj Director Committees of the Board . Peru. Iran and Indonesia.one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. Dominant presence in Sri Lanka.co.com KEY PERSONS 15 Board of Directors Rahul Bajaj Chairman Madhur Bajaj Vice Chairman & Whole-Time Director Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director D.in Website www. Mehta Whole-Time Director Kantikumar R.N. Bangladesh.411035 India Tel.S. PROFIL E Founder Jamnalal Bajaj 14 Year of Establishment 1926 Industry Automotive . Columbia. Waluj Aurangabad 431136 • Chakan Industrial Area.bajajauto.Code: BAJAJAUTO Presence Distribution network covers 50 countries.J. Godrej Director S. Pune 411501 E-mail rahulbajaj@bajajauto. Joint Venture Kawasaki Heavy Industries of Japan Registered & Head Office Akurdi Pune . Khan Director Mrs. Chakan. Podar Director Shekhar Bajaj Director D. Pune 411035 • Bajaj Nagar.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398 Works • Akurdi. Balaji Rao Director J.Two & Three Wheelers Business Group The Bajaj Group Listings & its codes BSE – Code: 500490. Guatemala.H. Egypt. NSE .

2000 The Bajaj Saffire is introduced. 2001 November Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'.N. Uttarakhand February 200 cc Pulsar DTS-i launched January Bajaj Kristal DTS-i launched 2006 April Bajaj Platina launched 2005 December Bajaj Discover launched June Bajaj Avenger DTS-i launched February Bajaj Wave DTS-i launched 2004 October Bajaj Discover DTS-i launched August New Bajaj Chetak 4 stroke with Wonder Gear launched May Bajaj CT100 Launched January Bajaj unveils new brand identity. 17 June 7th Kawasaki Bajaj Caliber rolls out of Waluj. logo and brandline 2003 October Pulsar DTS-i is launched. India's first four-stroke scooter rolls out of Akurdi. 1998 Production commences at Chakan plant. June Pulsar 220 bags IMOTY award 2007 December RE GDi autorickshaw launched September XCD 125 DTS-Si launched August DTS-Si engine launched July Revamping of Organisational structure June Pulsar 220 DTS-Fi launched April Bajaj Auto Commissions New Plant at Pantnagar.000 sales in record time of 12 months.The World Bike. Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared . January The Eliminator is launched. dons new symbol. Khan Chairman D.H. February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment. October Spirit launched.Audit Committee S. Godrej Naresh Chandra Nanoo Pamnani TIMELINE OF RELEASES & ACHIEVMENTS 2009 April Bajaj Pulsar 150 & 180 upgrade launched January Bajaj XCD 135 DTS-Si launched 16 2008 September Bajaj Platina 125 DTS-Si launched August XCD 125 DTS-Si is largest selling 125cc motorcycle July Bajaj Discover 135 DTS-i Upgrade Launched. October 107. is launched in India.J. 1999 Caliber motorcycle notches up 100. Balaji Rao J.115 Motorcycles sold in a month. 1995 November 29 Bajaj Auto is 50. July Bajaj Wind 125. July 25th Legend. 1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.

Aurangabad in a record time of 16 months. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. 500. 1991 The Kawasaki Bajaj 4S Champion is introduced. Bajaj Auto achieves production and sales of 100. 1970 Bajaj Auto rolls out its 100. Bhoomi Poojan of Akurdi Plant. 1948 Sales in India commence by importing two. And though Bajaj made the bike look bigger and feel more powerful than its predecessor . 1975 BAL & Maharashtra Scooters Ltd.Scooter and moped development. BAL has been the pioneer in stretching competition into providing latest features in the price segment by updating the low price 19 bikes with the latest features like disk-brakes. 1977 The Rear Engine Autorickshaw is introduced. Shri Giani Zail Singh. MARKETING STRATEGIES The focus of BAL off late has been on providing the best of the class models at competitive prices. 1985 November 5 The Waluj plant inaugurated by the erstwhile President of India.and three-wheelers. 1971 The three-wheeler goods carrier is introduced. Production commences at Waluj. 1945 November 29 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited. 1972 The Bajaj Chetak is introduced. few of them are discussed below: CALIBER . 1959 Bajaj Auto obtains licence from the Government of India to manufacture two.and three-wheelers. 1990 The Bajaj Sunny is introduced. 1976 The Bajaj Super is introduced.000 vehicles in a single financial year. 1994 The Bajaj Classic is introduced. 1981 The Bajaj M-50 is introduced. One million vehicles were produced and sold in this financial year.The focus for the Caliber 115 was youth. joint venture. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. 1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.000th vehicle. Aurangabad. 1984 January 19 Foundation stone laid for the new Plant at Waluj. etc. 18 1960 Bajaj Auto becomes a public limited company.000 vehicles produced and sold in a single financial year. BAL adopted different marketing strategies for different models. anti-skid technology and dual suspension.

