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SUCESS IS JOURNEY, NOT THE DESTINATION 
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CUSTOMER ANALYSIS;-
Who are the customers:- ! 
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Initiator;-!


Influencer;-     


 

Decider; -1
 

Purchaser; -1
  

User; - 0
 

Consumer Segments ;-

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What they buy ;-0&  


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How customer choose; --


  


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Why customer prefer; -0


 

 

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Why they repurchase ;- -


 
 
  

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Customer relationship stage ;-

Unaware;- 


 
 
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Accepting;-0

  

 
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Attracted;-  


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Active;- 

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Customer response towards Marketing plan or promotion; -

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