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Ô It started around 1000AD, when Arab traders began to
cultivate coffee beans.
Ô Coffee berries were first discovered in 850 in Ethiopia.
Ô First coffee trees were cultivated in Arabian peninsula
around 1100.
Ô The worldǯs first coffee shop was opened in Constantinople
in Turkey.
Ô One of Europeǯs 1st coffee house DzCafé Grecodz was opened in
1750.
Ô The first automatic espresso machine was developed by Dr.
Ernest Illy. Which created an enormous interest from cafés
all around Europe & world

    
   
Ô py 1980ǯs Coffee became the worldǯs most popular
beverage, which leads to a boom in retail and hotel
cafés.
Ô Due to globalization and for the purpose of expansion
of business these caféǯs spread across the world.


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Ô This is a prime factor in determining the success of a retail chain.
Ô However, parista Coffee has adopted a top down approach, wherein
they first identify the cities and then decide on precise locations within
its limits.
Ô parista looks to cater to their target market with strategically located
outlets.
Ô Their outlets are generally located at High Street/ Family
Entertainment Centers.
Ô Considering their generic appeal, there are parista outlets in and
around Malls, Cinemas, Colleges, and Offices etc.
Ô This endorses their brand image of a café that
appeals to coffee lovers of all ages.

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