and a good choice between a 125 cc and 150 cc motorbike. It has an upright riding posture inline with other commuter bikesCurrently there are two variants of Platina available with engine capacities of 100 20 and 125 cc.The Bajaj Discover has two variants with 110 cc and 135cc engine. The campaign beared innovative punch line of "Definitely Male" positioning Pulsar to be a masculine-looking model with an appeal to the performance sensitive customers. So.and the Bajaj Pulsar 220cc. 46. 62. Bajaj Pulsar bikes range in on road prices from around Rs. PLATINA : It is the leader in mileage & looks in the 100 cc class. The Bajaj Discover 135 cc is easy to control. The 100 cc Platina was launched in April 2006 at an exshowroom price of Rs 36. 55000. PULSAR .the Bajaj Pulsar 180 cc.000 units within eight months of its launchedPlatina 125 DTS-Si was introduced in September 2008 with sales of more than 30. The Pulsar DTS Fi is the first bike in the Indian market to have both front and rear disc brakes. The Bajaj Platina is resplendent in Platinum silver colour and shiny chrome graphics enhanced by a contrasting matt black silencer and graphite-tinted engine.500 to Rs. easy on the pocket.The bike has a plush ride without sacrificing handling.000 and crossed sales of 500. executive segment bike buyer). the campaign was clearly a hit in the 5-10 years age bracket.000 units per . DISCOVER .500. 25-plus. Going by the initial market response.Pulsar was launched in direct competition to the Hero Honda's 'CBZ' model in 150 cc plus segment.the Bajaj Pulsar 200 cc. the teaser campaign and the emphasis on the Caliber 115 being a `Hoodibabaa' bike placed it as a trendy motorcycle for the college-goers and the 25 plus executives both at the same time. 90.000 to Rs. Bajaj Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging from Rs. Pulsar currently offers four varieties the Bajaj Pulsar 150 cc.(characteristics that will attract the average.

 Margins getting squeezed from both the directions (Price as well as Cost) OPPORTUNITIES :  Double-digit growth in two-wheeler market.  More maturity and movement towards higher-end motorcycles.  Product design and development capabilities. evaluating its strengths.Bajaj Avenger (DTSi) offers the ultimate cruiser experience.  Still has no established brand to match Hero Honda's Splendor in commuter segment.  Not a globally recognizable brand (unlike the JV partner Kawasaki) 22 THREATS : The competition catches- up any new innovation in no time. weaknesses. threats and opportunities available. special backrest besides 180cc powerful engine.  Widespread distribution network. The Avenger now has a single variant. Bajaj Avenger (DTSi) possesses wider saddle seat.  High performance products across all categories. 21 SWOT ANALYSIS Let's analyze the position of Bajaj in the current market set-up.  Not a global player in spite of huge volumes.  Threat of cheap imported motorcycles from China. the Bajaj Avenger priced at around Rs. .000. 70. WEAKNESS :  Hasn't employed the excess cash for long. Offering high stability and long cruising delights.  Extensive R & D focus.month AVENGER .  High export to domestic sales ratio.  Growing world demand for entry-level motorcycles especially in emerging markets. It is targeted at the upper middle-class bike lovers. STRENGTHS : Highly  experienced management.  Untapped market above 180 cc in motorcycles.  High economies of scope.  Great financial support network (For financing the automobile)  High economies of scale.  The growing gearless trendy scooters and scooterette market.

workers.23 HISTORY OF HERO HONDA 24 COMPANY HISTORY “Hero”. The two-wheeler manufacturing business of bicycle components had originally started in the 1940’s and turned into the world’s largest bicycle manufacturer today. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. when it produced 1. Hero. make free wheel bicycle critical components and have diversified into different ventures like product design. dealers and vendors). Hero Honda's Splendor is the world's largest selling motorcycle. The Hero Group philosophy is: “To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity”. The Hero Group has a passion for setting higher standards and “Engineering Satisfaction” is the prime motivation. Its 2 plants are in Dharuhera and Gurgaon. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. both in Haryana. It has been the world's biggest manufacturer of 2wheeled motorized vehicles since 2001. It holds the record for most popular bike in the world by sales for Its Splendor model.3 million motorbikes in a single year. The Munjals roll their own steel. . The Hero group vision is to build long lasting relationships with everyone (customers. way of life and work culture of the Group. Today Hero Honda has an assembly line of 9 different models of motorcycles available. is a name synonymous with two-wheelers in India today. India. It specializes in dual use motorcycles that are low powered but very fuel efficient.

Pawan Munjal Managing Director 3 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director 2 Mr.com/site/home/home. Type Public company BSE:HEROHONDA M Founded January 19. Pawan Munjal. Shobhana Bhartia Non-executive & Independent Director 15 Dr. Om Prakash Munjal Non-executive Director 7 Mr. Analjit Singh Non-executive & Independent Director 13 Dr. Managing Director 4 Mr. India Headquarter s Haryana. Name of the Directors Designation 1 Mr.25 COMPANY PROFILE Hero Honda Motorcycle Ltd. Tatsuhiro Oyama Non-executive Director 8 Mr. India Key people Om Prakash Munjal. Toshiaki Nakagawa. Toshiaki Nakagawa Jt. Narinder Nath Vohra Non-executive & Independent Director 10 Mr.8 billion Website http://www. Pritam Singh Non-executive & Independent Director 14 Ms. Managing Director Industry Automotive Products Motorcycles.) Ved Prakash Malik Non-executive & Independent Director 12 Mr. Vijay Laxman Kelkar Non-executive & Independent Director . Takao Eguchi Whole-time Director 5 Mr. Satyanand Munjal Non-executive Director 6 Mr. Brijmohan Lall Munjal. Chairman Mr. 1984 in Gurgaon.asp KEY PERSONS 26 No . Pradeep Dinodia Non-executive & Independent Director 11 Gen. Scooters Revenue U$ 2. Joint Managing Director Mr.herohonda. Founder Mr. Haryana. Masahiro Takedagawa Non-executive Director 9 Mr.(Retd.

Harbhajan Singh and Zaheer Khan as Brand Ambassadors 2003 Becomes the first Indian Company to cross the cumulative 7 million sales mark Splendor has emerged as the World's largest selling model for the third calendar year in a row (2000. Yuvraj Singh. incorporated 1985 First motorcycle "CD 100" rolled out 1987 100."CD Dawn" introduced New motorcycle model . 1 for the 4th year in a row New motorcycle model ."Pleasure" introduced 2006 Hero Honda is the World No.World's largest selling motorcycle crossed the 5 million mark New motorcycle model ."Karizma" introduced 2004 New motorcycle model . 2002) New motorcycle model . Japan signed Shareholders Agreement signed 1984 Hero Honda Motors Ltd.000. 2001."Passion Plus" introduced New motorcycle model .CRM Programme launched 2001 New motorcycle model ."Glamour" introduced New motorcycle model . A rich background of . 1' ."CD 100 SS" introduced 500. The company is committed to provide the customer with excellence."CBZ*" introduced 2005 Hero Honda is the World No."Super Splendor" introduced New motorcycle model ."Dawn" introduced New motorcycle model .000th motorcycle produced 1994 New motorcycle model ."Ambition 135" introduced Splendor .000th motorcycle produced 1999 New motorcycle model .000th motorcycle produced Environment Management System of Gurgaon Plant certified ISO-14001 by DNV Holland Splendor declared 'World No.TIMELINE OF RELEASES & ACHIEVMENTS 27 Year Event 1983 Joint Collaboration Agreement with Honda Motor Co. Mohammad Kaif."CD Deluxe" introduced New motorcycle model .largest selling single twowheeler model "Hero Honda Passport Programme" . This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent. a Honda record worldwide."Achiever" introduced First Scooter model from Hero Honda ."Splendor" introduced 1997 New motorcycle model ."CBZ" introduced 2000 4."Joy" introduced 2002 New motorcycle model . Ltd.000th motorcycle produced 1989 New motorcycle model ."Passion" introduced One million production in one single year New motorcycle model . 1 for the 5th year in a row MARKETING STRATEGIES Hero Honda globally known of being the most fuel-efficient and the largest CBZ selling Indian motorcycle company."Splendor +" introduced 28 New motorcycle model .000."Street" introduced 1998 2."Ambition" introduced Appointed Virender Sehwag."Sleek" introduced 1991 New motorcycle model .

Hero Honda Splendor Plus is one of the largest selling bikes in India. 32.000. CBZ EXTREME : 30 Expected to capture the top position in the premium segment with this bike. makes this a good choice for the city commuter. 42.producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer 29 CD DAWN : Honda CD Dawn is a beginner's bike well tested on Indian roads and proven in city conditions. 42. economic performance.000 and Rs 56. split rear grab rail and bikini fairing all . Both the variants comes with alloy wheel and disc brakes as standard fitment. Hero Honda CD Dawn is a no-nonsense bike that's all about price and utility. New bikes have showroom prices of around Rs. New bikes have showroom prices of around Rs. 37. It sports several improvements over the old splendor. This improved version of the Hero Honda Passion comes with several improvements over its earlier versions and gives an easy ride and easy handling.000. The Hero Honda Splendor NXG is now available at a showroom price of around Rs.000 and on-road prices of around Rs. SPLENDOR NXG : The Hero Honda Splendor NXG is a new age bike in Hero Honda's 100 cc stable. but one you can depend on to get you to your destination and back in the city safely and economically. Price for two variants of kick-start and self-start for CBZ X-treme is Rs 54.000.700. speedo console. PASSION PLUS : Hero Honda Passion Plus is a bike meant for the executive city commuter. and a multitude of features backed by Hero Honda's reliable support network. Alloy wheels. Stunning looks. Hero Honda Super Splendor is not a bike to race with.

it made good 12.8 cc engine.  Ability to understand customer needs & wants. Introduced at a price of 91. ZMR) : The Hero Honda Karizma is the flagship motorcycle of Hero Honda.  Its after sales service. SWOT ANALYSIS STRENGTHS :  Huge brand equity/reputation among customers. launched in early. The styling of the bike was a scaled version of the famous Honda CB series.  Maintenance cost is low.8 seconds. the Karizma ZMR.It was launched in May 2003 and was replaced by a cosmetic upgrade Karizma R .2 mm) running a compression ratio of 9:1. Was the first sports oriented 4-stroke bike.502. It currently retails at Rs 82.8PS of power which was sufficient enough to propel it to 110[120 on Speedo] km/h. WEAKNESSES :  Low cash reserves due to massive dividend payouts . To compete with Bajaj Pulsar 220.000. The Karizma is reported to have an overall fuel economy of 38 km/l (90 mpg or 2.The bike has been prominently associated with the reality show MTV Roadies. Hero Honda has launched the revamped version of its performance motorcycle. The bike addresses to those who have a passion for speed and styling and headturning looks.add to the muscular styling giving it a big bike feel. Sufficient mid-range torque ensured a 0–60 km/h (0-37 mph) in just 5 seconds.  Healthy growth in profits. KARIZMA ( R.  Research and development. with a best of 50 km/l (120 mpg) and a worst of 28 km/l (66 mpg).showroom Delhi.4 l/100 km). 31  Models/products in almost every bike segment.The top speed is around 120 km/h and the 0-60 km/h is achieved around 3. Karizma sports an all aluminum. undersquare engine (bore 65. Sporting an original Honda 156.5 mm and stroke 66.due to joint venture with Japanese giant – HONDA.

Hero Honda karizma 34 PRICE : Price also plays a major role. AVAILABILITY : Products need to be available easily.late entrants into the 125cc segment  Too much dependence on few models. If price of bike is kept low and more features are provided to customers than company can create market for itself.This segment is yet to pick pace  Exports market is yet to be properly exploited. HHML can still make it  Ads appealing to youth can do wonders for the company  Cruiser bike segment is unexplored by HHML.  The growth in two-wheeler market is slowing down. Virtual absence in the highly lucrative bike segments  Imports >31% of its spare parts requirements  Slow to react to market changes.g. Companies need to place their products in such a way that it can differentiate itself from others by its price. OPPORTUNITIES :  125cc bike segment . Customers don’t . E.  Discounts & loans offered lead to great demand.Slow innovation. 33 CHAPTER 3 ANALYSIS & INTERPRETAION FACTORS INFLUENCING SALES OF TWO WHEELERS FEATURES : It plays major role in sale on any bikes.  HHML is losing a foothold in the exports market which is now dominated by Bajaj .  Absence in 150cc could harm the growth plans of HHML as future lies in the 150cc and 125cc markets.  Low cash reserves. Today people are more attracted towards the features of bikes and are ready to spend huge amount of money on buying a handset having huge numbers of features. 32 THREATS :  All major bike makers in the world are lining up for India.

& Bajaj bikes have comparatively low maintenance cost in contrast to hero Honda bikes.& have better quality. 35 CHAPTER 4 CONCLUSION & RECOMMENDATIONS CONCLUSION 1. While buying a motorcycle. economy is the main consideration in form of maintenance cost. fuel efficiency. They prefer to get their bikes from nearest showrooms so in order to be market leader companies should make sure that there products are easily available to customers. Majority of the respondent had bought their motorcycle more than 3 years. 36 2. 4. Bikes such as Bajaj Pulsar. 6. Market leader Hero Honda has lost more than 3 per cent of its market share in the motorcycle segment to its nearest rival Bajaj Auto. Today’s customers want value for money if that is not provided than company will find it difficult to position itself in the market. Hero Honda is considered to be most fuel-efficient bike on Indian roads. 5.Karizma are purchased by young generation 18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs more average of . AFTER SALES SERVICE : Companies should make sure that they provide good after sale service to their customers and there problems are rectified as soon as possible. Bajaj Service & Spare parts are available throughout India in local markets also. higher resale as compared to Bajaj Bikes. Hero Honda Hunk. The turnaround time should be very less that customers don’t have to wait too long for their problems so to be solved.like to travel much to buy bikes. 3. QUALITY : The quality of products should be very good.

5.com 5.twowheeler. www. www. 37 2. www.bikeindia. www. They Should also introduce some good finance/discount schemes for students. www.com 2. BAL should adopt a deliberate strategy of focusing on executive and premium segment motorcycles and three-wheelers. 6. More service centers should be opened for Hero Honda Bikes. www. 4.overdive.com 6.com . BIBLIOGRAPHY 1. Maintenance cost and the availability of the spare parts should also be given due importance by Hero Honda.extrememachines. and is reducing its dependence on lowerend of motorcycles and scooters segment. Hero Honda should think about fuel efficiency in case of upper segment bikes.bajaj. For this.wikepedia. RECOMMENDATIONS 1.google. Bajaj Auto Ltd needs to tap the export market more efficiently as there is a huge potential to make India as the world's two-wheelers production base.bikes than looks.com 7.herohonda.com 4.com 8.com 38 3. 3. www. it needs to look for joint ventures abroad. www.

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